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Why Unorthodox Business Ideas May Lead To Your Success

Starting a business sounds exciting in the beginning. You can turn your passion into a career. It’s not as easy as you may think. What are the steps in turning your idea into a successful business? Here are five factors that contribute to your business’s success. A Fresh Business Idea If you want your business […]

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Starting a business sounds exciting in the beginning. You can turn your passion into a career. It’s not as easy as you may think. What are the steps in turning your idea into a successful business? Here are five factors that contribute to your business’s success.

Why Unorthodox Business Ideas May Lead To Your Success
Why Unorthodox Business Ideas May Lead To Your Success

A Fresh Business Idea

If you want your business to become a success, you have to determine what sets you apart from your competition. This is especially important when you’re in a competitive industry. Even the right marketing strategies or technology tools won’t guarantee success. You have to offer real value or a fresh perspective.

The best strategy for coming up with a fresh business idea is by checking out your competition and paying attention to the trends. Most entrepreneurs think they have an original idea until they see what’s out there. What you should be doing is improving a product or service. If you’re in the packaging design industry, then you should notice what other packaging design companies are doing. Your market will determine if your business will succeed.

The Right Colleagues

The success of your business involves using the right talent. Your team is an important component of your organization’s success. One wrong person can affect your entire business. Whether you’re hiring an on-site team or remote workers, the right colleagues can improve your chances of success. This is also the case with other companies you may work with, for example, an e-commerce company’s relationship with a courier company like Ask Absolutely

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Building your business takes a lot of work in the beginning phases. You’ll find yourself spending more time at the office than at home. It’s a roller coaster ride that’s more stressful than enjoyable. Your colleagues should be willing to work with you to accomplish goals and objectives together.

Your Professional Network

Your professional network should include a group of like-minded individuals who have your best interests at heart. These will be the people you turn when you need advice or have questions. This can be beneficial at the beginning stages of your business. As your professional network grows, your business will flourish.

This will also provide you with more resources. You should join as many professional groups as you can in the beginning. Your professional network can be a huge contributing factor to your success. One group you can join is the Mastermind House, a virtual professional group for entrepreneurs.

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Hard Work Pays Off

If you’re willing to get your hands dirty, then you’re off to a good start. Most small business owners have misconceptions of what it’s like to run a business. Social media loves to glamorize the entrepreneurship lifestyle, but it’s not all about exotic trips, luxury cars, and private jets. You have to put in the work if you want your business idea to become successful.

Before launching your business, learn the ropes of your industry. This can help you determine if this business idea is really something you want to pursue. You could end up applying this knowledge to your own business. Developing the experience, insight, and skills by working for another company in the industry can help you realize your true passions.

More Sales

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Sales are detrimental to your success. Not only do your sales have something to prove, but it also puts revenue into your business. Create a footprint for your business by prioritizing your sales at the beginning. You need to be able to sell your vision to advisers, investors, colleagues, partners, and other people who are interested in your business.

Perfect your pitch and practice constantly. You need to have the confidence to sell your pitch to a room of professionals. Business ideas are wonderful, but without sales, they’re more likely to fail. Most of your success is based on the sales your business generates.

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People & Lifestyle

Delta to serve Ghana with new Airbus A330-900neo

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Delta Airbus A330 900neo

Delta Air Lines will fly its state-of-the-art Airbus A330-900neo on nonstop service from Accra to New York-JFK effective 27 October 2024. The new aircraft will add approximately 30% more capacity between Ghana and the United States. 

Speaking to journalists at a media roundtable in Accra, Matteo Curcio, Delta’s Senior Vice President for Europe, Middle East, Africa, and India, said, “Delta has worked to deliver an enhanced travel experience in Ghana. We look forward to welcoming customers onboard our A330-900neo aircraft come October, offering exciting new products and services as they travel to and from the United States.”

Matteo used the opportunity to express his gratitude to Delta’s customers, the Ghana Civil Aviation Authority, and the government of Ghana for their continued partnership. 

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The brand-new A330-900neo aircraft will add nearly 1,000 more seats each week between Ghana and the U.S. It offers four distinctive experiences – Delta One Suites, Delta Premium Select, Delta Comfort+ and Main Cabin – and more cargo capacity to cater for growing demand. 

Customers can expect Delta’s best-in-class service and a uniquely premium onboard experience as they travel to and from the U.S. Each Delta One Suite features a sliding door for enhanced privacy, the luxury of a fully reclining seat, accompanied by plush bedding crafted from recycled materials. Delta One customers can also enjoy more beverage options and a seasonal chef-curated four-course meal. 

Meanwhile, customers flying in Delta Premium Select will have more space to relax and stretch out, with a wider seat, deeper recline, an adjustable footrest and leg rest. Delta Comfort+ and Main Cabin passengers benefit from comfortable, memory-foam seats.

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All travelers will enjoy ambient lighting for a restful flight, Wi-Fi for purchase, and seat-back screens featuring 1,000+ hours of Delta Studio entertainment. Delta collaborates with diverse suppliers worldwide for in-flight products such as artisan-crafted amenity kits and beverages like Thrive Farmers Tea.

Delta continues to maintain its reputation for operational excellence. The airline has consistently been recognized for excellence in passenger experience, customer service, operational performance, and workplace culture. Recent achievements include winning Cirium’s Platinum Award for operational excellence for the third consecutive year, OAG’s most on-time airline, Air Transport World’s Airline of the Year 2024, and the Wall Street Journal’s top U.S. airline.  

 

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People & Lifestyle

A Powerful and Emotional Experience – “In the Pants of a Woman” – By Beatrice Shine Ayroe

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On Sunday night, I had the privilege of attending the musical play “In the Pants of a Woman,” by Mr. Kobina Ansah. A thought-provoking and poignant performance that tackled the sensitive and critical issue of rape. The play was a masterful blend of music, storytelling, and advocacy, leaving me moved, inspired, and motivated to take action.
The talented performers, with their powerful vocals and captivating stage presence, brought the stories of survivors to life through song and spoken word.
The music was hauntingly beautiful and was all written by Kobina, with a range of genres and styles that perfectly complemented the emotional intensity of the lyrics.
What struck me most was the bravery and resilience of the survivors who shared their stories, their voices echoing through the National Theatre as they reclaimed their power and dignity.
The play was a testament to the strength and solidarity of those who have faced unimaginable trauma, and a reminder that we must continue to listen, support, and amplify their voices.
The play also highlighted the importance of consent, accountability, and community engagement in preventing sexual violence.
The call to action was clear: we must work together to create a society where everyone can live without fear of violence and oppression.
Overall, “In the Pants of a Woman” was a play that will stay with me for a long time, a powerful reminder of the impact of art and music in sparking conversations, challenging norms, and driving change. I applaud the writer, organizers, performers, and survivors who made this event possible, and I look forward to seeing the ripple effects of this important work.
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People & Lifestyle

Short films and La Cinef Jury and selections of the 77th Festival de Cannes

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Flanked by Marie-Castille Mention-Schaar, Paolo Moretti, Claudine Nougaret and Vladimir Perišić, the Belgian actress Lubna Azabal will award the Short Film Palme d’or and the 3 La Cinef prizes, the Festival de Cannes’ selection dedicated to student films.

The Jury will discover the 11 films in the Short Film Competition and the 18 films in La Cinef selection unveiled today.

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People & Lifestyle

Atarah Praise: Prophet Joseph Atarah set to rock Adenta on May 19

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Ghana’s singing Prophet, Joseph Atarah is set to rock the people of Adenta on May 19 with Atarah Praise. (more…)

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Mysstel releases video for ‘Paradise’

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Budding Ghanaian musician Agyeiwaa Stella Ofosu, affectionately called Mysstel in the music circles, has released the much-awaited video for her song Paradise.

“Paradise” written and produced by multiple award-winning Ghanaian musician and producer Kuami Eugene of Rock Star Made It fame has enjoyed massive rotation and airplay since its release recently.

The video directed and shot by Cassidy is a reliving of the lyrics of the song which urges ladies to give their male partners the treatment of a lifetime.

“Paradise” released under Oracle Entertainment, is a tale of two lovers who are geared for the rollercoaster journey into the future regardless of the challenges.

According to Mysstell, love is not one-sided, and it is about time ladies make their male partners feel special, adding that “this means going all out for him like he will do for you regardless.”

“You need to let them know you love them, they deserve to be taken to special places, let them see the best part of you, take them to your paradise,” she said.

Mysstel is optimistic she has something unique which will help her break into the Ghana music industry and later take the world by storm.

Watch the video below

Mysstel – Paradise (Official Video) finally out

By Edem Mensah-Tsotorme

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GEXIM To Celebrate Ghanaian Workers With “Workers’ Mart Tuesday Market”

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Rosemary Beryl Archer

May Day, which is also known as International Workers’ Day, is a public holiday celebrated on 1st May every year. It is a holiday that is recognized in many countries around the world to celebrate the achievements and contributions of workers around the world.

As part of activities to mark this year’s edition of May Day, the Ghana Export – Import Bank (GEXIM) will be hosting a special edition of its popular Small and Medium Enterprises (SME) Fair, Tuesday Market, on Tuesday 30th April 2024.

Dubbed as “Workers’ Mart”, the fair is scheduled to take place at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM.  It will be a platform to showcase a wide variety of top quality Made-In-Ghana products to be sold at unbeatable prices.

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According to the Deputy Chief Executive Officer of GEXIM, responsible for Banking, Ms. Rosemary Beryl Archer, the Made-In-Ghana products to be displayed are very unique, and authentic, ranging from food and ingredients, beverages, skin and beauty care products, textiles, apparel, garments, leather footwear to slippers and many others.

 She added that “we at GEXIM are happy to leverage the day to acknowledge the hard work and dedication of our employees and Ghanaian employees in all industries. Also, it has become more imperative in recent times to recognize the importance of labour rights and fair working conditions. The significance of Workers Day goes beyond the commemoration of past struggles, it is an opportunity to reflect on the achievements of the labour movement and to look towards the future to ensure that workers’ rights are protected and that fair and just working conditions are upheld”.

 

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Ms. Archer further stated that the Bank has over the years introduced initiatives to create a diverse and inclusive workplace to ensure that all workers are treated fairly and have access to equal opportunities.

 

She encouraged members of the general public to make it a point to join in the celebration by attending Workers’ Mart on Tuesday 30th April 2024 at the forecourt of the Africa Trade House (next to British Council in Accra) from 8AM to 8PM which will be climaxed with a “Worker’s Jam”.  

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