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Stonebwoy inks new deal with Warner Music’s ADA Worldwide

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Afro-dancehall sensation Stonebwoy has inked a global distribution and label services deal with ADA Worldwide, the independent labeL and artist services arm of Warner Music Group.

The Ghanaian star’s latest single, “Ekelebe,” is out today, featuring breakout Nigerian rapper Odumodublvck. The partnership with ADA, which is through Stonebwoy’s own Burniton Music Group, also covers Stonebwoy’s upcoming sixth studio album, slated for release later this year.

“This deal marks another stride forward in bringing my music to the global stage via ADA’s network,” Stonebwoy shared. “My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop. They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.”

“Stonebwoy is in a league of his own. His genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa,” said Cat Kreidich, President, ADA Worldwide. “He’s spreading positivity, love and unity with music that makes you move and makes you feel. We can’t wait to support his unique creative vision even further across the international stage.”

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Casey Kobia, Stonebwoy’s Talent Manager, added, “I’m glad on behalf of KVO Talent to have brokered this global partnership between Warner Music’s ADA Worldwide and Stonebwoy’s label Burniton Music Group. The energy and excitement from the team at ADA since our first conversation has been just what is required to unlock the next chapter in Stonebwoy’s journey and I am grateful to have him join this family – special thanks to April Pope and Bryan Roberts for making this happen.”

Hailing from Ashaiman, Ghana, Stonebwoy’s music brings together a dynamic mix of afrobeats, reggae, and dancehall influences. The multi-faceted star has made his mark, with his 2017 album Epistles of Mama making him the first-ever Ghanaian artist to land on the Billboard World Albums chart and his 2023 album 5th Dimension debuting in the Top 10 on Billboard’s Reggae Albums chart. His hit single “Blessing” garnered over one million views on YouTube within 24 hours of its debut, making him the quickest Ghanaian artist to achieve that milestone on the platform, and he just recently became the first Ghanaian artist to rack up 100 million streams on Audiomack.

A critically-acclaimed talent, Stonebwoy is a featured artist on Jamaican reggae band Morgan Heritage’s Grammy-nominated album Avrakedabra, and his long list of collaborators also includes heavyweights such as Burna Boy, Stormzy, Keri Hilson, Sean Paul, Trey Songz, and more. Stonebwoy has taken home numerous awards throughout his career, including Best International Act at the BET Awards and Artist of the Year at the Ghana Music Awards. A natural live performer, he co-headlined the monumental Afrochella Festival (now Afrofuture) alongside Burna Boy in 2022 and has headlined shows in more than 15 countries around the globe over the past year, most recently taking the stage at the Rolling Cocoa Festival. An entrepreneur, Stonebwoy serves as the CEO of his own entertainment company, Burniton Music Group.

The deal marks a continuation of growth for ADA in the African music space following active partnerships with Africa’s leading digital music distribution company Africori and Nigeria’s most influential independent record label Chocolate City, among others.

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Parts of Medikal’s public statements are a great departure from truth – Fella Makafui

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Ghanaian actress and entrepreneur,  Fella Makafui, has publicly expressed her distress over recent comments made by her ‘ex-husband’, Samuel Adu Frimpong, popularly know as Medikal. (more…)

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Fella Makafui physically abused me many times, says Medikal

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Watch: Medikal and I might pull a surprise at VGMA - Fella Makafui.

Ghanaian rapper Medikal is opening up about being a victim of domestic abuse at the hands of his now ex-wife and baby mama, Fella Makafui. (more…)

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The Role of Communication in Coaching Sales Teams to Success

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An image of a person taking notes in a conference room on the best practices for coaching sales teams.

Effective communication is the cornerstone of any successful sales team. When sales leaders harness the power of clear and constructive interaction, they create an environment where trust prospers, and their effectiveness soars through the roof in terms of coaching sales teams. From active listening to personalized feedback, each conversation shapes the future of sales engagements. This impacts not only the team’s cohesion but also its ability to close deals and foster client relationships. In this article, we explore how communication channels and styles can significantly impact sales team dynamics and outcomes.

Understanding the Impact of Effective Communication in Sales Team Performance

Effective communication fosters a culture of transparency, enabling a sales team to operate as a united front. When sales representatives understand the goals, strategies, and tactics at play, they are better equipped to function cohesively. Clear guidelines and expectations mitigate confusion and provide a solid foundation from which sales teams can rise to the occasion.

Beyond clarity, effective communication also involves empathy and understanding. Sales managers who listen to their team’s feedback and concerns can make informed decisions that boost morale and productivity. Acknowledging achievements and addressing challenges head-on shows a level of engagement that encourages team members to strive for excellence.

Leveraging Active Listening to Identify Sales Opportunities

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Active listening extends beyond simply hearing a client’s words; it involves understanding the underlying needs and desires that drive their actions. For sales professionals, this skill is critical in identifying opportunities that might otherwise be missed. Active listening can reveal the subtle nuances of a sales conversation, leading to more effective positioning of products or services.

Sales coaching often highlights the importance of active listening in building rapport with clients. When team members demonstrate that they truly understand a client’s situation, it builds trust and credibility—two essential components in any sales relationship. By mirroring and validating client concerns, sales professionals increase the likelihood of a successful transaction.

However, beyond understanding the client, active listening within the team itself is also vital. When sales leaders listen to their representatives, they capture valuable insights into frontline experiences, customer feedback, and product pain points. This internal intelligence is instrumental in refining strategies and addressing market challenges.

The Power of Constructive Feedback in Sales Team Development

Providing constructive feedback is one of the most significant contributions a manager can make to a salesperson’s growth. Constructive feedback celebrates strengths while also addressing areas for improvement in a supportive manner. This approach encourages continuous personal and professional development, which is essential in the fast-paced world of sales.

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To be truly effective, feedback must be timely and relevant. This means highlighting specific instances where a sales representative excelled or could use improvement, rather than vague generalizations. In doing so, sales leaders set clear benchmarks for performance and create a roadmap for individual and collective progress.

Tailoring Communication Styles to Enhance Sales Training