We spent over Ghc975,000 in a year to make Camidoh’s “Sugarcane” a hit- George Britton

George Britton, Manager of singer Camidoh has revealed exactly how much they spent to make “Sugarcane” a global hit.

Over the last couple of weeks, Camidoh had stressed on how much of an investment his team had to make to get “Sugarcane” to the world.

While he did not mention the exact amount they spent on promotions, his manager, George Britton has now given an exact figure.

According to George Britton in a long Facebook post, they spent at least Ghc975,000 in a year, on one song (Sugarcane).

Read also: It wasn’t luck, we invested to make “Sugarcane” a hit worldwide- Camidoh

“Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song,” part of his post read.

George Britton also stressed that “to constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.”

Read his full post below;

The music industry has evolved into one of the most costly but also most lucrative creative endeavors of our day. From creation to consuming cost a fortune. Let me use Camidoh’s Sugarcane original and remix as a case study. JWillz and Rex, two incredible Ghanaian directors, shot and edited two music videos, Sugarcane and Sugarcane Remix, respectively. Promotions were run on both radio and TV in Ghana, Nigeria, Kenya, Rwanda, Tanzania, Sierra Leone, the UK, and the US.

Online ad sponsors, social media influencers, and content creators in Ghana, Nigeria, Kenya, the UK, the US, Tanzania, etc. were equally engaged. Nightclubs and bars in Africa as well as the UK played a significant role. Camidoh attained global success as one of Africa’s most streamed artists after spending just over Ghc975,000 in a year, on one song.

This feat was achieved by the amazing team behind Camidoh, i.e., Grind Don’t Stop, GB Recz, and Crux Global, not forgetting some amazing support from the media, family, and friends. To constantly achieve this success and more, the music industry will need a much stronger enabler, i.e., the presence of major record labels, heavy financial support from the government, and angel investors in the music industry to help propel the artists to a global stage.