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OPINION: Ghana’s economic outlook 2020



Ghana’s economic outlook is not healthy, according to the key economic indicators. The most critical indicators are interest rate, inflation, exchange rate and debt accumulation as a percentage of gross domestic product (GDP) which measures the nation’s production output. The GDP growth rate is expected to fall below the 5% and 6% ideal range for the next two years.

Unemployment is forecast to continue to surge above the 7.2% mark by the end of the election year 2020 according to World Bank report. The inflation figure (7.8%) is not too much compared to the previous year but the volatile nature of the exchange rate of the local currency against the major trading currencies is causing prices to increase on the market indirectly.  Currently, Ghanaians spend more than 43% of their total monthly income on food alone. The outlook is close to a Goldilocks economy.

With the novel Coronavirus (COVID-19) outbreak, Ghana’s economy maybe hardly hit due to the impact on her trading partners ie China, Europe and the US especially because of mass production shutdowns and supply chain disruptions, port closures in China, The Covid-19 has caused global “twin supply-demand shock”. Africa is beginning to feel its full impact and plans to control and manage the humanitarian challenges of the virus are underway across the continent of which Ghana is not an exception. Economically, the effects have already been felt – demand for Ghana’s raw materials and commodities in China has declined and access to industrial components and manufactured goods from China has been hampered. 

According to ratings agency, Fitch, the Coronavirus outbreak will have a downside risk for short term growth for sub-Saharan African growth, particularly in Ghana, Angola, Congo, Equatorial Guinea, Zambia, South Africa, Gabon and Nigeria – all countries that export large amounts of commodities to China.

The novel COVID-19 is expected to impact China’s global trade for several months and as China is Ghana’s biggest trading partner, the effects of COVID-19 are already being felt in the area of food supplies to Ghana. With China having shut down its manufacturing centers and closed its ports, there has been a resultant decrease in supply of commodities as most importers/exporters in China are cancelling orders due to port closures.



Over the next few months, the economy of Ghana would experience turbulent times which would lead to very slow GDP growth, increase in inflation, surge in unemployment rate, further depreciation of the cedi and a hike in interest rates. This is as a result of stagnation in domestic revenue mobilization, high interest payment on public debts, over the ceiling expenditure, continuous excessive government borrowings and increase in public service wages and salaries.

These are some very worrying concerns about the economic outlook of Ghana that need the attention of the Government, the economic management team and concerned stakeholders.

The novel COVID-19 may cause Ghana’s GDP growth rate to fall to 2.2% by the end of the year due to slowdown of both local and global economic activities. GDP growth only respond to economic activities and the lockdown of these buoyant cities like Accra, Kumasi and Tema would cause what I call Economic Activity Disruption.

Ghana’s sovereign credit rating was recently revised to B3 with a negative outlook and this ultimately emanated from the corona virus outbreak, the vulnerabilities in the economy especially on Ghana’s credit worthiness may affect the investor confidence built over the few years.

It is worth noting that Ghana has a track record of slippages during election year and deficiencies in revenue mobilization which always weakens the government’s fiscal target. Furthermore, the government may need approximately GHS78 bill which is 21% of GDP including debt amortization to meet its 2020 financing needs and fortunately the USD3bill Eurobond (4.9%) has provide some inflow to support government revenue needs.

However, the widening of the fiscal deficit means that government may need approximately 3% of GDP more in financing needs to meet its 2020 expenditure.

The government plans to fill the gap in the financing needs for 2020 from the USD1bill (1.6% of GDP) from the IMF (Rapid Credit Facility), World Bank’s USD300million (0.5% of GDP) and USD200million (0.3% of GDP) from the Petroleum fund, the remaining would be raised from the local market in government bonds.

Unfortunately for Ghana, its total debt stock is projected to 70% of GDP by the end of year 2020, unemployment to surge to 7.4%, cash deficit to hit 8% of GDP and tax revenue approximately by 35% of target for year 2020.Again, the widening fiscal deficit and the cedi depreciation is going to affect government revenue since the steep cedi depreciation is increasing external debts cost for the country.

Recently, the World Bank cautioned Ghana against excessive borrowing as the total debt stock of the country hit GHS214.9 billion with a revenue mobilization target of GHS67.07 billion, about GHS22.5 billion of which would be used to pay interest on loans alone.


The economy can experience a GDP growth rate in the non-oil sector which can translate into a positive macroeconomic growth boom. This can only happen when factors within the business cycle and private sectors of the economy have a change of policy direction.

Government and stakeholders should have a policy review on the following to change the narrative.

  • Capital availability for the private sector
  • Monetary policy rate must translate into Commercial interest rate
  • Cumulative data on demand and supply of foreign currency in Ghana
  • Policy credibility on incentives to exporters
  • Enforcement of policy direction on black market operations in Ghana
  • Policy credibility on improving administration
  • Strict policy on tax compliance
  • Overhaul the tax exemptions regime currently


A country’s economic outlook cannot be discussed without taking a critical look at the unemployment situation since it’s a component of determining the growth in economic development. 

The more employment the people get, the better and wider the tax revenue to be collected. The unemployment rate will average 7.4% in 2020 due to the job losses in the financial sector clean up, the unresolved Menzgold saga and the contraction in the private sector due to lack of cheap funds for SMEs.The reality is that some people have been out of work due to the crises in the banking sector and that they’ll never be able to return to the high-paying jobs they used to have. As a result, structural unemployment would increase. 

The real unemployment rate includes the graduate, unskilled, underemployed, the marginally attached, and discouraged workers. 


Inflation is a critical indicator in discussing the economic outlook of any country since it is a measure of prices of goods and services. It helps to measure the affordability of prices of both imported and local products and gives a sense of the living standard of the people in the country. 

Currently, the single digit inflation of 7.8% doesn’t translate into the prices of goods and services on the market and the reason is simple; the consumer price index (CPI). If the goods and services used are not the commonly and regularly consumed products of the majority of the citizens, the inflation figure would be small but the prices of goods and services in the market would keep surging as is the case of Ghana. Inflation is expected to average 9.8% in 2020 and rise to 10.5% in 2021 and 2022. The core inflation rate strips out those volatile gas and food prices



The Monetary Policy Committee (MPC) has maintained the current policy rate at an average of 16% at the last MPC meeting. It doesn’t expect to increase this interest rate but the current prevailing economic happening may force the MPC to adjust upward the policy rate to match the demand and supply of funds and also the mechanism used to stabilize the depreciating currency.

Interest rates at the commercial banks are still very high, even though, the policy rate has been kept low for close to two years. The simple reason why the low policy rate cannot translate into the rate quoted on the commercial market is high cost of funds for the banks, huge non-performing loans and very unstable business environment for the private sector with power outages as a contributing factor.

Unfortunately, the Central bank is more concerned about preventing high inflation rate than promoting growth within the market space. In fact, the Bank of Ghana sees inflation as a threat especially in the coming years.

The slow economic growth and macro impact in the lives of the people is the result of very high interest rates, lack of availability and access to funds for the private sector to thrive and expand so it can employ more.


Ghana’s total public debt increased to GHȻ224.9 billion in 2019. As a percentage of GDP, the total public debt is now 63.1% of the rebased GDP in 2019. The bulk of the public debt, totaling GHȻ188.8 billion (85.3%) was incurred between 2013 and 2019. Of this amount, GHȻ86.3 billion (38.2%) was incurred in the 4-year period of 2013-2016 and GHȻ102.5 billion (47.1%) in the 3-year period of 2017-2019 and a total of GHȻ16.7 billion (8% of the total debt) was advanced towards the cleaning up of the financial sector, which the Bank of Ghana classifies as financial sector resolution bond. 

In February this year, the government issued another US$3 billion Eurobond to support its budget for infrastructure, restructuring of the energy and financial services sector, and a liability management exercise (Min. of Finance, 2020). This brought the total public debt stock to GHȻ234.0 billion at the end of February 2020.


                      Table 1. Ghana: Public Debt Accumulation, 2013-2019

PeriodTotal Public DebtDomestic DebtExternal Debt
GHȻ’ mil.GHȻ’ mil.%GHȻ’ mil%

                Source. Government of Ghana & BoG



Total domestic debt stood at GHȻ105.6 billion (49.6% of total public debt) as at the end of December 2019.  The bulk of the total domestic debt amounting to GHȻ84.5 billion (82.1%) was contracted after 2012, of which GHȻ35 billion (34.0%) was incurred in 2013-2016 and GHȻ49.5 billion (48.1%) in 2017-2019 (Table 1). The banking sector held about 44.7% of the total domestic debt stock in 2018, showing a significant increase from the 35.5% share in 2017 due to the issuance of stocks to support the bailout of the financial sector. Holdings of domestic bond by foreigners saw a drop from 38.6% in 2017 to 30.1% in 2018 (GoG, March 2019). 


Total external debt as at end of year 2019 was GHS111.9 billion (US$20.3 billion) in 2019, (52.1% of the total public debt). As a percentage of GDP, Ghana’s external debt is 32.4%. The bulk of the external debt, amounting to GHȻ94.3 billion (84.3%), was incurred between 2013 and 2019 (Table 1) with a significant portion raised through the issuance of Eurobonds. 



One obvious area of underperformance of successive governments is taxation which is immensely important to national development and a key source of sustainable revenue. 

While some may have praised the government about the growth in the economy, the reality is that the living standard of the ordinary Ghanaian has not improved, the reason being that economic growth and rebased GDP does not guarantee economic wellbeing of the people.

In analyzing economic performance, one critical thing to consider is the tax to GDP ratio of the country i.e. the amount of tax collection to the nominal GDP. According to Heritage Foundation data and OECD, Ghana’s tax to GDP is around 11.9% as at 2019 which is low as compared to the highest of 14.1% in 2017 and the lowest being 7.8% in 2000. This is an area that needs a lot more work to be done for government to be able to invest more into capital projects.

The persistent shortfalls in tax revenue collections is a key reason why the government continues to borrow excessively and it’s not sustainable for a near Highly Indebted Poor Country (HIPC) country like Ghana.


The depreciation of the domestic currency, the cedi, against major trading currencies is one of the key indicators you would want to look at when discussing the economic outlook of Ghana especially since it plays a key role in the rising public debt. The exchange rate of the cedi to the United States dollar witnessed a continuous depreciation since the redenomination of the currency. 

The cedi has since experienced some significant exchange rate depreciation sharply under the combined effect of the widening trade deficit and the terms of trade shock due to poor import duty management, hike in black market operations, repatriation of profit by most multinational companies ie. MTN, and some of the tier-one banks.

The exchange rate stabilized in the early part of 2017, recording just depreciation of 4.9% against the US dollar. The cedi however recorded a cumulative depreciation of 8.4 percent against the US dollar by the end of 2018, driven largely by domestic demand pressures and external factors, particularly, the strengthening of the US dollar and rising yields of US Treasury instruments, the effects of the US tightened monetary policy and the rise in interest rates. During the first quarter of 2019, the cedi again came under pressure, driven largely by;

  1.      Seasonal demand pressures that recurred in the first quarter of the year resulting from foreign exchange demand by importers and corporate institutions to repatriate profits and dividends, 
  2.       Sentiments over Ghana’s economic outlook following the completion of the IMF Extended Credit Facility support program fuelled pressures on the foreign exchange market. The interplay of these factors, according to Bank of Ghana resulted in a depreciation of the cedi by 8% at the peak of the crisis in March 2019. By end of 2019, the cedi-dollar exchange rate had increased to 5.53, reflecting a depreciation of 12.9% in the year. In dollar terms, Ghana’s external debt increased from US$4.0 billion in 2008 to US$20.3 billion in 2019. In cedi terms, however, the external debt increased from GHȻ4.9 billion in 2008 to GHȻ111.9 billion in 2019, driven by the cedi-dollar exchange rate which dropped from 1.22 in 2008 to 5.33 in 2019, indicating that the cedi depreciated by 77.1% over the period. Thus, anytime the cedi depreciates, the country’s external debt and debt payments in cedis increase by the size of the depreciation. 
  3. Black market operations and lack of adequate data on dollars in circulation at each point in time.
  4. Huge importation of goods and services into the country without proper forex management regime within the commercial banking space.
  5.      Again, crude oil importation, financial conditions on the global market, and other factors within the fiscal management space also influence the cedi depreciation.
  6. Interest rate/coupon rate differentials on borrowed funds when it’s time to payback also puts some significant demand pressure on the US Dollar


Some of the pressure appears to be largely self-inflicted and coming from deliberate fiscal under-reporting, using the little accumulated reserves to shore up and stabilize the local currency and reliance on external financing coupled with monetary policy. For example, instead of monetary policy increasing the policy rate in 2019, Bank of Ghana continued to maintain the policy rate at 16% and instead used more of its reserves to intervene in the foreign exchange market to reduce the pressures. This is unsustainable and not a good medium to long term measure.


Ghana’s 2020 economic outlook shows very unstable microeconomic indicators which has a direct and indirect impact on the macro i.e. the living standard and job sustainability and security for the people. The current situation in which Ghana finds itself leaves everyone in the country to be worried. 

From the outlook, Ghana will experience subdued economic growth, although HIPC is unlikely. The effects of the government’s appetite for excessive borrowing, over the ceiling expenditure both budgeted and off the budget, interest payment on loans and employee salaries and wages has left no room within the fiscal space to allow for capital expenditure and developmental projects that would boost economic growth.

It is unfortunate that the government boasts GDP growth of 6.3%, but about 4.5% of this growth happens in the oil sector which only employs very specialized and skilled personnel leaving the real sector with just less than 2% growth. The real sector of the economy is where growth is needed to create the jobs for the graduate, skilled, unskilled, and master craftsman. 

These have led to increase in unemployment and most companies are concerned about the uncertainty in the economy resulting from the upcoming elections and the skyrocketing debt profile of Ghana.

The thing to do is to stay focused on your financial well-being. Continue to improve yourself, start a business, and chart a clear course for your career in the fastest-growing industries like agriculture. All in all, an excellent time to reduce debt, build up your savings and invest more, and increase your wealth. 

About author:

Jerry J. AFOLABI is a Financial & Economic expert who believes that ordinary people can do
extraordinary things when given opportunity. He is a leader in his field and community. His
passion is to empower young people, adults and entities today with a love of learning and self-
determination to become effective and self-reliant citizens. Email: ; Tel:
+233541238987. #MONEYTALKGH



People & Lifestyle

Enjoy Exciting Deals and Offers this October from HUAWEI



Huawei is offering you amazing deals when you buy any of these Huawei products. Buy a Y5p, Band 6, Freebuds 4i or a Watch Fit and enjoy instant gifts ranging from Mini Portable fans, Huawei Pens, Stainless Steel Bottles and Gift Boxes.

Buy Y5p and Get a beautiful customized Huawei Pen


With a 5.45-inch HD bezel-less FullView Display, HUAWEI Y5p offers an immersive viewing experience. Its compact body is ideal for single-hand operation, allowing you to grab the splendid enjoyment in your hand and discover more wonders, all wrapped in one wide screen. Get the Huawei Y5p now for GHS 599

Buy Band 6 and Get a mini portable fan


Keeping track of your heart rate is one of the best things you can do for your fitness and health as you go by your daily activities. The TruSeen™ 4.0 heart rate monitoring technology on the Huawei Band 6 uses an optical lens and AI-based data processing to accurately monitor your heart rate 24 hours a day. Be alerted instantly when your heart rate drops below or rises above safe levels. With just GHS 359 you can still maintain a healthy lifestyle on a budget with Huawei Band 6.

Buy  Freebuds 4i and Get a stainless steel bottle


You don’t have to take off your earbuds to let in the ambient sound and communicate with others easily. With Huawei Freebuds 4i, just press the earbud and hold down to switch to Awareness Mode. The sensors in HUAWEI FreeBuds 4i actively detect and reduce ambient noise.

HUAWEI FreeBuds 4i also has remarkable endurance. It can play music for 10 hours continuously on a full charge and also gives you 4 hours’ audio enjoyment from a 10-minute charge – perfect when you’re in a hurry. For only GHS 429 you can grab yourself a Freebuds 4i.

Buy Huawei Watch Fit and get a gift box


Going about our daily activities at our various workplaces can be stressful. HUAWEI TruRelax™ technology and all-day stress tracking algorithm can effectively monitor your stress levels to see if you are feeling tense. Try to follow the suggested guided breathing exercises to release your stress when you are stressed out.

HUAWEI WATCH FIT is also the perfect smartwatch that blends technology with fashion.  With just GHS 569 you can match your fashion style whilst keeping fit with this smart watch.


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People & Lifestyle

How a young, underprivileged boy from Asamankese is changing the narrative with Electric Cars in Ghana



From the humble streets of Asamankese in the Eastern region of Ghana, not many would have predicted that George (Jorge) Appiah will one day grow to become a colossus in engineering in Africa to the extent of creating significant change not only in the lives of family members, but also several others through job creation.

The story of the technopreneur, as he chooses to call himself, is one of determination, perseverance and hope.

“I didn’t get the best of privileges in terms of access to necessities like electricity. I had to grow up without electricity. Had to learn with candles and lanterns to study …My first encounter with a computer was at Pope Johns and it was quite an experience. At the end though I ended up being one of the top IT guys even though I had never seen a computer before,” he said to Kwabena Kyenkyenhene Boateng on the business edition of 21 minutes with KKB.

After enduring several years of hardship, including a lack of access to electricity for a significant part of his childhood, Jorge decided to pursue a career in engineering, all in a bid to provide electricity for his grandmother.

“I was committed to being an electrical engineer because of my experience – I was committed in finding a sustainable solution that one day I will be providing electricity to my grandmum, because of that I felt like the field of engineering would give me that better opportunity to do so,” he said.

In following that passion and commitment, Jorge and some colleagues of his at the Kwame Nkrumah University of Science and Technology ended up piloting a number of ideas including the building of space balloons, drones, etc. at a time when many were grappling with the transition from black and white televisions to colour televisions in the West African country, Ghana.

“We built some space balloons to fly satellites into space taking data, we built our first drone in 2013 when people in Ghana didn’t even know what a drone was. We were just innovating for fun. It got to a point we realized that we had to take the innovations to the market because anytime we went for exhibitions, we were only taking fans [and no money]. It had gotten to the point where people from the community were graduating and needed jobs and other things so we started Kumasi Hive.”

With a background in wind energy, biofuel and biogas, it wouldn’t be long for Jorge to get the needed funding from the mastercard foundation to start an assembly plant in Ghana. The focus was to assemble bicycles, motorbikes and even cars powered by electricity – and he’s doing this with a workforce of which 90% are women.

Watch the full story of Jorge Appiah in this interview with Kwabena Kyenkyenhene Boateng on 21 minutes with KKB.

The Business edition of 21 minutes with KKB is produced in partnership with MTN Business and First National Bank Ghana and aims to tell the inspiring stories of agents of change in Ghana today.

Source: Kwabena Kyenkyenhene Boateng | 21 minutes with KKB

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People & Lifestyle

How Long Is A Football Pitch – 7 Interesting Facts About Pitches



You play the beautiful game, you watch the beautiful game, you bet on the beautiful game, but do you know the ins and outs of the pitch of the beautiful game? Listen, there’s no shame in not knowing. We spent many years, none the wiser to the specifics and quirky facts surrounding the playing surface of football. We are here to give you 7 interesting facts about pitches and find out burning questions like just how long is a football pitch?


Fact 1 – How long is a football pitch?

Let’s start off with something more people should know but something a lot of people do not. The dimensions of the pitch. FIFA allows different sizes with touchlines to be within 90-120m long and goal lines to be within 45-90m wide. The different size can be used by teams to play varying styles of the game and is an interesting tactical advantage for some teams, something to consider when you are sticking a wager on Betfair’s latest offer.


Fact 2 – You don’t have to play on grass

Whilst traditionally football is played on grass, a lot of lower level teams are now adopting the use of highly technological artificial grass to save the groundskeeper bill. Artificial grass is also used in climates where it can be really hard to maintain grass. The things that are necessary are for the grass, real or artificial, to be green and to comply with the FIFA Quality Concept for Football Turf.


Fact 3 – Penalty box ‘D’

Whilst many know that the penalty box in football is for the designated area of where a goalkeeper can handle the ball and where if a foul occurs, the team gets a penalty, but what is the ‘D’ attached to the box for? This addition to the box is actually an extension to the exclusion zone of opposition players when one team is taking a penalty kick.


4- Goal dimensions – ideal for next time you are utilising some BTTS betting tips

Whilst the pitch sizes can differ from arena to arena, the goal dimensions must be the same wherever you go. This means the goal posts must be 8 yards apart and the crossbar must be 8ft from the ground. This standardised size is necessary but a net at the back of the goal is not.


Fact 5 – There hasn’t always been crossbars

Since the start of the game and from its humble roots, there has always been goalposts to signify where the goals were. But it wasn’t until 1875 that crossbars were added to the game. Before this a string was tied between the goalposts!


6- Field or pitch?

We are talking about football pitches. Sometimes, they can get referred to as fields (Americans, raise your hands). This is plainly wrong and when it comes to football the playing arenas are almost always known as pitches.


7- Sandygate

The oldest known actual football pitch and ground is found in Northern England in Sheffield. Built and opened in 1806, the Sandygate hosted the world’s first inter-club match inj 1860 between Hallam Fc and Sheffield FC. An unsuspecting home of football, admittedly.

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People & Lifestyle

Glitz Africa’s Beauty Forum ’21 discusses beauty aesthetics, influencers & production



Glitz Africa organized the second edition of the Beauty Forum, a side event of the annual Glitz Africa Fashion Week; a platform to engage beauty experts, entrepreneurs, influencers and enthusiasts to discuss all things beauty. It took place on Wednesday, October 20 at The Underbridge, East Legon.

It took off with a message from the keynote speaker, Ms Dzigbordi Dosoo, the certified high-performance coach.

The first panel was moderated by the forum host, Miss Gina Nipah, a plus size model and owner of Hapin Hair Lounge. The speakers on the panel discussing ‘The crave for beauty aesthetics, does it really work?’ included Trudy Arnold (CEO, Studio 7 Beauty Lounge), Jahara M Osman (Founder, Premier Aesthetic Clinic), Siran Mahama (CEO, Reviv Ghana), Emily Bodom (CEO, Enhance by EB) and Tish Tagoe (CEO, Luxury Beauty Spa).

They discussed both surgical and non-surgical beauty procedures, the likely complications and safety measures they take.

The second panel discussed the topic, ‘Building brand relationships with influencer marketing’ with Founder of LXHR Solutions, Lexy O. Boahene as moderator. The speakers included; Chris Kata (TV host/Entrepreneur), Larley Lartey (Digital Creator/Creative Director) and Maame Gyamfua Yeboah (Co-founder, Oh My Hair).

The ladies discussed the era of influencer marketing, what they consider before coming on board as influencers and brands look out for in choosing influencers among other issues.

The last panel was moderated by the Co-founder of Polish’d Nails and Beauty Bar, Nana Amobi Chambers on the topic, ‘From sourcing to distribution – Exploring the process of beauty production’ with Akosua Opoku (Owner, Beautymarked – a skincare and makeup retail) and Ernest Ekuma (Managing Director, Tree of Life).

Adeline Asante Antwi, a manager at Garnier did a short presentation on some of their products and offered some freebies to the guests. Zeepay also did a presentation on their products.

Some of the guests included Sacha Okoh (CEO, SO Aesthetics), Vanessa Gyan (media personality and entrepreneur), Ramona McDermott (fashion influencer) among others.

Partners of the Forum included MAC Cosmetics, Zeepay and Garnier.

Food partners which included The Salad Bar, Omama Chocolate, Sunny Snacks and Lizgyei Drinks provided refreshment to the guests.

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Full Winners Ghana Events Awards2021: Outstanding stakeholders awarded to boost morale in creative industry



Full Winners Ghana Events Awards2021

Ghana Events Awards(GEA), a creative industry player has awarded over 20 of its members in the creative art sector to boost their morale and encourage them work assiduously to make the industry a lucrative job for the upcoming artists.


The host and co-host, Jay foley and Roselyn Felli both of Joy Prime television at multimedia were very magnificent and hilarious as they are on top of the game throughout the ceremony giving the audience and invited guests the pleasure needed to enjoy the awards night at Movenpic Hotel in Accra.

Also at the 4th GEA night, citations and plaques were presented to winners in various categories like Best MC of the year, Best Disc Jockey (DJ) player of the year, Best Event Planner of the year, Best Event of the year among others.


Speaking to journalists, the Chief Executive of GEA, Kelvin Kenneth was delighted and expressed his appreciation to the Board of Directors and all stakeholders who were involved in making the event possible and successful.


He explained that the nomination and selection of winners in the various categories is based on lots of considerations from the public, Board members and the economy which includes good lightening system, sound system, stage and the environment in which the event was held or occasioned.

” the public, Board members and other economic issues were considered and other issues factored in during the nomination and selection of Best possible winners in the various categories”, he said.


Mr. Kenneth added that his next option is to focus on how to improve and extend the awards ceremony to other African countries, adding that, this will even place Ghana on the limelight and also enhance the creative industry across the African continent.


He therefore called for unity among the industry players in the creative arts in order to fight a common course or agenda for the benefit of the upcoming artists.

The founder of Jandel Limited who own the overall Best award in the creative industry, Afia Moro advised her colleagues to have a passionate feeling for the creative art rather than seeking for money, stating that, your passion for the job will let you earn good money at the end.


She tasked all stakeholders in the creative art industry to be innovative and creative through learning in order to enable them reinvent new things and bring new ideas to the table which can be a tool to remain in business even in this era of the pandemic.


“try to be driven by passion whiles you try to earn good money and also educate yourselve and be in track by using the advance technologies like the internet and social media that will make us in the creative industry be at par with our competitors in the outside world”, she added.


She further outlined some challenges like failure to recognize the industry by government, division among members, failure to be paid the right amount among others that are facing the industry and wished they can be addressed as soon as possible to drive them forward.


” we lack so many things and when it comes to certain things, government fail to recognize us like the sharing of the stimulus packages during the COVID-19 era, most of our members who also placed in their request were sidelined and never get anything”, she said.

But she was grateful and optimistic that the challenges will be addressed due to government’s establishment of the creative art alongside the tourism sector, adding, we can voice out our grievances at that department to be addressed by the appropriate authorities.


Also, the Best Master of Ceremony (MC) winner from multimedia, Andy Dosty appealed to government to include the industry in the distribution of the stimulus package or offer some of the members some loans that will cushion them since the pandemic have already caused a huge damage to the industry and things are difficult for most of the members in the industry in Ghana.


He also praised the award planners and stakeholders for making the event successful because according to him, there has been an improvement in this year’s ceremony and very optimistic the previous award ceremonies will be greater.


” am considering and wished stakeholders will come together and put their resources together to ensure a massive awards ceremony in the next occasion “, he noted.


The winners of the various categories are as follows:



























Adonko next level energy drink.

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People & Lifestyle

5 Ways To Increase Watch Time on Your YouTube Channel



kofi tv

One of the key players in the YouTube Algorithm is watch time. When you increase your average watch time, YouTube will reward you by promoting your channel through both natural search and in recommended videos. This ultimately leads to more exposure for your channel. This article will dive into 5 different ways you can get more watch time on your video.

1. Start a Youtube Series Playlist

A series playlist allows you to compile similar videos into one convenient location. This tool not only makes your channel more user friendly and easier to navigate, but by placing similar videos into one convenient location, you are encouraging users to continue watching.

This is the age of binge watching and if people see one video they enjoy, they’re likely to stick around and watch the next. Organizing your videos into a series playlist puts them into a loop where one video plays automatically after another, thus having your viewer hooked and reaching for the popcorn while they spend more time watching your videos.

You can create a playlist from existing videos on your channel or create videos specifically for a series or themed playlist. Aim for quality over quantity and don’t upload more than 10 videos in a series. This is a win-win as your watch time increases and your viewers get to see more of what they love from your channel.

2. Incorporate Youtube Chapters in Your Videos

Youtube Chapters allows you to add descriptions to individual segments of your video and break it up into more digestible pieces. The more information you can provide to the viewer, the better. This helps users find exactly what they’re looking for in your content and they’ll be more likely to watch the entirety of your video since they can clearly read what each segment contains.

Chapters can be automatically or custom created. We recommend custom creating your video chapters so you have more control over how the titles read for each segment and use keywords to further optimize your content. If you choose to use automatic chapters, always read over them to make sure they are relevant and complimentary to your video.

3. Choose an Engaging Title

Your video title should accurately reflect what a viewer will expect from your video. This is important to build trust with your viewers and prevent drop-off. Summing up your video into one irresistibly enticing line may seem a bit challenging but follow these tips help you out:


  • Keep it under 70 characters
  • Include keywords that match your topic and will naturally increase your search rank
  • Use all caps on certain buzz words within your title and add a call to action
  • Write your title in the same tone and voice you use in your videos


4. Create A Complimentary Thumbnail to Support Your Title

A good title deserves an equally good thumbnail to go with it. Youtube will help you choose one out of a variety of shots, but we recommend making your own for an extra personalized touch. There are tons of professional design softwares you can use that are free, our most recent favorites are Snappa and Canva.

To create a good thumbnail, stick to your branding. This includes everything from font, colors, tone of voice in text and everything in between that defines who you are as a brand. Make sure your branding shines in a clean and simple design that doesn’t overwhelm the viewer. Find a relevant and eye-catching photo that will stop users in their tracks as they scroll. A good thumbnail makes the viewer excited for what they’re about to watch!

5. Track Your Progress Using Youtube Analytics

Tracking your progress on Youtube Analytics helps you gain insights about what is working to increase watch time and also what isn’t. Try new things to see what works. Learning what doesn’t work is just as important as learning what does. Be diligent and create a system for tracking your analytics and how you will use that information on your channel.

To access your insights, log in to Youtube Studio and click on “analytics.” Once you’re in, you can view everything from your watch time of subscribers vs non-subscribers to how certain impressions led to more watch time.

Watch time is an important element of the YouTube algorithm and influences how your video will be listed. Use these tips to get more watch time and have more of your content appreciated!

We hope you enjoyed this blog.


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