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The Impact Of Virtual And Augmented Reality On Digital Marketing

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Digital Marketing

Virtual and Augmented Reality are emerging technologies that are revolutionizing the way businesses market their products and services. These technologies can potentially transform the digital marketing landscape and provide a unique experience for users. One of the most significant advantages of VR/AR is that it enables businesses to create immersive experiences that engage customers in a way that traditional marketing methods cannot. 

 

Much like the way iGaming platforms offer players a taste of their real money games at https://icecasino.com/ro/pacanele via free-to-pay demo versions, VR and AR can give customers a taste of a product before purchase. For example, a furniture retailer can create a VR/AR experience that allows online visitors to visualize how a particular piece of furniture would look in their homes. This type of opportunity can significantly enhance a customer’s engagement with the brand, leading to increased sales and customer loyalty. Here’s a deeper dive into how the two technologies are impacting the online marketing space.

 

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1. Personalized Customer Advertising

With the advent of augmented reality, there is a whole new world of possibilities for marketers. By combining the power of digital marketing with virtual and augmented reality, marketers can create a unique advertisement that is engaging and impactful. This means that ads can be more personal, which leads to higher returns and more satisfied customers. 

 

The future of advertising lies in technology, such as VR/AR, as it gives a new perspective to an industry that has existed for centuries. Customers are excited to try this technology and give feedback on their experience. This, in turn, allows companies to produce better products and services and understand more about their clientele.

 

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2. Improved Buyer Awareness

Most companies that use virtual or augmented reality in their digital campaigns allow customers to experience their products in a unique way. Increased buyer awareness makes it such that buyers know exactly what to expect and limits disappointment from online purchases.

 

In addition, it gives brands the opportunity to allow customers to learn more about what they have to offer without having to travel directly to the customer. You can also see the use of this technology at exhibitions, conferences, and other events where companies gather to showcase their products. This minimizes luggage and traveling costs, reduces the space needed to hold such events, and increases the ability to host more brands.

 

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3. Virtual Engagements and Appearances

Virtual and augmented reality has given digital marketing an edge as we can now have people show up online instead of in person for digital campaigns. The internet marketing industry was highly impacted by the quarantine that most of the world had to endure since 2020, and VR/AR was a great solution at the time. 

 

Using virtual reality technology, customers can interact with their favorite celebrities and brand ambassadors, which has a great return on investments for brands. In addition, you no longer have to fly an influencer to a particular location; where possible, you can interact with them through online technology and still have the same impact. 

 

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4. Data Collection Through VR/AR

Another advantage of using these technologies in digital marketing is that it gives businesses valuable data insights. By tracking a customer’s movements and interactions, companies can gain insights into customer behavior that can be used to improve their marketing campaigns. For instance, a business can use data from a VR/AR experience to understand which products customers are most interested in, which features they like or dislike, and what factors influence their purchasing decisions.

 

5. Downsides of Using VR/AR in Digital Marketing

While it is clear that virtual and augmented reality technology is a futuristic way to advertise to customers, there are a few downfalls that come with it. Many countries will take years to adopt this technology, and here are a few reasons why:

  • Special skills and equipment are needed to develop and execute virtual/augmented reality digital campaigns;
  • There are high costs associated with these technologies;
  • Users may feel alienated, and generations who don’t relate to the technology might be overlooked during marketing campaigns.

 

Virtual & Augmented Reality Is the Future

In conclusion, VR/AR technologies offer businesses an exciting opportunity to create immersive, engaging customer experiences and gain valuable insights into customer behavior. As these technologies continue to evolve, they will undoubtedly play an increasingly important role in digital marketing. 

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There is no limit to the new forms of virtual and augmented reality technology that the industry offers; it is indeed a great way to engage with customers. So, while initial costs might be high, the benefits of adding virtual & augmented reality to your marketing strategies have the potential to pay off well in the long run.



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People & Lifestyle

King Promise Talks About Latest Single on Apple Music’s Africa Now Radio

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King Promise Talks About Latest Single on Apple Music’s Africa Now Radio

This Week’s Episode Features a Conversation With King Promise, and the 5 Hottest Tracks of the Week! Tune in to Africa Now Radio with Nandi Madida this

Friday, June 14th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 [ and broadcast on  YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm]

Cover Star Interview
Ghanaian Afrobeats star King Promise joins Nandi Madida via FaceTime on Apple Music 1 to talk about his latest single, “Continental (feat. Shallipopi).” He also discusses his new album, ‘True To Self,’ his creative process, and what he loves about contributing to culture.

The Big 5
Nandi Madida shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Oxlade, Ravanny & Harmonize, Stonebwoy, DJ Stokie & Sobzeen feat. Lington, and PHILA DLOZI.

Tune in and listen to the full episode this Friday, June 14th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow [and broadcast on  YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm].

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King Promise Tells Apple Music About the Global Popularity of His Song, “Terminator” 

I love to contribute to my culture—the goal has always been global domination through our music as Africans. The fact now the world is catching on—even they are late but they are welcome to the party—I’m blessed, not just as a Ghanaian, but as an African in general. It’s so beautiful to see the world latching on to what we’re doing, love it and appreciate it.

When “Terminator” dropped, it was another level of what I’m doing, for me. It was such a blessing to have a record known all over the globe; it’s just so beautiful. After that it’s just been back-to-back with “Paris,”  “Perfect Combi,” “Favourite Story” and now finally the album, so I’ve been super proud of this whole movement right now.

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King Promise Tells Apple Music How He Felt No Pressure To Deliver With His New Album, ’True To Self’ 

It’s always been [about] having fun for the music, becauseI feel like that’s when you make the magic. When you overcalculate it and you overthink it, you lose a spark, and this is something I learned from the OGs before I became established in the business. It’s good to be a perfectionist—I like my things perfect—but there’s also beautify in the flaws, so it’s always to a certain level.

There’s really no pressure—I never go to the studio like, “I need to make a hit today,” you know? I go to the studio making music that I love and giving it my very best, because obviously I believe I’m blessed with this talent and I really don’t need to overthink it, and that’s really how I always move in what I do. It’s never really pressure, it’s more like excitement… it pushes me to want to do more.

King Promise Tells Apple Music What Inspired the Title of His New Album, ’True To Self’ 

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Life and growth [inspired this album title]. I just got to the point where I felt the most important thing and the best thing you can to do to yourself is really lean into your originality and what you represent, and where you belong. All those things are important in making you grow into a better person. I’ve always kept it 100 with my music. I don’t do music because of what’s popping, I make music that I love, and I’m actually true to myself.

With a few things happening in my life at the point when I started working on the album, it just felt like [it was] the right title to call it, because I thought I’m gonna go back to the basics. I’m allowing myself to be vulnerable, allow myself to be a superstar, allow myself to be a fan, and allow myself to be an artist.

King Promise Tells Apple Music About His Song, “Continental (feat. Shallipopi)” 

It was one of the very last songs I made on the album. My friend GuiltyBeatz produced it. I hadn’t seen him in almost a year because he’s been travelling the world—I know he just finished an album with Tems—but finally he came bearing gifts, like “Bro, I have something for you. I was just waiting to see you, when I made this one I knew it was yours.” Then he plays the “Continental” beat and I’m like, “What the hell is this?” It was just a match made in heaven, It was so perfect. When I got through those first lines I was like yes, this is truly ‘True To Self,’  and I just took it from there.

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Eventually I was talking to my manager and I said that Shallipopi will sound good and it will bring out another side of him. He heard it and was crazy about it, and I’m happy for what we’ve put together. He came to Ghana, we shot the video and everything’s beautiful… I can’t wait for everyone to hear it.

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People & Lifestyle

Zipline and CorpsAfrica Partner to Address Critical Blood Supply Needs in Ghana

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Zipline, the global leader in instant logistics, and CorpsAfrica, a global NGO that recruits and trains educated African youth as volunteers to live and work in rural, under-resourced communities, have joined forces to tackle the critical need for safe and adequate blood supplies in health facilities across Ghana. This partnership aims to increase blood supplies through a series of comprehensive initiatives, leveraging the strengths and reach of both organizations to save more lives.

Despite the importance of a reliable blood supply for effective healthcare delivery, recent data has revealed a troubling trend of low voluntary blood donations in Ghana. In 2021, only 26% of the 173,938 units of donated blood were collected from the general public (as opposed to family members and immediate friends of the recipients), and in 2022, this percentage slightly decreased to 25.3% of the 179,765 blood donations.

To combat this issue, Zipline, as part of its corporate social responsibility efforts, has been actively working over the past several years to increase the availability of blood at various hospitals in the countries where it operates. In 2023, for example, Zipline collaborated with the National Blood Bank in Ghana to organize 41 blood drives throughout Ghana, successfully collecting a total of 2,780 blood units. Similarly, Zipline’s work with the Rwandan blood system has translated to a 55% reduction in maternal mortality, according to a study by The Wharton School.

“We are committed to addressing the critical blood supply needs in Ghana. Our partnership with CorpsAfrica will significantly amplify our efforts, enabling us to reach more communities and save more lives,” said Miki Sofer, Senior VP of Partnerships at Zipline.

Zipline and CorpsAfrica will collaborate with the National Blood Service to coordinate monthly blood drives at different locations nationwide. This partnership aims to organize roughly 80 blood drives in 2024 – a substantial increase of more than 100% from what Zipline organized in 2023. The effort is expected to yield about 6,000 blood units. 

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“CorpsAfrica is thrilled to collaborate with Zipline on this vital initiative,” says Liz Fanning, Founder and Chief Executive Officer of CorpsAfrica. “CorpsAfrica Volunteers across Ghana are eager to support these blood drives, enhancing sensitization campaigns, and mobilizing community support.”

The partnership looks forward to engaging community volunteers in various districts within the Zipline operational areas in Ghana (Omenako, Ashanti Mampong, Vobsi, Sefwi Wiawso, Anum and Kete Krachi) to actively participate in awareness campaigns aimed at promoting the importance of blood donation. Church groups, schools, and members of local communities are largely targeted to participate in this exercise. 

Beyond the blood drives, the partners will also conduct awareness programs and provide training to healthcare professionals on effectively utilizing different blood components, such as Fresh Frozen Plasma (FFP), for specific medical situations. By enhancing the understanding and awareness of Zipline and CorpsAfrica’s capabilities, more health facilities can leverage the support offered in accessing essential blood products when needed.

“We encourage everyone within the region to be on the lookout for our publicity materials announcing dates and locations for the next blood drive. Together, let’s work to make blood available to save the lives of those who need it the most,’’ said Sofer.     

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People & Lifestyle

Pinky Pecks proclaims herself as the change in a male-dominated industry

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In a recent interview on Anidaso TV, rising music sensation, Pinky Pecks made a controversial statement that has sent shockwaves through the industry. (more…)

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People & Lifestyle

European Union and Government of Ghana commission 670 KM of feeder roads in Upper West Region

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Daffiama-Bussie, Upper West, 11 June – The European Union (EU) and Government of Ghana commissioned 670 km of feeder roads in Upper West Region to improve farmers access to markets, and local communities access to healthcare facilities. (more…)

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People & Lifestyle

Pizzaman ChickenMan Issues Alert Against Fraudulent Employment Ads

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CEQA Foods and Beverages Operators of Pizzaman Chickenman, a leading name in the food and beverage industry, has recently encountered an unfortunate situation involving unauthorised individuals posing as representatives of the brand to scam people seeking employment.

Despite Pizzaman Chickenman’s legitimate efforts to recruit staff for their soon-to-be-opened branches across all regions in Ghana, these imposters have taken advantage of the situation. They are using platforms like TikTok to advertise fake employment opportunities, misleading the public and tarnishing the company’s reputation.

Pizzaman Chickenman has issued an official statement regarding this matter:

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Pizzaman Chickenman emphasises that all legitimate recruitment efforts will be communicated through official channels only. The company urges the public to stay vigilant and report any suspicious activities related to their brand. 

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The only legitimate way to apply is by sending your CV and cover letter to the company’s email at [email protected] , For any inquiries, you should call 0552817981 or text the brand’s verified Instagram page.

 

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People & Lifestyle

A CLARION CALL TO ALL ARTISTES /MUSICIANS GLOBALLY RE: APPRISE MUSIC DIGITAL DISTRIBUTION AND CONTENT MONETIZATION 

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I am hailing all my colleagues in the music industry wherever you may find yourselves globally.

As recording artistes and musicians, we have songs of music that we intend to promote, distribute and sell globally that will eventually prompt us to embark on tours to make more money to invest, or venture into other profitable businesses and projects.

So, in brief, i am here to re-introduce to you Apprise Music Distribution, the leading digital music distribution service provider, which has a music app that can allow artistes and musicians to promote and monetize their music.

The app delivers music to over 150 digital stores in Ghana/Africa and around the world.

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Truly, Apprise Music has invested much time and resources to help musicians realize their goals by developing this worldwide digital content distribution and monetization platform, which is headquartered in Ghana and has representations all over the world.

As a musician, regardless of your skills level, you can get all of your songs onto all digital platforms with just a small financial investment thanks to Apprise Music Distribution.

Based in Ghana, Apprise Music Distribution is a leading worldwide platform for digital content distribution and monetization, having offices throughout many African nations as well as in Europe, the United States of America, and the Middle East.

Apprise Music provides musicians and record labels with customized digital release plans that boost exposure, interaction, sales, and streams on all platforms.

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Your songs will be on Apprise Music’s digital partners platforms that includes, IMRO, Songtrust, iTunes, Spotify, Audiomack, YouTube, Tidal, Amazon Music, Apple Music, Deezer, Apprise Music, Google Play, Boomplay, Hungama, Anghami, JioSaanv, Instagram and many more.

You will be able to upload your releases (songs), access sales reports and REQUEST PAYMENTS.

To me, APPRISE MUSIC is your best choice if you want to monetize your music and promote yourself.

Colleague artistes-musicians, I vouch that this is a promotional platform for signed and unsigned artistes who wants guaranteed visibility worldwide.

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On Apprise Music, you get daily insight on how your releases are performing on different services, territories and demographic groups.

At Apprise Music, they like to keep things simple and transparent. They are all about getting your music heard and bought so that you can get paid. They want you to make a living doing what you love.

Like previously stated, Apprise Music is the foremost African Distribution service tailor-made for artistes-musicians and labels to gain affordable and equal to all channels of music such as the digital stores, which I earlier on mentioned in my submissions with other added stores that supports downloads/streaming of music using a payment gateway accessible to the global music fans.

Truly, Apprise Music has invested much time and resources to help musicians realize their goals by developing this worldwide digital content distribution and monetization platform, which is headquartered in Ghana and has representations all over the world.

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Apprise Music provides musicians and record labels with customized digital release plans that boost exposure, interaction, sales, and streams on all platforms.

Since its founding, Apprise Music has been committed to giving independent musicians and record labels the resources, assistance, and tools they need to succeed in the current music industry.

Thanks to its wide global network of partners and services, Apprise Music Distribution has established itself as a prominent player in the music distribution industry.

Finally, I urge any artiste-musician who wants his or her music to be uploaded onto Apprise Music app must make time to contact Apprise Music Distribution directly for them to serve you at the following addresses and i know that you will make use of this medium to advance your career. Blessed Times.

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OFFICE ADDRESSES OF APPRISE MUSIC DISTRIBUTION:

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* USA: 30 N Gould St., Sheridan, Wyoming 82801 Ste N, USA.

* GHANA: Odiko Odai Street, Nungua-Accra, Ghana, West Africa.

* Phone: (+1-307) 205 6397 (USA)

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* (+233-24) 502 4002 (Ghana)

* E-mails: [email protected] / [email protected]

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