Iconic Indian fashion brand, Satya Paul is all set to sizzle in Johannesburg with an exclusive showing of ‘The Best of Satya Paul’ at The India Show, a blue-chip trade and investment dialogue, organized by the Commerce Ministry of the Government of India, Confederation of Indian Industry and the High Commission of India . The collection ‘Zen, Zest, Zip, Zap and Zing’ will be unveiled and showcased during the fashion extravaganza on August 30.

A bevy of leading South African models along with some beautiful Indian faces are set to walk the ramp for the 25 year old brand. The audience is in for a treat with three reigning Indian beauty queens as showstoppers for the finale. Manasvi Mamgai, Miss India World 2010, Neha Hinge, Miss India International 2010 and Nicole Faria, Miss India Earth 2010 will storm the ramp in intricately embroidered and heavily embellished bridal lehengas that embody the quintessential Satya Paul style.

‘The India Show’ is a great platform for showcasing the best of what the new India has to offer to the world. It is a great effort put together by the Commerce Ministry of the Government of India, Confederation of Indian Industry and the High Commission of South Africa in India. To be a part of this endeavour through our fashion presentation with the best of Satya Paul is something we are looking forward to. South Africa is a great potential market and we are excited to introduce them to our designs and products.

The ‘ Zen, Zest, Zip, Zap and Zing’ collection is showcase of the best of its designs over the years.  With soft silhouettes that are easy- to- wear, the collection includes a mix of saris, lehengas, dresses and evening gowns in a variety of fabrics ranging from georgette, crepes, chiffon and silks.   The interesting play between embroidery, textures and stone embellishments on digital and screen prints makes this delightful collection a tribute to the women of today.

Since its birth in 1985, the Satya Paul look is a strong interplay of patterns and color that the New York Times has hailed as ‘works of Kinetic Art’. The label’s look is distinguished and identifiable on the street. Having re-invented the traditional sari as a modern classic, the Satya Paul product line also comprises of western clothing, including scarves, bags, men’s accessories and fabrics, as well as an entire range of classic bridal wear. Satya Paul recently launched its ‘Signature’ couture line.