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Pepsodent Charcoal Relaunched with Additional Benefits

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Leading provider of quality consumer and household goods, Unilever Ghana Plc, announced the relaunch of its innovative product, Pepsodent Charcoal toothpaste, at a glitzy event that took place at the Underbridge Event Centre in East Legon, Accra.

The improved Pepsodent Charcoal toothpaste comes with 10x more Charcoal, ensuring exceptional stain removing for naturally whiter teeth. It is also made from a formulation of activated charcoal, lemon, and zinc for fresh breath. By giving consumers more benefits, Pepsodent Charcoal is setting a new standard in oral care products with the addition of these new ingredients ie- Zinc and the increase in Charcoal contents.

George Owusu-Ansah, Managing Director of Unilever Ghana, expressed his excitement about the relaunch: “Our goal is to always provide our consumers with products that not only meet their needs but also exceed their expectations. With Pepsodent Charcoal toothpaste, we are offering a revolutionary product that guarantees more benefits, enabling our customers to do more, be more, and smile more.”

As a loved and cherished brand, Pepsodent has over the years has produced new variants tailored to the Ghanaian market. The relaunch of Pepsodent Charcoal toothpaste is testament to Unilever’s drive for innovation in its products. 

Speaking after the event, Category Manager (Oral Care) for Unilever, Vera Boadu, was optimistic that Ghanaians would see the benefits of the product and take to it. She said, “The Ghanaian public has proven to be discerning, expecting quality output from the Pepsodent brand. We continue to reward this loyalty with affordable and accessible products made with their unique needs in mind.”

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The event featured exciting performances from award-winning artist Sarkodie and comedian O. B. Amponsah. There was also a sensory experience called the Black Universe that took patrons through a darkened maze with various engagement features. 

This product relaunch marks a significant milestone in Unilever Ghana Plc’s commitment to delivering innovative, high-quality products to its consumers. The company invites everyone to experience the remarkable benefits of the new Pepsodent Charcoal toothpaste.

Pepsodent Charcoal comes in 130g packs and is available nationwide.

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Coachella 2024: DJ Pee .Wee (Anderson .Paak) and SOFI TUKKER (DJ Set) Play Surprise Sets at Do LaB Stage on Friday, April 12

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Do LaB made its anticipated return to Coachella on Friday, April 12 at Coachella Weekend One, unveiling its brand new stage design and a packed slate of standout performers and surprise acts. Check out highlights from day one below:

  • DJ Pee .Wee, the vinyl DJ alias of prolific rapper and singer-songwriter Anderson .Paak, played a headlining surprise set to close the night. He also brought out surprise guests of his own including Cordae, Freddie Gibbs, and MARIO.
  • Crossover electronic duo SOFI TUKKER filled the stage with an energetic midday surprise DJ set
  • Additional previously announced day one programming featured acts like Channel Tres, salute, The Dare (DJ Set), Anna Lunoe, Melé

Stay tuned for notifications on announcements, surprise sets, and more by visiting the link here. Set times for the remainder of the weekend can be found here, along with more general info on Do LaB in the press release here. Additional photo selects can be found here (photographer name listed in file name for photo credits).

The Do LaB stage at Coachella provides a preview of the brand’s flagship boutique festival, Lightning in a Bottle. The five day Lightning in a Bottle experience fuses a top tier musical lineup, immersive art installations, cause-driven educational programming, and a variety of yoga and movement programming within a sprawling lakeside venue in beautiful Buena Vista Lake, California.

Taking place over Memorial Day Weekend on May 22-27, LIB 2024’s musical programming highlights include Skrillex, Labrinth, Lane 8, James Blake, M.I.A., Skream, Tycho, ISOxo, Tipper, Fatboy Slim, CloZee, Nora En Pure, Bob Moses, Honey Dijon, Damian Lazarus, and several more.

More info on LIB can be found on their website here and in the official press release here, along with the media application here.

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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Myles Heidenreich
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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Jamal Eid
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Courtesy of Do LaB // Myles Heidenreich
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Courtesy of Do LaB // Myles Heidenreich
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Courtesy of Do LaB // Myles Heidenreich
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Courtesy of Do LaB // Myles Heidenreich
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WATCH: How Britain Got Talent Judge, Alesha Dixon surprised Sarah Kittoe on TV

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Britain is Got Talent celebrity judge Alesha Dixon gave 11-year-old British-Ghanaian author of four books, Sarah Kittoe a pleasant surprise when she sent a video message to Sarah during a live interview on SkyNews TV in the UK.

Sarah was on the UK Tonight Show on SkyNews to talk about her fourth book, Ama and The Lost Key, which was inspired by her maiden trip to Ghana in 2023.

Before Alesha’s video message was played, Sarah had mentioned the celebrity musician and author as one of her two favourite authors, stating that Alesha’s book series, Lightening Girl was an inspiration to her because that was the first book in which she saw a character looking like her (Sarah), with an afro and puffy hair do.

In the video message, Alesha congratulated Sarah on her fourth book on all the good work she was doing, donating to two charities in the UK and refurbishing a library for a school in Ghana.

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“I read your story in the newspaper and it was very touching – it is because of people like you that I do what I do and hearing your stories validates that and motivates me to keep going,” she said.

Alesha said her dream is to inspire the next generation and for that, she was thrilled that her book – Lightening Girl, inspired Sarah to dream and do great things, because “that was the intention of that book.”

“I am sending you all the love and all the luck in the world. I hope to meet you in person one day…” then she left her with a kiss.

Throughout the period Alesha’s video was playing, Sarah had a dropped jaw in complete surprise. But later told the show host that she had hoped that people like Alesha was going to watch the show and see, and for that she was very grateful that her prayer has been answered.

Sarah then signed copies of her books to be presented to Alesha Dixon.

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Sarah dad, Albert Kittoe, who was also on the show, said he is particularly surprised by his daughters choice to donate all the proceeds of her book to charity at the young age, adding however that he believes Sarah took the inspiration from their family value where they donate to charity every Christmas.

“I saw the joy on her face any time we went our to donate food and other items to homeless people during Christmas, and I believe that is where she took the inspiration from,” he said.

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Explore Instagram Latest Updates For Better Engagement

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To maximize interaction and remain relevant in the ever-changing world of social media, you must keep ahead of the curve. Instagram is constantly evolving as a medium for interaction, creativity, and community development, thanks to its rapid upgrades and improvements. If you want to make the most of Instagram’s engagement strategy, you need to stay up-to-date on all the newest improvements, from new features to algorithm tweaks. Learn about Instagram’s newest features and how to use them to your advantage for more audience engagement in this post.

 

The Latest on Reels: Embracing Condensed Video

 

Reels has further strengthened Instagram’s focus on short-form video content. Users may use this function to make and find intriguing music videos, much like on TikTok. You can display your ideas in short, engaging clips, reach more people, and capitalize on hot themes by using Reels. Try using Reels to spice up your content strategy and produce more captivating one word captions for Instagram for your viewers organically.

 

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Instagram Tutorials: Putting Together Collections of High-Quality Content

 

Users may compile and share helpful content compilations, such as Instagram Guides, which can include everything from product suggestions to travel ideas and educational resources. Anyone from brands to influencers to educators may benefit from Guides because of the flexible structure they provide for arranging and displaying information in an attractive and user-friendly way. To encourage participation and establish credibility, make guides that speak to your audience’s interests while offering helpful advice.

 

Real-Time Environments: Enabling Engaging Broadcasts

 

Instagram’s Live Rooms feature enables collaborative broadcasting between up to four users, allowing for lively, engaging discussions. Live Rooms allow instantaneous audience participation and interaction, making them ideal for question-and-answer sessions, interviews, and panel discussions. Use Live Rooms to connect with your audience more personally, answer questions, and give insightful commentary while fostering community participation.

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Updates to Algorithms: Making Relevance and Authenticity Our Top Priorities

 

Instagram’s algorithm is always improving to give more weight to real, relevant, and interesting content. Make sure to prioritize producing top-notch content that speaks to your audience’s interests and preferences if you want to increase exposure and engagement. Signal to the algorithm that your material is worthwhile and deserves to be prioritized in users’ feeds by using relevant hashtags, engaging with popular topics, and encouraging meaningful interactions with your audience.

 

Story Updates: Bringing New Interactivity

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The latest Instagram Stories update included interactive features like polls, quizzes, and countdown stickers, further solidifying the app’s status as a popular and successful tool for promoting interaction. Use these interactive features to get people involved, get their thoughts, and start discussions. If you want to create content people can’t stop talking about, you must include interactive stories in your plan.

 

In summary

 

Keeping up with Instagram’s innovations and adding new features is crucial for keeping ahead of the competition and maximizing your audience engagement. Discovering Instagram’s newest features opens up a world of possibilities for expression, connection, and community development, from Reels—a platform for short-form video material—to Guides, a tool for collecting and organizing excellent content, and Live Rooms, a platform for promoting interactive broadcasts. By taking advantage of these developments and incorporating them into your engagement plan, you can better connect with your audience, create more meaningful conversations, and stand out on Instagram in the dynamic digital world.



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InnoVision Marketing Group Selected as Agency of Record For Beloved Tennessee-Based Restaurant, Buddy’s bar-b-q

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InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been named agency of record for Buddy’s bar-b-q, an East Tenn. bar-b-q favorite among tourists and locals alike. Through this new partnership, InnoVision Marketing Group will collaborate closely with Buddy’s bar-b-q to develop a comprehensive marketing and communications strategy to assist in a rebranding campaign and its planned expansion throughout the southern U.S.
Buddy’s bar-b-q brand has been Knoxville’s go-to fast casual bar-b-q restaurant since 1972. They have a wide variety of bar-b-q menu options from slow-cooked pulled pork, chicken and beef to Smoky wings, Smoky dawgs, many delicious sides and regionally famous hush puppies and Hot Fudge Cake. With 19 locations in Tenn., Buddy’s bar-b-q is ready to enter new market segments in the surrounding states and showcase its incredibly successful franchise model.
Buddy’s customer base is generational. It’s not uncommon to see four generations of one family dining at one table. The brand has been woven into the fabric of the East Tennessee dining scene by consistently offering a welcoming and relaxing atmosphere where guests can dine comfortably. With a focus on southern hospitality and quality ingredients, Buddy’s offers a menu suited for the most discerning bar-b-q palate, as all the meats are hickory smoked daily at every location. To honor and support their mission of being a restaurant that better serves the community, they provide fresh, fast and delicious bar-b-q at tremendous value.
“We pride ourselves on being a third-generation family-owned restaurant that offers the comfort of dining in with the convenience of a drive-thru at all of our locations,” stated Mark Lemoncelli, Co-Owner & CEO of the Buddy’s Family of companies. “Our success for over fifty years has been based on having a tradition of fresh hickory smoked bar-b-q combined with fast, courteous and friendly service and offering generous portions of food at a reasonable price. We’re thrilled to join forces with InnoVision, confident that their distinct insights and deep expertise in the fast-casual dining sector will bolster Buddy’s bar-b-q, fortifying our brand and propelling us toward future expansion.”
InnoVision Marketing Group offers everything under the marketing umbrella, with all services performed in-house and tailors the pricing and scope of each client partnership based on what stage of growth the company is in. InnoVision represents brands in multiple categories, including airports, automotive, fast-casual dining, food & beverage, healthcare, QSR, soft drinks, retail, tribal government, economic development and nonprofits.
The San Diego-based agency will collaborate closely with the Buddy’s bar-b-q team to develop and execute a rebranding and comprehensive expansion strategy, including the oversight of all marketing services including branding, traditional advertising, digital media, public relations, social media and video production. Once the new brand and strategy are in place, the agency will launch a new creative campaign throughout the Knoxville-designated market area.
“It’s such a tremendous honor to represent Buddy’s bar-b-q; they’re a heritage brand in Knoxville, and their roots are deep in the community,” said Ric Militi, CEO & Executive Creative Director at InnoVision Marketing Group. “They represent tradition, family values and quality. And when it comes to southern bar-b-q, they are as authentic as it gets. It’s amazing to see the nostalgic emotion they evoke in their guests, which is understandable when you consider the generational span they have endured, and the fact that in this age of high prices, they still offer a quality dining experience at an unbelievable value, all in the same place.”
InnoVision’s portfolio and expertise in franchising marketing positions it as the ideal strategic partner to elevate Buddy’s bar-b-q’s objective and expand its reach. InnoVision Marketing Group has recently started providing the opportunity for global franchising to offer its clients the tools to succeed in the franchising and fast-casual industry. The agency currently represents three other fast-casual brands: Huey Magoo’s Chicken Tenders, Island Fin Poké Co. and Krak Boba.
For more information on Buddy’s bar-b-q, please visit BuddysBarBQ.com/. To learn more about InnoVision Marketing Group, please click here or email PR@TeamInnoVision.com.
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Shadows and Charms: Exploring Superstitions Around the Globe

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Superstitions, those beliefs or practices often considered irrational or supernatural, vary widely across cultures and regions, offering fascinating insights into the fears and hopes of humanity. Around the world there are superstitions from avoiding black cats to the rituals for good luck, these beliefs, whether rooted in tradition, folklore, or collective experiences, continue to influence behavior and perspectives globally. This blog delves into some of the most intriguing superstitions from around the world, revealing the diversity and commonality of human thought and the power of the unseen in shaping our daily lives.

1. The Ominous Number 13: Western Fears and Beyond

In many Western cultures, the number 13 is synonymous with bad luck, a superstition that permeates various aspects of society. From the absence of the 13th floor in many buildings to the fear of Friday the 13th, this number carries a weight of historical and cultural significance.

  • Historical and Mythological Roots: The fear of the number 13, or triskaidekaphobia, has various potential origins, including the Last Supper, where Judas, the 13th guest, betrayed Jesus. Norse mythology also contributes, with the story of 12 gods having a dinner party, only for the uninvited 13th god, Loki, to cause chaos and death.
  • Cultural Impact and Manifestations: The avoidance of the number 13 is evident in architecture (skipping the 13th floor), travel (airlines omitting the 13th row), and dates (the dread of Friday the 13th). This superstition has led to real-world actions, from architectural designs to calendar fears, highlighting the tangible impact of intangible beliefs.

2. The Evil Eye: A Protective Fear Across Cultures

The belief in the evil eye, the idea that envy or malice can bring misfortune or injury through a malevolent gaze, is prevalent in various cultures, including Mediterranean, Middle Eastern, and South Asian societies. This superstition transcends geographical boundaries, illustrating a universal concern over envy and malice.

  • Protection and Prevention: To counteract the evil eye, people use amulets, charms, or rituals. The nazar, a cobalt blue and white eye-shaped amulet, is commonly seen in Turkey, Greece, and the surrounding regions, worn or placed in homes to ward off bad luck and ill will.
  • Cultural Significance and Adaptations: The concept of the evil eye reflects deep-seated beliefs about the power of jealousy and the importance of social harmony. Rituals and talismans vary, from red strings in Kabbalistic tradition to mirrored decorations in Indian culture, each serving a protective function against the unseen forces of envy.

3. Knocking on Wood: A Universal Gesture for Good Luck

The practice of knocking on wood, or touching wood, to avoid tempting fate or to bring good luck, is a widespread superstition with variations seen in many cultures. This act is often performed after making a hopeful statement, to prevent bad luck from intercepting positive outcomes.

  • Origins and Evolution: The origin of this superstition might be linked to ancient pagan cultures that believed spirits or deities resided in trees. Knocking on wood was a way to acknowledge their presence and seek their protection or favor. Over time, this practice evolved into a gesture for luck and a ward against misfortune.
  • Global Presence and Interpretations: While predominantly found in Western cultures, similar practices exist worldwide. In Turkey, people knock on wood and then pull on one earlobe to further ensure good luck. In Brazil, “batendo na madeira” serves the same purpose, demonstrating the global nature of this superstitious action.

Superstitions, from the fear of the number 13, the protective measures against the evil eye, to the luck-invoking act of knocking on wood, highlight a fascinating aspect of human psychology and cultural expression. These beliefs, while often dismissed as irrational, play a significant role in the daily lives of many, offering comfort, creating community bonds, and influencing decisions. They represent a world where the unseen forces, whether feared or revered, continue to shape the human experience across time and geography. 

 

Continuing from the previous points on superstitions around the world, here are three more intriguing superstitions that highlight the diversity and richness of cultural beliefs globally:

 

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4. Italy: The Curse of the Evil Eye (Malocchio)

In Italy, the belief in “Malocchio” (evil eye) is taken very seriously. It is thought that if someone looks at you with envy or ill will, they can curse you unintentionally. This superstition is so prevalent that there are rituals to diagnose and cure the evil eye.

  • Diagnosis and Cure: The ritual to determine if one has been afflicted involves dropping olive oil into a bowl of water. If the oil forms an eye shape, it confirms the presence of Malocchio. The cure often involves a prayer and the use of specific objects like red ribbons or horns (cornicello), which are thought to ward off bad luck and protect against the evil eye.
  • Cultural Impact and Adaptation: The fear of the evil eye has led to a variety of protective amulets and gestures, such as the “mano cornuta,” where the index and little fingers are extended to form a horn, warding off bad luck. This superstition reflects the Italian concern with envy and the power of malicious intent, influencing social interactions and personal adornments.

5. Japan: Nighttime Whistling Attracts Snakes and Spirits

In Japan, a country rich in folklore and spiritual beliefs, it is considered bad luck to whistle or play musical instruments at night. The superstition holds that these sounds can attract unwanted attention from snakes and malevolent spirits.

  • Historical and Cultural Background: The origin of this superstition dates back to times when villages were more susceptible to attacks and invasions. Nighttime noise was believed to summon dangerous creatures or signal to enemies. Over time, this belief evolved into the idea that whistling at night could call forth supernatural beings and misfortune.
  • Modern-Day Interpretation: While the fear of attracting snakes may be less of a concern in urban areas today, the superstition persists, often cautioning against creating disturbances that could upset the spiritual balance or invite bad luck into one’s life.

6. India: The Significance of the Nimbu-Mirchi Totem

In India, the “Nimbu-Mirchi” (lemon and chili) totem is a common sight, hanging in homes, vehicles, and businesses. This superstition is rooted in the ancient practice of “nazar utarna,” believed to ward off the evil eye and bring good luck.

  • Creation and Purpose: The totem is usually made of seven green chilies and one lemon, strung together and hung outside the doorway. It is believed to trap negative energy and protect the household or establishment from harmful influences and bad luck.
  • Cultural and Spiritual Beliefs: The choice of lemon and chili is significant; the sour taste of lemon and the hotness of chili are thought to deter evil spirits and negativity. This totem is replaced every week, typically on a Saturday, to maintain its protective potency.

 

These examples further illustrate the fascinating and varied nature of superstitions across different cultures. From the Italian concern with envy manifested through the evil eye, to the Japanese avoidance of nighttime whistling due to its potential to attract danger, and the Indian practice of using the Nimbu-Mirchi totem for protection, superstitions provide a window into the values, fears, and historical contexts of societies. They offer a rich tapestry of beliefs that continue to influence behavior, traditions, and cultural identity worldwide.



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Nana Kwame Bediako receives blessings from Chief Imam right after Eid, as he endorses his ambition for leadership as President of Ghana

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Chief Imam lays his hands on Nana Kwame Bediako as he prays, giving him his blessings and guidance foe the journey he’s embarked on.
Chief Imam lays his hands on Nana Kwame Bediako as he prays, giving him his blessings and guidance foe the journey he’s embarked on.

Nana Kwame Bediako, leader of the emerging political movement, The New Force, is making waves in Ghanaian politics with a bold vision for change. On the significant day of Eid, Bediako made a notable gesture by paying a courtesy visit to the National Chief Imam at his private residence in Fadama, Accra. 

Symbolizing a significant intersection of politics and religion, the meeting highlighted Bediako’s commitment to engaging with diverse communities and in addition highlighted his long-standing friendship with chief imam and years of demonstrable commitment coupled with a strong and underlining interest in the social development the communities.