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MUSIGA to Host GH Music Festival every December

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Bessa

The Musicians Union of Ghana (MUSIGA) has announced plans to host a grand Ghana Music Festival every December, marking a significant milestone in the country’s vibrant music scene.

This initiative aims to celebrate and showcase the rich diversity of Ghanaian music, from traditional rhythms to contemporary genres, while also providing a platform for emerging talents to shine.

Bessa Simons, president of MUSIGA, detailed that, the festival’s purpose is to showcase the diverse array of Ghanaian music, drawing in music enthusiasts and diaspora communities during the festive season.

Speaking in an exclusive interview with Graphic Showbiz, Bessa expressed confidence in the festival’s ability to raise the profile of Ghanaian music, both domestically and internationally.

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“We are planning to host a Ghana music festival every December for tourists and visitors to enjoy. This festival is going to bring music from all regions of Ghana and it is going to be so big. So let’s embrace our music, listen to our music, get used to our music, download our music, and support our local artists”, he said.

The music legend further emphasized the need for a  collective responsibility to nurture a deeper appreciation for Ghanaian music year-round. He went on to encourage radio stations to amplify Ghanaian music throughout the year, stressing that familiarity breeds enjoyment.

“The more exposure we give to our music, the more ingrained it becomes in our culture. It doesn’t have to be only December,” he added.

The president also  highlighted plans to integrate musicians and cultural troupes into tourist experiences across the country, enhancing visitors’ exposure to Ghana’s rich musical and cultural heritage. He underscored the importance of incorporating music and dance into the tourism experience to ensure tourists fully appreciate the multifaceted beauty of Ghana’s cultural landscape.

With Ghana’s music industry experiencing exponential growth and international recognition, the Ghana Music Festival will serve as a beacon of cultural pride and artistic excellence. It will bring together musicians, industry professionals, and music lovers from across the nation and beyond, fostering collaboration, networking, and creative exchange.

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Moreover, the Ghana Music Festival holds the potential to boost tourism, attract investment, and promote Ghanaian music on the global stage. By showcasing the country’s musical talent and creativity, MUSIGA aims to position Ghana as a leading destination for music enthusiasts and industry players alike.

 

 

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Parts of Medikal’s public statements are a great departure from truth – Fella Makafui

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Ghanaian actress and entrepreneur,  Fella Makafui, has publicly expressed her distress over recent comments made by her ‘ex-husband’, Samuel Adu Frimpong, popularly know as Medikal. (more…)

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Fella Makafui physically abused me many times, says Medikal

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Watch: Medikal and I might pull a surprise at VGMA - Fella Makafui.

Ghanaian rapper Medikal is opening up about being a victim of domestic abuse at the hands of his now ex-wife and baby mama, Fella Makafui. (more…)

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The Role of Communication in Coaching Sales Teams to Success

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An image of a person taking notes in a conference room on the best practices for coaching sales teams.

Effective communication is the cornerstone of any successful sales team. When sales leaders harness the power of clear and constructive interaction, they create an environment where trust prospers, and their effectiveness soars through the roof in terms of coaching sales teams. From active listening to personalized feedback, each conversation shapes the future of sales engagements. This impacts not only the team’s cohesion but also its ability to close deals and foster client relationships. In this article, we explore how communication channels and styles can significantly impact sales team dynamics and outcomes.

Understanding the Impact of Effective Communication in Sales Team Performance

Effective communication fosters a culture of transparency, enabling a sales team to operate as a united front. When sales representatives understand the goals, strategies, and tactics at play, they are better equipped to function cohesively. Clear guidelines and expectations mitigate confusion and provide a solid foundation from which sales teams can rise to the occasion.

Beyond clarity, effective communication also involves empathy and understanding. Sales managers who listen to their team’s feedback and concerns can make informed decisions that boost morale and productivity. Acknowledging achievements and addressing challenges head-on shows a level of engagement that encourages team members to strive for excellence.

Leveraging Active Listening to Identify Sales Opportunities

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Active listening extends beyond simply hearing a client’s words; it involves understanding the underlying needs and desires that drive their actions. For sales professionals, this skill is critical in identifying opportunities that might otherwise be missed. Active listening can reveal the subtle nuances of a sales conversation, leading to more effective positioning of products or services.

Sales coaching often highlights the importance of active listening in building rapport with clients. When team members demonstrate that they truly understand a client’s situation, it builds trust and credibility—two essential components in any sales relationship. By mirroring and validating client concerns, sales professionals increase the likelihood of a successful transaction.

However, beyond understanding the client, active listening within the team itself is also vital. When sales leaders listen to their representatives, they capture valuable insights into frontline experiences, customer feedback, and product pain points. This internal intelligence is instrumental in refining strategies and addressing market challenges.

The Power of Constructive Feedback in Sales Team Development

Providing constructive feedback is one of the most significant contributions a manager can make to a salesperson’s growth. Constructive feedback celebrates strengths while also addressing areas for improvement in a supportive manner. This approach encourages continuous personal and professional development, which is essential in the fast-paced world of sales.

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To be truly effective, feedback must be timely and relevant. This means highlighting specific instances where a sales representative excelled or could use improvement, rather than vague generalizations. In doing so, sales leaders set clear benchmarks for performance and create a roadmap for individual and collective progress.

Tailoring Communication Styles to Enhance Sales Training