Ahead of the anticipated return of the Africa Magic Viewers’ Choice Awards (AMVCA), MultiChoice Africa has held a digital content creators’ brunch in Lagos, Nigeria to explore the current state of digital content creation in Africa, the future and more.

The event, which was hosted by YouTuber, actor, and MC, Akah Nnani brought together several content creators from Nigeria and parts of Africa. Panelists including Mr Macaroni, Kiekie, Tosin Ajibade,  Elozonam Ogbolu, and Grant Housley discussed among other things how creators to position themselves as brands, create communities and collaborate with each other.

Some highlights from the event includes Nigerian comic actor and digital content creator, Mr. Macaroni advising Nigerians not to put pressure on celebrities to share their opinions on every issue of national interest.

 

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A post shared by Ameyaw Debrah (@ameyaw112)

The comedian, who spoke up strongly against the SARS attacks in Nigeria about two years ago, said  “Part of this pressure is from the society. When something happens you now put pressure on people that don’t want to say anything. Everybody is putting pressure on celebrities because they are celebrities. They don’t have to say anything. You know why? Are you holding doctors to the same responsibility? Are you holding bankers? Are you holding footballers? So because these people are in entertainment and they are popular everybody would say ‘you, you are just quiet. Then people will say things they are not supposed to say.”

Nigerian comedian, Forever asks for @ShowmaxNG comedy specials to support and grow Nigerian comedians into global brands #AMVCA8 @MultiChoiceGRP pic.twitter.com/TwL4Ur3eTE

— Ameyaw Debrah (@AmeyawDebrah) May 11, 2022

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Another comedian, Forever also called on Showmax Nigeria to create shows for Nigerian stand-up comedians that would help showcase their talents to the world as Netflix does with many top comedians.

The Digital Content Creators’ Brunch is one of the many activities lined up for this year’s awards festival. The week-long activities for this year started on Saturday, May 7, 2022 with an opening night gala.  This was followed by a runway show on Sunday, May 8, 2022. On Monday, May 9, 2022, a session was held for young filmmakers in the industry.

Other activities for this year’s awards event are the Content Marketing Workshop, a celebration of Africa’s diversity, a nominees’ gala, and the main award ceremony on Saturday, May 14, 2022.