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Abeiku SantanaGilbert Abeiku Aggrey Santana is Radio Presenter, a seasoned Communications Expert, Television Host, Content Developer, Speaker, Author, Serial Entrepreneur, Youth Leader, Community Developer, International Trade Relations Consultant, C.E.O of Bayslodge Hotel and Apartment, Kaya Tours Company Limited, Strategic Communications Limited, Kaya Management Services Limited and Smart Broadcasting Company Limited and one of Africa’s most accomplished and Most Influential Tourism personalities. Few people have shaped communications as much as Abeiku has within the sub-region. Abeiku’s ethos as a businessman is to be able to evolve business beyond its current state of necessity-based informality into one that is vibrant and robust enough to promote sustained economic growth and generate long-term, viable livelihoods across the continent, this is the principal that drives him as an entrepreneur. Abeiku started basic education in Koforidua in the Eastern Region of Ghana, at Nana Kwaku Boateng Experimental School. He attended Secondary school at the Ordinary Level at Ghana National College, Cape Coast. At the Advanced level, he completed Ghana Secondary School in Koforidua. After his national service with National Archives, Public Records Department in 1996, he joined radio in 1997. He kicked his unending streak of prominence with a multi-varying personality on radio. He experimented with MCing and doubled up as an Entertainer (Comedian). Prior to this, he had his first encounter with radio in Koforidua, interning as Producer, Studio Assistant and later Presenter Assistant at Live FM. In that capacity, Abeiku had the rare opportunity to work with some of the greatest broadcasting and media adepts like Giles Bossman and Kweku Sintim-Misa (KSM). In his quest to add finesse to his already natural and astute gift and skill, he enrolled in the Ghana Institute of Journalism with an Advanced certificate program. He studied PR, Advertising and Marketing. He then took a leap of faith in 1999 and moved to Kumasi to join New Mercury FM. Within the first 6months, Abeiku had altered the feel and essence of radio as a means of communication as a medium of entertainment. HE had now become the new King of the airwaves with a touch of loud, creative, all-inclusive, innovative and relevant content to his everyday craft. His rare ability to dabble between 4 local languages make him the man-for-all men, he had become the most demanded voice on the airwaves in Kumasi. He is known to be the man who brought life to radio; the people’s presenter. Back then Abeiku interviewed the then Candidate J.A Kuffour who later became the president of Ghana. In that same year, he interviewed Hon. John Mahama who took over as President of Ghana after the Kuffour Administration. With the niche he had carved for himself, Abeiku became the centre of a bidding war between Capital Radio and Fox FM, two of the biggest radio stations in Kumasi as of the time. Ash FM, a new entry succeeded in moving Abeiku to their platform due to their extensive experience as a media empire and how that fitted into the overall vision of the young star at that time. He christened the new platform and drew in numbers, within the first 6 months of Operations, Ash FM became the No. 4 Radio Station in Kumasi. Abeiku became one of the pioneers in the revolution of music and radio. Multimedia Group in Accra, poached Abeiku in 2001 and succeeded in bringing him to their local –dominating platform, Adom FM. 3 years into his placement at Adom FM, Abeiku rose to become the Drive Time Host of the year against some of the Top Kings and Queens of the airwaves at the time at the RTP Awards, becoing the first award for the Adom FM radio station, alongside Komla Dumor and Doreen Andoh as winners in other categories. In 2004, his penchant of higher learning and self-maximization, took him study to the United States of America under a scholarship program at the Iona College which he deferred. He rather enrolled at the New York Paralegal School graduating as a Litigation Specialist Assistant. He also completed a Certificate Program; Post Graduate in Public Administration with a Specialization in Research and Human Resource. Due to his huge knowledge of the spending habits of the huge masses because of his experiential, all-inclusive radio experience, he became a thought leader in the Creative and Communication departments of various marketing companies in creating marketing products for Below the Line (BTL) activations. In that capacity, he worked with Ad Media, MMRS, Media Magic, Origin 8 to mention a few. In extension, he worked with Unilever, Nestle Ghana, SC Johnson and Johnson creating retail products for the BTL target audience. Abeiku then made a mogul move to start his own Advertising Agency in 2005 and called it Strategic Communications. His company became the Ad Agency for Ernest Chemist, one of the leading Pharmaceutical giants in Ghana till date. Strategic communications became Content Providers for TV3, Ad Agency for Guinness, Unilever, Everpure Mineral Water. They also became the BTL Ad Agency for Kasapreko Company Limited and have retained the account for the last 15 years. With his knowledge in the public service and administrative space, he started leading Public Communication for State Agencies like the Narcotic Control Board, Ghana Revenue Authority, Ministry Of Information, Ministry of Tourism, Ministry of Environment, Science and Technology, Ministry of Education and Ministry of Health. Abeiku is one of the leading minds in Public Sensitization Communications Strategy on the continent. Abeiku then developed a love for tourism in the area of Marketing and Communication. He managed the Volta Hotel, Akosombo, the Adowa Night Club etc from 2006 to 2009 this intensified his love for the field. He then came into the field of tourism journalism and became the preferred journalist for Kenya, Zambia, Zimbabwe, South Africa, Sao Tome, Zanzibar and Tanzania, he then proceeded to be a destination marketer. In few years in this niche, Abeiku has become one of the most recognized faces in destination marketing on the continent. His love for Tourism took him to University of Cape Coast, Graduate school to do his Master’s Degree in Tourism Management. Prior to this, In 2010 Abeiku has set up Kaya Management Services as a capacity building company. He then extended the company to accommodate his new found love and thus added Tours, Hospitality and Real Estate. So that gave birth to Kaya Tours, Bays Lodge which is one of Ghana’s top apartment hotels. Through his various companies Abeiku has trained and mentored several individuals who have risen through the ranks to occupy senior management positions in some of the biggest multinational conglomerates in Ghana including Banks, Insurance and Advertising Companies. Abeiku has consistently over the past few years maintained his spot as one of the Top 100 Most Influential people in Ghana in the Area of Media. He is a youth Influencer, a pacesetter and a bench mark in the broadcasting landscape and an overwhelming force to reckon with. He is currently a celebrated Global Icon in African Tourism and one of the TOP 100 Influential personalities In Tourism in West Africa. He won the Most Active Tourism Contributor at Indaba South Africa alongside CNN’s Richard Quest. Abeiku is a member of the Chartered Institute of Marketers Ghana (CIMG), Advertisers Association of Ghana, Tour Operators Union of Ghana, Legal Assistants Association in America and West Africa Tourism Consultants Abeiku has been a Brand Ambassador for GRAFT Foundation for reconstructive Plastic Surgery. The multiple award winner has won numerous awards in the Radio and Television landscape. In 2015, his company Strategic Communication won the Brand Activation Company of the year by the CIMG. Abeiku is a self-published Author, in 2009 he wrote a self-help and motivational book titled YOU HAVE NO LIMIT.]]>


People & Lifestyle

5 Ways to Get More YouTube Views



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Promolta shares the 5 best ways to get more views on your YouTube videos. If you follow these tips, your videos will gain more traction. (more…)

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Simon El-Longwell reveals his intents for PUSAG Presidency 2022



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The mantle of leadership transcends from one generation to another successive one which builds a large prospects of development in our various institutions, organizations and perhaps countries. (more…)

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Crazy online gaming Wins: Biggest in the world!



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The online gaming and esports industry has boomed in recent years, with millions of individuals taking part in these games worldwide.

With such explosive growth, there have consequently been a number of substantial prize purses, made all the more fascinating due to their sheer magnitude. Similarly, staggering winnings are sometimes seen by online gamblers, too. For example,’BetMGM Awards Over $800K’ was recently in the news in one lucky US state.

While we can’t tell you how to get lucky when gambling or gaming online, we are going to show you some of the biggest wins from online gaming. 

How do Gamers Win Money? 

Below, we’re going to show you how gamers have made money by winning some of the most prestigious online gaming tournaments in the world. But, there are other ways these professional gamers make money


Some have paid sponsorships and partnerships with gaming companies, computer brands, and even global giant drinks manufacturers like Red Bull and Mountain Dew. 


Others are paid salaries from the teams or leagues they belong to – it really is just like any other sport in this regard. 

1. Fortnite World Cup (2019) – $30.4 million 

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It’s no secret that Fortnite is one of the most popular video games in the world right now, and the first-ever Fortnite World Cup is also one of the highest-ever online gaming wins.

In 2019, over $30 million was awarded to the winning players – the winning solo player, Kyle Giersdorf, took home $3 million, while David W and Emil Pedersen split $3 million between them as the top-ranking duo. 


Winning contests isn’t the only way players earn from Fortnite, though. It also has a huge following on Twitch, with many gamers making a decent amount of money from live-streaming their gameplay to their adoring fans. 


Fans have to pay to subscribe to their favorite channels, and there are often different tiers available for those who wish to show more support. So, for someone streaming a popular game such as Fortnite, this is a great way to make a steady income. 

2. Honor of Kings World Championship Cup (2021) – $7.7 million 

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Last year’s Honor of Kings tournament, the World Championship Cup, was hosted in Beijing. Twelve teams of the best Honor of Kings players entered the contest, with the winning team ultimately taking home a cool $7.7 million between them. 


The battle was closely fought between two teams, Gank Gaming and QG Happy, with the latter eventually coming in the number-one spot and claiming the colossal prize. 


The tournament is going to be even bigger in 2022, with a prize pool of $10 million for the winning team. It’s expected that 16 teams will take part in this year’s event. 

3. Call of Duty League Championship (2020) – $4.6 million 

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Call of Duty has been popular for almost two decades – fans were playing the series long before online gaming and esports became big. But, it’s only more recently that players have been able to make considerable sums of money from playing their favorite first-person shooter. 


Call of Duty is so popular it’s not just one event but an entire league dedicated to it! At the end of the League, Dallas Empire won the Championship event and netted themselves the tidy sum of $1.5 million. 


4. The International 10 (2020) – $40 million 

Dota 2’s annual championship event in 2020 was the biggest of its kind to date, and one of the biggest ever online gaming wins ever. With a total prize fund of $40 million, it’s no surprise that the 16 teams who entered fought so fiercely to emerge victorious. 


After various rounds and stages, Team Spirit from Russia netted themselves over $18 million to share between them. The tournament was held in Bucharest, Romania, at the Arena Naţională. 

Final Thoughts

Aren’t esports exciting? It’s one of the fastest-growing industries in the world, and it has only just begun to hit its stride. So, expect the prize funds given out at these tournaments to grow year on year. 


If you keep practicing your favorite game, maybe you too could one day join the likes of these players and teams above and become a multi-millionaire overnight. 

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People & Lifestyle

Itel Ghana Donates Library and School Items worth GHC40,000 to Ayikai Dablo M/A school



Itel Ghana Donates Library and School Items worth GHC40000 to Ayikai Dablo MA school6

Itel Ghana this Friday 24th June 2022  embarked on yet another corporate social responsibility project themed “ itel Wandering Library Project” in the Ayikai Doblo M/A Basic School. (more…)

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African-centric video games leap forward



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The number of gamers has skyrocketed in Africa, going from 77 million in 2015 to over 185 million by the end of 2021. Driven by ever-improving Internet access and the increasing affordability of smartphones, mobile gaming is leading the way. Estimations project that nearly 95% of African gamers use mobile devices. With 650 million smartphones in circulation, the mobile gaming market is even expected to grow at an annual 12%. And as gaming booms across the continent, so thrives the demand for games made in Africa. (more…)

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Best small business ideas to promote online



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If you have a passion for doing something but are lacking the capital you may be wondering how to start a small business with little money. Well, you are not alone. There are thousands of people just like you who are looking for the best ways to make money. The internet is a great resource for finding your clients. On the platforms like, you can use your skills and expertise to start your own small business and offer your services to sell a product online.

First, you must decide on your small business idea. Before choosing an idea, be sure to get some input from friends and family members. Often, they can help you come up with ideas that will help you earn money while still having a great time. And don’t forget to have fun while working! It’s very important to find a business idea that you can enjoy.

Starting a small business in Сanada

You have decided that starting a small business in Canada is the right choice for you. While it might seem like an overwhelming task, it does not have to be. You can start your own business while working your current job and still have time to devote to your new venture. Start by developing a business plan, which will outline your goals, milestones and success measures. Some of the most important parts of a business plan include the objective of the business, the market position, the competitive landscape, financials, and target market information. Before submitting your plan, you should know the differences between the various business structures that are available in Canada.

A winning business idea is essential to starting a small business. When creating your business plan, focus on the latest technologies and trends, and fill a gap in your local industry. You should also consider the needs and interests of potential customers to ensure that you have a profitable business. 

Small business ideas for little money

There are countless small business ideas for little money out there, but which one is right for you? While money is always a motivation to get started, there’s more to the idea than just making money. To find the right idea for you, bounce it off of friends and family to get their feedback. Also, don’t be afraid to have fun while you’re working! Listed below are some of the most popular small businesses:

  • Handyperson. One of the best small business ideas to start is to provide a service. Although this may not be the most passive form of self-employment, it is a viable choice if you have specific skills and time that others would be willing to pay for. Such businesses can range from home repairs to building construction. To be a handyman you don’t need a large amount of capital to get started.
  • Furniture assembling. If you know how to assemble Ikea furniture, you can start a profitable business. As the popularity of Ikea furniture grows, you can expand the service to other areas. Who knows maybe someday you grow into a full furniture factory.
  • The pet industry is also ripe for small business ideas. From grooming services to dog walking services there are countless opportunities. Dog walking is a common service, and you can set a schedule for walks and charge a flat rate. You can also offer pet boarding services if you are interested in earning extra money. 
  • Video content making. If you want to run a small business, you can opt for video production. Video content is popular across various social media platforms and on the internet. Whether you wish to produce videos for your own business or for clients, you can learn the skills of cutting, editing and shooting videos. Even if you do not have any previous experience in video production, there are many online courses that will teach you the skills.
  • If you’ve recently quit your job and still have the expertise to offer, you can turn that knowledge into a business. Consulting services, for example, are in high demand, with a $263.5 billion market expected by 2022. You can turn your knowledge and experience into a business by filling a need in the market. Many consultants are needed across different industries, and they charge for their services.

These small business ideas are a great source of extra cash, and they’ll also give you a sense of independence. So, start today. Don’t wait until your next paycheck is coming in – invest in yourself and your small business idea today.fee4bee small business ideas img2

How to promote small businesses online?

There are many cost-effective ways to promote small businesses online. Two models of promoting your business online include your own website promotion and cooperation with grand marketplaces.

Not for all the local businesses you need a business website. You have to build high-quality landing pages on your site and budget for large expenses so that the website generates income. 

If you don’t have the time or the budget to do this yourself, you can consider alternative ways to promote online. Social media presence and services marketplaces are great places to list your business for free. These sites are often well-known with high search engine rankings. Listed businesses tend to get local customers. Profiles on these marketplaces don’t take long to set up and can help you promote your business to nearby customers. 

Reviews are another way to get local customers to try your business. Word-of-mouth can be very powerful for your small business. Getting customer feedback on services platforms is the best. This way, potential customers can read what others have to say about your business and decide if it is the one for them.

Another free way to promote your business is through social media. Tik-tok, Instagram, and Pinterest are among the most popular social media sites. Make sure to include your contact information on your page, and create useful and engaging content to attract users. These platforms are great for local businesses because they can promote their products and services 24/7.

Using video on your social media is a great way to reach a wide audience for free. Also, you can use hashtags and contests to increase your exposure. Update your profile regularly. And don’t forget to follow your competitors, too. These social media sites are a great way to reach local customers.


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