If you’re looking for unique engagement rings or a unique wedding ring it can be difficult to wade through all the choices available. Whether you’re looking to buy on the Internet or at your local jeweler, the choices can be overwhelming. Having to learn how to tell a good diamond from a bad one, the differences between different metals and more can take a lot of reading and research.

When shopping around, the term “you get what you pay for” typically applies. The difference of a couple thousand dollars can make a HUGE difference in what you get with the quality of a unique diamond ring and diamond. However, looking at two different jewelers, the same price can also get you a very different ring and diamond for the same price.

You can break down most retailers into a couple categories:

1.       Big chain store jewelers – These are typically stores that reside in shopping malls and prices here are basically the MOST you can pay – full retail price with salespeople moderately knowledgeable on what they’re selling and their salary based largely on selling you the most expensive ring you can afford. Likewise, custom design choices are typically limited here.

2.       Large Internet “jewelers” that compete largely on price – these companies typically have most of their designs and rings manufactured overseas to cut down on costs. Most designs are relatively generic and quality is typically lower as well as having little room to customize your engagement ring design. Visit https://kobelli.com/collections/moissanite-collection for more design options

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3.       Independent local jewelers/manufacturers – Most jewelry manufacturers do not sell directly to the public. However with the rising need for them to compete with Internet-based companies, it’s become necessary for manufacturers to start selling directly to the public, at prices previously unheard of. Many of these companies, custom manufacturer all their designs in the USA, and give you both more freedom in what you want as well as more “bang for your buck” – since they often would have previously sold to the “big chain stores”.

The question is where can you find these independent manufacturers turned retailers? The payoff is pretty significant, with the ability to save upwards of 40% from retail prices, while getting the same quality, it’s well worth it.

Modern Design Inc. is one of these companies – they manufacturer and wholesale custom diamond jewelry and are based in the heart of the downtown Los Angeles Jewelry District. All of their jewelry is made in the USA and they have wholesaled their fine line of jewelry to retail stores out of state since 1978, now only just recently offering their line directly to the public at the same wholesale prices. Check out their website, where you’ll find a range of engagement rings, wedding rings and diamond jewelry. Visit http://www.moderndesigninc.com

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