People & Lifestyle
Izwe Savings and Loans Launches its Refreshed Brand to Better Serve Customers and Drive Growth
Izwe Savings and Loans, a leading financial service provider in Ghana, has unveiled its refreshed brand, marking a significant step towards enhancing customer service and fostering sustained growth.
The strategic brand refresh aims to enhance its ability to meet the evolving needs of its customers and further solidify its position in the market. With a renewed focus on innovation and customer-centricity, After 13 years of successful operation in Ghana also aims to elevate the overall banking experience for its clients.
The evaluation highlighted the need for a strategic repositioning to effectively cater to a broader target market which is the underserved, particularly the informal sectors as well as Micro, Small, and Medium Enterprises (MSMEs), and align with the company’s new purpose which is to inspire progress.
Speaking to a section of the media during the launch on Thursday, February 22, 2024 , Raymond Kwakye Bismarck, Chief Executive Officer (CEO) of IZWE said ” After successfully serving more than 150,000 customers over the last 13 years, Izwe has become a household name for payroll lending and among the top 3 non-
bank financial institutions in terms of Asset size.”
He continued by saying ; ”While we are proud of our accomplishments over the past decade, we recognize the need to evolve and adapt to better serve our customers and remain competitive in the dynamic financial landscape. The Izwe Group and Board of Directors saw the need to redefine our commitment
to our valued customers and the underserved, particularly the informal sectors as well as Micro, Small, and Medium Enterprises (MSMEs). Hence the birth of our new strategy. To become a trusted, digital-first financial service provider that inspires progress for the underserved in our country, through diversified customer-centric solutions.”
The launch of this refreshed brand marks an exciting new chapter for Izwe Savings and revenue-based business loans as it continues to empower individuals and businesses across Ghana with innovative financial solutions.
