Buzz
MultiChoice Group continues its support of global UN Pause campaign
As the fight against the Covid-19 pandemic continues, MultiChoice Group (MCG) has reaffirmed its commitment to the United Nations’ (UN’s) efforts to conquer the virus that has wreaked havoc around the globe and will continue to support the global organisation’s Pause campaign in celebration of UN Day on 24 October 2020.
Through its broadcast and digital platforms, MCG has been the official African media supporter of the Pause Campaign since its launch in June 2020. The campaign, which aims to reach one billion people by the end of December 2020, intends to prevent the spread of damaging misinformation about the pandemic and encourages people to only share trusted and accurate science-based social media content.
“As a pan-African organisation, we are proud to be able to reach a mass audience and use our reach into 19.5 million African households to raise awareness on key issues relevant to the continent,” says Calvo Mawela, Chief Executive Officer: MultiChoice Group. “Supporting initiatives such as the Pause campaign as well as airing relevant and compelling educational and news content on our platforms aligns to our commitment to making an impact in the communities in which we operate.”
MCG continues its support in phase two, which is set to roll-out from 21 October. As part of the second phase, students from the MultiChoice Talent Factory, the group’s development initiative that identifies and upskills Africa’s young storytellers, will create a 60-second advert encouraging viewers to #PledgetoPause before they share online or digital content.
On October 21, throughout the day, online influencers and global voices will make their own #PledgetoPause and call on their supporters to do the same.
“With Covid-19, the wrong information can kill. It is increasingly clear that we cannot successfully tackle the pandemic without also addressing online misinformation,” said Melissa Fleming, United Nations Under-Secretary-General for Global Communications. “With the Pause campaign, we are trying to recreate a new social norm about how we share information. Each and every one of us can help break the chain of misinformation by pausing before we share. Pledge to Pause today.”
The consequences of the global pandemic have been vast and deep, and Covid-19 has again reminded us of the need for urgent and determined action to achieve the world’s Sustainable Development Goals. The UN has collaborated with Project Everyone – a not-for-profit agency – to develop a documentary which puts the power of communications behind these global developmental goals, to accelerate progress towards a world where, within the next decade, extreme poverty has been eradicated, climate change is properly addressed, and injustice and inequality are unacceptable. As part of phase two, MCG will broadcast this thought-provoking internationally acclaimed documentary on its platforms.
“Through the transformative power of the media, and using our extensive platforms, we can envision the world we want to see in ten years’ time and enable the key conversations that will drive behaviour change to achieve those goals,” concludes Mawela.
Buzz
Disturbing surveillance video shows Sean ‘Diddy’ Combs beating, dragging Cassie Ventura in hotel hallway in 2016
A 2016 surveillance video obtained exclusively by CNN shows Sean “Diddy” Combs grab, shove, drag and kick his then-girlfriend Cassie Ventura during an altercation that matches allegations in a now-settled federal lawsuit filed by Ventura in November. (more…)
Buzz
Rap ‘Beefs’ Boosted My Career, No Regrets -Amerado
Ghanaian Rapper, Amerado, born Derrick Sarfo Kantanka has credited rap ‘beefs’ for significantly advancing his music career. (more…)
Buzz
Photos: Funeral Service for late Nollywood Actor Junior Pope Underway
The funeral service for the late Nollywood actor John Odonwodo, popularly known as Junior Pope, has begun at St. Peter’s Catholic Parish in Ukehe, Enugu State.
(more…)
Buzz
Kuami Eugene’s father will finally be laid to rest this weekend
The final funeral rites for musician Kuami Eugene’s father, Mr. Alexander Kwaku Marfo, begin today, 10 months after his passing. (more…)
Buzz
Streaming not enough, let’s bring back CDs and pen drives -Philipa Baafi
In a digital age dominated by streaming services, Ghanaian gospel singer Philipa Baafi is advocating for a return to physical media tools like CDs and pen drives. (more…)
- Buzz5 days ago
Super OD and I dated for 10 yrs; he took advantage of me on our first date – Actress Janet Ackom
- Buzz5 days ago
I met my husband online; he took my engagement list before seeing me physically – Celestine Donkor
- Buzz4 days ago
Ghana’s Ace Liam Becomes Guinness World Record’s Youngest Male Artist at One Year Old
- Buzz1 week ago
First copy of Kofi Kinaata’s debut EP “Kofi OO Kofi” sold for GHC100,000
- Buzz1 week ago
SkrewFaze’s daughter joins US Army, father shares joyful announcement
- Buzz2 days ago
Barima Sidney Apologizes to Mahama for Releasing controversial ‘Papa No’ track
- Buzz4 days ago
Filling the O2 Arena doesn’t scare me; it’s just a matter of promotion – Stonebwoy
- Buzz7 days ago
Social Trends: Nigerian Rapper, Dremo Fires Sarkodie following ‘BRAG’
- People & Lifestyle1 week ago
A Group of 3 Fraudsters Arrested for Scamming Pizzaman Chickenman Customers
- Buzz5 days ago
Only fools stay married; I am one of those fools – Real Warri Pikin speaks on the complexities of marriage
- Buzz1 week ago
Prince Harry and Meghan Markle arrive in Nigeria for three-day visit
- Buzz1 week ago
Sarkodie’s ‘Brag’ ignites online debate over Africa’s Greatest Rapper