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The Trust Hospital: Bringing essential healthcare services closer to you

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Dr. Mrs. Juliana Oye Ameh 4
Dr. Juliana Oye Ameh, Chief Executive Officer (CEO) at the Trust Hospital

The importance of access to timely, quality and affordable healthcare services cannot be overemphasized; it can literally be the difference between life and death.

Despite this well-known and overly-rehashed fact, it, unfortunately, is not a reality for many persons across the world; Ghana being no exception. From outright unavailability of healthcare facilities or required medical professionals, to the absence of medication or means of transportation, patients’ ability to access healthcare services is riddled with a number of challenges.

Cause for concern

According to the Tracking Universal Health Coverage: 2017 Global Monitoring Report, jointly published by the World Health Organisation (WHO) and the World Bank, at least half of the world’s population lacks access to essential health services. The report further suggests that each year, large numbers of households are being pushed into poverty because they must pay for health care out of their own pockets.

“Currently, 800 million people spend at least 10 percent of their household budgets on health expenses for themselves, a sick child or other family member. For almost 100 million people these expenses are high enough to push them into extreme poverty, forcing them to survive on just US$1.90 (GH¢ 11) or less a day,” it adds.

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Whilst these statistics are grim on the global scale, they are even more alarming in sub-Saharan Africa, especially in rural areas, where structural and cultural factors are worsening the quality of life of its residents.

Typically, persons in rural communities are more likely to have to travel long distances to access healthcare services, even for subspecialist services. This can place a significant burden on already scarce resources due to travel time, cost, as well as time away from the workplace.

In addition to these, the lack of reliable transportation remains a perennial barrier to care. In some areas, public transit is generally an option for patients to get to medical appointments; however, these transportation services are often lacking in less economically buoyant areas. Compounding this even further, these communities often have more elderly residents who have chronic conditions requiring multiple visits to outpatient healthcare facilities. This is not helped by high levels of illiteracy, especially health illiteracy.

These factors have led to delayed care, misdiagnosis and in some cases, death of infants, pregnant women, persons in the prime of their lives and the elderly by ailments which should otherwise be easy to identify and treat.

Healthcare you can Trust

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Since its inception in 1992 and later with its full incorporation in 2010, the Trust Hospital has been at the forefront of leading access to quality healthcare at the most competitive prices in the country. Specialist care, which unfortunately hitherto has been beyond the means of many, is being rolled out progressively at the growing number of facilities.

Currently, services such as Ophthalmology, Ear, Nose and Throat (ENT), Dental and Physiotherapy, Obstetrics and Gynecology and Paediatrics are on offer at the hospitals and satellite clinics by class-leading professionals. The Trust Hospital has thus far applied a two-pronged approach to making quality healthcare more accessible – digital payment for services and the extension of niche services to all our facilities.

Top of the ills which have plagued Ghana’s healthcare delivery system, has not only been the need for out-of-pocket payments (OPPs) for services, but especially, the need to do so in cash. This has caused untold heartaches, and sometimes, needless fatalities for persons faced with emergencies.

Prior to the advent of COVID-19, the Trust Hospital, in true forward-thinking fashion, had begun to roll out a tailored, digital payment service. With the coming of the pandemic, with its ensuing need for social distancing and limiting of contact, this service has proven to be a stroke of genius.

This has in turn ensured that the unavailability of cash-in-hand, or lack of access to a physical health insurance card does not serve as a reason for delayed access to medical care.

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Speaking on the reception to this innovative move and its impact for patients as well as the hospital’s finances, Chief Executive Officer (CEO) at the Trust Hospital, Dr. Juliana Oye Ameh says, “It has been well received and it is improving steadily… We have a lot of clients in some of the regions in Ghana and some of them do not have access to quality healthcare where they may be, so we are thinking beyond just the COVID-19 era, we are thinking of improving the accessibility to our clients in other regions spread across Ghana.

We are doing everything we can to sustain the interest as it is mutually beneficial,” she adds, whilst disclosing that usage of the service appreciated by as much as 700% during the height of the pandemic, and has hovered around 500% ever since, as compared to when it first launched.

With a rapidly increasing rate of internet penetration and mobile phone ownership, even in peri-urban and rural areas, this solution promises to revolutionise local healthcare delivery.

Whilst digital payment options are essential, they would be utterly useless if there were no services to pay for in the first place. Acutely aware of that, the Trust Hospital has not only provided a more secure and convenient means of paying for medical services, it is also extending access to these services.

In keeping with its belief that patients should ideally be able to conveniently and confidently access services such as primary care, dental care, behavioral health, emergency care, and public health services, the Trust Hospital has extended its class-leading dental services to prime areas, Dansoman and Tema.

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Oral health affects physical and emotional health, and has many other influences over human lives that affect health and well-being, with economic implications such as gaining employment. Despite the importance of oral health, access to oral health services is either extremely limited or difficult to acquire in many rural and remote communities.

On the decision to focus on oral health, even as the pandemic continues to rage on, Dr. Oye Ameh revealed that the plan to expand these services predates the advent of COVID-19. She adds that despite often being overlooked, oral health has gained increased prominence, especially as it is crucial for general health and overall quality of life.

“We chose these locations based on statistics; where our clients come from, the population, the demographics of Tema and Dansoman. They are both industrial and commercial hubs, with a lot of working-class people who typically do not have enough time to access care at other facilities… they are at the two extreme ends of Accra, as well,” she says.

With quality dental health services few and far between, the Trust Hospital will be extending its dental and other specialist services to its other facilities.

More to come

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Not one to rest on its laurels, the Trust Hospital will, in addition to expanding the aforementioned services, be looking to advance telemedicine. Telemedicine, which can briefly be described as the use of technology (computers, video, phone, messaging) by a medical professional to diagnose and treat patients in a remote location without an in-person visit, continues to be seen as a key solution to help address healthcare access issues, particularly outside city centers.

Through telemedicine solutions, patients can see specialists in a timely manner while staying in the comfort of their home or local facility. Off the back of the Hospital’s track record, this too would be healthcare delivery services you can Trust.

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People & Lifestyle

YouTube’s Alex Okosi Highlights The Need For A Comprehensive Digital Trade Strategy For Africa

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YouTube’s Managing Director, Emerging Markets, EMEA, Alex Okosi, was among the key speakers at the Africa Debate 2023, which took place on Thursday, May 11, 2023, at the Guildhall in London.

 

Okosi’s session, titled “Building a Comprehensive Digital Trade Strategy for Africa,” highlighted the challenges facing Africa in terms of digital infrastructure despite advancements in digital trade and e-commerce. He debated the best path forward for a digital trade strategy, with a focus on the 7th protocol of the African Continental Free Trade Area (AfCFTA) on e-commerce.

 

Joining Okosi on the panel were Michelle Chivunga, a Digital Trade Expert for AfCFTA and Chief Executive Officer & Founder of Global Policy House, who moderated the session, as well as Wayne Hennessy-Barrett, Chief Executive Officer, 4G Capital; Peter Njonjo, Chief Executive Officer, Twiga Foods; Toulay Oueslati, Head of Trade Finance & Commodity Trade Finance, Bank of Africa United Kingdom and Hardy Pemhiwa, Chief Executive Officer & Chairman, Cassava Technologies.

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Organized by Invest Africa, a leading business and investment platform with over sixty years of experience on the continent, and in partnership with Africa Finance Corporation, the event was in its 9th year and focused on Africa’s trade profile through a comprehensive programme of talks, discussions, and networking opportunities.

 

“I believe that digital trade has the potential to transform Africa’s economy and improve trade relations with the rest of the world. However, to achieve this goal, we need to address the challenges of infrastructure development, regulatory frameworks, and digital skills training,” Okosi said.

 

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The panel discussion explored the future of African trade and how the private sector can best support and prepare for a more integrated and competitive African trade environment.

 

“Collaboration between governments, businesses, and financial institutions is crucial in creating an enabling environment for digital trade. This includes developing regulatory frameworks, financing solutions, and digital infrastructure,” Okosi added.

 

Okosi is a highly experienced television, content, and tech executive with over 25 years of experience building successful businesses and brands globally. He has a track record of identifying and scaling new business opportunities, generating multi-million-dollar revenue streams, and delivering profitable growth.

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Currently serving as Managing Director, Emerging Markets, YouTube EMEA, Okosi has been instrumental in driving the platform’s growth across key verticals, including music, gaming, TV/film, kids & family, news, and sports. In 2022, Okosi was named one of the UK Powerlist’s 100 most influential people of black heritage for the second year in a row.

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LETSHEGO GHANA PARTNERS WITH GHANA COMMODITY EXCHANGE TO PROVIDE FUNDING TO FARMERS, BROKERS AND AGGREGATORS AND IMPROVE THE FARMING VALUE CHAIN

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Letshego Ghana, a subsidiary of Letshego Holdings Limited (“Letshego Group”) recently partnered with the Ghana Commodity Exchange (GCX) to facilitate and provide funding for farmers under the Warehouse Receipt Financing Scheme. The strategic partnership was confirmed through a partnership agreement held between Letshego Ghana and Ghana Commodity Exchange.

The Ghana Commodity Exchange’s Warehouse Receipt Financing Scheme is a financial instrument that receives, grades and stores farm produce and commodities for the local farmers in the Ghana Commodity Exchange’s ‘certified warehouse’. The farmers are then issued with certificates, enabling them to use their stored farm produce as collateral for loans from Letshego Ghana worth up to 70% of the value of the commodities in the certified warehouse for a maximum period of 6 months. This represents a great example of impact financing that aims to accelerate the sustainable transformation of the local economy to deliver beneficial outcomes and improve lives for local players, regardless of their scale or size. 

Letshego Ghana’s Director Geoffrey Kitakule said, “Letshego’s partnership with the Ghana Commodity Exchange will provide working capital for their farmers, brokers and aggregators in support of their operations. It will also enable farmers in the Accra region to deliver more produce to store in the warehouse operations, helping to reduce their financial burden and enabling them to focus on their core business and to grow and become more competitive in domestic and regional markets.”  

The financial support from Letshego Ghana also helps to increase liquidity in the farming value chains by improving the financial security of the farmers and stakeholders along the agricultural value chain making the sector more resilient to market shocks.

The Chief Executive Officer for the Ghana Commodity Exchange Mrs. Tucci Goka Ivowi said, The Ghana Commodity Exchange remains committed to improving the livelihood of smallholder farmers and easing the burden on farmers, especially during the planting season, until they receive their returns upon harvest. In meeting this objective, we will seek every opportunity to engage with the brokers, aggregators, smallholder farmers and other stakeholders in the agricultural value chain, to understand challenges and provide solutions for farming communities across the country. 

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Ghana Commodity Exchange’s key goal is to link Ghanaian smallholder farmers to diverse agricultural and financial markets to ensure Ghana’s farmers secure competitive prices for their commodities, assuring the market quantity and quality as well as timely settlement of their trade in ways that meet the nutritional needs of the Ghanaian people.

 

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Osae Nyampong VI donates $10,000 Adisadel College millennium group legacy project

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Otwasuom Osae Nyampong VI (Kamenahene of the Akwamu Traditional Area) has donated $10,000 towards the legacy project of the Adisadel Millennium (2000 year) group.

Osae Nyampong VI, who is also the Patron for the 2000 year group, made the presentation when the President of the group, Mr. Richard Nii Amu Arthur paid a courtesy call on him.

The $10,000 cheque presentation adds to the group’s fundraising efforts towards the restructuring and modernisation of the Job 600 block in Adisadel College, to include an Amphitheatre, classrooms, a media centre, a robotic centre and a counselling centre.

Commenting on the patron’s gesture, Richard Nii Amu Arthur said: “I am elated by this kind gesture from our Patron.
Indeed, he has set the tone for what our contributions as the host year group should be, and I am proud to acknowledge him as my mentor. This should encourage everyone to reach out to other Santaclausians and also corporate Ghana to ensure that we exceed our intended target and deliver a very successful project.”

The Board Chairman of Gensar Energy, Osae Nyampong VI g, has over three decades of experience as an entrepreneur in diverse industries, including procurement and logistics, real estate, and trucking.

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Although the Kamenahene of the Akwamu Traditional Area has worked hard to achieve all his successes, he attributes his training from Adisadel College as the shaping point of his life.

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SCY JIMM SHARES NEW VIDEO SINGLE “SET IN STONE”

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The newest QC signee, SCY Jimm has just shared his new video single “Set In Stone”. Hailing from the small town of Bunnell outside of central Florida, Jimm recently garnered the stamp of approval from label boss Pee, being crowned with his official QC pendant chain earlier this year.

After SCY Jimm’s breakthrough year in 2022 with his mixtape ROOKIE OF THE YEAR, which was highlighted by a string of successful singles, as well as collaborations with his contemporaries like Luh Tyler, Goldenboy Countup and Wizz Havinn, Jimm has proven that he’s become a household name within his state’s booming scene. Earlier this year, SCY Jimm officially made his QC debut with his fifth project, Trench Baby, and made a standout appearance on frequent collaborator Luh Tyler’s debut project. Looking to continue his monstrous momentum into the new year, “Set In Stone” already serves as SCY Jimm’s fourth single of the year.

As SCY Jimm continues to keep his foot on the gas, he’s working to transition from a regional star to breakthrough international success. On “Set In Stone”, a quick yet authoritative offering, Jimm reflects on his ascending come-up. ”I was servin’ fiends for loot before I ever hit the booth and started rappin’”, he raps in the first verse, before flexing his status in the rap game later on –  “We finna hit the top, know it won’t be long / Told my mama, ‘you ain’t gotta worry, I’m gon make it home”. With his signature Floridian flair on full display, as he effortlessly riddles off his bars informed by his growth and maturity as an artist, SCY Jimm is continuing to expand upon his dynamic sound with the release of “Set In Stone”, and looking to proudly cement himself as a central member of Florida rappers putting on for their state.

Please find links below to watch and stream “Set In Stone”, and stay tuned for more announcements to come:

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Gordon’s Pink Berry Spirit Drink Soiree Unites Trendsetters, Influencers, and Media in an Unforgettable Night of Music, Cocktails, and Good Vibes

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The Gordon’s Pink Berry Spirit Drink Soiree transcended the boundaries of an ordinary gathering, becoming a night of opulence, sophistication, and delightful pleasures. This exclusive event served as a magnet for trendsetters, influencers, and members of the media, bringing them together to revel in an unforgettable fusion of good music, delectable cocktails, and an overall atmosphere of pure indulgence. 

 

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The Gordon’s Pink Berry Spirit Drink Soiree was meticulously curated to provide a sensory journey like no other. The venue itself, adorned with plush decor, exuded an air of elegance and exclusivity. The dimly lit room was bathed in a soft pink hue, reflecting the spirit of Gordon’s Pink Berry drink itself, creating a visually stunning backdrop for the night’s festivities.

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There was an  exceptional mixology experience where Skilled barsenders, armed with the finest ingredients and a vast array of spirits, showcased their craft by creating imaginative and enticing cocktails featuring Gordon’s Pink Berry Spirit Drink. Each cocktail was a work of art, capturing the vibrant essence of the pink berry infusion, resulting in a medley of flavors that delighted the taste buds of attendees.

 

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Talented band Made Music took the stage, enveloping the venue in a captivating aura. Acclaimed DJs curated an eclectic mix of tunes, encouraging guests to let loose, dance, and immerse themselves in the joyous atmosphere.

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The Gordon’s Pink Berry Spirit Drink Soiree was an extraordinary gathering that transcended the boundaries of a typical event. It brought together trendsetters, influencers, and media in a celebration of elegance, creativity, and the joy of living in the moment. From the mesmerizing cocktails to the captivating music and the vibrant connections made, every aspect of the evening contributed to an unforgettable experience. This soiree was not just a party but a testament to the power of indulgence, collaboration, and the creation of cherished memories.

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Ogilvy Africa Introduces InfluenceO: An end-to-end solution for effective Influencer Marketing in Africa

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Akua Owusu Nartey Ogilvy Africa Regional MD at a panel with content creators during the launch of InfluenceO Ogilvys Influencer Marketing solution in Africa

Ogilvy Africa has officially launched InfluenceO, its end-to-end influence solution designed to empower businesses, brands, and creators in Africa to excel in the realm of influencer marketing. 

By leveraging cutting-edge technologies and innovations from around the world and Africa, InfluenceO enables brands and influencers to establish genuine partnerships and drive highly impactful marketing campaigns like never before.

“In today’s rapidly evolving landscape, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. It goes beyond mere reach, allowing them to establish and maintain deep connections with their audience. However, the methods of thinking, planning, and executing influencer marketing have fallen behind the pace of its evolution. With the launch of InfluenceO, we now possess the power to transform our approach and fully harness the potential of influencer marketing as a formidable channel,” commented Patou Nuytemans, CEO EMEA at Ogilvy.

InfluenceO revolutionizes the brand-influencer collaboration process while expanding marketers’ perspectives on and strategies for influencer engagement. By integrating the best global and local tools, Ogilvy equips brands with a more robust strategy, enhanced methods for influencer identification, industry-leading legal and financial processes, more impactful creative capabilities, seamless integration with media buying models, and advanced measurement techniques for assessing campaign effectiveness.

Key features of InfluenceO include:

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  1. AI-powered influencer identification: Utilizing AI technology, InfluenceO identifies the most influential figures for brands, ensuring an authentic fit with the target audience. It also locates micro and nano influencers who may otherwise go unnoticed.
  2. Streamlined onboarding, contracting, and payment processes: InfluenceO incorporates world-class technology to simplify these crucial steps for clients, ensuring creators are recognized and rewarded more reliably.
  3. Integration with Ogilvy’s proprietary media technology Feed: InfluenceO seamlessly integrates with Feed, Ogilvy’s media technology platform, to amplify the impact of influencer marketing through dynamic, effective, and efficient methods.

In addition to these innovative features, InfluenceO provides clients with comprehensive analytics and performance metrics. These insights go beyond traditional metrics like clicks and engagement rates, delving into conversion rates and long-term changes in brand sentiment, delivering valuable data on campaign effectiveness.

To facilitate transparent and efficient collaboration between brands and influencers, InfluenceO offers a centralized dashboard where both parties can manage campaigns, review content drafts, negotiate terms, and track deliverables. This streamlined approach eliminates communication barriers, enhances efficiency, and ensures mutual satisfaction.

Moreover, InfluenceO goes beyond technology by reinforcing Ogilvy’s commitment to support creators across sub-Saharan Africa. It aims to assist them in developing their skills, enhancing their profiles, and advancing their careers.

Commenting on the launch, Vikas Mehta, CEO Ogilvy Africa, said “Today marks an important milestone as we introduce InfluenceO to Africa. It’s an award-winning global asset, cutomised meticulously to the need and nuance of sub-Saharan African countries. It brings world-class functionalities and rich databases to hitherto underserved markets. With InfluenceO, we hope to unleash the vast potential of this continent’s content and influence landscape.”

InfluenceO is now open for brand and influencer registrations. To learn more about the platform and join the influencer marketing revolution, visit www.ogilvyafrica.com/influenceo or send your query to info@ogilvy.africa   

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