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The Weeknd Partners with Binance for the First Crypto Powered World Tour

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Binance The Weeknd

Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, today announced it is the official sponsor of The Weeknd’s “After Hours Til Dawn” tour. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.

Binance has collaborated with HXOUSE, a think-centre and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”

Read Also: The Weeknd and Swedish House Mafia Replace Kanye West as Coachella 2022 Headliners

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”

As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world. To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.

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The Weeknd’s “After Hours Til Dawn” tour will begin July 8, 2022. Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and Binance.com for the global portion of the tour.

Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit:https://www.binance.com. Disclaimer: Binance.com services are not available in the United States. U.S persons should sign-up with Binance.US.

World Food Program USA

World Food Program USA, a 501(c)(3) organization based in Washington, DC, proudly supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger. Our leadership and support help to bolster an enduring American legacy of feeding families in need around the world. To learn more about World Food Program USA, please visit http://www.wfpusa.org/theweeknd/.

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HXOUSE

HXOUSE is a Toronto-based, globally focused think centre. Serving its community as an incubator and accelerator, HXOUSE helps to foster innovation and opportunity for creatives and entrepreneurs.

HXOUSE seeks to empower youth through mentorship and practical education by engaging the creative mind through cross-disciplinary learning. HXOUSE’s core belief is that by learning outside of your discipline you can better evolve your craft.

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I didn’t go for my BECE results because I knew I would fail – Obaapa Christy 

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Contemporary Ghanaian gospel singer, Christiana Twene, well-known by the stage name Obaapa Christy has recently revealed that she did not bother going for her Basic Education Certificate Examination results after completion. (more…)

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Late Ghanaian fashion designer Antoinette Pokua Poku laid to rest

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The Ghanaian fashion industry mourns the loss of a visionary as Antoinette Pokua Poku, a prominent Ghanaian fashion designer and creative director of the renowned fashion brand Poqua Poqu as she was laid to rest today, February 26, 2024. (more…)

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Afua Asantewaa says she didn’t hold on to Sing-a-thon result

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Ghanaian media personality and Guinness World Record’s longest singing marathon applicant, Afua Asantewaa Aduonum has spoken out about the release of the results of her sing-a-thon attempt.  (more…)

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Trigmatic reveals been officially divorced for three years

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Renowned Ghanaian singer and songwriter, Enoch Oduro-Agyei, professionally known as Trigmatic has reportedly disclosed that he and his ex-wife, Edith Schandorf, officially divorced three years ago.

In a recent interview on D-Black’s “Unkut” show, Trig explained that the decision to file for divorce was reached by mutual consent. 

“I am divorced. A lot of people don’t know; it’s not something I talk about… Yeah, it has been three years now, he said.”

He then addressed the idea that his line of work was involved in the breakup, stating that the COVID-19 pandemic’s height forced them to spend more time together, which exacerbated their unworkable differences.

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Trigmatic expressed appreciation for the lessons he has learnt during the three years following his divorce.

His message’s key themes were self-love, resiliency, and personal development.

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He has however, recently expressed that, should the proper person come along, he is open to the notion of getting married again.

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Celebrities are not living lavish lifestyles like politicians – Okyeame Kwame

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Celebrated Ghanaian singer and songwriter, Okyeame Kwame has spoken out about the misconception surrounding celebrities and their lifestyles, dismissing any perception about Ghanaian celebrities living lavish lifestyles.
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I’m not a member of Bawumia’s Manifesto Committee – Okyeame Kwame Clarifies 

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Renowned Ghanaian musician and entrepreneur, Kwame Nsiah-Apau, otherwise known as Okyeame Kwame, has made it clear that he is not a member of Dr. Mahamadu Bawumia’s Manifesto Committee. (more…)

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