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Kreek Africa – Finding Meaningful Work Through Freelancing

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Kreek Africa

Over the years, the method of working has experienced various changes, and so have the reasons for doing so. Finding and engaging in meaningful work has also become popular as many different employment options are springing up; freelancing is one of them.

Meaningful work simply explains having a genuine connection between the work you do and your life’s purpose, and with freelancing platforms like Kreek Africa, it’s possible. Very often, it is assumed that one has to be a part of an organization for them to engage in meaningful work. But for those interested in having full control of their careers, or those who aren’t ‘fortunate’ enough to be a part of a company, freelancing can still be rewarding with the right platform. According to the Harvard business review, there are six drivers that made work meaningful for freelancers, and Kreek Africa offers these.

 

The first driver of meaningful work is balance, and this refers to freelancers having the time for other things outside of work. And a freelance website like Kreek Africa means freelancers can work from any location and at any time. It also gives them the liberty to schedule their work life and their personal life. Right next to balance comes autonomy, where freelancers have control over their careers. On the Kreek Africa platform, you decide what work to participate in based on reviews of clients that have already gone through a rigorous authentication process as a way of ensuring safety. That means freelancers can participate in online jobs that add value to their work while earning an income. There is nothing like office politics to get in the way, and professionals can give off their best with no interference.

 

Apart from these two, advancement is another important driver of meaningful work. And with a wide pool of projects with different levels, freelancers have the opportunity to engage in those that challenge them and put their qualifications to good use. It allows them to take more responsibly in their work as there will be no red tape processes. The accountability for their work is also a great way to gain some credibility, independence, and status in their field. Freelancers can also benefit from the variety of projects on the platform as well, which will help them grow in their chosen fields.

 

The last two drivers, service and affiliation, also make work more meaningful for freelancers as it gives a sense of being part of something bigger. Kreek Africa is dedicated to projecting the talent that Africa has by creating a platform for its citizens. With foreign or Western platforms, many African freelancers may face one form of discrimination or the other, which makes work challenging and slow. Kreek Africa eliminates this and, in the process, redefines the African economy. The platform makes it easier for those who prefer working for themselves, which is a large portion of Africans to achieve their goals and dreams.

 

Meaningful work isn’t only good for freelancers, and companies that use the platform can also benefit. They can choose their freelancers, pay for work that they are satisfied with, and get things done the smart way. This saves money and time, and in times like these, where human contact is quite challenging yet important to business, gives organizations a way out.

 

So, why is meaningful work important? The long and short of it all is that engaging in meaningful work provides a sense of fulfillment that promotes giving off your best and going the extra mile. It positively affects the way you go about things and improves overall satisfaction with work. And while finding meaningful work by yourself is great as a freelancer, it will be even better to have a platform that makes this simpler, and that is where Kreek Africa comes in.

 

Media contact

Contact Person: Wilfred Attipoe (Brand Communication Manager)

Email: media@kreekafrica.com

Contact number: +230-58690130

 

Website: https://kreekafrica.com/

Signup: https://kreekafrica.com/register

LinkedIn: https://www.linkedin.com/company/kreekafrica/

Twitter: https://twitter.com/africakreek

Facebook: https://www.facebook.com/KreekAfrica/

 

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People & Lifestyle

Kobina Ansah and Wife to Celebrate Their Son’s First Birthday with A Children’s Book Written For Him

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CIMG Launches 33rd Annual National Marketing Performance Awards

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DR KASSER TEE

The Chartered Institute of Marketing, Ghana (CIMG), has launched the 33rd CIMG Annual National Marketing Performance Awards, which was held at the Coconut Grove Hotel in Accra. The event took a hybrid form with virtual and in-person attendees.

 

In his welcome address, the Registrar of the CIMG, Mr. Kwabena Agyekum said, “The success of these awards has gone beyond the event itself. Many businesses have now redeveloped their corporate strategies and significantly changed their business operating models, enabling them to be marketing-oriented by meeting the key requirements of market focus, integrated marketing, long term profitability, and customer and competitor orientation.”

 

In his opening remarks, the National Vice-President of CIMG and Chairman of the Awards Planning and Selection Committee, Mr. Theodore Osae, lauded the CIMG for its historic accomplishments in previous awards ceremonies.

Read Also: CIMG Launches Ghana Customer Satisfaction Index 2021 Report

“There is no denying that the scheme has incredibly evolved into what could be considered Ghana’s benchmark awards scheme. As we take delight in the successes achieved by our awards, I wish to boldly say that the CIMG takes pride in the several landmark accomplishments, which have greatly contributed towards improvements in organisational and professional performances, and especially, for practicing Marketers,” Mr. Osae said.

 

Being mindful of these achievements, the Institute has resolved to keep the stakes as high and as relevant as possible so that the standards, by which CIMG assesses individual and corporate performances, are not compromised.

 

The institute, for the past few years, has adopted the online system of completing the awards questionnaire by nominees as well as online assessment for the judges, who are chosen from various sectors of the corporate world. This set up has made it easy for CIMG to continue to drive a rigorous process whilst maintaining its stringent standards.

 

The Awards cover six major competitive areas, namely: Hall of Fame, Personality, Media and Marketing Communications organisations, Business organisations, Products, and Not-for-Profit organisations.

 

There is a non-competitive award category known as the CIMG President’s Special awards which are given to noticeable female and male achievers in any endeavour, or a business entity or product or service that has positively contributed to national progress.

 

Mr Osae indicated that “the judges and assessors for the year’s event will devote time and attention to ensure the success of the 33rd CIMG Awards, as it represents Ghana’s benchmark awards ceremony.”

 

The criteria for selecting the winners and benchmarking their performance will include:

  1. Marketing Metrics including awareness, numeric distribution (where appropriate) and others
  2. Marketing Innovation

III.       Technological Innovation

  1. Segmentation, Targeting and Positioning (STP)
  2. Social Impact
  3. Contribution to National Development

VII.      Public Image

VIII.     Success in the Market Place

  1. Market Share
  2. Customer Service Orientation
  3. Ecological and Ethical Issues

XII.      Competitor Orientation

 

Launching the awards ceremony, the National President of CIMG, Dr. Kasser Tee, urged organisations “to refrain from cutting marketing budgets in hard times, as effective deployment of marketing communications is necessary for stimulating demand for their products.”

 

Dr. Kasser Tee added that organisations must re-examine their marketing mix elements and ensure an optimal blend for organisational success. He explains that “in the same way that you cannot do without products, or pricing, or distribution, so must you not cut promotion or marketing communications budget. You must however spend in critical areas, using the most critical, influential and most cost-effective media vehicles. You must differentiate your corporate and product brands to enable them stand out in the midst of intense competition and low consumption.”

 

He further encouraged all corporate organisations “to pay attention to some of the very key pillars of marketing that guarantee effective performance, by way of growing market shares, revenues and profits in these difficult times.”

 

For 32 years, CIMG has consistently held the Annual National Marketing Performance Awards with the upcoming one being the 33rd edition

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