The job of the CEO is to unlock value – Shukri Toefy on Under 40 CEOs

Shukri Toefy is an entrepreneur, investor, film producer, speaker and co-founder and CEO of Fortified Group – an award-winning independent, creative content and production network, with head offices in Johannesburg, South Africa.

Shukri holds a degree in Law and Politics from the University of Cape Town, an Executive MBA from the University of Cape Town’s Graduate School of Business, and has the distinction of being Entrepreneurship Expert at Saïd Business School, University of Oxford.

The fundamentals of Shukri’s approach to business was galvanised by the founding of FORT, a business originally created to pay back student loans that today is one that empowers and drives change. Over a decade later, Shukri launched a pioneering shared prosperity model in which FORT donated 1% percent of the company to its community trust, Hold The FORT, as well 10% to its employee fund.

Shukri has been recognised as a Young Global Changer, and invited to the G20 Global Solutions Summit in Berlin, marking a shift from business leader to global keynote speaker.

As a strategic advisor, Shukri’s focus has been on entrepreneurship, business model innovation, storytelling, shared value, and private and public policy on economic and social development. This strategic insight is tangibly realised by Shukri’s most current focus – his ability to identify and grow some of the most exciting growth businesses and start ups

He serves on a number of boards, and is profiled in various publications including Forbes Africa, Huffington Post, GQ, Marketing Week and Screen Africa. Shukri has been named one of Fast Company’s Most Productive People.
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About Under 40 CEOs on Television

The acclaimed television show Under 40 CEOs launched on TVC Entertainment and TVC News on the 9th of October, 2015 and subsequently launched on Silverbird Television Network on the 13th of January, 2016 and has spotlighted inspiring young business leaders aged 40 and under from East, West and South Africa. In addition to the channels above, the series has also aired on or currently running on Africa Magic Family, DBS, ITV Benin, ITV Abuja, RSTV and GHOne reaching a cumulative average viewership of 2.2million people every week.
Under 40 CEOs seeks to research, celebrate and expose the business leaders of the not-so-distant future and tell the stories of these young business leaders in Africa with a focus on the journey, the process and their proposed destination.
With over 100 episodes recorded till date, and serial entrepreneur, Familusi Akin Babajide, Mr FAB as the host, Under 40 CEOs has since gone on to inspire and motivate millions of would-be young business leaders across Africa to take action and join in the rebuilding and re-shaping of the African continent.
Under 40 CEOs currently has a social media following of over 300,000 and growing with a cumulative social media content reach of over 14.3million.
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