People & Lifestyle
#TribvlxOpenspace: Change the narrative in your content to sell internationally – Chief Moomen
Ghanaian playwright and spoken word artist Chief Moomen has called on creatives in Ghana’s entertainment industry mostly artists to employ more authentic content that sells Ghana to the world in their works. Chief Moomen, who was speaking as panel member at the Tribvl X Openspace open dialogue which focused on the theme ‘Deriving economic benefit […]
Ghanaian playwright and spoken word artist Chief Moomen has called on creatives in Ghana’s entertainment industry mostly artists to employ more authentic content that sells Ghana to the world in their works.
Chief Moomen, who was speaking as panel member at the Tribvl X Openspace open dialogue which focused on the theme ‘Deriving economic benefit from Africa’s emerging Dominance in Pop Culture,’ expressed displeasure over how most artists follow trends of showing more light skinned women in their music video which in turn encourages most women to bleach since that is the “standard of beauty” they are presented.
He also mentioned that the country cannot rely solely on government to pick up the creative arts industry from the ground. It will take “individual contributions” and therefore called for more people to invest in the sector to help Ghana gain a strong dominance in pop culture like our Nigerian counterparts.