Connect with us

Watch

WATCH: Amaarae explores heartbreak on seductive new single ‘Reckless & Sweet’

Published

on

amaarae reckless

The Ghanaian-American polymath Amaarae makes her highly anticipated return with “Reckless & Sweet” and teases fans with news of her next album, Fountain Baby – coming soon via Interscope.

Launching with a refreshingly new sonic perspective, on this first single Amaarae expertly infuses Arabic and Indian melodies with African drum beats on a captivating solo return that explores a toxic kind of love. A seductive piece of ear candy, she poetically expresses the heartbreak you feel knowing someone is taking advantage of you.

As visually compelling and intentional a storyteller as she is sonically, dropping alongside the single today is a video that takes the viewer through a journey of highly stylised vignettes.

A subtle story featuring Amaarae as the main protagonist with two lead love interests played by models Leomie Anderson and Monyjok Ngor Deng, the intoxicating video lush with lowlights, spotlights and blue lights against monochrome styling creates an undertone of mysterious sensuality. A post-millennium nod to the world of high fashion, the video is peppered with iconic moments.

A sonic and visual departure from TAYDK, this latest release signifies the start of the next chapter for Amaarae, with more music and details surrounding the album on its way soon.
Speaking on the single, Amaarae says:

Advertisement

Coming back after so long, I had a lot of time to think and reflect on what I wanted my message to be last time it was about confidence, this time it’s about love and faith. This is my sexiest video to date and what I love most about it is that young black women and men are about to see what our new energy is for 2023 and beyond. Moving forward we’re grown and sexy.  We’re going to make sure we always look our best, talk our best, walk our best, and most of all we’re bringing love and romance back! Reckless and Sweet is a sexy song. It’s about being intentional with the ways we make and give love. It’s about finding the inner sensuality and confidence without yourself and sharing that with the world. As an artist that is exactly where I’m at at the moment.

In the past couple years, Amaarae has been in all the right places. From recording studios in London, LA, Lagos and Accra working on her next project, she has also taken her live show to a sold-out KOKO, Pitchfork Festival Chicago, The Governors Ball NY, We Love Green Festival and The Roxy alongside Tems. She has graced front row seats the world over at London, Paris and Milan’s
Fashion Weeks for Coperni, Jacquemus, Diesel and Mowalola, alongside sharing pivotal releases – “A Body, A Coffin” from the ‘Wakanda Forever Prologue’ and her feature on Stormzy’s 2022 #1 album’s eponymous title track “THIS IS WHAT I MEAN” alongside Black Sherif, Jacob Collier, Ms Banks and Storry.

Released at the end of 2020, her critically acclaimed debut full length THE ANGEL YOU DON’T KNOW including singles ‘JUMPING SHIP’ ft. Kojey Radical and Cruel Santino, ‘FANCY’, ‘LEAVE ME ALONE’ and ‘SAD GIRLZ LUV MONEY (FEAT. MOLIY) catapulted Amaarae from a ‘one to watch’ to a global breakthrough artist. Streamed over 50M times, this genre blending project that saw her strive to colour outside of the afro-pop parameters and re-define for herself what it means to create African music has been recognised and praised across the board from The Guardian (Cover Star for 1st Jan 2021 G2 Film & Music issue), Pitchfork (Best New Music), The FACE, Highsnobiety, i-D, Elle, Dazed, The FADER, DJ Target, Sian Anderson and more. This project has led to numerous tips; Apple Music’s Africa Rising Artist 2021, BET Amplified International Artist of the Month for February 2021, Times Square Billboard Cover Star for her Spotify playlist takeover for Black History Month – ‘Black to the Future’ and Amazon Music as one of their Ones To Watch for 2022.

Her sizzling viral sensation ‘SAD GIRLZ LUV MONEY Remix’ featuring Colombian-American artist Kali Uchis and Ghanaian-American Moliy boasted over 360M+ global streams (charted on Billboad 100 at #80, Spotify Top 200 Chart in 60 countries – #18 in the Global Chart, #28 in the UK and Top 40 in the US), charting on main Apple Music All Genre Chart in 133 countries including #12 in UK and Top 50 in US, with 3.3m Shazams. It peaked at #1 on the Global Shazam Chart and #1 in the US, #29 in the UK TOP 40 Singles Chart, as well as peaking at #35 on US Rhythmic Radio Chart. Over 7M video creations on Tik Tok later, #22 on the Global Spotify Chart, playlisted across national radio (BBC Radio 1 B List, BBC 1Xtra, Kiss FM, Kiss Fresh, Capital Xtra, Apple Music 1). Kicked off by a Mugler soundtrack, this genuinely organic moment of viral global recognition cemented Amaarae’s place in the zeitgeist – influencing culture not following it.

Advertisement

Bronx-born and raised between Accra in Ghana, Atlanta, Georgia and Hackettstown, New Jersey, Amaarae’s cross-cultural experience is the driving force behind her deeply experimental ethos. Embraced and endorsed by the exciting melting pot of exuberant creativity that is Nigeria’s Alté scene, Amaarae is all about female empowerment and puts her West African heritage and influences at the core of everything she does – whilst challenging the views on gender norms, female sexuality, artistic self expression and more.One of the world’s most exciting artists with a cult following on the African continent and throughout the diaspora, Amaarae has collaborated with the likes of Cruel Santino on ‘Rapid Fire’, Stonebwoy on ‘Pepper Dem’ and Kojey Radical on his 2019 EP Cashmere Tears via the single ‘Sugar’. The release of her debut EP Passionfruit Summers in 2017 and following singles including the sexy alternative R&B jam ‘Like It’, the groovy Afro-disco inspired ‘Spend Some Time ft Wande Coal’ and a powerful feature on Odunsi’s album cut ‘body count’, began this journey of fearless self expression where TAYDK picked up and refined it.

A songwriter, singer, producer and engineer, Amaarae is DIY to the core. From selling mixtapes to her highschool classmates, to throwing herself into learning the ins and outs of the production and engineering process and founding her own independent record label – the Ghana based Golden Child Entertainment Ltd – Amaarae is a rare, authentic and inspiring talent.
Fast forward to 2023 as she steps into her second album, Amaarae has become a master architect of her own specific brand of cultural alchemy – with an elevated vision and flavour for what pop music really is, ready to take over the world.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Watch

UBA RED TV’s ‘When Are We Getting Married’ Returns for Season 2

Published

on

UBA RED TV's 'When Are We Getting Married' Returns for Season 2

The highly anticipated second season of the web series, ‘When Are We Getting Married,’ has made its debut this month of love. Viewers can enjoy the show on the official Red TV YouTube page.

Launched in 2023, the series explores the complex challenges encountered by young Africans navigating the dating scenes. Lead characters Edith, portrayed by Immaculata Oko Kasum, and Fenwa, played by Ric Hassani, return to face the realities of marriage.

In the official trailer for season two, Edith faces opposition from Fenwa’s disapproving family, while Fenwa struggles to recover from a life-threatening accident.

Read Also: DStv Earns Top Spot as Africa’s Most-Admired Media Brand in the 13th Brand Africa 100: Africa’s Best Brands Survey

Produced by Ife Olujuyigbe and directed by Orire Nwani in collaboration with Film Trybe, the creators of Egun and RedTV, the series promises to captivate audiences with its engaging narrative and relatable themes.

Advertisement

Featuring a stellar cast including Ronke Oshodi, Obehi Aburime, Pelumi Buari, Martha Ehiome, Patrick Doyle, Adekunle Olopade, Neo Akpofure, and Vee Iye, viewers can anticipate a gripping portrayal of the complexities of love and commitment.
With hearts on the line, Episode 2 of ‘When Are We Getting Married’ is set to deliver an exciting experience as drama unfolds, tensions escalate, and unexpected twists take center stage.

Don’t miss out on the series. Catch it here: https://youtube.com/playlist?list=PLLljTmmXGbu04nOujTrKnT7RTvdclbYVE&si=XW9o1EY5fJ5POJSz

Continue Reading

Listen

Matthew Ansah Releases New Single “AMEN Anthem”

Published

on

IMG 20240220 WA0022

Ghanaian Gospel artiste Matthew Ansah has released a new single, “Amen Anthem,” a worship song that promises to resonate with audiences seeking spiritual inspiration and true communion with God.

AMEN Anthem is on all digital platforms: https://easternchild.fanlink.to/Amen-Anthem

Matthew Ansah’s “Amen Anthem” is slated for release on 23rd February 2024, and it’s the first song to be outdoored on the recently live-recorded “Mahanaim” album. This marks a significant chapter in the artiste’s musical journey. The announcement was made via his official social media platforms, generating anticipation among his growing fan base.
Produced by Emmanuel Djokoto, “Amen Anthem” will be on all major Digital Music Platforms. The song creates a spiritual atmosphere for fellowship with God in worship and adoration. It is a simple yet captivating song that offers an intimate and uplifting worship experience.

In his statement about the upcoming release, Matthew Ansah expressed his excitement and urged the public to embrace all his spirit-filled songs and spread the word. “As you join me in sharing this song, you become part of a greater purpose, which is to spread love, communion, and the celebration of God’s goodness,” he remarked.

The management team representing Matthew Ansah under the Cross Records label conveyed their enthusiasm, emphasizing that “Amen Anthem” is a testament to the artiste’s unwavering commitment to gospel music and his mission to inspire and uplift others through his musical expressions. This release comes after a long break since his first album was released in 2011.

The multifaceted Matthew Ansah is a renowned Marketing and Communications Consultant who’s managed several brands and large-scale projects in Africa and beyond. He has also for the past 10 years been widely known as a favorite MC for corporate and social events. He is currently the Team Lead for Lyme Haus, a leading Marketing & Communications firm in Ghana.

Advertisement
Continue Reading

Watch

South African R&B Sensation, Keamo, Tugs at Heartstrings with Debut Single and Music Video “Falling” Released on Valentine’s Day

Published

on

Screenshot 2024 02 16 at 18.47.53

Today, on Valentine’s Day, R&B artist Keamo releases her much-anticipated single of the year, “Falling.” The soulful track, exploring the theme of unrequited love, comes with a visually captivating music video by Void Creative. Link to the audio – https://afrisounds.lnk.to/Falling

“Falling” beautifully captures the universal struggle of unrequited love, with Keamo’s emotive vocals conveying raw emotions. The song snippet went viral, creating immense anticipation ahead of today’s release. 

Void Creative’s visually enchanting music video enhances the auditory experience, adding another layer to this heartfelt R&B piece. 

 

 

Continue Reading

Watch

Akwaboah Releases special Valentine gift for fans

Published

on

akwaboah

Highlife sensation Akwaboah has released what he calls a special Valentine gift for his fans and music lovers – the official music video for ‘Asikyire’ featuring Sarkodie, a track on his recent Lighthouse Album.

This is the second music video since the much anticipated album was released in November 2023, and the fourth overall music video off the Lighthouse Album. Akwaboah previously released music videos for other songs on the album such as ‘My darling’, ‘Try Me’ and ‘Letter to my Spouse’.

According to the artist, releasing this video for Valentine is his way of appeasing fans for cancelling the annual Shades of Love concert this year. The concert happens annually on the 14th of February. 

The artist is coming off a busy Christmas season with various performances including the Lighthouse concert organized at +233 on 16th December 2023.

The classic looking music video for ‘Asikyire’ was directed by Big OJ Films who has worked on several top notch videos for artists in Ghana and worldwide.

Lighthouse album is the most recent project for Akwaboah since he produced the critically acclaimed “Mary” album for Sarkodie in 2015 and followed with his own ‘Matters of the Heart’ Album in 2018 and the Lighthouse EP in 2021. All of these projects were well received and Akwaboah intends to show growth as an artist on this new project.

Akwaboah is set to begin a tour of Europe this February 2024 with stops in Italy and Germany in the coming days.

Lighthouse album is available via the following link https://akwaboah.bfan.link/lighthouse

Continue Reading

Watch

Clarion Clarkewoode releases video for “I Will Rise”

Published

on

Clarion Clarkewoode I will rise CD Artwork

UK-based Ghanaian musician, Clarion Clarkewoode has released a music video for his song, “I Will Rise”.

This song, an original composition by Clarion Clarkewoode, was born out of a vision he had of a person with a great destiny striving to break free from inhibitions, influences and forces that prevent them from rising.

According to him, it is not just a nice song with beautiful harmonies and euphonious melodies; it is not just a confession or a profession of faith, neither is it just a wish or desire, but it is more of a positive provocation and a call to action.

Clarion Clarkewoode is of the believe his song will unsettle your equilibrium, shake off your complacency, and awaken and unleash the giant in you to rise like a phoenix from the ashes.

“The song has the power to transform minds and set people free from mental slavery and emotional captivity into true freedom,” he said.

This inspirational music video contains powerful imagery and captivating performances that will inspire people not to settle for less than they can become.

Watch video here

Continue Reading

Watch

Zlatan begins the year with a banger: ‘Bust Down’ featuring Asake

Published

on

IMG 3831

The luminary himself, Zlatan Ibile, has unleashed his inaugural sonic masterpiece of the year, ‘Bust Down’, which is poised to be a chart-dominating sensation. Zlatan, in a stroke of genius, features electrifying talents of Nigeria’s sensation, Asake. Stream here: https://onerpm.link/BustDown

‘Bust Down’ has been created for one purpose: to elevate your mood. It is the kind of song that will make you shake your body gracefully and rhythmically. Also, the thoughtfulness in the song is striking because it motivates everyone that their heart desires will come into fruition.

Therefore, prepare to be ensnared in the magic that is quintessentially Zlatan and Asake. ‘Bust Down’ is not just a song; it’s an addiction waiting to happen. Get ready to press that repeat button until your eardrums plead for mercy, because this musical alchemy is designed to be on a perpetual loop of infectious beats.

Connect with Zlatan on social media:

Instagram: zlatan_ibile
Twitter: @Zlatan_Ibile
Facebook: Zlatan Ibile

Continue Reading

Trending