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Style by Choice: Rayon Rashid

Talented poet, blogger and model, Rayon Rashid of Sierra Leonean and Gambian descent shares his unique sense of style in an unusual way with us. What’s the most expensive fashion item you ever bought? A £610 6-button double-breasted Cashmere and wool blazer with a peaked label coat by Tim Soar. Have your ever made smart […]



rashTalented poet, blogger and model, Rayon Rashid of Sierra Leonean and Gambian descent shares his unique sense of style in an unusual way with us.

What’s the most expensive fashion item you ever bought?

A £610 6-button double-breasted Cashmere and wool blazer with a peaked label coat by Tim Soar.

Have your ever made smart purchases of ‘cheap’ item that people see and think it is very expensive?

Yeah, I bought a coat from Primark and changed the buttons. My friends thought it was a designer coat for months; people kept on asking me how much my coat cost me and where they could get it from.

Did you ever buy an item that you took home to find out you didn’t like?


It is very rear, but I once travelled to Gambia and I was in this local store were they had lights that made the clothes look extremely good. I bought dozens of South Pole Jeans and when I got home my brother was not impressed with my purchases, as did I.  But I was too embarrassed to admit it.

What would you not be caught dead wearing?

Floral shorts

Favourite fashion designers?

Giorgio Armani, Versace, Calvin Klein, Salvatore Ferragamo, Thiery Hermes, Christian Dior. They are all unique in their on ways, and their attention to detail, use of colour and patterns is just amazing. You feel accomplished when you wear these garments.


Suits or African wear?

Suit, but I must say I do love my African wears as well.

Boxer shorts or briefs?


Cufflinks or buttons?



Tie or no tie?


Leather or metallic watch?

I love my leather


Favorite brand of watch?


rash2Shoes or sandals?


Favourite shoes?

I love Boots and Boat shoes


Nike, Puma or Adidas?


Spray deodorant or roll-on?

Spray deodorant

Shaving machine or shaving stick?


Shaving machine

Beer or vodka?


Skinny jeans or baggy jeans?

Skinny jeans


Favourite pair of jeans?

Diesel jeans

Tucked in or sagging?

Tucked in

Cocoa Butter or Vaseline?


Coco butter

African beads or chain?


Favourite colour of clothing?

Gray and Black


Favorite perfume?

I’m a huge fan of Paco Rabanne (1 Million) and the Hugo Boss

Favorite pair of sunglasses/ colour?

D&G/ Gray

Favorite place to shop?


Selfridge’s Oxford Circus or West-field Shepherd Bush



Miami Fashion Week kicks off with streetwear panel, and Karl Kani’s MIAFW debut!




Miami Fashion Week® (MIAFW) became the epicenter of the fashion world as industry icons and guests gathered for a commemorative press conference, streetwear panel, and Karl Kani’s MIAFW debut!

The event kicked off with an official press conference at the Gary Nader Art Centre where Gary Nader (Art Collector), CaSandra Diggs (CFDA President), Karl Kani (Fashion Designer), Oliver Gilbert (Miami-Dade Commissioner) and Lourdes Fernández-Velasco (MIAFW Executive Managing Director) welcomed the Miami community and shared details of this year’s event.

The day continued with a special brunch at Kiki on the River where Karl Kani, filmmaker Jessy Terrero, and songwriter Ashley Joi discussed the influence of style and culture in a dedicated panel moderated by CaSandra Diggs.

The evening concluded with a powerful runway show by the one and only “Godfather of Streetwear” Karl Kani, who serves as this year’s featured designer and the first streetwear designer ever showcased at MIAFW. The runway pulsated with energy as influential talent like actress Pretty Vee, MMA world championDavid Evans, former NBA star Larry Sanders Jr. strutted down the runway in oversized silhouettes and vibrant designs.MFWKARLKANI 175 scaled MFWKARLKANI 143 scaled MFWKARLKANI 179 scaled T9A1378

The runway show took place at The Elser Hotel, which drew in notable attendees such as:

Guerdy Abraira, Real Housewives of Miami
Vena E., MTV reality star and comedian
Kiko El Crazy, Musician
Dalex, Musician
Pretty Vee, Actress
David Evans, World Champion MMA Fighter
Larry Sanders Jr., Former NBA Player
Oliver Gilbert, Miami-Dade Commissioner
Shantall Lacayo, Fashion Designer
Leli Hernandez, Influencer
Arjun Petgrave, Model


Larry Sanders

Taking place from January 24th – 27th, this year marks an exciting evolution for MIAFW, taking on new event dates and expanding into the streetwear space as it welcomes Karl Kani, the legendary “Godfather of Urbanwear,” as the official featured designer.

For 26 years, MIAFW has served as a vibrant platform that transcends boundaries to celebrate fashion as art, culture, and lifestyle. Taking place in the diverse city of Miami, the event serves as a cultural bridge that unites style enthusiasts from around the world. Returning to iconic venues like the Gary Nader Art Museum and its Botero exhibit, this year’s event will fully immerse attendees into the world of MIAFW.

“We are thrilled to bring back Miami Fashion Week with an expanded lineup that showcases creative forces from across the globe,” said Lourdes Fernandez-Velasco, Executive Director of Miami Fashion Week. “This year’s event will not only showcase exceptional brands but will also offer a platform for insightful discussions, innovative ideas with new technologies, and the convergence of diverse perspectives.”

Expanding upon its robust lineup, MIAFW 2024 will pay homage to Karl Kani with a dedicated runway show highlighting his signature designs. Drawing inspiration from Hip Hop and street culture, Karl Kani saw a gap in the market and began creating apparel at the age of 16. Today, Karl Kani is a global phenomenon, having introduced the concept of baggy jeans and the first urban design company with an all-Black sales force. This historic collaboration marks the first time that the Karl Kani brand will headline MIAFW, and the first time the event has ever featured a streetwear designer.

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CutOut: The quiet fashion brand making all the significant moves



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Where do I start from…. Lately I’ve been seeing flashes of CutOut,CutOut on my timelines on my socials. Out of curiosity, I decided to take a peek at their page, and now, I understood why the name seems to be flying all over. (more…)

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Osebo to launch collections on January 12



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Ghanaian ‘fashion icon’, Richard Brown, affectionately called Osebo is set to launch his collections under his name.

The exclusive collections are made of slippers, sandals, shoes, and clothes among others.

This unveiling slated for 5pm on January 12, 2024, at the Sunlodge Hotel in Accra is set to usher the fashionista into the next phase of his fashion journey.

Osebo revealed to a section of the media during a brief interaction on Thursday that the time has come for him to take on the world and show his fashion prowess, and extend his tentacles to create more job employment as well as other opportunities for the youth.

He noted that the journey to this phase of his brand has taken time and patience to build such a brand for himself.

According to him, his Spiritual Father, Apostle Kwadwo Sarfo named him Osebo (Tiger), who is arguably the King of the jungle.

Osebo further revealed that the name helped and propelled him to this heights in life.

Against this backdrop, he encouraged the youth not to give up in their journey of life, adding that regardless of the difficulties, with determination to succeed, coupled with hard work every dream is achievable.

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Elevating Heritage: HEMADÉ Unveils “Sweet Family” Resort Collection at Accra Fashion Week



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In a stunning display that set Ghana’s fashion scene ablaze, HEMADÉworldwide, the visionary designer known for her innovative creations, recently graced Accra Fashion Week with the unveiling of her exquisite Resort Collection, titled “Sweet Family.” HEMADÉ once again showcased her mastery of the fashion craft, presenting a collection that pays homage to unique silhouettes, bespoke cut lines, and a nostalgic nod to vintage fabrics reminiscent of a bygone era.

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At the heart of Hemadé’s “Sweet Family” collection lies an exploration of silhouettes that seamlessly weave modernity with a touch of sentimentality. The designer’s meticulous attention to detail and a flair for distinctive cut lines resonate in each meticulously crafted piece, providing wearers with a profound sense of individuality and a personal connection to their attire. What truly distinguishes this collection is its heartfelt incorporation of Africa print fabric, intricately embroidered to add an extra layer of cultural richness.

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Each garment in the collection narrates a story of Hemadé’s unwavering commitment to infusing a unique character into her designs, ensuring they command attention in any setting. The Africa print fabric, celebrated for its vibrant patterns, took on new life as it was meticulously embroidered, creating a harmonious blend of tradition and modernity.

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What sets the “Sweet Family” collection apart is its homage to fabrics that once graced the wardrobes of generations past. Hemadé has curated vintage textiles with finesse, invoking a sense of familiarity and warmth. Delicate floral fine chiffon and intricately printed silk take center stage, breathing life into the collection. These fabrics, reminiscent of cherished memories and timeless elegance, add a layer of sophistication and charm to each ensemble.

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Beyond the embroidered Africa print fabric, Hemadé has introduced an eco-conscious element to the collection. Some pieces are crafted using demolished recycled beads, showcasing the designer’s commitment to sustainability and innovation. The incorporation of these beads adds a unique texture and visual appeal, making each piece a statement of conscious fashion.

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The fusion of unique silhouettes, bespoke cut lines, embroidered Africa print fabric, and the incorporation of demolished recycled beads reflects Hemadé’s commitment to crafting pieces that transcend fleeting trends. Her designs not only emanate elegance but also carry a sense of heritage and individuality, resonating with fashion enthusiasts who appreciate the blend of contemporary style and classic allure.

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Accra Fashion Week, set against the iconic Kwame Nkrumah Memorial Park, served as a deliberate homage to Ghana’s rich history and cultural significance. The park, a tribute to Ghana’s first president, Kwame Nkrumah, became a symbolic canvas echoing the designer’s celebration of family, unity, and the intergenerational thread binding us.

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As Hemadé continues to push the boundaries of creativity, her Resort Collection stands as a testament to unwavering dedication to craftsmanship and innovation. The designer’s ability to transmute vintage aesthetics into modern-day elegance, combined with her conscious approach to fashion, sets a new standard in the world of fashion, leaving an indelible mark on the runway and in the hearts of global fashion enthusiasts.

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For those enamored by this exquisite display, the good news awaits. The “Sweet Family” collection by Hemadé will be available for purchase starting April 2024. Fashion aficionados can explore and acquire these stunning creations by visiting or connecting via Instagram at @hemadworldwide. Alternatively, inquiries and orders can be placed by calling +233557620502. Elegance, culture, and sustainability await.

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Odefille takes center stage at Accra Fashion Week 2023



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Odefille, a pioneer in executive fashion and maker of stylish C-suite wear, will unveil its elegant collection at the upcoming Accra Fashion Week (AFWK23) scheduled to take place from December 13 to 17, 2023. 

During the five-day event, the distinguished C-suite fashion brand – which has been synonymous with sophistication and grace since its inception – will give patrons a glimpse into its rich past, exciting present, and innovative future via a booth and a runway show on Saturday, December 16, at 1.30pm as part of the main show at the Kwame Nkrumah Mausoleum. 

Nadia Asantewaa Nkandobi, the Chief Executive Officer (CEO) and Founder, ahead of the event said fashion enthusiasts and industry insiders will have the exclusive opportunity to explore the diverse offerings of Odefille, showcasing innovative craftsmanship and a range of creative collaborations. 

She expressed excitement about participating in Accra Fashion Week, highlighting the chance to connect with a broader audience and share the C-suite wear brand’s commitment to artistry and refinement. 

“We are thrilled to be a part of Accra Fashion Week and have the opportunity to showcase our collections to a wider audience. This event allows us to connect with fashion enthusiasts, industry insiders, and potential customers who appreciate the artistry and refinement that goes into each Odefille piece,” the fashion executive said. 

Renowned for meticulous attention to detail and timeless designs, critics have praised Odefille as the brand continues to redefine the boundaries of executive fashion, attracting a devoted following of individuals who value the craftsmanship evident in its offerings.

Ms. Nkandobi believes AFWK23 represents the ideal platform for showcasing Odefille’s range as she aims to inspire and empower individuals through its designs, reflecting the brand’s confidence and refinement. “The event is not only an opportunity for us to exhibit our latest collections but also to connect with our audience on a deeper level. We hope to inspire and empower individuals through our C-suite designs, showcasing the confidence and refinement that Odefille represents,” the CEO added. 

The Accra Fashion Week has evolved to become the foremost gathering of style enthusiasts in the country. The 10th edition of the event is scheduled to host designers from Brazil, Columbia, USA, Tanzania, Seychelles, Nigeria, Equatorial Guinea, France, Canada, SA & the very best from Ghana.

Accra Fashion Week serves as Odefille’s prime stage for showcasing its latest collections, seamlessly blending classic styles with contemporary flair. The brand’s presentation promises an array of exquisite garments radiating confidence, power, and refinement, the fashion leader added. 

Odefille not only unveils its own creations but also collaborates with talented designers, emphasizing its dedication to fostering creativity and supporting emerging talents. This participation solidifies Odefille’s position as a leading force in C-suite fashion, continually setting new standards of style and elegance.

While fashion shows once served as a platform for brands in the US$1.5 trillion global apparel market to unveil their new collections, it has now evolved far beyond its initial scope. Fashion shows have transformed into global media phenomena.

Event details

Wed, Dec. 13, 2023: 4pm – #Meet The Designer @ Kempinski Galleria, Amber Gallery;

Thurs, Dec. 14, 2023: 3pm – Hollantex Swimwear Deluxe Show @ Cloud9ine, Osu;

Thurs, Dec. 14, 2023: 9pm – Welcome2Accra (Amapiano Party) @ Cloud 9ine, Osu;

Fri, Dec. 15, 2023: 2pm – African Fashion Summit, 2023 @ Accra Metropolitan Assembly; 

Fri, Dec, 15, 2023: 7pm – Face of AFWK 2023 Semi-Finals @ Level Bar & Lounge;

Sat, Dec 16, 2023: 1pm – ‘FashionGHANA’ Cocktail Reception @ Kwame Nkrumah Mausoleum; 

Sat, Dec. 16, 2023: 1.30pm – Main Shows @ Kwame Nkrumah Mausoleum; 

Sat, Dec. 16, 2023: 6.00pm – Pressurized Canvasses @ Level Bar & Lounge, Osu; 

Sun, Dec. 17, 2023: 1pm – ‘FashionGHANA’ Cocktail Reception @ Kwame Nkrumah Mausoleum; 

Sun, Dec. 17, 2023: 1.30pm – Main Shows @ Kwame Nkrumah Mausoleum.