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Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands

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Dario Bianchi- Digital Transfomation Lead -MTN Ghana
Dario Bianchi- Digital Transfomation Lead -MTN Ghana

Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana.

 

OTM’s proprietary mobile technology Mobucks will enable MTN Ghana to bring its customers targeted and interactive messaging campaigns from their chosen brands and agency partners. MTN’s telco insights and wide reach combined with Mobucks’s precise targeting and personalizationcapabilities will enable “micro-targeting at scale” for its future brand clients. This will yield outstanding results, including 70x better performance in terms of engagement, response, conversion and ROI compared with industry benchmarks.

 

Several brand partners have signed up to be among the launch partners and innovation leaders on the Mobucks platform including Cadbury Richoco, Glitz Natural Care, Mandela Mile, Marie Stopes, Mycare Mobile, Odibets and PharmaAccess. One project came from Cadbury Richoco which ran a mobile messaging campaign to raise awareness for its national educational support program “My Ghana, My Pride”, by inviting school children to enter an essay competition to win scholarship funding. The campaign achieved an average Click Through Rate (CTR) of 5.5% beating current industry benchmarks for campaign engagement levels.

 

“Ghana has the highest mobile penetration rate in West Africa, and mobile technology plays an increasingly important role here,” says Dario Bianchi, Digital Transformation Lead at MTN Ghana. “As MTN works towards becoming a digital operator by 2023, it is extremely important that we partner with the best brands to bring our customers the right content, to enhance their digital experience and enable them to enjoy modern connected life. Out There Media is the perfect partner for this, combining its technology with our data and our reach to deliver impactful engaging, interactive and innovative mobile advertising campaigns for our subscribers. We’ve already seen the impressive outcomes of the technology and we’re excited to continue seeing similar results with campaigns in the future.”

 

This announcement builds on OTM’s recent work with MTN Ghana which saw the operator join a humanitarian initiative led by Out There Impact (OTI), OTM’s impact division committed to using the power of mobile technology for the greater good. Together with several global mobile operators, OTM launched an educational mobile campaign on behalf of the World Health Organization to help contain the ongoing spread of COVID-19. To date, the campaign has reached almost 300 million global citizens via OTM’s global network of mobile operators, including MTN Ghana’s subscribers, making it the largest mobile messaging campaign in the fight against COVID-19 thus far.

 

“Telco-driven deterministic data is the richest form of data one can get and we’ve seen firsthand how valuable it is in increasing the impact and reach of advertising campaigns and since we will soon be in a world without cookies, the value of this data is exponential,” says Donald Mokgale, CEO, OTM Africa. “Since this partnership means a mobile solution for a mobile-first continent, it completely enables the businesses, brands and agencies to target consumers at scale in ways that have not been possible before. We are all mobile subscribers before we are social media users and through this partnership, MTN Ghana is providing brands with an opportunity to go beyond traditional social media advertising channels, and to instead gain access to MTN Ghana’s captive audience.”

 

The contract win with MTN Group, first announced in March 2019, will see OTM’s Mobucks technology rolled out across the 21 countries MTN Group operates in throughout the African continent. The launch in Ghana follows the already successful roll out of Mobucks in other MTN Opcos such as MTN South Africa and MTN Nigeria.

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Piesie Esther Sets Kumasi Edition Of W’aye Me Yie Anniversary Concert For Dec 25

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KUMASI EDITION 4

With the biggest chart-topping Gospel song in the country, sensational Gospel music star Piesie Esther is set to lead Kumasi to the throne of worship this Christmas as she announces December 25, 2022, for the Kumasi Edition of the W’aye Me Yie Anniversary Concert.

Dubbed the Adonko Next Level W’aye Me Yie Anniversary Concert, the event which will take place at the Church of Pentecost auditorium at Bantama from 4 pm is a part of activities earmarked for the 20th-anniversary celebration of Piesie Esther Ministries.

Piesie Esther will be joined by ministers including Stella Aba Steal, Joyce Blessing, Minister OJ, Oware Junior, ASP Kofi Sarpong, Brother Sammy, Francis Asumadu, Kofi Peprah, and many others.

Tickets are currently selling at GHC40 (Standard) GHC70f (Double) and GHC100 (VIP).

They are available at Angel FM Kumasi, Opoku Trading and Bantama Church of Pentecost
To purchase tickets online, kindly dial *725*2828#

The W’aye Me Yie anniversary concert is sponsored by Adonko Next level, Union Groups, Enesta Wholesale and 21st Clinic.

Media partners include ABN Ghana, Despite Media, Multimedia Group, NYDJ Live and Sompa FM/TV.
https://www.instagram.com/p/Clax5tKqEzg/

Speaking during the launch of the Adonko Next Level W’aye Me Yie Anniversary Concert on Angel 96.1FM in Kumasi, Piesie Esther expressed her delight at bringing the celebrations to Kumasi and promised a fulfilling experience.
She also explained the inspiration behind the song
Watch the video below.

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Keep hope alive; Suicide is not an option – Funny Face

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Ghanaian Comedian Funny Face, who has been off the scene for some time has revealed the reason for his absence. (more…)

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Music heals me – Fameye

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fameye

Ghanaian musician, Fameye has said his journey in life has not been easy but he is appreciative of all he has overcome and how far he has come. (more…)

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Bisa K’dei has always encouraged me from the beginning- Gyakie

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Songbird, Gyakie says she would always remember Bisa Kdei for pushing her to chase after her dreams. (more…)

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God will provide for us- Empress Gifty reacts to husband, Hopeson Adorye losing his job

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Ghanaian politician, Hopeson Adorye, has disclosed that he has been sacked from his National Security job. (more…)

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Van Vicker graduates with a Master’s in Communication Studies from AUCC

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Ghanaian actor, Van Vicker has graduated with a Master’s Degree in Communication Studies. (more…)

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