People & Lifestyle
The reel deal: How slots psychology keeps you spinning

If you’re a frequent gaming venue visitor, have you ever asked yourself if you choose slots, or do casino slots choose you? It’s the entire science that stands behind your slots spinning. Developers use some psychological tricks to make you keep playing.
The role of familiarity
Dr. Mark Griffiths is Professor of Behavioural Addiction and Director of the International Gaming Research Unit at Nottingham Trent University has done a lot of research on how the familiarity of something affects people’s brains and people’s behavior, especially the behavior of those addicted to casino games.
He found out that branded slots are what players feel more comfortable with. Therefore, branded slots became a real business for manufacturers. A lot of money and other resources are spent trying to connect casino slots with popular brands.
For example, a slot with characters from Games of Thrones became very popular, even within those who didn’t watch the show. You see, for players’ brains is enough that they just recognize something familiar, something that tells them that a serious brand is what stands behind it.
Why is the name so important?
The name of a slot is more important than you could assume. Would you like to play on a slot named “The Unlucky Gambler” or “Medium Variance”? Of course, you wouldn’t.
The names that include money didn’t prove tempting. Dr. Griffiths emphasized that slots named after famous persons, popular tv shows, and video games, even places, are what attract players. Naming slot for James Bond or Elvis Presley is not just familiar to players but also reminds them of wealth and something they would like to affiliate with.
The nostalgia factor
When psychologists analyzed the success that stood behind the “Pokemon Go” game, they realized that one of the main factors important for the game’s success was nostalgia. People loved that there was a game they could connect with what they liked when they were kids.
Nostalgia and comfort are very important for slot players too. Slot machines that can bring them back in time and evoke memories from childhood can be very successful. Comfort is important for players too. They need to feel that they have everything under control.
Apart from these factors, it’s important to mention that collecting has a seductive effect. Many online slots encourage players to collect awards because the more they collect the bigger the jackpot will be.
The repetition of themes
Because of already mentioned nostalgia, classic and retro spots are what continue to appear over and over again. If the developer has hit upon a successful format, he will repeat it again.
The eye contact
Those who studied the importance of eye contact in advertising and psychology realized that people tend to trust more those who maintain eye contact. Therefore, slots with characters that wink, smile to players, or maintain eye contact with them are what players actually like. Eye contact is an important part of communication. Characters don’t have to talk to players to look friendly.
Choosing the right slot for you
As mentioned, nostalgia, comfort, the familiarity of brand, loud sounds, lights, and animation are all important to attract a player. When you find something appealing to you, when you find something familiar and friendly, you will probably stick to it.
People & Lifestyle
Hollard Life is the Chartered Institute of Marketing Ghana’s (CIMG) Marketing-Oriented Insurance Company of the Year

Hollard Life, the youngest of the insurance group, Hollard Ghana, has snagged the Chartered Institute of Marketing Ghana’s (CIMG) Marketing-Oriented Insurance Company (Life Category) of the year, 2022 at the just ended 34th CIMG Annual National Marketing Performance Awards held at the Labadi Beach Hotel.
According to the citation, Hollard Life was recognised for its dedication to customer-centric strategies and marketing excellence.
“The year under review saw you introducing some wonderfully crafted and customer-resonating products that sat well with your target market. The introduction of the internal mechanism to ensure the building of a well-motivated staff, grilled to handle customer pain points seamlessly, together with your CSR initiatives, which remain peerless and matchless, and more are the strong pillars that identified you as the CIMG Marketing- Oriented Company of the Year”, the citation read.
Commenting on the win, the Managing Director of Hollard Life, Nashiru Iddrisu, expressed his gratitude to all stakeholders, particularly our customers and partners, for believing in us to insure everybody they love.
“Receiving the CIMG Marketing Oriented Insurance Company of the Year Award is a testament to our steadfast dedication to client satisfaction and our ongoing efforts to change the insurance landscape in Ghana. At Hollard, we are committed to enabling more people to create and secure a better future by treating everyone with care and dignity. Although we are barely five years old, we are glad to be making strides in the insurance industry while contributing to the increase of insurance penetration in the country”, he said.
“We are thrilled to have received this award from CIMG for our marketing-focused strategy. At Hollard, we are intentional about our purpose, which drives our actions. We ensure all our products and services reach the target audience using the best marketing practices. We are keen about putting customers first in everything we do and will keep aiming for excellence in customer satisfaction,” the Group Head of Marketing and Corporate Affairs, Cynthia Ofori-Dwumfuo, added.
People & Lifestyle
EXIT 2024 brings an additional festival day and a new name for its Main Stage in honor of Nikola Tesla!

EXIT Festival has just announced the theme of its upcoming edition called STARSEEDS. Exit’s Star Children from over 120 countries around the globe will gather for a summer pilgrimage at Petrovaradin Fortress next year! The upcoming festival edition will be an invitation to awaken and unleash the potential of every individual, where each of us will have the opportunity to reach our unique purpose, under the motto – Let’s awaken our superpowers together!
Under this slogan, the 24th edition of EXIT festival will take place, during which, in honor of our and the world’s most famous inventor, futurist, and visionary, the main stage will be given a new name – Tesla Universe! The next edition of the EXIT festival will be held from July 11th to 14th, 2024, whist the day zero, July 10th, will celebrate Nikola Tesla’s birthday with a special Starseeds Takeover performance at the previously mentioned Tesla Universe stage – honoring the most significant inventor who has left an indelible mark on the world we live in today.
For centuries, human history has produced unique souls, visionaries, and revolutionaries with a mission to change the world for the better with the spark of their inner light. Figures like Leonardo Da Vinci, Martin Luther King, Frida Kahlo, Michelangelo, Clara Zetkin, and many others embody the essence of creation, they carry the wisdom of ages within them and the seed of inspiration that ignites the imagination of dreamers who come after them. They remind us that we are all interconnected, part of a cosmic symphony resonating throughout the universe.
We live in a time when each of us has the potential and the opportunity to achieve greatness and, gathered with like-minded individuals, raise the consciousness of humanity as a whole, creating unity, peace, and love among people. With this goal in mind, we will once again gather at the Fortress to, through the power of unity, awaken our hidden strengths and our own superpowers.
People & Lifestyle
Zohra Opoku pioneering sustainability at the unveiling of a new exhibition in Ghana

A major exhibition of work by German-Ghanaian artist Zohra Opoku, in collaboration with a Ghana based community-led sustainable design initiative, The Revival (founded by Kwamena Boison & Yayra Agbofah), has officially been unveiled at the Red Clay Studio in Tamale, Ghana.
The public exhibition known as TRANSFER(S) is organised by Osnabrück Kunsthalle and opened in Germany earlier in July 2023, with a monumental installation of Ibrahim Mahama’s montaged tapestry of strip-woven textiles, decommissioned jute sacks and batakaris (traditional garments cumulated from the northern region of Ghana). Now in its second phase, TRANSFER(S) will showcase the collaborative body of work led by renowned artists Zohra Opoku with The Revival (Founded by Kwamena Boison & Yayra Agbofah), For Zohra Opoku, this exhibition represents a continuation and an extension of her ‘WHO IS WEARING MY T-SHIRT’ series, which highlighted the interconnected work and intersection sustainability, trade and textile.
Kwamena Boison & Yayra Agbofah, founders and respectively Head of Design and Creative Director at The Revival, commented, “Through TRANSFER(S), we want to harness the arts and creativity to address all the difficulties that we noticed in our society, especially tackling the issues of climate change and climate action. We believe that it is crucial for artists and arts to further raise awareness. The installation goes beyond simple information sharing to deliberately using the aesthetic experience to empower the audience to imagine plural sustainable futures.”
“Identity and the sense of self in relation to different aspects of society, it is an important concept underpinning this exhibition. This is done by referencing the myriad ways individual styles and dress are closely linked to cultural displays of pride, social and economic status. The usage of secondhand garments and imported fabrics, such as table cloth and bed sheets, aim to address broader questions on the role of custom dress across communities, governance and commerce” added Opoku.
Yayra also added “collaborating with Zohra Opoku on TRANSFER(S) is a bold endeavour to use art and creativity as a powerful force for change. This exhibition goes beyond aesthetics, delving into societal challenges, climate action, and the interconnectedness of identity. This project transcends mere information sharing, inviting the audience to imagine a world where identity and self intertwine with cultural pride, social status, and the transformative power of upcycling”.
Zohra Opoku’ TRANSFER(S)’s exhibition explores the relation between the second-hand clothing industry and imports in Sub-Saharan Africa, the modern African textile industry and traditional African attire and creating awareness about the upcycled global textile waste. The project will bring together other artists, weavers, cultural icons to discuss the exhibition and it coincides with a jubilee year for Osnabrück: 2023 marks 375 years after the Westphalian Peace Treaty.
Ms. Opoku is a champion of creativity and her work examines the politics of personal identity, sustainability and climate action through historical, cultural, and socio-economic influences. She repeatedly integrates family heirlooms and her own self-image into her visual observations of Ghana’s cultural memory, embracing and celebrating the complexity, opacity, and tensions that characterise contemporary Ghana.
People & Lifestyle
From Controversy to Grace: Scott Evans Radiates Resilience Amidst Industry Backlash on Sammy Flex Show

In a recent edition of Sammy Flex’s renowned entertainment show, “Class Showbiz,” a segment took a regrettable turn as one of the pundits, Chairmo, made distasteful remarks regarding urban Gospel frontliner, Scott Evans.
The comments, coupled with affirming laughter from the host and other pundits, sparked an internet backlash, leading to a subsequent apology. Stream/Download Scott Evans’ Grace Is Luxury EP on preferred platform here.
This incident serves as a poignant reminder of the responsibility industry players bear in uplifting Ghanaian talents rather than undermining their hard work.
The crux of Chairmo’s disparaging comments centered on Scott Evans’ achievements and success in the music industry, implying that accolades and views don’t translate to genuine success.
Such remarks not only belittle the artist’s efforts but also reflect a concerning trend of tearing down fellow musicians instead of supporting and promoting their craft.
In response to the viral backlash, Sammy Flex and his team issued an apology, recognizing the inappropriateness of the comments made on the show.
While apologies are a step in the right direction, this incident underscores a broader issue within the industry—the need for a collective commitment to promoting unity, respect, and constructive criticism.
The Ghanaian music scene is a thriving hub of diverse talents, each contributing uniquely to the country’s cultural and artistic richness.
Instead of fostering an environment of healthy competition and collaboration, instances like these highlight a damaging tendency to diminish the efforts of fellow artists.
It is crucial for industry players, especially influential figures like Sammy Flex and his team, to use their platforms responsibly.
Their words carry weight and can significantly impact the perception of artists within and outside the industry. Disparaging comments not only tarnish the reputation of individual artists but also contribute to a divisive atmosphere that inhibits the industry’s growth.
As fans and stakeholders in the Ghanaian music scene, we must demand better from our industry leaders. Constructive criticism can pave the way for improvement, but demeaning language only serves to erode the foundations of unity and mutual respect that are essential for collective progress.
In view of this Scott Evans’ management has issued a press statement as seen below;
The world can only help but see the hardwork and dedication that the Gospel Amapiano genre creator has invested into his music and the level of excellence he has since introduced into the Ghanaian Gospel music scene as evidenced by his latest project Grace is Luxury EP.
Fans and naysayers alike can rightly judge via the quality of music videos, promotional strategies and Christian lyrical contents contained in his released songs such as Map3k3, 100 Percent, Best Side and his most recent Holy Father single which has earned him several deserving nominations across several awards schemes from the Vodafone Ghana Music Awards to the Praise Achievement Awards.
Let this incident serve as a cautionary tale for all industry players, urging them to prioritize collaboration, encouragement, and constructive dialogue.
As fans, let’s rally behind Scott Evans, celebrating his achievements and fostering an environment where he can flourish without fear of unwarranted criticism.
In conclusion, let us hold our industry players accountable, reminding them of the pivotal role they play in shaping the narrative of Ghanaian music.
Together, we can build a supportive and thriving ecosystem that propels our artists onto the global stage, showcasing the richness of our musical heritage. Stream/Download Scott Evans’ Grace Is Luxury EP on preferred platform here.
kindly insert this tiktok embed of the Sammy Flex show embed:
@ghanamusic #ghanatiktok🇬🇭 #Ghanamusic #fyp #scottevans #graceisluxury #sammyflextv ♬ original sound – Ghana Music
People & Lifestyle
GTA awards TOUGHA for contribution to tourism development in Ghana

In June, TOUGHA which is an association of experienced professionals in the tourism and travel industry in Ghana that offers both inbound and outbound tours was adjudged the “Best Association in Tourism” at the Business Executive Excellence Awards.
The association has over the years contributed immensely to tourism development ensuring high standards in the industry.
People & Lifestyle
1xBet recommends: don’t miss 2023 CAF Women’s Champions League main intrigue

Who will challenge the favorite duo? Reliable bookmaker 1xBet is talking about the third CAF Women’s Champions League, which will occur from November 5 to 19 in Abidjan, Ivory Coast.
Women’s football development
Women’s football is growing in popularity and winning new fans in Africa and worldwide. In the summer of 2022, the Women’s African Cup of Nations took place in Morocco which was broadcast by channels from more than 60 countries. The tournament attracted much attention, and the continent’s four best teams – South Africa (CAN winner), Morocco, Zambia and Nigeria – played in the 2023 World Cup.
At the World Cup, the only African team that failed to make it to the playoffs was Zambia. The South African national team lost 1/8 to the Netherlands (0-2), Morocco could not find arguments against France (0-4), and Nigeria only missed out on England, the future finalist of the tournament, in a penalty shootout.
The standard of women’s football on the continent grows yearly, and the prestigious CAF WCL tournament provides great opportunities for African footballers to progress and perform at the highest level.
Participants and format
Eight teams will take part in the CAF WCL finals. Athletico Abidjan received a quota as the tournament host, and Moroccan AS FAR – thanks to their victory in the last edition. SC Casablanca (Morocco), JKT Queens (Tanzania), Mamelodi Sundowns (South Africa), Ampem Darkoa (Ghana), Huracanes FC (Equatorial Guinea) and AS Mande (Mali) proved their strength in the qualifying round of the tournament, finishing top in their respective qualifying zones.
As a result of the draw, the participants were divided into two groups. Quartet A included Athletico Abidjan, SC Casablanca, JKT Queens and Mamelodi Sundowns, while Group B included AS FAR, Ampem Darkoa, Huracanes FC and AS Mande. In the group stage, each team will play one match with each of the opponents, and then the two best representatives of each quartet will play in the semi-finals. Africa’s top team will be crowned in the final match on November 19, with the losers battling it out for third place the day before.
CAF Women’s Champions League Favorites
AS FAR and Mamelodi Sundowns are considered the tournament favorites. Both teams have already won the CAF WCL and are the only ones among all participants playing in the final part of the tournament for the third time in a row.
Morocco has positioned itself as a leader in continental women’s football and is investing heavily in its development. AS FAR won its tenth domestic trophy in April and is now preparing to defend its African title.
Mamelodi Sundowns have reached the previous two tournament finals. In 2021, the team confidently beat Hasaacas Ladies 2-0 in the final, but last season, it lost to AS FAR 0-4 and is probably dreaming of revenge. South Africa’s women’s players easily qualified in their qualifying zone, scoring 21 goals in 5 matches and heading into the group stage in excellent form.
Will the main favorites be able to confirm their ambitions, or will new stars write a new page in Africa’s most prestigious club tournament? Follow the exciting women’s tournament and bet on your favorites with 1xBet!
- Buzz5 days ago
“I Was Being Paid Gh400-Gh600 Monthly – Kuami Eugene’s Ex-Househelp, Mary
- Buzz5 days ago
Kuami Eugene sacked me because I returned late from an errand- Mary
- Buzz1 week ago
Lil Durk cosigns O’Kenneth and Xlimkid’s ‘Lonely Road’
- Buzz5 days ago
Kuami Eugene shares popular phrase, “Nipa bi y3 cobra” following allegations by former househelp, Mary
- Buzz1 week ago
Hilda Baci says Ghanaian women will pick Nigerian men over Ghanaian men because they’re the best
- Buzz3 days ago
Being younger than someone is not a flex- Mr Drew calls Kuami Eugene a liar as he responds to his comments
- Buzz3 days ago
I still haven’t received royalties on “No Dulling” from Keche- Kuami Eugene
- Buzz1 week ago
Ghanaian Jollof lacks flavor; Nigerian Jollof is the best- Hilda Baci
- People & Lifestyle4 days ago
Bevies on the Hill
- People & Lifestyle1 week ago
Kwame Sarfo makes cast of Netflix’s largest reality show yet, ‘Squid Game: The Challenge’
- Buzz1 week ago
Ghanaians on Twitter descend heavily on Hilda Baci for her comments on Ghana Jollof
- Buzz2 days ago
Kuami Eugene needs a nanny, not a maid- Mzbel suggests