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MultiChoice Group continues its support of global UN Pause campaign

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Calvo Mawela, Chief Executive Officer: MultiChoice Group

As the fight against the Covid-19 pandemic continues, MultiChoice Group (MCG) has reaffirmed its commitment to the United Nations’ (UN’s) efforts to conquer the virus that has wreaked havoc around the globe and will continue to support the global organisation’s Pause campaign in celebration of UN Day on 24 October 2020.

Through its broadcast and digital platforms, MCG has been the official African media supporter of the Pause Campaign since its launch in June 2020. The campaign, which aims to reach one billion people by the end of December 2020, intends to prevent the spread of damaging misinformation about the pandemic and encourages people to only share trusted and accurate science-based social media content.

“As a pan-African organisation, we are proud to be able to reach a mass audience and use our reach into 19.5 million African households to raise awareness on key issues relevant to the continent,” says Calvo Mawela, Chief Executive Officer: MultiChoice Group. “Supporting initiatives such as the Pause campaign as well as airing relevant and compelling educational and news content on our platforms aligns to our commitment to making an impact in the communities in which we operate.”

MCG continues its support in phase two, which is set to roll-out from 21 October. As part of the second phase, students from the MultiChoice Talent Factory, the group’s development initiative that identifies and upskills Africa’s young storytellers, will create a 60-second advert encouraging viewers to #PledgetoPause before they share online or digital content.

On October 21, throughout the day, online influencers and global voices will make their own #PledgetoPause and call on their supporters to do the same.

“With Covid-19, the wrong information can kill. It is increasingly clear that we cannot successfully tackle the pandemic without also addressing online misinformation,” said Melissa Fleming, United Nations Under-Secretary-General for Global Communications. “With the Pause campaign, we are trying to recreate a new social norm about how we share information. Each and every one of us can help break the chain of misinformation by pausing before we share. Pledge to Pause today.”

The consequences of the global pandemic have been vast and deep, and Covid-19 has again reminded us of the need for urgent and determined action to achieve the world’s Sustainable Development Goals. The UN has collaborated with Project Everyone – a not-for-profit agency to develop a documentary which puts the power of communications behind these global developmental goals, to accelerate progress towards a world where, within the next decade, extreme poverty has been eradicated, climate change is properly addressed, and injustice and inequality are unacceptable. As part of phase two, MCG will broadcast this thought-provoking internationally acclaimed documentary on its platforms.

“Through the transformative power of the media, and using our extensive platforms, we can envision the world we want to see in ten years’ time and enable the key conversations that will drive behaviour change to achieve those goals,” concludes Mawela.

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African Legends Night Unveils Music Legends Hall of Fame

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African Legends Night has unveiled its first-ever Music Legends Hall of Fame list to celebrate African music legends as part of celebrations to mark 10 years of African Legends Night.

 

The Legends Hall of Fame is an annual induction list of all legendary musicians who have performed at African Legends Night. Over the ten-year period, African Legends Night has witnessed 20 headliners from a number of African countries such as Ghana, Ivory Coast, Nigeria, DR. Congo, Namibia, South Africa among others.

 

The Hall of Fame is also to recognize music legends who have consistently excelled in their endeavor of work in a long period.

 

Commenting on the initiative, Ernest Boateng, CEO of Global Media Alliance said “We recognize the immense contribution of musicians in projecting the face of the African continent positively. Our inductees are musicians who have had an impact in our society hence the Hall of Fame is to celebrate their achievements and major milestones in the course of their music careers.”

 

In no particular order, below are the musicians who made the first-ever Legends Hall of Fame lists:

 

  • Hugh Masekela
  • Daddy Lumba
  • Yvonne Chaka Chaka
  • Kojo Antwi
  • Femi Kuti
  • Amakye Dede
  • Kanda Bongoman
  • Awilo Longomba
  • George Darko
  • Ofie Kodjoe
  • Freddie Meiway
  • Ben Brako
  • Gyedu Blay Ambulley
  • Samini
  • Nana Tuffuor
  • Akosua Agyapong
  • Amandzeba Nat Brew
  • 2Face Idibia
  • Rex Omar
  • Ofori Amponsah

 

The African Legends Night is a premium pan-African concert which recognizes and celebrates living African music legends.

 

African Legends Night this year is sponsored by HD Plus, Ghana Gas, Ghana Tourism Authority, Beyond the Return, Perception Management International and Silverbird Cinemas with media partners – MX24, eTv, Citi FM, YFM, B&FT, Happy FM, Daily Guide, Ghanaweb, AmeyawDebrah, NYDJ Live, Oman FM and Net2 TV.

 

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Ghana’s Premier Technical University, Accra Technical University Admission for 2022/2023 Academic Year Still in Progress

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Are you interested in pursuing a programme that guarantees employability? Accra Technical University (ATU) is still admitting students! (more…)

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Ghanaian women rush for Mohammed Kudus with “save the date” photos

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After his stellar performance in the Black Stars game against South Korea in the FIFA 2022 World Cup, Ghanaian midfielder, Mohammed Kudus has become the centre of attraction for many, especially Ghanaian women.

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Sulley Muntari Announces retirement at age 38

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Former Black Stars midfielder, Sulley Muntari has announced his retirement from football after almost two decades of being a professional footballer. (more…)

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Davido and Chioma spotted with wedding rings during their first outing

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Nigerian Afro-beats superstar, Davido and his girlfriend, Chioma have been spotted with wedding bands. (more…)

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Fella Makafui accused of using ‘juju’ on Mohammed Kudus; she reacts

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Ghanaian actress Fella Makafui has reacted to rumours that she has cast a spell (juju) on Black Stars Midfielder, Mohammed Kudus. (more…)

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