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MTV partners Nigerian Television Authority
Viacom International Media Networks (VIMN) Africa (formerly MTV Networks Africa) has signed a landmark partnership and training agreement with Nigerian national terrestrial network, NTA (Nigerian Television Authority). From 1 February 2013, NTA will broadcast a daily dose of VIMN programming content including youth-focused editorial under its MTV Base brand, while kids and family oriented content will appear under the Nickelodeon banner. Nickelodeon programming will air seven days a week while MTV Base content will air five days a week in the early afternoon, with an additional late night slot on Fridays and Saturdays.
Under the deal, VIMN Africa will also provide skills training and workshops in TV production for NTA member stations and personnel, to help develop local production expertise. The government-owned NTA is Africa’s most widely distributed TV network, and Nigeria’s only broadcaster with national coverage, reaching 90 million viewers across Nigeria via a network of state channels and local affiliates. Included in the programming to air on NTA are local and international music, lifestyle, reality, chat and animation franchises such as MTV Base VJ Search – Nigeria followed by the Official Naija Top 10, Big Base Beats, The Big Friday Show, Cribs, Run’s House and Pimp My Ride.
From the Nickelodeon stable, kids and parents will be treated to Dora the Explorer, The Penguins of Madagascar, Kung Fu Panda andSpongeBob SquarePants.
The deal will increase the penetration of VIMN content in Nigeria while allowing NTA to increase the quality of its youth, kids and family service offering to viewers in the region.
Commented Alex Okosi, Senior Vice President & Managing Director, VIMN Africa, “We are delighted that our partnership with NTA will expand the footprint of our content in Nigeria, bringing new viewers in touch with the VIMN portfolio. We are excited to share our expertise with our peers at NTA in Nigeria in order to maximise the partnership.”
Alhaji Musa Mayaki, Acting Director-General of the NTA, said, “Guided by our vision and mission statements which are driven by our aspiration to be a world class television network, this partnership between NTA and VIMN Africa will further strengthen the scope of our creative empire. We appreciate your interest in this collective engagement that will benefit our viewers.”
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Highlights from Medikal’s spectacular show at London’s O2 Indigo
Ghanaian rapper Medikal made an impressive debut at London’s O2 Indigo with a sold-out show, featuring performances from a lineup of industry heavyweights like Sarkodie, Shatta Wale, Efya, Bisa Kdei, Jay Bhad, and more. (more…)
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Jah Lead releases new song ‘Shame on You’
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Oheneyere Mercy Aseidu, Gifty Anti, Stacy Amoateng, and other celebrities grace Akwaboah Jnr’s Traditional Wedding
The traditional wedding of Renowned Ghanaian Highlife singer-songwriter Akwaboah Jnr and his wife, Theresa was a star-studded affair, with a constellation of Ghanaian celebrities gracing the occasion to celebrate the union of love and culture. (more…)
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Medikal’s Indigo O2 show officially sold out
Ghanaian rapper Medikal’s debut Indigo O2 show in London has officially sold out, confirmed by the venue. (more…)
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Watch: Exclusive videos and photos From Akwaboah Jnr’s Colourful Traditional Wedding
Award-winning Ghanaian singer-songwriter, Gladstorm Akwaboah Jnr is celebrating a significant milestone in his life as he ties the knot in a beautiful traditional wedding ceremony. (more…)
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Kwadwo Sheldon expresses disappointment in the NPP Gov’t; says engaging in politics never helped him
Well-known Ghanaian Youtuber and content creator, Bernard Kwadwo Amoafo, professionally known as Kwadwo Sheldon has voiced his deep disappointment in the governing New Patriotic Party (NPP) asserting that engaging in politics has never benefited him personally. (more…)
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