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Mavi announces ‘Laughing So Hard It Hurts’ album, shares new video, “Baking Soda”

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In 2019, 22-year-old rapper Mavi released his debut album Let The Sun Talk to thunderous applause and widespread critical acclaim, and now, fresh off a tour with Jack Harlow and Babyface Ray, he has announced his sophomore album Laughing So Hard It Hurts, out 10/14, and shared a new video single “Baking Soda”.

His forthcoming album, Laughing So Hard It Hurts is a collection of eloquent soliloquies that bounce around the curious consciousness of Mavi––whether through the introspective analysis of his own self-worth, the indispensable appreciation and tenderness he has for his loved ones, or the anxious duality of striving to be a successful artist and also maintain his core political values––Mavi tackles it all.

Baking Soda”, produced by the famed Chicago multi-instrumentalist Monte Booker and recorded at Rick Rubin’s Burbank studio, is an earnest retelling of the obstacles and opportunities that line the walls of Mavi’s life––with his high-brow, acrobatic lyricism superbly fitting over an 8-bit sample chop and a warm, inviting pair of synths and strings. The Brick-directed visual for the track opens with Mavi’s infectious smile as he performs his pondering verse, followed by a montage of clips featuring his crew and his hometown of Charlotte.

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The influences that are wrapped up in Laughing So Hard It Hurts track the day-to-day apparatus of Mavi’s life––from studying the hard-hitting raps of Babyface Ray to admiring the soundtrack of the animated cult-classic show Adventure Time, the 16-track album offers the most holistic view of his life to date. With topics surrounding the lightest and darkest moments of his life, the love and support of his tight-knit community, and the prospect of possibly being a family man in the future, Laughing So Hard It Hurts (Out 10/14) are the rhythmic contemplations of an MC wise beyond his years, trying to make sense of the complex path laid before him. In words of Mavi:

“It was a really loving experience to put together this album––I feel relieved that this is coming out and I’m still slightly in disbelief. This isn’t the first album I made since the last album I dropped [Let The Sun Talk]––I made 2 albums since the last one was released, so this album coming out still feels a little imaginary…I don’t know when it’s gonna feel real quite yet, but I’m happy.“

Mavi released his critically-acclaimed debut album Let The Sun Talk (30m+ Global Streams) in 2019, a quilt of generational tales, tightly woven flows, and awe-inspiring rhymes. In the words of Pitchfork, “[Let the Sun Talk] delivers revelations from the shadows, concealed and mysterious, in search of fresh air and sunlight”. Although Mavi is an exemplary rapper, his expertise doesn’t stop on the mic. He pursued a degree in Biology from Howard University, is an avid political theorist, and a person who holds steadfast beliefs about the ever-changing landscape around him.

Following the success of Let The Sun Talk, Mavi had prepared a sophomore album set to release in 2020, but due to unforeseen personal circumstances, he decided to ultimately shelve the project. Instead, in 2021 Mavi returned with the stellar 5-song EP, End of The Earth, featuring fan-favorites like “TIME TRAVEL” and “THOUSAND MILES”, alongside a LoneWolf-directed visual, before hitting the road on tour in the tail-end of 2021, accompanying Jack Harlow on his headlining Cremé De La Cremé tour alongside Detroit bar spitter Babyface Ray. In an era where metrics rule all, Mavi has emerged as a unicorn––an artist whose output remains uncompromising, but still manages to maintain a sizable and mobile fanbase, (1m Spotify Monthly Listeners) even with a 2-year break between releases and only an album and an EP released.

Only adding to his unique stature, Mavi is also a fully independent and financially self-sufficient artist, bringing a certain level of urgency to his work that is incomparable. Now, after years of reflecting, contemplating, and of course, rapping––Mavi is ready to deliver his highly-anticipated sophomore effort, Laughing So Hard It Hurts.

Please find links to stream “Baking Soda” and pre-save Laughing So Hard It Hurtsbelow and stay tuned for more announces to come:

LAUGHING SO HARD IT HURTS  – OUT 10/14
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U S – Based Artist Richlegacy announce New single’Dorime’

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US-based Ghanaian hiplife music maker and composer, RichLegacy is geared to release  another single dubbed “Dorime”. (more…)

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JID Releases “Money” Music Video, Off Critically Acclaimed ‘The Forever Story’

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Atlanta rapper JID has released the official music video for fan favorite track “Money.” Creative produced by JID and directed by Chad Tennies and Mac Grant, the video is a short that follows two brothers as they spend the day together in the city of Atlanta, GA. (more…)

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Chile One MrZambia’s star rises with latest single You And I featuring T-Sean

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Rising Zambia singer and vocalist Chile One Mr Zambia releases highly awaited nostalgic single and visuals featuring T-Sean titled You And I.

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Lil Poppa Releases “Money Call” | Video Out Now!

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Jacksonville, FL rapper and CMG signee, Lil Poppa has released a brand new song and video for track “Money Call” — an explosive track coming just under three minutes that spotlights Poppa’s pension for hard hitting rhymes and melodic hooks. The track will launch f #WildchildWednesdays that will be announced later today. “Money Call” came with an equally emotive music video, watch above or via link here:  http://LilPoppa.lnk.to/MoneyCallVid
In April this year, Poppa announced his signing to one of music’s legendary labels in the making CMG Records and dropped the third instalment of his Under Investigation series. The new single follows this album and hints at all new project in the making. Poppa joins an illustrious roster of artists, including Moneybagg Yo, GloRilla, 42 Dugg, EST Gee, Mozzy, Blac Youngsta and more. Gotti’s CMG label will work with Interscope Records to continue developing Lil Poppa and provide a foundation to further elevate his promising, young career.
 
Listen to “Money Call” by Lil Poppa Across DSPs:
With his powerful wordplay and soulful storytelling, Lil Poppa turns each of his songs into an up-close account of life in his hometown of Jacksonville, FL. At just 18-years-old, he drew major attention for tracks like “Purple Hearts”—an independent release that organically amassed millions of views on Youtube in 2018, all on the strength of Poppa’s straight-from-the-heart delivery and hard-hitting lyrics.
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SPINALL, Summer Walker, DJ Snake, and Äyanna Come Together For New Video “Power (Remember Who You Are)”

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Music and skate culture come together as SPINALL, Summer Walker, DJ Snake, and Äyannalink up for their impressive collaboration, “Power.” The global union of legendary musicians is a must-watch, as Walker and Äyanna’s sonorous vocals glide against the Afro-pop production.
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Says Äyanna: “Working with the skaters was deeply inspiring. It was an honour to share the space with them, and everyone on set was so passionate about the song and project as a whole. Being apart of the directors vision was humbling and a real honour. It felt amazing to be included in a culturally significant project.”
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SPINALL, Summer Walker & DJ Snake (ft. Äyanna) “Power (Remember Who You Are)” eSingle
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Elton John And Britney Spears Release Video For Chart-Topping Smash “Hold Me Closer”

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Elton John And Britney Spears Release Video For Chart-Topping Smash "Hold Me Closer"

Today, Elton John and Britney Spears are thrilled to release the video for one of the biggest songs of 2022 and chart-topping smash hit “Hold Me Closer.” (more…)

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