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Mavi announces ‘Laughing So Hard It Hurts’ album, shares new video, “Baking Soda”

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In 2019, 22-year-old rapper Mavi released his debut album Let The Sun Talk to thunderous applause and widespread critical acclaim, and now, fresh off a tour with Jack Harlow and Babyface Ray, he has announced his sophomore album Laughing So Hard It Hurts, out 10/14, and shared a new video single “Baking Soda”.

His forthcoming album, Laughing So Hard It Hurts is a collection of eloquent soliloquies that bounce around the curious consciousness of Mavi––whether through the introspective analysis of his own self-worth, the indispensable appreciation and tenderness he has for his loved ones, or the anxious duality of striving to be a successful artist and also maintain his core political values––Mavi tackles it all.

Baking Soda”, produced by the famed Chicago multi-instrumentalist Monte Booker and recorded at Rick Rubin’s Burbank studio, is an earnest retelling of the obstacles and opportunities that line the walls of Mavi’s life––with his high-brow, acrobatic lyricism superbly fitting over an 8-bit sample chop and a warm, inviting pair of synths and strings. The Brick-directed visual for the track opens with Mavi’s infectious smile as he performs his pondering verse, followed by a montage of clips featuring his crew and his hometown of Charlotte.

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The influences that are wrapped up in Laughing So Hard It Hurts track the day-to-day apparatus of Mavi’s life––from studying the hard-hitting raps of Babyface Ray to admiring the soundtrack of the animated cult-classic show Adventure Time, the 16-track album offers the most holistic view of his life to date. With topics surrounding the lightest and darkest moments of his life, the love and support of his tight-knit community, and the prospect of possibly being a family man in the future, Laughing So Hard It Hurts (Out 10/14) are the rhythmic contemplations of an MC wise beyond his years, trying to make sense of the complex path laid before him. In words of Mavi:

“It was a really loving experience to put together this album––I feel relieved that this is coming out and I’m still slightly in disbelief. This isn’t the first album I made since the last album I dropped [Let The Sun Talk]––I made 2 albums since the last one was released, so this album coming out still feels a little imaginary…I don’t know when it’s gonna feel real quite yet, but I’m happy.“

Mavi released his critically-acclaimed debut album Let The Sun Talk (30m+ Global Streams) in 2019, a quilt of generational tales, tightly woven flows, and awe-inspiring rhymes. In the words of Pitchfork, “[Let the Sun Talk] delivers revelations from the shadows, concealed and mysterious, in search of fresh air and sunlight”. Although Mavi is an exemplary rapper, his expertise doesn’t stop on the mic. He pursued a degree in Biology from Howard University, is an avid political theorist, and a person who holds steadfast beliefs about the ever-changing landscape around him.

Following the success of Let The Sun Talk, Mavi had prepared a sophomore album set to release in 2020, but due to unforeseen personal circumstances, he decided to ultimately shelve the project. Instead, in 2021 Mavi returned with the stellar 5-song EP, End of The Earth, featuring fan-favorites like “TIME TRAVEL” and “THOUSAND MILES”, alongside a LoneWolf-directed visual, before hitting the road on tour in the tail-end of 2021, accompanying Jack Harlow on his headlining Cremé De La Cremé tour alongside Detroit bar spitter Babyface Ray. In an era where metrics rule all, Mavi has emerged as a unicorn––an artist whose output remains uncompromising, but still manages to maintain a sizable and mobile fanbase, (1m Spotify Monthly Listeners) even with a 2-year break between releases and only an album and an EP released.

Only adding to his unique stature, Mavi is also a fully independent and financially self-sufficient artist, bringing a certain level of urgency to his work that is incomparable. Now, after years of reflecting, contemplating, and of course, rapping––Mavi is ready to deliver his highly-anticipated sophomore effort, Laughing So Hard It Hurts.

Please find links to stream “Baking Soda” and pre-save Laughing So Hard It Hurtsbelow and stay tuned for more announces to come:

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LAUGHING SO HARD IT HURTS  – OUT 10/14
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K.Ytee Drops “Life” As He Rebrands

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K.Ytee Drops "Life" As He Rebrands
Budding Hip-hop Act Emmanuel Gyimah, formerly known as Ferrari Boy releases his first single of the year featuring Joey Blaq.
Dubbed “Life”, talks about life struggles and his personal experience as young artist in Ghana.
K.Ytee, born Emmanuel Gyimah, is a vibrant and talented musician hailing from Spintex a.k.a the Bank city in Ghana . Born in April 2002, K.Ytee’s journey into the music world came at an early age. Drawing inspiration from some of the greats like Sarkodie, J.Cole , Kendrick Lamar & Dave.

Growing up, K.Ytee was exposed to a diverse range of musical genres that permeated the Local sense. His unique style puts him on top of the list for up and coming acts who could go on to become greats. Within his music you’ll hear the experience he’s outlived whether it’s rap songs, love songs , drill songs he’s got something for everybody in his discography.

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Geewah shares visuals for new Afrobeats stunner ‘Juice’ featuring Bakilla

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Geewah shares visuals for new Afrobeats stunner ‘Juice’ featuring Bakilla

Geewah and Bakilla pique our interest with a heavenly Afrobeats record guaranteed to make your heart tick. The new song titled ‘Juice,’ drops alongside an equally edgy music video.

Afrobeats keeps getting better and songs like ‘Juice’ reiterate its timelessness. The song’s familiar yet invigorating tone captivates listeners from the first note, drawing them into a spellbinding world where the two artists reign supreme. Geewah’s Dancehall cadence and Bakilla’s honeyed melodies complement FeezeBeatz’s delightful production and there’s plenty to love beyond mere style.

They serenade with beautiful lyrics: “Smooth skin, sweet melanin, only you match my energy/You be my remedy, give me sweet melody. Put you on a pedestal, baby you a ten,” Geewah sings, adding more emotional depth to the song. Putting all that into perspective is a scenic video in sync with the song’s vibe. From vibrant indoor settings to cruising around town and chilling and at the beach, Great Elephant Records makes every moment count.

Don’t miss out on the full experience. Watch the entire video and let Geewah and Bakilla take you on a rhythmic journey.

 

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Nanky shares sultry Afrobeats single with video ‘Duro’

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Nanky shares sultry Afrobeats single with video ‘Duro’

As the cool breezes of April announce fresh beginnings, Nanky presents ‘Duro’–an Afrobeats track filled with refreshing energy. This sultry ode, made for the hunnies, is packed with lots of charisma and emotion that beckons you to listen. The song drops alongside a music video.

Produced by Qweccy Plus, ‘Duro’ emerges from Nanky’s vault of hits as the quintessential anthem to celebrate beauty and its many forms. Its opening–a captivating symphony of synths–whispers directly to the soul, seizing your senses to fill your mind with a magnificent portrait of the African woman.

Nanky’s desirable lyrics and tone quickly capture the moment in its brilliance. His words balance the line between feelings of allure and yearning, infusing the beat with a sexual energy that weaves in a tale of desire–a fitting honor of the grace women possess.

Nanky’s vocals unfurl into a tapestry of beautiful scenes that effortlessly captivate. Yaw Skyface captures the passion between Nanky and his love interest in backdrops that range from artistic to intimate. These special moments are brought to life by the director with vibrant colors, making this video a must-watch.

While ‘Duro’ might translate to “wait” in Yoruba, it is a song that demands your attention. It’s not merely a serenade but an invitation: a call to feel. Don’t just listen, immerse yourself in the delectable rhythms of ‘Duro’ to find out why it is more than a song. Feel the magic now!

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To stay up-to-date with Nanky, go to:

Instagram: iamnanky
Facebook: Nanky
Twitter: @iamnanky

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Ishak Spark Unleashes Visuals for Latest Smash Hit “This Year” featuring Joint 77 and Meo

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Ghana’s rap sensation, Ishak Spark, has finally unveiled the long-awaited visuals for his latest chart-topper, “This Year,” featuring Joint 77 and Meo.

Directed by the renowned videographer, Sir Chopperson, the video takes viewers on a mesmerizing journey into the realm of determination and ambition.

More than just a song, “This Year” stands as a powerful anthem of resilience and hope. It strikes a chord with individuals who have encountered setbacks in the past year but remain unwavering in their quest for success.

Set against the backdrop of an industrial warehouse, the video is a visual spectacle, featuring captivating scenes that perfectly complement the track’s high-octane energy. From captivating shots of alluring models to gritty urban landscapes, each frame exudes a raw intensity that keeps viewers hooked.

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A particularly striking moment in the video sees Ishak Spark amidst the wreckage of an abandoned helicopter, symbolizing the unwavering determination to overcome adversity.

“This Year” is more than just a song—it’s a testament to the power of hope and perseverance. It serves as a poignant reminder that regardless of the challenges we face, we possess the strength to carve out our own path to success.

With “This Year,” Ishak Spark once again cements his position as one of the most captivating talents to emerge from the Ghanaian music scene.

So turn up the volume, press play, and allow Ishak Spark’s electrifying energy to propel you through the year ahead.

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Afrobeats sensation, Abitemi shares endearing new visuals for ‘Prove’

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Rising Afrobeats star, Abitemi is back in the headlines with a breathtaking music video for her recently released single, ‘Prove.’ The much-awaited cut, which arrives three weeks after the song, echoes a heartwarming tale of love. ‘Prove’ is available to stream on your preferred music platform here: https://distrokid.com/hyperfollow/abitemi1/prove

Bangers deserve the best of visuals, and Abitemi rises to the occasion. She collaborates with director Creatrix to bring a fresh perspective to love songs. The video presents Abitemi with her grandparents, whose long-standing relationship inspires her romantic aspirations.

It captures the kind of love she yearns for – deep, steadfast and full of warmth, mirroring the affection she witnessed in her family growing up. The director relays these endearing moments in a variety of vivid colors, reimagining the old couple in their youthful glory as Abitemi serenades the two with her soulful melodies and lovey-dovey lyrics.

“Nothing beats growing old with your significant other,” the singer says. “Creatrix [the director] felt we could tell a more compelling romantic story that will resonate with viewers and set itself apart from others this way and I wouldn’t change a thing looking back because this is what all lovers dream about.”

Abitemi, born Abigail Shiwoniku, is one of the emerging voices blazing the trail in the Afrobeats scene. With two rich cultural backgrounds to tap from – Ghanaian and Nigerian – her music benefits from a unique blend of Afrobeats, Afropop and Highlife fused into other foreign genres to create a sound many can’t help but adore. Since the days of her debut song, ‘Pariwo,’ the singer-songwriter has grown popular among fans and has hit her stride in the industry.

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Travis Scott Releases Official Music Video for “FE!N” Ft Playboi Carti

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Today, Travis Scott has shared the official music video for his global smash, fan favorite; ‘FE!N,’ taken from his critically acclaimed, record breaking fourth studio album UTOPIA. Directed by Gabriel Moses, the hypnotic visual comes ahead of his highly anticipated Saturday Night Live appearance where Scott will be performing live on tonight’s show. Tune in to NBC tonight at 11:30pm.

Watch the official music video for ‘FE!N’ HERE.

Following the release of UTOPIA, which went on to become the biggest selling hip hop album of 2023, Travis Scott completed hisrecord-breaking SOLD-OUT North American stadium and arena UTOPIA – CIRCUS MAXIMUS TOUR, where he became the first ever rap artist to sell-out Los Angeles SoFi Stadium. Last year, he unveiled his CIRCUS MAXIMUS film in select AMC Theatres which sold-out instantly nationwide. Taking his audience on a mind-bending visual odyssey across the globe, woven together by the speaker rattling sounds of UTOPIA. The film is a surreal and psychedelic journey, uniting a collective of visionary filmmakers from around the world in a kaleidoscopic exploration of human experience and the power of soundscapes. Written & Directed by Travis Scott and additional directors: Gaspar NoeValdimar JóhannssonNicolas Winding RefnHarmony Korine and Kahlil Joseph.

UTOPIA finds Travis Scott at the height of his powers as a performer, songwriter, producer, and collaborator proving once again that nobody sounds like Travis. It continues to enshrine him as the culture’s foremost sonic innovator and has been heralded as ‘album of the decade.’ The album held strong at No.1 on the Billboard Top 200 for four consecutive weeks, spent seven weeks in the top 5 and more than ten weeks in the top 10. It has garnered over 2.7 billion streams globally to date. Additionally, Spotify named UTOPIA the most streamed album in its first day for 2023, and Apple Music confirmed the second biggest first day streams of an album in 2023. UTOPIA is available at shop.travisscott.com, alongside five unique album covers as a part of vinyl, CD and merchandise box sets.

UTOPIA is out everywhere now.

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