Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange, today announced it is the official sponsor of The Weeknd’s “After Hours Til Dawn” tour. This marks the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience.

Binance has collaborated with HXOUSE, a think-centre and community incubator for creative entrepreneurs, to release an exclusive NFT collection for The Weeknd’s tour, along with co-branded tour merchandise. Attendees’ virtual ticket stubs can also gain access to commemorative NFTs which will provide unique experiences for fans.

“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” said The Weeknd. “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”

Read Also: The Weeknd and Swedish House Mafia Replace Kanye West as Coachella 2022 Headliners

“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” said Binance Co-Founder Yi He. “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”

As a United Nations World Food Programme (WFP) Global Goodwill Ambassador, The Weeknd launched the XO Humanitarian Fund earlier this year to support WFP’s lifesaving emergency operations in hunger hotspots around the world. To mark the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, which is administered by World Food Program USA. Additionally, The Weeknd and Binance are creating a specially designed NFT collection and five percent of its sales will be donated to the XO Humanitarian Fund.

The Weeknd’s “After Hours Til Dawn” tour will begin July 8, 2022. Binance.US is the official sponsor of The Weeknd’s tour in the U.S. and Binance.com for the global portion of the tour.

Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit:https://www.binance.com. Disclaimer: Binance.com services are not available in the United States. U.S persons should sign-up with Binance.US.

World Food Program USA

World Food Program USA, a 501(c)(3) organization based in Washington, DC, proudly supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger. Our leadership and support help to bolster an enduring American legacy of feeding families in need around the world. To learn more about World Food Program USA, please visit http://www.wfpusa.org/theweeknd/.

HXOUSE

HXOUSE is a Toronto-based, globally focused think centre. Serving its community as an incubator and accelerator, HXOUSE helps to foster innovation and opportunity for creatives and entrepreneurs.

HXOUSE seeks to empower youth through mentorship and practical education by engaging the creative mind through cross-disciplinary learning. HXOUSE’s core belief is that by learning outside of your discipline you can better evolve your craft.