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WATCH: Amaarae explores heartbreak on seductive new single ‘Reckless & Sweet’

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The Ghanaian-American polymath Amaarae makes her highly anticipated return with “Reckless & Sweet” and teases fans with news of her next album, Fountain Baby – coming soon via Interscope.

Launching with a refreshingly new sonic perspective, on this first single Amaarae expertly infuses Arabic and Indian melodies with African drum beats on a captivating solo return that explores a toxic kind of love. A seductive piece of ear candy, she poetically expresses the heartbreak you feel knowing someone is taking advantage of you.

As visually compelling and intentional a storyteller as she is sonically, dropping alongside the single today is a video that takes the viewer through a journey of highly stylised vignettes.

A subtle story featuring Amaarae as the main protagonist with two lead love interests played by models Leomie Anderson and Monyjok Ngor Deng, the intoxicating video lush with lowlights, spotlights and blue lights against monochrome styling creates an undertone of mysterious sensuality. A post-millennium nod to the world of high fashion, the video is peppered with iconic moments.

A sonic and visual departure from TAYDK, this latest release signifies the start of the next chapter for Amaarae, with more music and details surrounding the album on its way soon.
Speaking on the single, Amaarae says:

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Coming back after so long, I had a lot of time to think and reflect on what I wanted my message to be last time it was about confidence, this time it’s about love and faith. This is my sexiest video to date and what I love most about it is that young black women and men are about to see what our new energy is for 2023 and beyond. Moving forward we’re grown and sexy.  We’re going to make sure we always look our best, talk our best, walk our best, and most of all we’re bringing love and romance back! Reckless and Sweet is a sexy song. It’s about being intentional with the ways we make and give love. It’s about finding the inner sensuality and confidence without yourself and sharing that with the world. As an artist that is exactly where I’m at at the moment.

In the past couple years, Amaarae has been in all the right places. From recording studios in London, LA, Lagos and Accra working on her next project, she has also taken her live show to a sold-out KOKO, Pitchfork Festival Chicago, The Governors Ball NY, We Love Green Festival and The Roxy alongside Tems. She has graced front row seats the world over at London, Paris and Milan’s
Fashion Weeks for Coperni, Jacquemus, Diesel and Mowalola, alongside sharing pivotal releases – “A Body, A Coffin” from the ‘Wakanda Forever Prologue’ and her feature on Stormzy’s 2022 #1 album’s eponymous title track “THIS IS WHAT I MEAN” alongside Black Sherif, Jacob Collier, Ms Banks and Storry.

Released at the end of 2020, her critically acclaimed debut full length THE ANGEL YOU DON’T KNOW including singles ‘JUMPING SHIP’ ft. Kojey Radical and Cruel Santino, ‘FANCY’, ‘LEAVE ME ALONE’ and ‘SAD GIRLZ LUV MONEY (FEAT. MOLIY) catapulted Amaarae from a ‘one to watch’ to a global breakthrough artist. Streamed over 50M times, this genre blending project that saw her strive to colour outside of the afro-pop parameters and re-define for herself what it means to create African music has been recognised and praised across the board from The Guardian (Cover Star for 1st Jan 2021 G2 Film & Music issue), Pitchfork (Best New Music), The FACE, Highsnobiety, i-D, Elle, Dazed, The FADER, DJ Target, Sian Anderson and more. This project has led to numerous tips; Apple Music’s Africa Rising Artist 2021, BET Amplified International Artist of the Month for February 2021, Times Square Billboard Cover Star for her Spotify playlist takeover for Black History Month – ‘Black to the Future’ and Amazon Music as one of their Ones To Watch for 2022.

Her sizzling viral sensation ‘SAD GIRLZ LUV MONEY Remix’ featuring Colombian-American artist Kali Uchis and Ghanaian-American Moliy boasted over 360M+ global streams (charted on Billboad 100 at #80, Spotify Top 200 Chart in 60 countries – #18 in the Global Chart, #28 in the UK and Top 40 in the US), charting on main Apple Music All Genre Chart in 133 countries including #12 in UK and Top 50 in US, with 3.3m Shazams. It peaked at #1 on the Global Shazam Chart and #1 in the US, #29 in the UK TOP 40 Singles Chart, as well as peaking at #35 on US Rhythmic Radio Chart. Over 7M video creations on Tik Tok later, #22 on the Global Spotify Chart, playlisted across national radio (BBC Radio 1 B List, BBC 1Xtra, Kiss FM, Kiss Fresh, Capital Xtra, Apple Music 1). Kicked off by a Mugler soundtrack, this genuinely organic moment of viral global recognition cemented Amaarae’s place in the zeitgeist – influencing culture not following it.

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Bronx-born and raised between Accra in Ghana, Atlanta, Georgia and Hackettstown, New Jersey, Amaarae’s cross-cultural experience is the driving force behind her deeply experimental ethos. Embraced and endorsed by the exciting melting pot of exuberant creativity that is Nigeria’s Alté scene, Amaarae is all about female empowerment and puts her West African heritage and influences at the core of everything she does – whilst challenging the views on gender norms, female sexuality, artistic self expression and more.One of the world’s most exciting artists with a cult following on the African continent and throughout the diaspora, Amaarae has collaborated with the likes of Cruel Santino on ‘Rapid Fire’, Stonebwoy on ‘Pepper Dem’ and Kojey Radical on his 2019 EP Cashmere Tears via the single ‘Sugar’. The release of her debut EP Passionfruit Summers in 2017 and following singles including the sexy alternative R&B jam ‘Like It’, the groovy Afro-disco inspired ‘Spend Some Time ft Wande Coal’ and a powerful feature on Odunsi’s album cut ‘body count’, began this journey of fearless self expression where TAYDK picked up and refined it.

A songwriter, singer, producer and engineer, Amaarae is DIY to the core. From selling mixtapes to her highschool classmates, to throwing herself into learning the ins and outs of the production and engineering process and founding her own independent record label – the Ghana based Golden Child Entertainment Ltd – Amaarae is a rare, authentic and inspiring talent.
Fast forward to 2023 as she steps into her second album, Amaarae has become a master architect of her own specific brand of cultural alchemy – with an elevated vision and flavour for what pop music really is, ready to take over the world.

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Amerado drops new single titled ‘Tin Ton Tan’

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Renowned Ghanaian music sensation, Amerado, is gearing up to thrill fans with his latest Afrobeat-infused single, “Tin Ton Tan.” Produced by the TGMA producer of the year nominee IzJoe Beatz, this track promises to be a chart-topper, bringing together Amerado’s lyrical prowess with IzJoe Beatz’s infectious rhythms.

Amerado, known for his sharp wit and magnetic stage presence, has once again raised the bar with “Tin Ton Tan.” This song is not just a mere release; it’s a cultural phenomenon that encapsulates the essence of contemporary Ghanaian music. With his signature blend of Twi and English lyrics, Amerado delivers a message that resonates with audiences across the nation.

“Tin Ton Tan” is more than just a catchy tune; it’s a celebration of Ghanaian resilience and determination. Amerado’s verses, intertwined with IzJoe Beatz’s masterful production, create a sonic experience that is as uplifting as it is irresistible.
The visualizer which can be found on Amerado’s YouTube was shot and directed in USA by Isaa Obuobi for Creative House TV.
Watch/Stream Amerado – Tin Ton Tan via:
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Maxzy shares flashy video for mesmerizing new song ‘Dealer’

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Maxzy shares flashy video for mesmerizing new song ‘Dealer’

Maxzy is back with new music. He and producer, Kantiqles team up to tap into a universally understood feeling. The catchy track, titled ‘Dealer,’ premieres with a flashy video shot by Babs Direction. 

‘Dealer’ delves into the intoxicating nature of love and is tied to a melody that will get you hooked. Maxzy likens this sweet feeling to an unshakable addiction. He expertly reels in listeners with his unique voice, teetering the line between emotional distress and obsession.

“Kantiqles and I put this together during a session of ours,” he shares. We talked about how addictive love can be for men and how that feeling could lead to emotional instability–being toxic. The conclusion was we all have the potential to get that way. I put mine into some verses and ‘Dealer’ was a thing. Everyone needs love, so I hope the fans rock with this.”

The clip stars Maxzy as the titular ‘Dealer,’ with a video vixen to keep things intriguing. Babs Direction delivers a true spectacle. Each shot feels dynamic, leaning into a garish aesthetic that is visually enticing. From the sleek interior of a red 1993 BMW M5 Sedan to a mesmerizing wall of flame, the video is as classy as Maxzy’s sound.

‘Dealer’ is another subtle reminder of what Maxzy can do and is poised to break into countless playlists due to its relatability. It’s an experience that does well to express the inexpressible. What’s the story behind an addictive love of yours? Let’s hear it on social media. While you’re at it, listen to ‘Dealer’ here: https://push.fm/fl/maxzy-dealer

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CONNECT WITH MAXZY:

Instagram: maxzy_bls
Twitter/X: @maxzy_bls
Facebook: Maxzy

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Giggs Partners With Lojay For ‘Hallelujah’ Music Video

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Giggs Partners With Lojay For 'Hallelujah'

UK rapper, Giggs has released the official music video for his new song, ‘Hallelujah’, in partnership with acclaimed Nigerian singer-songwriter, Lojay. The Earthboi-directed video artfully combines high-definition clips and vintage-style film, capturing snapshots of ordinary people taking part in activities like skating, biking, and dancing. A tribute to the late MohBad, a fast-emerging Nigerian star, is also included in the form of a mural.

The video presents a rhythmic contrast as Giggs cruises through the city in a convertible, accompanied by a distinguished elder, while Lojay performs the catchy chorus back in Lagos, Nigeria. The track, crafted by Puffybeatz, is part of Giggs’ latest album, ‘Zero Tolerance‘.

 

Longer version for press articles 

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UK rapper, Giggs aka Godfather has recently unveiled the much-anticipated official music video for his latest track, ‘Hallelujah’. This new song sees him collaborating with the highly acclaimed Nigerian singer-songwriter, Lojay, adding an international flair to the mix. The music video, directed by the talented Earthboi, is a masterful blend of modern high-definition cinematography and a nostalgic vintage-style film aesthetic. It features a variety of candid snapshots of everyday people engaging in a myriad of activities, such as skating, biking, and dancing, painting a vivid picture of community and shared joy.

Interestingly, the music video also includes a heartfelt tribute to the late MohBad, who was a fast-rising star in the Nigerian music scene, in the form of a beautifully painted mural.

The video further presents a striking rhythmic contrast. On one hand, we see Giggs cruising through the city streets in a stylish convertible, sharing his journey with a distinguished elder, displaying a sense of respect for the wisdom of the older generation. On the other hand, we are transported to Lagos, Nigeria, where Lojay delivers the catchy chorus of the song, showcasing his unique musical style and the pulsating energy of the city.

The track itself, impeccably produced by Puffybeatz, is a standout piece from Giggs’ most recent album, ‘Zero Tolerance’. This collaboration with Lojay not only highlights Giggs’ versatility as an artist but also his ability to bridge cultures through music.

WATCH – Giggs feat. @lojaymusic – Hallelujah (Official Video)

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Fready drops video for ‘Awala’ (REY MYSTERIOUS)

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Fready drops video for 'Awala' (REY MYSTERIOUS)

Fready, who hails from Takoradi, Ghana, and has an Nzema background, integrates elements of his upbringing into his music, including the use of local lingo like “Awala.”

This term, popular in the Western side of Ghana, specifically Takoradi, adds a unique regional flavor to this song. In his latest track, Fready draws inspiration from the festive “Ankos” celebrations that occur during Christmas in Ghana.

These celebrations involve wearing masks and vibrant clothing while dancing through the city streets. Fready cleverly incorporates a reference to the iconic wrestler Rey Mysterio, blending traditional festival imagery with contemporary pop culture influences.

The result is a catchy and danceable Amapiano song that pays homage to Fready’s cultural roots and personal experiences.

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From Dansoman to the World: Kush Keef lights up the Afro-Dancehall scene

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Kush Keef

From the vibrant hood of Dansoman, Accra, emerges a fresh voice lighting up the Afro-Dancehall scene: Roland Osei Adofo, lovingly known as Kush Keef. His journey from selling mobile phones from the lively corners of Circle to making global moves is a heart-warming tale of passion, perseverance and a deep love for music.

Kush Keef’s love for music began when a friend introduced him to the magic of FruityLoops. Instead of letting his environment define him, he used it as a canvas for his creativity. Influenced by Ghanaian music legends like Samini, Jupitar and Mugueez, Kush Keef has crafted his sound that effortlessly blends Dancehall and Afrobeats.

In 2020, Kush Keef made waves on the international music scene with his debut production collaboration alongside US-based artist, Dre Skuffs and Trinidad-based female artist, Servanity. Encouraged by the warm reception, Kush Keef set up his home studio and, with the help of his FruityLoops mentor, Dream Jay, he crafted his debut EP, “THE BEAST.” This seven-track gem showcases Kush Keef’s exceptional talent in songwriting and storytelling, which he believes is paving the way for his rise to stardom.

The release of the music videos for ‘Sijibomi’ and ‘My Baby’ from the EP captured the hearts of audiences worldwide, garnering impressive views on YouTube, Facebook and Instagram, catapulting Kush Keef onto the Afro-Dancehall scene.
Recently signed by the US-based music record label, Rovl Entertainment, Kush Keef is excited to share his banging beats, relatable lyrics and unique style with music lovers around the world.

With the upcoming release of his anticipated debut EP, “THE BEAST,” Kush Keef is ready to thrill audiences with his authentic sound, heartfelt storytelling and undeniable talent.
For Kush Keef, music transcends passion; it is a way to bring people together, spread positivity and inspire others. With dreams of connecting with a wider audience, performing at major music festivals and collaborating with renowned artists in the industry, Kush Keef envisions creating a lasting legacy through his music.

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David Oscar adds “Hold On” to His Records on His Birthday

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David Oscar Drops Mesmerizing Visuals for "I am God" on Christmas Day

Ghanaian reggae artiste David Oscar Dogbe has released a brand-new song dubbed, “Hold On,” today April 16th, which also happens to be his Birthday.

This highly anticipated project was created with renowned international producer Stefan Harth, promising a blend of David Oscar’s signature sound with fresh production elements.

“Hold On is more than just a song; it’s a message of hope and perseverance aimed straight at the hearts of the youth. The lyrics were put together for anyone who’s ever faced challenges or dreamt of achieving big things. All you have to do is to hang on a bit longer and don’t give up. Keep working on your dream and it will surely yield fruits,” David shared the reason behind the song with this reporter.

Produced with the help of the talented Stefan Harth, “Hold On” hints at a fusion of genres, creating a soundscape that’s both familiar and invigorating.

This partnership between David Oscar and Harth is a cause for excitement.

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David Oscar, is known for his socially conscious lyrics. Stefan Harth, on the other hand, brings a wealth of experience working with international artists, creating music that transcends borders.

With “Hold On,” fans can expect a song that’s both soothing and meaningful.

David Oscar’s message of encouragement, coupled with Harth’s production magic, has the potential to create an anthem for the youth, urging them to Hold On onto their dreams and keep pushing forward.

Drums were played by Max Buettner, Additional trumpet was played by Kristian Karrasco and bass was commanded by Ghanaian bass player Godfred Swanzy.

If you haven’t heard it yet, get ready for an unforgettable listening experience as you check out and enjoy “Hold On” by David Oscar Dogbe via video below.

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