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The battle with sugar…Coca-Cola introduces a subtle new campaign offering more choice #TasteTheFeeling

As many people around the world make healthy lifestyle choices around the intake of sugar, one company that often suffers from accusations of producing products with high sugar content is the Coca-Cola Company. And from my live Periscope coverage of the launch of Coca-Cola’s new ‘Taste The Feeling’ campaign in Dubai, it was clear that […]

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Coca Cola Taste The Feeling dubai launch2As many people around the world make healthy lifestyle choices around the intake of sugar, one company that often suffers from accusations of producing products with high sugar content is the Coca-Cola Company. And from my live Periscope coverage of the launch of Coca-Cola’s new ‘Taste The Feeling’ campaign in Dubai, it was clear that sugar has become a barrier between many consumers and the world-renowned soda drink – as several viewers of my live feed ‘popped’ questions about the amount of sugar in Coke.

Coca Cola Taste The Feeling dubai launch14Well, in many ways than one, that is what Coca-Cola’s  ‘Taste The Feeling’ campaign hopes to do – give choice to consumers to choose which variant of Coca-Cola suits their needs. According to the Coca-Cola Company, over the years it has tried to create awareness for the many variants of Coca-Cola, including the low or zero sugar products. However, consumers failed to fully buy into the other variants largely because of their emotional attachments to the iconic Coke Classic. Consumers felt that taking the other options such as  Diet, Zero, Life and Light isolated them from being part of the real Coca-Cola experience. Therefore, consumers felt that separate adverts/campaigns on those other variants were aimed to take them away from the iconic Coca-Cola that everyone knew, thus these campaigns were not successful around the world. Coca Cola Taste The Feeling dubai launch45

The new strategy with ‘Taste The Feeling’ is to bring all of these variants under one brand and have a common campaign for them. Therefore the new adverts for Coca-Cola will have all variants in one commercial, without singling out any specific one. That way, consumers would feel that all variants are part of one big Coke family. Then it would eventually come to a matter of choice based on age, mood, and other lifestyle choices.

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Creators of new Coca-cola theme song, performing at Dubai Launch

As many as 10 exciting TV commercials, 100 campaign images, a new music anthem and audio signature were unveiled during the launch in Dubai.

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Marcos De Quinto, Chief Marketing Officer at Coca-Cola Company making his presentation on new campaign

According to Marcos De Quinto, Chief Marketing Officer at Coca-Cola Company, similar events will be held around other regions of the world to gradually roll out the new strategy based on variants available to those specific regions.

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At the end of the day, it is a matter of Choice – Marcos De Quinto

The ‘Taste The Feeling’ campaign comes amid increasing voices being heard about more healthy and sugar-free diets. Responding to the question on whether such calls constitute a major challenge to Coca-Cola, De Quinto said:

“Soft drinks are not bad, not bad at all. The problem is consumption of sugar. Soft drinks, some of them, have sugar. But sugar can be found in many products. The difference is that the Coca-Cola company, first of all, has launched a range of products that gives choice to consumers and they can choose a sugar version or a non-sugar version. So you don’t have to abandon your product and your brand, because they all have the same brand and they all have the same personality. The only thing is that we, sometimes, attract a lot of attention because of importance of the brand.”

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Rodolfo Echeverria, Vice-President, Global Creative Connections and Digital at Coca-cola

Rodolfo Echeverria, Vice-President, Global Creative Connections and Digital at the company also revealed that ‘Taste The Feeling’ will come in many languages. The campaign is expected to launch in Ghana in March, and i cannot wait to see how ‘Taste The Feeling’ would be presented in Ghana.

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People & Lifestyle

Kenya’s Jennifer Riria to be Honoured as Model African Woman of the Year 2022 by YAWC

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The Group Chief Executive Officer of Echo Network Africa (ENA), formerly Kenya Women Holding which is a woman led, women serving development institution has been nominated to be honoured at the 6th Annual Continental Convocation of the Young African Women Congress (YAWC) which is set to take place in Accra, Ghana from 2nd to 6th October, 2022 under the theme, “Network for Empowerment: Eliminating Barriers to Women’s Development”.

She will be honoured in relation to her interventions in improving the socio-economic situation of women and girls in Kenya, having been admitted into the EY Global Hall of Fame.

A special event dubbed, “Jennifer Riria Day” will be held in her honour on Tuesday 4th October within the period of the congress.

Dr Riria is distinguished as a Microfinance Banker and Practitioner, Researcher and Gender Specialist. She has led Kenya Women Finance Trust Microfinance (KWFT) Bank for over three decades, and propelled it from an unprofitable NGO to a medium sized Bank, serving low income women and their families all over the Kenya. KWFT has served over 3 million women and disbursed over US$ 3 billion over a period of 30 years. As the CEO she spearheaded the transformation of KWFT from a microfinance institution to a regulated middle-sized bank (2004-2009).

She has served in many other leadership roles both in financial, public, and health institutions for which she has been recognised locally and internationally. Dr Riria is the Patron of the Democracy Trust Fund (DTF) a semi-autonomous organization that supports and positions women to participate in democratic processes. Additionally, Dr Riria is the Chairperson of the Africa Women Leaders Network – Kenyan Chapter. Recently she re-launched the “Jennifer Riria Foundation” whose focus is to enhance young women’s leadership through innovations and connecting them with the private sector. Working with and touching people’s life is her passion. Dr. Riria served on many Boards including the Women’s World Bank Board which is an international microfinance network of microfinance institutions and banks for 21 years, which she was the Chairperson.

The “Jennifer Riria Day” will be the second in a series of events to recognise and celebrate astute women of Africa for their contributions to women empowerment for national and global impact. The first, having been conferred on the first female Chief of Staff of the Republic of Ghana, Hon. Akosua Frema Osei Opare in 2019. The day is specifically named after the woman proposed to be celebrated at the specific congress to leave an imprint on the minds of delegates on the achievements of the honouree.

The Young African Women Congress is a Pan-African event opened to young women of African descent. It is a platform which fosters knowledge-sharing and cultural exchanges among nations and generations. Major activities at the congress include Keynote Presentation, Panel Sessions, Career Workshops, Group Brainstorming Sessions as well as Project Story Presentations by delegates. There is also a full day trip to interesting sites to promote Africa’s heritage and tourism.

Its main objective is captured in its motto: Empowering Women for Continental Development and Integration for a Better World.

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People & Lifestyle

Ghana’s new dancing super-talent, Endurancegrand steps into the light with her effervescence

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Endurancegrand

Dance With Purpose Academy (DWP) have established themselves as one of the best producers of dance talent on the African continent. One of their most exciting prospects emerging on the scene is Endurancegrand.

Born Endurance Dzigbordi Dedzo, the dancing queen who has been stepping gracefully to the rhythm since she was 7-years old has already performed on some of the biggest stages in the country including the VGMA, TV3, Coca Cola, Ghana Football Awards, Ghana’s Most Beautiful and most recently, The Global Citizen Festival: Accra as part of the DWP Academy collective during Usher’s show-stopping performance. To top that impressive feat, she has also worked with brands like AirtelTigo and Dark & Lovely.

Endurancegrand’s interest in dance was piqued by her brother-in-law, Joshua Rana, back when she was just a kid who loved playing football, video games and singing; and she has never looked back since. For her, dancing has never been just a job or a simple means to an end, dancing has always been the “end” itself, her north star. “I faced neglect, doubt and lost some people very close to me because I chose dance as a career but that did not stop me because I always knew what I wanted. To me, dancing is just as important as the air I breathe or the water I drink. Dancing is my life! When I step on the stage, nothing else makes sense. Only my body and the rhythms and energy it releases”, Endurance describing what dancing means to her.

The Capricorn dancer’s biggest dream is to be able to touch lives globally, travel around the world to share her knowledge to the young and old and show women around the world that they can be whatever they choose to be.

Dance with Endurancegrand on her socials and keep up with what will be a very majestic career. Instagram: endurancegrand | TikTok: endurancegrand | Twitter: EnduranceGrand

Instagram: endurancegrand
Twitter: @EnduranceGrand
TikTok: endurancegrand 
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Understanding probable cause

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Probable Cause vs Reasonable Suspicion DWI in

Probable cause refers to a legal basis that gives the police officer a chance to arrest a person, seize property, or conduct a search. This originates from the United States constitution Fourth Amendment. So what is probable cause? (more…)

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Global publisher to release first graphic novels from South Africa’s award-winning Triggerfish Animation Studios

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North American independent book publisher Catalyst Press will publish two graphic novels from Cape Town’s world-renowned animation studio next year, its first venture into the literary sphere. (more…)

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People & Lifestyle

Global ed-tech leader releases Moodle Workplace 4.0 and a new user experience in its enterprise LMS

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Today, Moodle announced the release of Moodle Workplace 4.0 and an improved user experience in its customisable enterprise learning management platform.

Emilio Lozano, Head of Workplace Solutions said, “Moodle Workplace is built on top of Moodle LMS, giving Moodle Workplace unique advantages as a platform to develop, upskill and reskill employees.  In this release, we have benefited from the discovery and consultation process with the Moodle community that informed the improvements in Moodle LMS 4.0.  As well as providing a better user experience, we have used the enhancements to further evolve our workplace learning tools, including rigorous testing with our end-users.  In an increasingly competitive environment where learning and development is a key driver of performance and talent retention, I’m very excited about the benefits this release will provide to the L&D sector.”

The new Moodle Workplace 4.0 interface is fresh and intuitive with tabbed navigation.

Learning is prioritised through a personalised Dashboard

 

The Dashboard in Moodle Workplace 4.0 is simplified to display learners’ current enrolments plus a section for new available courses.  Learners can see completion status at a glance, and when a learner completes a course, further courses unlocked as part of a learning path or program will appear in the “New available courses” section.

Easily navigate learning content with My Courses

There’s a new addition to the menu called “My Courses”. My Courses is a stand-alone dedicated page that summarises all the learning assigned to an employee in a learning hub, including enrolled, available or past courses.

Managers can create learning journeys for their staff by combining different courses into learning programs and learning paths. All programs, courses and course subsets are linked so that managers and employees can easily navigate within and between learning programs and courses.

Manage team performance and development

 

In Moodle Workplace 4.0, a new page called “My Teams” provides managers or department leads visibility into team members, including tracking employee roles, learning path progress, course completion status and certifications. Managers can generate individual or team reports obtaining insight into individual or team performance and learning program effectiveness.

Automate onboarding and streamline compliance training

 

The user experience improvements in Moodle Workplace 4.0 make it easier for managers to create tailored training pathways and onboard employees by automatically assigning learning and granting competencies to individuals or teams based on tailored or dynamic rules.

 

With automation, managers can turn learning programs into certifications to streamline compliance training or meet legislation requirements.  Managers can also schedule a ‘recertification’ which can be the same Program or a different one.

 

Improve program efficiency by centrally managing multiple learning platforms within a single LMS site

Through multi-tenancy, Moodle Workplace 4.0 makes it straightforward for administrators and managers to support different learning audiences by creating an ecosystem of individual learning environments in a single LMS site. Each tenant can have its own look and feel, user membership, administrators, and content, and Moodle Workplace also supports content sharing across tenants.

Evaluate the impact of learning and make informed decisions

In Moodle Workplace 4.0, report builder now allows managers to build custom reports for audiences in a drag-and-drop interface with instant preview. Data insights help managers adapt and improve learning programs to drive better employee performance.

Build a seamless learning ecosystem with single sign-on and integrations

Moodle Workplace 4.0 integrates seamlessly with a wide variety of software, including HR systems and content repositories, so that L&D departments can build an ecosystem that supports their organisation.

The streamlined sign-in accommodates Single Sign-On with support a wide range of standard single sign-on providers (Google, Microsoft, Facebook) and also custom authentication plugins.

Boost employee engagement with rich and engaging learning experiences

Moodle Workplace 4.0 goes beyond the basic content features of most enterprise learning management systems. Courses are rich with activities requiring learners to actively engage with the learning content and each other in various modalities. New enhancements include BigBlueButton, the web conferencing and virtual classroom, and Appointment Booking, which allows managers to schedule group sessions or 1:1 meetings.

Contribution to open source Moodle LMS

 

The enhanced tools and features created for workplace learning in Moodle Workplace directly benefit the Moodle community and Moodle LMS as open source code and features.  This relationship contributes to Moodle’s sustainability and allows us to continue on our journey to enable quality education in all corners of the globe, and our mission to empower educators to improve our world.

Find out more about Moodle Workplace 4.0 or please contact us.

Watch the Moodle Workplace 4.0 video.

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People & Lifestyle

Bush & Co Lauded the Best Expert Witness and Case Management in the Uk

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Bush & Co

Facing a terminal injury, either from personal injury or clinical negligence, can be overwhelming for a family and casualty. When it arises from clinical negligence, it creates even more bitterness realizing that the casualty is in pain from someone’s incompetence. (more…)

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