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Out There Media and MTN Ghana launch telco-driven mobile advertising with leading agencies and brands

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Dario Bianchi- Digital Transfomation Lead -MTN Ghana
Dario Bianchi- Digital Transfomation Lead -MTN Ghana

Out There Media (OTM), a global leader in mobile advertising, today announced its partnership with MTN Ghana to provide digital advertising services for its customers. MTN Ghana will adopt OTM’s award-winning mobile engagement technology platform, Mobucks™, and leverage its network of brands and brand agencies, driving advertiser interaction and engagement with its 25 million subscribers in Ghana, three times the reach of Facebook in Ghana.

 

OTM’s proprietary mobile technology Mobucks will enable MTN Ghana to bring its customers targeted and interactive messaging campaigns from their chosen brands and agency partners. MTN’s telco insights and wide reach combined with Mobucks’s precise targeting and personalizationcapabilities will enable “micro-targeting at scale” for its future brand clients. This will yield outstanding results, including 70x better performance in terms of engagement, response, conversion and ROI compared with industry benchmarks.

 

Several brand partners have signed up to be among the launch partners and innovation leaders on the Mobucks platform including Cadbury Richoco, Glitz Natural Care, Mandela Mile, Marie Stopes, Mycare Mobile, Odibets and PharmaAccess. One project came from Cadbury Richoco which ran a mobile messaging campaign to raise awareness for its national educational support program “My Ghana, My Pride”, by inviting school children to enter an essay competition to win scholarship funding. The campaign achieved an average Click Through Rate (CTR) of 5.5% beating current industry benchmarks for campaign engagement levels.

 

“Ghana has the highest mobile penetration rate in West Africa, and mobile technology plays an increasingly important role here,” says Dario Bianchi, Digital Transformation Lead at MTN Ghana. “As MTN works towards becoming a digital operator by 2023, it is extremely important that we partner with the best brands to bring our customers the right content, to enhance their digital experience and enable them to enjoy modern connected life. Out There Media is the perfect partner for this, combining its technology with our data and our reach to deliver impactful engaging, interactive and innovative mobile advertising campaigns for our subscribers. We’ve already seen the impressive outcomes of the technology and we’re excited to continue seeing similar results with campaigns in the future.”

 

This announcement builds on OTM’s recent work with MTN Ghana which saw the operator join a humanitarian initiative led by Out There Impact (OTI), OTM’s impact division committed to using the power of mobile technology for the greater good. Together with several global mobile operators, OTM launched an educational mobile campaign on behalf of the World Health Organization to help contain the ongoing spread of COVID-19. To date, the campaign has reached almost 300 million global citizens via OTM’s global network of mobile operators, including MTN Ghana’s subscribers, making it the largest mobile messaging campaign in the fight against COVID-19 thus far.

 

“Telco-driven deterministic data is the richest form of data one can get and we’ve seen firsthand how valuable it is in increasing the impact and reach of advertising campaigns and since we will soon be in a world without cookies, the value of this data is exponential,” says Donald Mokgale, CEO, OTM Africa. “Since this partnership means a mobile solution for a mobile-first continent, it completely enables the businesses, brands and agencies to target consumers at scale in ways that have not been possible before. We are all mobile subscribers before we are social media users and through this partnership, MTN Ghana is providing brands with an opportunity to go beyond traditional social media advertising channels, and to instead gain access to MTN Ghana’s captive audience.”

 

The contract win with MTN Group, first announced in March 2019, will see OTM’s Mobucks technology rolled out across the 21 countries MTN Group operates in throughout the African continent. The launch in Ghana follows the already successful roll out of Mobucks in other MTN Opcos such as MTN South Africa and MTN Nigeria.

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Ghanaian rapper Medikal remanded in prison custody for 5 day

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Ghanaian rapper Medikal has been ordered by an Accra Court to be remanded in prison custody for 5 days. (more…)

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Photos and Videos from Sika Osei’s stunning Ghana/Naija traditional wedding

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Ghanaian actress and TV presenter, Sika Osei on Thursday, October 21 2021 tied the knot in Accra with her Nigerian fiancé in a beautiful traditional wedding ceremony. (more…)

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Showmax Premiers Ghana Jollof

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Ladies and gentlemen, lunch is served!

Showmax premiers its first comedy-drama series in West Africa, Ghana Jollof, which premieres on the African streaming service on Friday, 22 October 2021.

Ghana Jollof tells the sizzling story of two young Nigerians, Jasper (Funnybone) and Romanus (Akah Nnani), who move to Ghana in search of greener pastures.

In the trailer, things start up with a first-time meeting between Nnamdi (Uzor Arukwe, who starred as dreaded crime boss Knight in Sugar Rush), Jasper (AMVCA-winning actor/comedian Funnybone), Kweku (heartthrob James Gardiner from Ghana’s popular telenovela Dede) and Romanus (AMAA nominee/Youtuber Akah Nnani). Subsequently, Jasper and Romanus head out to Ghana to jollof, kicking off a series of adventures… and misadventures.

Executive produced by Nigeria’s King of Comedy, Basketmouth, Ghana Jollof serves up a delicious ensemble cast from both Nigeria and Ghana. This includes the likes of AMAA nominee Joselyn Dumas, leading comedienne Jacinta Ocansey, Mawuli Gavor (Chief Daddy), popular reality star Portia Freelove, model and actress Brihanna Kinte, veteran actor Jackson Albert Davies (Beasts of No Nation), actress Korkor Oyeba Mensah, and multiple award-winning comedian/actor, Kalybos, not to mention Basketmouth himself.

“I’ve always wanted to create something that would be a collaboration between Nigeria and Ghana, and Ghana Jollof is a realization of that dream,” says Basketmouth. “From the cast to the crew, everyone gave of themselves to create a show deserving to be Showmax’s first comedy-drama from West Africa. We all can’t wait for the fans to see what we’ve cooked up.”

Ghana Jollof is directed by AMVCA nominee Diji Aderogba, whose debut feature film About A Boy won the Audience Choice Award at Nollywood Film Week in Paris, France.

Ghana Jollof will be available for streaming across Africa and in the UK. The show will have 13 episodes to devour, with new episodes dropping every Friday from 22 October 2021.

Watch and embed the trailer:

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You asked for the country to be fixed and it is being fixed- Prince David Osei reacts to Shatta/Medikal arrests

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Ghanaian actor Prince David Osei has opined that the current arrests of Shatta Wale and Medikal are true examples of the country being fixed.

Earlier on in the year, there were several social media protests led by Efia Odo and others asking the government of the day to fix the country.

While the protest has gone silent over the last couple months, the current actions by the new IGP has Prince David Osei agreeing that indeed the system was being fixed.

On Tuesday and Thursday night, Shatta Wale and Medikal were both arrested by the Police for committing various crimes.

Reacting to their arrests, Prince David Osei, who is a staunch member of the NPP, on Thursday evening shared on his Instagram stating that Ghanaians asked for the country to be fixed and that’s exactly what they’re getting.

“Did I hear someone say fix the country? Well the power that be heard your plea and is fixing the country. Ghana will prosper. Good night,” he shared.

He added; “In a country where the law works, the people prosper. 24/7 the system is working.”

See screenshot of his post below;

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Medikal arrested for flaunting gun on social media

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medikal

Rapper, Medikal has been arrested for brandishing a gun in a video on social media.

Medikal was with his wife, Fella Makafui, at the Accra Regional Police Command charge office.

He was brought to the station by police and is currently in police custody.

One of the lawyers who represented Shatta Wale, Jerry Avenogbor, was sighted at the police command but it remains unclear if he is going to represent Medikal in this case.

This comes a few hours after dancehall artiste, Shatta Wale, and four other people were remanded into police custody following an alleged gun attack that turned out to be a hoax.

They were remanded by an Accra Circuit Court on Thursday, October 21, 2021, during their first appearance in court.

Medikal was at the court premises to offer support to Shatta Wale.

Shatta Wale was picked up by the police for spreading false news about an assassination attempt at his residence in Accra on October 19, 2021.

 

Source: Citinews

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Watch: Medikal reportedly arrested for brandishing a gun in a video on social media

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According to a CITI TV report, Ghanaian rapper, Samuel Adu Frimpong, aka Medikal, has been arrested for brandishing a gun in a video on social media. (more…)

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