Connect with us
NOT IN USE

Buzz

The Weeknd Partners with Binance for the First Crypto Powered World Tour

Published

on

Binance The Weeknd

Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, today announced it is the official sponsor of The Weeknd’s “After Hours Til Dawn” tour. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.

Binance has collaborated with HXOUSE, a think-centre and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”

Read Also: The Weeknd and Swedish House Mafia Replace Kanye West as Coachella 2022 Headliners

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”

As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world. To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.

The Weeknd’s “After Hours Til Dawn” tour will begin July 8, 2022. Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and Binance.com for the global portion of the tour.

Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit:https://www.binance.com. Disclaimer: Binance.com services are not available in the United States. U.S persons should sign-up with Binance.US.

World Food Program USA

World Food Program USA, a 501(c)(3) organization based in Washington, DC, proudly supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger. Our leadership and support help to bolster an enduring American legacy of feeding families in need around the world. To learn more about World Food Program USA, please visit http://www.wfpusa.org/theweeknd/.

HXOUSE

HXOUSE is a Toronto-based, globally focused think centre. Serving its community as an incubator and accelerator, HXOUSE helps to foster innovation and opportunity for creatives and entrepreneurs.

HXOUSE seeks to empower youth through mentorship and practical education by engaging the creative mind through cross-disciplinary learning. HXOUSE’s core belief is that by learning outside of your discipline you can better evolve your craft.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published.

Buzz

“The Woman King” trailer has Ghanaians yearning for Yaa Asantewaa story to hit the big screens

Published

on

The Woman King

Viola Davis makes a stunning transformation in the new trailer for ‘The Woman King’, in which she plays Nanisca, leader of the all-female warriors known as the Agojie. (more…)

Continue Reading

Buzz

Diddy has expressed interest in working with Black Sherif – PJKev reveals

Published

on

Screenshot 2022 07 06 181048

According to African-American businessman Kevin Mensah, hip-hop mogul Diddy expressed interest in Black Sherif and he gladly connected the two. (more…)

Continue Reading

Buzz

Use the $400m allocated for the National Cathedral to repair all the bad roads in Ghana – PJKev

Published

on

ojvbn

African-American businessman and jet broker Kelvin Mensah, popularly known as PJKev has added his voice to the many people against the building of the National Cathedral. (more…)

Continue Reading

Buzz

Popular ‘Nigeria Jaga Jaga’ singer Eedris Abdulkareem diagnosed with kidney failure, to undergo transplant

Published

on

EEDRIS

Nigerian hip-hop artiste, Eedris Abdulkareem has disclosed that he is battling kidney failure and will have a surgical operation at the end of July. (more…)

Continue Reading

Buzz

Gunmen attack President Buhari’s security, protocol, and media officials

Published

on

President Mohd Buhari

According to reports from Nigeria, unidentified gunmen have attacked an ‘advance team’ of President Buhari’s presidential aides leading to injuries to two people. (more…)

Continue Reading

Buzz

KiDi eyes collaboration with Daddy Lumba

Published

on

FotoJet 25

Sensational highlife/afrobeat artist KiDi has said that his dream is to collaborate with Daddy Lumba on a song. (more…)

Continue Reading

Trending