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The reel deal: How slots psychology keeps you spinning

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Psychology of Slots 3

If you’re a frequent gaming venue visitor, have you ever asked yourself if you choose slots, or do casino slots choose you? It’s the entire science that stands behind your slots spinning. Developers use some psychological tricks to make you keep playing. 

The role of familiarity 

Dr. Mark Griffiths is Professor of Behavioural Addiction and Director of the International Gaming Research Unit at Nottingham Trent University has done a lot of research on how the familiarity of something affects people’s brains and people’s behavior, especially the behavior of those addicted to casino games.

 

He found out that branded slots are what players feel more comfortable with. Therefore, branded slots became a real business for manufacturers. A lot of money and other resources are spent trying to connect casino slots with popular brands.

 

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For example, a slot with characters from Games of Thrones became very popular, even within those who didn’t watch the show. You see, for players’ brains is enough that they just recognize something familiar, something that tells them that a serious brand is what stands behind it. 

Why is the name so important?

The name of a slot is more important than you could assume. Would you like to play on a slot named “The Unlucky Gambler” or “Medium Variance”? Of course, you wouldn’t. 

 

The names that include money didn’t prove tempting. Dr. Griffiths emphasized that slots named after famous persons, popular tv shows, and video games, even places, are what attract players. Naming slot for James Bond or Elvis Presley is not just familiar to players but also reminds them of wealth and something they would like to affiliate with. 

The nostalgia factor

When psychologists analyzed the success that stood behind the “Pokemon Go” game, they realized that one of the main factors important for the game’s success was nostalgia. People loved that there was a game they could connect with what they liked when they were kids. 

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Nostalgia and comfort are very important for slot players too. Slot machines that can bring them back in time and evoke memories from childhood can be very successful. Comfort is important for players too. They need to feel that they have everything under control. 

 

Apart from these factors, it’s important to mention that collecting has a seductive effect. Many online slots encourage players to collect awards because the more they collect the bigger the jackpot will be. 

The repetition of themes 

Because of already mentioned nostalgia, classic and retro spots are what continue to appear over and over again. If the developer has hit upon a successful format, he will repeat it again. 

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The eye contact

Those who studied the importance of eye contact in advertising and psychology realized that people tend to trust more those who maintain eye contact. Therefore, slots with characters that wink, smile to players, or maintain eye contact with them are what players actually like. Eye contact is an important part of communication. Characters don’t have to talk to players to look friendly. 

Choosing the right slot for you 

As mentioned, nostalgia, comfort, the familiarity of brand, loud sounds, lights, and animation are all important to attract a player. When you find something appealing to you, when you find something familiar and friendly, you will probably stick to it.

 

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People & Lifestyle

OldSwat features Unsigned and Talented artist; Quame Rhymz on “Obrefour”

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Obrefour

Ghana-born Belgian music producer known as OldSwat has started an initiative to give unheard, talented and unsigned artists the platform to share their stories with the world. “Obrefour” featuring Quame Rhymz is the first single off this project. The 14-track project titled “The Discovery” album features 14 talented up-and-coming artists from Ghana. (more…)

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People & Lifestyle

Consolidated Bank Ghana LTD Leads GHS 600 million Note Programme Listing for Kasapreko Co. PLC on Ghana Fixed Income Market

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Consolidated Bank Ghana LTD (CBG) in a strategic partnership as a joint lead arranger has lauded Kasapreko Co. Plc, an indigenous beverage manufacturer, for its ambitious growth plans following the official listing of the Series 1 GHS 600 million Note Programme on the Ghana Fixed Income Market (GFIM).

The funds raised will bolster Kasapreko Co. Plc’s working capital, financing capital expenditures such as operational expansion, and refinancing short-term debts.

Speaking at a joint press briefing in Accra, the Managing Director of CBG, Mr. Daniel Wilson Addo, emphasized the significance of the transaction, indicating that this is the first time an indigenous Ghanaian Bank has worked with an indigenous manufacturing company to raise funding from local pension funds in the public market. This signifies fostering strong partnerships among indigenous companies to overcome financing challenges innovatively. 

He added that the funding which is at a cost significantly lower than the Ghana Reference Rate (GRR) for borrowing will cushion Kasapreko Co. Plc’s operations significantly.

He underlined the importance of addressing risks associated with Small and Medium-sized Enterprises (SMEs) while encouraging financial institutions and industries to develop financial structures that meet the evolving risks effectively.

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Mr. Addo stated, “This transaction is a testament to our overriding ambition to make an impact in the communities in which we operate. We stand with you in good times or in bad times”.

According to Mr. Addo, the support for Kasapreko Co. Plc highlights the economic impact of CBG’s lending philosophy.

The Managing Director of Kasapreko Co. Plc, Mr. Richard Adjei, welcomed the innovative financing source, describing it as a relatively cheaper capital and sustainable solution for business growth.

Mr. Adjei expressed his gratitude towards CBG for enabling them to explore alternatives beyond traditional Banks. With the infusion, Kasapreko Co. Plc aims to expand production capacity and enhance its participation in the African Continental Free Trade Area (AfCFTA), having already exported products to Kenya and South Africa.

In attendance were Management members of the Consolidated Bank Ghana LTD (CBG) including the Deputy Managing Director of Operations and Technology, Mr. Thairu Ndungu; Deputy Managing Director of Corporate Resources, Madam Nana Ama Poku and Director of Finance and Strategy, Mr. Charles Appiah and other senior executives of the Bank.

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Mr. Gregg Pitt, Deputy Managing Director; Mr. Humphrey Hessel-Appiah, Finance Director; Mr. Gerald Bonsu, Commercial Director; and Mr. Isaac Adjei, a Board Member, all of Kasapreko Co. Plc were also present.

Consolidated Bank Ghana LTD (CBG) is wholly owned by the Government of Ghana and operates as a universal Bank with 114 branches in 13 regions of Ghana. The Bank has strong government support, a large SME client network, and a pool of diverse talent.

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Telecel Ghana Network Update

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Telecel Launch

Telecel Ghana has multiple sources of internet services through SAT3, WACS, ACE, and submarine fibre links to other international providers.

On the 12th of March 2024, Telecel Ghana lost internet capacity provided by WACS subsea cable, and immediately switched to ACE to maintain service.

On 14th March 2024, Telecel Ghana lost internet connectivity from its remaining providers SAT3 and ACE due to a cut in their undersea cables. This resulted in the disruption of data services on Mobile and Fixed networks.

Telecel Ghana has now secured new internet capacity and is progressively adding more capacities through local and international partners, including other Telecel subsidiaries. This, is in addition to local caching solutions which are enabling access to some content services such as YouTube, Facebook, Netflix etc.

Telecel Ghana sincerely appreciates the patience and understanding of its customers during this period. All customers will be refunded accordingly. 

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Please note that information circulating on social media platforms about the disconnection of Telecel Ghana due to debts owed is false and should be disregarded.

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SuperSport to air 13th African Games on DStv & GOtv from March 19

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2023 African Games Logo

SuperSport International have confirmed that the ongoing 13th African Games will telecast on DStv and GOtv from 19th to 23rd March 2024.

The broadcast will cover a wide range of sports disciplines. Given that this is also an Olympics year, the athletics, track, and field which began today may be the most significant sport fans across the continent would love to follow.

Currently Nigeria and South Africa, led by Egypt (first), are ranked second and third, respectively, on the medal standings.

Ahead of the live feed on your DStv and GOtv starting tomorrow 19th March 2024, SuperSport is streaming live the games on the DStv Stream and GOtv Stream apps.  Subsequently from tomorrow the broadcast would be open on DStv 248 (Variety 4) (DStv) and GOtv channel 131 (Select 2).

The 13th African Games are already delivering unforgettable experiences, reconnect your decoder to be part of a celebration of diverse sporting talent and cultural unity live from Accra Ghana.

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Hollard Ghana Empowers Student Entrepreneurs with Second Edition of Streetwise Finance Business Challenge.

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Winner HSBC

Hollard Ghana, the country’s favourite insurer, with subsidiaries Hollard Insurance and Hollard Life, awards Jnelp Innovations, a student entrepreneur, with GHC 40,000 as funding at the just-ended Hollard Streetwise Finance Entrepreneurship Business Challenge held at the University of Cape Coast. 

In collaboration with the University of Ghana Business School and the University of Cape Coast, the grant-based program showcased ten talented student-led businesses that presented their business ideas to a distinguished panel of judges in a bid to secure funding. Zenags Organics won the second-place prize of GHC 20,000, and Career Path won the third-place award of GHC 10,000.

Speaking on the essence of the event, Alexander Osei Mensah, General Manager of Operations at Hollard Insurance, described the initiative as a testament to the insurance group’s efforts to nurture entrepreneurial spirit and innovation among the youth.

“As a company that does well by doing good, our purpose is to bridge the gap between the corporate world and academia. Being an entrepreneurially driven company, Hollard believes in enabling its community to create better futures. Since universities are essential in nation-building and the training ground for business leaders, we focus on engaging tertiary students to ensure they are enabled to succeed in the future with Hollard’s support. In doing so, we aim to inspire more students to explore opportunities that will lead to successful employment upon graduation, particularly through entrepreneurship,” Alex added.GROUP HSBC

Portia Sackey, the founder of Jnelp Innovations, expressed her satisfaction with the event’s outcome, stating, “We are thrilled to be winners of the Hollard Streetwise Finance Business Challenge.   We are grateful to Hollard Ghana for this opportunity to help small businesses thrive. With this funding, we will expand our business by investing in research and development for our skin product and purchasing a tricycle and two extra automatic filling machines to enable us to meet the demanding markets with our products”. 

The success of the second edition of the Streetwise Finance Business Challenge reinforces Hollard Ghana’s commitment to fostering economic growth and empowering the next generation of business leaders. The company remains dedicated to supporting initiatives that contribute to the overall development of Ghana’s entrepreneurial landscape. Student startup businesses participating in the competition include Overseas, Gamkrib, Delsoy Foods, Shuttle Track, Prifrimps Food, Geia Technology, and Firefly I.O.

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Keren Arthur, PhD, the Director of the D-Hub, urged the winners to be strategic in their decisions while remembering that entrepreneurship is an experimental process. 

“Adopt a step-by-step process for using funds and know that entrepreneurship requires a small-scale pilot before major investment. To the other businesses who competed, don’t give up. This event has added to your story, and I hope this will make you stronger and even more committed to taking the ideas forward. The doors of the D-Hub are always open to help you chart the next chapter of your story,” she added.

 

The country’s favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market, having previously operated in Ghana for 25 years as Metropolitan Insurance, with the world-class expertise of an international insurance brand in 18 countries worldwide. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customised to the unique risks Ghanaians face. Hollard offers various life and general insurance products, including funeral, personal accident, motor, business, travel, home, and more, and can be reached via 0307000599. Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh, www.melcom.com/hollard-insurance and www.jumia.com.gh for all their insurance needs.

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Team South Africa withdraws hockey from African Games due to poor pitch conditions

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sa hockey

South Africa’s hockey teams have decided to withdraw from the 2023 African Games hockey competition due to concerns regarding the poor quality of the pitch at Theodosia Okoh stadium in Accra. (more…)

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