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Q&A with William: Blogging and social media in Ghana today and the future!

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n a time when there was nothing to really grasp on the internet, he blazed the trail and introduced a culture and lifestyle that has widely been accepted in today’s world. 

Amidst the many criticisms he constantly receives, he continues to stick his head high in the ever saturating blogging space as one of the most sought after Ghanaian bloggers with an international appeal.

To all, his name, Ameyaw Debrah is synonymous with blogging in Ghana and has, therefore, earned his spot as a household name in the blogging space. 

Today on Q&A with William, he walks us through his journey into blogging, marriage life, what has accounted for lowering standards of blogging, and whether blogging is lucrative or not as perceived by many, right here in this link.

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PERSONAL

Q: When we talk of Ameyaw Debrah, the first thing that comes to mind is a super Ghanaian blogger with international recognition. But aside that, who is Ameyaw?

A: Haha thanks; I like to describe myself as a cool guy who likes minding my business. But because I write about happenings in town and celebrities, I end up putting a bit of myself out there also. I am still evolving as a person and as a blogger as well. So you would notice that even the things we publish now have evolved from when I started some 13 years ago.

Q: How has life been after getting married and becoming a father as well?

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A: It is different; it seriously a lot of things. My responsibilities went up and the things that take my energy and time also changed a bit. Because I am not always in one country with my family, it comes with its own challenges as well, but we are making the most out of it.

Q: How do you juggle between blogging and marriage life?

A: It isn’t too difficult I find time for both. Also now I have a team so they take some of the pressure off me.

PROFESSIONAL

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Q: How did blogging start for you?

A: Well it started as a hobby, and then I had an opportunity to speak at Highway Africa’s Digital Indaba in 2008, which changed my perception after seeing what people all over the world were doing with their voices in that space.  So I started to take it more seriously and it evolved to become a business. I started by writing for a number of online platforms in the US and later for Ghanaian portals. My first blog was called Jaded renegade, it was on Blogspot. I also was a columnist on Modernghana and later became the content editor for Ghanaweb and also launched ameyawdebrah.com along the line.

Q: Growing up, parents want their children to become doctors, teachers, pilots, and a whole lot. Is blogging a career path?

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A: The thing about me is that growing up I showed traits of becoming a lot of these things you mentioned at different stages of my life, and my parents always supported me. When I decided to go to KNUST to study publishing with my Science background from Adisadel College, my parents supported me. In fact, I had plans of setting up a publishing business with my father after school. But sadly he dies a few months after I completed university. Blogging wasn’t a career path but it found me and I decided to explore it to my fullest potential.

Q: Many other online portals were blogging before you came into the picture. What made you think there was an opening for you?

A: Back then there were many news websites but they weren’t necessary blogs. What I brought in that was different was writing from the position of a voice, a personality so it became ameyaw Debrah says this or that. In addition to that, my vision was to build a celebrity and pop culture amongst my audience. That didn’t so much exist in terms of the direction of content from those existing platforms. I literally created my own path and directed how I wanted it to go. I knew there was space for me when people started responding to it.

Q: You obviously were part of the trailblazers and now we have a whole ocean of bloggers. How does Ameyaw Debrah keep afloat?

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A: I keep to my focus and listing my content from what is around. My focus is very different from most of the other bloggers. I try to innovate new ideas all the time to stay relevant. I offer a lot more variety in my content.

Q: What do you think is accounting for the increasing number of online portals?

A: I think a lot of people have the misconception that there is money to be made easily online so that account for it.  But few are taking it seriously and building their brands

Q: Has that in any way lowered the standards in your opinion?

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A: Yes, it is normal that when something reaches a point of saturation, it stale. A lot of sub-standard websites with sub-standard content have popped up over the years. Some are very popular, regardless of proving people like such content too, often in even bigger numbers.

Q: What do you like most about blogging?

A: I think having a voice, standing for something, and becoming an authority in that space. When you do it well, it transcends into the global ecosystem.

Q: Have there been any moments where you have gone like “I need to rethink my approach to blogging”? 

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A: Yes I have been part of the evolution of what we have become today. Adding a lifestyle to what we do has made a lot of difference.

Q: Is blogging lucrative in Ghana?

A: It can be lucrative but we haven’t gotten to our full potential yet. We will get there when the ecosystem supports it, we need businesses in Ghana to explore more digital marketing.

Q: What made you decide to go into producing TV content?

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A: I feel video is becoming part of online content culture globally, and we needed to be in that space and grow with it. So Ameyaw TV offers various video contents that reflect the ideas I believe in as a person and as a curator of pop culture.

Q: How has it been so far?

A: It started slow and picked up well but sadly coronavirus wiped some of the gains we made. Our content reflects my ideas and so not exactly the popular content that Ghanaians are used to in that space.

Q: When you walk into an event auditorium, what do you see that others miss?

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A: I think I focus more on the event and look at what content I can create from it rather than getting overwhelmed by the fun and excitement of the event.

Q: As a professional, how do you feel when people question your credibility based on the stories you put out there?

A: I often don’t mind them because most of them don’t even know what credibility means. They don’t engage with the content as it was intended. Those who have ears to listen and learn often understand when they ask questions and I answer them. That said, we take a lot of care with the content we produce so as we remain credible.

Q: Take us through a typical working day for Ameyaw Debrah?

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A: I wake up check mail and plan my day based on what I have to do in the day. Sometimes I have meetings either from our workspace or outside; sometimes I am planning how to produce content on Ameyaw TV with my team. When I can I have an afternoon nap and then resume work when I wake up, checking and replying emails. Now I focus more on publishing paid content so I check my emails regularly for such correspondences.

Q: Over a decade in the business, what would you say has kept you?

A: My focus, my ability to evolve and keep up with the trends in the space I find myself. It is very important to reinvent yourself and stay relevant.

Q: In your opinion, does the future hold anything positive for blogging in Ghana?

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A: For me, the future I want to see in that space is more bloggers emerging in other sectors like health, business, environment, food, lifestyle, etc. there are too many uncreative people doing blogs on entertainment. I also wish that there would be a lot of advertising and promotions in the digital space.
Thank you so much, I’m grateful.
Editor: Joshua Quodjo Mensah
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People & Lifestyle

Prudential Life Insurance Ghana Launches Fifth Edition of PruRide

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Prudential Life Insurance Ghana (PLIG), a leading life insurance company in Ghana, has today officially launched the fifth edition of the annual urban cycling event; PruRide 2024. 

The event which is part of activities commemorating the 10th Anniversary celebration of Prudential Life’s operation in Ghana was launched on the sidelines of the Emy Africa Expo at the Accra International Conference Centre (AICC). 

The Launch attracted officials of the National Sports Authority, the Ghana Cycling Federation, Cyclists, Cycling Enthusiasts and other Partners of Prudential Life and the media.

Prudential Life Insurance Ghana Launches Fifth Edition of PruRide

Prudential Life Insurance Ghana Launches Fifth Edition of PruRide

Why PruRide 

PruRide Accra was inspired by Ride for London, the largest annual cycling festival in the world. 

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During the launch, the Chief Operations Officer of Prudential Life Insurance Ghana, Peter Adjei indicated that the company’s decision to support the cycling sport and for that matter PruRide since 2019 is because “Cycling helps to promote a healthy lifestyle, which is linked to our purpose of being partners of every life and protectors of every future.” 

PruRide Impact

He said in 2019, the maiden event recorded about 200 cyclists during the main event. This increased to 360 cyclists last year (2023). Considering the progress, he was optimistic that this year’s edition will have about 500 cyclists participating. These figures are independent of participation in the fun rides which are highly patronised. 

Mr.Adjei observed that the consistent success of the annual event has been possible through the support of the Ghana Sports Authority, the Ghana Cycling Federation, the Ghana Police Service, the Media, Prudential staff, their partners and most importantly the cyclists; both professional and amateurs who have worked with them every year. “What we have achieved since 2019 is a is proof that cycling can bring us together and help promote healthy living among many,” he stressed. 

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He announced that “This year’s PruRide is the fifth edition and coincidentally happening in the year of our 10th anniversary. Be rest assured and know that together as partners we will deliver another successful PruRide and elevate PruRide into an international event that attracts people from all Africa and beyond.”

Prudential Life Insurance Ghana Launches Fifth Edition of PruRide

Prudential Life Insurance Ghana Launches Fifth Edition of PruRide

PruRide 2024 and Safety 

The Head of Sustainability at Prudential Life Insurance Ghana, Emmanuel Hammond explained that this year’s main event scheduled for Sunday August 25, 2024, at the Black Star Square will be preceded by three Fun Rides in Accra and Kumasi. This includes a Corporate Fun Ride which promises to be engaging and destressing. 

He added that (Here, Emmanuel will provide details of the kilometers for the Fun rides, professional race, prizes and other side attractions of the PruRide event). 

Mr. Hammond then appealed to all cyclists and stunt professionals to ensure they wore helmets and other riding gear and follow all safety and road instructions to ensure an incident free event because “at Prudential, the safety of every life is important to us.”

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He indicated that the call for safety aligns with Prudential’s strategy of building resilient communities. It is for this reason that the company instituted Safe Steps Road Safety Campaign in collaboration with the Prudence Foundation (community investment arm of Prudential plc in Asia and Africa), the National Road Safety Authority, the Multimedia Group, and the Didier Drogba Foundation in Ghana on 10 November 2021. 

Safe Steps aims to raise awareness and provide educational information on life-threatening issues in the hope of saving lives and building more resilient communities. 

Stakeholder Support 

The Director of the National Sports Authority, (Name) assured of government’s commitment to developing the cycling sport and welcomed the support and elevation that Prudential and PruRide has brought to the Cycling sport in the country. He called on other businesses, donors and partners to support the annual cycling event because it has a huge potential in the are of sports tourism, business visibility and other investment opportunities. It is also in line with the SDGs on health and safety, he added.   

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The Rep from the Ghana Cycling Federation, (Name) commended Prudential Life Insurance Ghana for taking a bold initiative to support a lessor developed sport like cycling. He assured that the federation will continuously support PruRide to ensure it becomes a global sensation.

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People & Lifestyle

Maximize Your Knowledge: Trade Maxair’s Investment Education Platform

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Unlock the Power of Investment Education

Are you ready to take control of your financial future? Look no further than Trade Maxair’s Investment Education Platform. This groundbreaking resource is your ticket to mastering the art of investing. Let’s dive into how you can maximize your knowledge and make informed decisions.

Why Choose Trade Maxair?

In a world full of complex financial jargon, Trade Maxair stands out. Here’s why:

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  • Free Access: Yes, you read that right! It won’t cost you a dime.
  • Personalized Learning: Tailored education that fits your needs.
  • Expert Guidance: Connect with top-notch investment education firms.

Getting Started: A Breeze

Joining Trade Maxair is as easy as pie. Simply:

  1. Visit trademaxair.org/
  2. Click on the registration button.
  3. Fill in your basic details.
  4. Voila! You’re in.

No hidden fees, no complicated forms. Just pure, accessible learning.

What’s in Store for You?

Once you’re on board, a world of knowledge awaits:

  • Bitcoin 2.1 Maxair: A beginner’s paradise for crypto enthusiasts.
  • Risk and Return: Understand the balance that defines smart investing.
  • Diversification Strategies: Learn why not putting all eggs in one basket matters.

Tailor-Made Learning Experience

Everyone learns differently. Trade Maxair gets that. That’s why they match you with education firms that speak your language (literally and figuratively!).

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  • Get unique login credentials.
  • Access resources that resonate with your style.
  • Learn at your own pace.

Beyond the Basics: Advanced Insights

Ready to level up? Trade Maxair has got you covered:

  • Dive into complex investment strategies.
  • Master advanced risk assessment.
  • Analyze financial markets like a pro.

Ethical Investing: More Than Just Profits

In 2024, investing is not just about making money. It’s about making a difference. Trade Maxair sheds light on:

  • Sustainable investment options.
  • The impact of your investments on the world.
  • How to align your portfolio with your values.

Stay Ahead of the Curve

The financial world is ever-changing. But with Trade Maxair, you’re always one step ahead:

  • Learn about the latest economic indicators.
  • Understand regulatory changes.
  • Adapt your strategies to market shifts.

Real Stories, Real Success

Don’t just take our word for it. Countless individuals have transformed their financial literacy through Trade Maxair.

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“I went from a complete novice to managing my own diverse portfolio. Trade Maxair changed my life!” – Alex, 35.

Your Questions Answered

Got questions? We’ve got answers:

  1. Is it really free? 
    • Absolutely! No hidden charges whatsoever.
  1. Do I need prior experience? 
    • Not at all! Trade Maxair caters to all levels.
  1. How soon can I start learning? 
    • The moment you sign up!

Take the First Step Today

Are you ready to embark on this exciting journey? Remember, knowledge is power, especially when it comes to your finances.

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Visit trademaxair.org/ today and open the door to a world of investment wisdom. Your future self will thank you!

Conclusion: Your Knowledge, Your Power

In the grand scheme of things, investing might seem daunting. But with Trade Maxair’s Investment Education Platform, you’re never alone. It’s more than just a learning tool; it’s your partner in financial growth.

So, what are you waiting for? Maximize your knowledge, minimize your doubts, and step into a brighter financial future. Trade Maxair is here to guide you every step of the way.

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Let’s make 2024 the year you take charge of your investments. Together, we can turn your financial dreams into reality. Visit Visit trademaxair.org/ now!

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People & Lifestyle

Vena System: Your Gateway to Accessible Investment Education

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passport by Investment

Unlocking the World of Investments for Everyone

Have you ever felt lost in the complex maze of investments? You’re not alone. Many people find the world of stocks, bonds, and mutual funds daunting. But what if there was a way to demystify investments and make learning about them easy and accessible? Enter Vena System, your compass in the investment education landscape.

What is Vena System?

Vena System is not your average investment platform. Instead, it’s a free gateway that connects you with top-notch investment education firms. Founded by a group of investment enthusiasts, Vena System was born from a simple yet powerful idea: everyone deserves access to unbiased investment knowledge.

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  • It’s user-friendly
  • It caters to all experience levels
  • It supports multiple languages

Breaking Down Barriers to Investment Education

Why should investment education be a privilege? Vena System doesn’t think it should be. That’s why they’ve created a platform that breaks down barriers:

  1. Cost: Forget about hefty fees. Vena System is 100% free to use.
  2. Language: Whether you speak English, German, Spanish, or Portuguese, Vena System has got you covered.
  3. Experience Level: From complete beginners to seasoned investors, there’s something for everyone.

How Does Vena System Work?

Curious about how to get started? It’s as easy as 1-2-3:

  1. Visit https://vena-system.com/
  2. Register for free
  3. Get connected with an investment education firm

And just like that, you’re on your way to becoming investment savvy!

Why Choose Vena System?

In a sea of investment platforms, Vena System stands out. Here’s why:

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  • Unbiased Information: They don’t sell investments. They provide education.
  • Customized Learning: Each firm tailors its approach to your needs.
  • Community-Driven: Created by investors, for investors.

Discover More: Beyond the Basics

But wait, there’s more! Vena System isn’t just about the basics. It’s a launchpad for discover more  about the intricate world of investments.

  • Learn about diverse investment strategies
  • Understand market trends
  • Grasp the fundamentals of risk management

Real Stories, Real Success

Don’t just take our word for it. Countless individuals have transformed their financial futures with Vena System. From young professionals to retirees, the success stories are inspiring.

“I never thought I’d understand investments. Thanks to Vena System, I now manage my own portfolio!” – Sarah, 28.

Looking Ahead: Vena System in 2024

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As we navigate through 2024, Vena System continues to evolve. They’re not just keeping up with the times; they’re setting the pace. With updates tailored to the current market climate, users can expect:

  • Insights into emerging markets
  • Guidance on sustainable investing
  • Tips on navigating economic shifts

The Vena System Advantage

What sets Vena System apart? It’s their unwavering commitment to accessibility. They believe that knowledge is power, and they’re on a mission to empower you.

  • No hidden agendas
  • No confusing jargon
  • Just clear, actionable education

FAQs: Your Questions Answered

Still have questions? Let’s clear them up:

  1. Is Vena System really free? 
    • Yes, absolutely! Registration and connection to education firms are completely free.
  1. Do I need prior investment knowledge? 
    • Not at all! Vena System caters to all levels, including complete beginners.
  1. Can I choose my preferred language? 
    • Certainly! With support for English, German, Spanish, and Portuguese, you can learn in your comfort zone.

Take the First Step

Ready to embark on your investment education journey? The path to financial literacy is just a click away. Remember, it’s not about becoming a Wall Street tycoon overnight. It’s about understanding your options and making informed decisions.

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Join the Vena System Community

By joining Vena System, you’re not just signing up for a service. You’re becoming part of a community. A community that believes in:

  • Sharing knowledge
  • Supporting each other’s growth
  • Celebrating financial milestones

Conclusion: Your Future Starts Here

In a world where financial literacy is more crucial than ever, Vena System shines as a beacon of hope. It’s not just about learning; it’s about transforming your relationship with money.

So, are you ready to take control of your financial future? Are you prepared to step into the world of informed investing? With Vena System, you’re never alone on this journey.

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Israel Maweta joins Prof. John Collins, Others for Borborbor Symposium at University of Ghana

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elebrated Ghanaian Traditional Musician, Israel Maweta, has been named one of the key Panelists to join renowned Musicologist/Lecturer, Professor John Collins, at a Borborbor Symposium on Tuesday, June 18, 2024 at the University of Ghana, Legon.

Starting from 9:30am through to 3:00pm, the theme set for the gathering is “Innovation and General Changes in Borborbor Dance-Drumming of The Ghanaian Ewe Youth”.

Venue is Kwabena Nketia Conference Hall, Institute of African Studies, University of Ghana, Legon campus.

 

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The event is a collaboration between The Department of Music School of Performing Arts College of Humanities and The Camegie African Diaspora Fellowship Program.

Israel Nanevi Maweta will be sitting on the panel with Prof. Kodzo Gavua (University of Ghana), Dr. Eyram E.K. Fiagbedzi (University of Ghana), Prof. John Collins (University of Ghana), Ms. Rita Fianu (Dance Leader & Choreographer of Edzordzinam Fafali Borborbor Band), Mr. Wilson Doh (Trumpeter – Dekaworwor Borborbor Group), Mr. Patrick Agbo (Chief Drummer – Edzordzinam Fafali Borborbor Band), and Mr. John Kyere-Amedome (Borborbor Show Host – Accra 100.5fm).

About Israel Maweta:

He is a thoroughbred African Traditional Musician who also majors in other genres such as Gospel, Reggae, Highlife, among others; he holds an active music career spanning over 25 years with at least 23 Albums to his credit (19 Solo Albums, 4 Joint Albums). His latest Solo Album titled “Amenuveve” with 8 songs was released on January 5, 2024 with Telecel Ghana Music Award 2024 ‘Gospel Artiste of the Year’ Winner, Nacee,  featured on 2 of the songs. He is best known for popular songs like “Medi Be Mayi”, “Manor Amesi”, “Tsor Si Gborna”, “Woewoe”, “Mehaya”, “Kristo Yome”, “Mawu Nye”, “Netuwo Di Ha”, “”Wovevewo Nu Ayi”, “Edzobibi”, “Nukeke Li Nawo”, “Akume He”, just to name a few.

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He won “Traditional Song Of The Year” at Ghana Music Awards 2003 with his hit single “Akume He”.

Listen to “Amenuveve” Album here: https://ditto.fm/amenuveve 

Watch “Don’t Pass Me By” on Youtube:

https://youtu.be/oNhngQFtaa8?si=KSCEU6EGJoKyuOT8 

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Watch “Zi Kpoo Remix” (ft. Nacee) on Youtube:

https://youtu.be/aLaz3D-6Rmc?si=X42oeBZ3RadZaZTy 

For Bookings and Press Engagements: [email protected]

Management: +233266633090

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Facebook: Israel Maweta

Instagram and X (Twitter): @MawetaMusic

Youtube and Tiktok: @IsraelMaweta

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The Ghana Wellness and Healthcare Foundation hosts maiden award ceremony

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The Ghana Wellness and Healthcare Foundation hosts maiden award ceremony

The Ghana Wellness and Healthcare Foundation hosted its maiden award ceremony on the 14th of June 2024. The event, themed “Ghana Beyond Aid – The Role of the Wellness and Healthcare Sector,” took place at the La Palm Royal Beach Hotel La, Accra.

This prestigious awards ceremony recognized and honored individuals and institutions excelling in the wellness and healthcare industry. Leading figures, professionals, investors and key stakeholders from the wellness and healthcare sector were gathered to celebrate the outstanding contributions of some exceptional individuals and institutions within the wellness and healthcare space whose contributions to the development of wellness and healthcare in Ghana would forever be etched in the anals of history.

Notable amongst the crop of award recipients, was the highly esteemed Tobinco Pharmaceuticals Ltd rated as the nations leading pharmaceutical manufacturing company of the year.

It indeed was a night of celebrations, accolades, fireworks, and excitement for the management and entire team at Tobinco Pharmaceuticals Ltd as they were crowned as the nation’s leading Pharmaceutical Manufacturing Company of the year, at the just ended Ghana Wellness and Healthcare Awards 2024. This award is in honor of their product innovation, client servicing and satisfaction, and their contribution towards the development of the wellness and healthcare industry.

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The Ghana Wellness and Healthcare Foundation hosts maiden award ceremony

The Ghana Wellness and Healthcare Foundation hosts maiden award ceremony

The event offered ample networking opportunities for attendees to connect with industry leaders and investors. Additionally, the evening featured inspirational keynote addresses from key figures driving change and innovation in the sector, highlighting the critical role wellness and healthcare play in advancing Ghana’s progress beyond aid. The chairman of the occasion Prof. Spencer Duncan, a globally renowned leadership development consultant and facilitator in his keynote, urged institutions and professionals within the wellness and healthcare industry to embrace collaboration and knowledge sharing as critical ingredients to advancing the nation’s pursuit of the ‘Ghana beyond Aid vision’.

The event ended on a high note with stellar musical performances, networking and cocktail sessions, and a heart touching closing remark from the Principal Partner who recounted the efforts and commitment of the health workers at the Ga East Hospital in the birth of his second son and child. He hoped that they’d be among those nominated for the award next year.

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People & Lifestyle

$STEEN SHOWCASES HIS NEWFOUND PRODUCTION SKILLS ON NEW ALBUM ‘THE PRODIGAL SON’

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$STEEN SHOWCASES HIS NEWFOUND PRODUCTION SKILLS ON NEW ALBUM ‘THE PRODIGAL SON’

Super-talented Ghanaian producer and artiste, $STEEN has finally returned to action with the release of a self-produced project dubbed “The Prodigal Son” – a title that best fits his comeback. Listen Here.

Returning from a long musical hiatus, $STEEN draws inspiration and comparison with the biblical story of a father’s long-lost son returning home. However, unlike the biblical prodigal son, $STEEN returns with his new found production ability and seven songs ranging from Afro Pop to Amapiano, artistically compiled into a master project.

“The Prodigal Son,” officially announces his comeback with two moderato tracks; “Nirvana” and “Jago,” as cautions for the listener to probably call 911 before lightning up gasoline on the entire body of work.

Not even the impatient fan heard on the intro of “Gasolina” might be fully ready for the breakneck speed, energetic vibes and overdose of Amapiano on the track.

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Halfway through the project and it’s evident that adequate time and work has been invested in producing this classic. Mid-journey still, $STEEN’s hopeless romantic past comes haunting again on “Sister Fatima” – a likely sequel to his last release. His luscious vocals failed to win the damsel but just enough to get the listener’s sympathy with resonating lyrics.

He talks unreciprocated energy, heartbreak and sheds light on a local taboo subject – drug use as a coping mechanism. $STEEN taps superbly into the Afro Pop instrumentals as sweet-flowing melodies gush out nonstop. He again proves to be a problem on “Asem” before switching from moderato to allegro on “Bust Down.”

$STEEN completes the journey as a “Prodigal Son” on the ultimate song which delightsomely features the lyrics “don’t let me go.”

Hold on to $STEEN, “The Prodigal Son,” a potential classic forever and stream on all digital streaming platforms.

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ABOUT $STEEN

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Augustine Blay otherwise known as $STEEN is a Ghanaian artist and producer who experiments with afro- beats and rap music. Despite the life changing move from Waldorf Maryland to the hectic streets of Accra Ghana at the age of 15, he came to his own, constantly learning the ins and outs of the music industry. $STEEN prides himself in his versatility which can be seen throughout his discography. Having always been surrounded by music, he participated in mainly musical instruments at a young age such as the clarinet and bass guitar; as well as the church choir which would soon manifest into his love for music today. His life’s story continues to unfold through his music; we can only listen to where he’ll go next.

 

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