Lolade Adewuyi, 29, a journalist with TELL magazine is Nigeria’s representative at the BUD HOUSE, a reality show that is celebrating the spirit of the World Cup in South Africa this year. The organizers Budweiser have selected a candidate from each of the 32 countries participating in the tournament to fly the flag of their countries during the tournament in a production that is being screened online at the website www.budhouse.com and www.budunited.com. This makes Lolade Nigeria’s number one fan.
Going into the BUD HOUSE as Nigeria’s representative, Lolade said he sees it as an opportunity to show a positive part of the country. “I feel so honoured to represent my country in an international production of this nature” he said. “It is not every day that one gets an opportunity to represent 150 million people and I want to use it in my own way to show that Nigerians are among the most intelligent people in the world and as much as possible we should be respected for our positives rather than the negatives.”
Lolade was born in Argungu, present day Kebbi State on 17 August, 1980. He studied at Aquinas College Akure, Ondo State as well as at the Obafemi Awolowo University, Ile Ife where he obtained a degree in English Studies. An avid follower of sports, Lolade began his journalism career as a freelance writer for the Arts Desk of The Guardian on Sunday under the highly respected Jahman Anikulapo. He then moved to OVATION magazine as a Correspondent where Dele Momodu took him under his wings as a budding writer. He moved with the magazine to its Ghana office where he soon became Assistant Editor of the STAR weekly newspaper, a sister publication.
In Ghana his writings were featured in such highly respected papers like the nationally circulating Daily Graphic, SHOWBIZ and Business Week. In 2008, he moved back home to join TELL magazine as Country Correspondent, Ghana. In this position he has covered the Ghanaian and Togolese elections as well as many other top international events. He also wrote in-depth about Ghana’s striking of oil and the various measures it is taking to ensure a successful use of its revenue. He has traveled the length and breadth of West Africa writing and attending trainings in the last year.
For his brilliant performance on the international scene, Lolade was promoted Assistant Editor by the bosses at TELL in September 2009 after returning from a Reuters Foundation training in Egypt. This made him one of the youngest members of the TELL Editorial Board where he has consistently proved his mettle.
He is an avid blogger, photographer and reader. His photographs have been used by USA Today, BBC Focus on Africa Magazine and Ghanabusinessnews.com. He is a member of the Twenty Ten, a multidisciplinary project to strengthen African journalism. He is also an alumnus of the AFP Foundation. In the last six months he has contributed to popular football website Goal.com as expert on Nigerian football. Many of his articles and opinions there have been reprinted in the country’s sports and general papers.
Lolade will spend one month on the show alongside other representatives talking about the impact of the World Cup and also touring the beautiful country of South Africa. They will be meeting with the football stars, attending matches as well as participating in interesting events that will showcase their countries’ beautiful cultures to the world.