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Why You Should Market Your Business Online

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Daniel Sarpong Jnr MBA

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing.

 

Marketing Online is Cheap with Vast Opportunities and Benefits

First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

 

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Online Marketing is Affordable, No matter your budget there is something for you.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Even if you are a farmer you can get someone to help you market your tree business.

 

Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs.

 

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For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing.

 

Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile. Creating videos help increase your reach online, and tools like Promo make it easy to create awesome marketing or promotional videos.

 

Reach anyone on the internet – Wide market for you to explore

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Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience.

 

However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

 

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

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The Internet Doesn’t Close, Doesn’t Take a Break – There are always customers online

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online.

Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours.

These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours.

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Social media for instance is ever busy and thousands of messages, posts and shares are being done. Your business may be at the receiving end of attention if you learn how to use social media for growing your business.

However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

 

Moving Forward

If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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This article originally appeared in Daniel Sarpong Jnr’s Blog with the same title.

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People & Lifestyle

Caradise Ghana Car Rental Facilitates Transportation for Global Christian Forum held in Accra

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Caradise Ghana Car Rental has once again successfully facilitated the transportation of over 240 participants from 60 countries across the globe for the recently ended Global Christian Forum in Accra, Ghana.

Numerous buses hauled the various participants from the Airport to their designated hotels from the 12th to 15th of April, 2024. Participants were then transported from their hotels to the conference grounds daily for the gathering of devoted Christians from the 16th to the 19th of April, 2024.

The forum began with a vibrant, joyful worship service held at Accra Ridge Church. The Rev. Dr. Casely Essamuah welcomed participants to Ghana and to the Fourth Global Gathering, and participants spent the day sharing their faith stories with one another across the litany of differences represented. 

The forum was climaxed with a dinner and 25th anniversary celebration at the Action Chapel Internation Church hosted by Archbishop Nicholas Duncan-Williams.

After the forum, the participants took the opportunity to visit the Kwame Nkrumah Memorial Park and Mausoleum where they learnt about the great Pan-Africanist, Osagyefo Dr. Kwame Nkrumah and Ghana’s journey to inpendence.

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The participants also spent a day in Cape Coast where they learnt about the millions of enslaved, dehumanised African men, women, and children at the Cape Coast Castle. Witnessing first hand how Africans were forcibly taken captive to the Americas, Caribbean, and Europe as objects of lucrative trade.

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DJ Khaled Announces Second Annual We The Best Foundation Golf Classic On June 12 & 13 in Miami Beach !

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GRAMMY® Award-winning, global megastar DJ Khaled proudly announces the return of his annual WE THE BEST FOUNDATION GOLF CLASSIC for the second year in a row.

For 2024, the mega-popular charity event expands to two days on Wednesday June 12 and Thursday June 13 in Miami, FL. Given the demand by countless superstar artists, A-list athletes, and entertainers to participate, he needed to stretch the proceedings over two days!

Once again, the event will be sponsored by Jordan Brand, and all proceeds support the We The Best Foundationand its numerous efforts to bolster education. Stay tuned for the multitude of exciting confirmed guests, and more.

Khaled created a cultural groundswell and personally appeared on ESPN’s SPORTSCENTER to break the news of the second installment of the WE THE BEST FOUNDATION GOLF CLASSIC today. Watch HERE.

Regarding the return of the WE THE BEST FOUNDATION GOLF CLASSIC, he commented, “Last year, the WE THE BEST FOUNDATION GOLF CLASSIC brought out so many friends and family to make a difference, play some great golf, and have an incredible day for a great cause. This year, we’re going even bigger, and we thank everyone for their continued support. TEE UP AND BLESS UP!”

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Last year, the inaugural WE THE BEST FOUNDATION GOLF CLASSIC hosted Serena Williams, pro golfers Michael Block and Bubba Watson, Odell Beckham, JR., Shannon Sharpe, Victor Cruz, Jalen Rose, Terrell Owens, Marcus Jordan, Jeezy, Quavo, The-Dream, Swizz Beatz, Timbaland, Fat Joe, Cedric The Entertainer, Joey Fatone, and more. The foundation raised over $500,000 which benefited the enrichment of children and youth through educational programming, scholarships, and extracurricular activities.

More guests and partners for 2024 will be unveiled soon.

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Ghanaian activist hugs over 1,100 trees in an hour to set record

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An environmental activist and forestry student from Ghana has set a new world record for the most trees hugged in one hour. (more…)

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BEING A JUDGE FOR THE MODEL INTERNATIONAL IS A BIG PORTFOLIO – EX MP BARBARA AYISI ASHER

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Honorable Barbara Asher Ayisi

Former Member of Parliament for Cape Coast North constituency in the Central Region, Barbara Ayisi Asher, took on the prestigious role of judging the Cape Coast Audition for The Model International, adding yet another feather to her cap of accomplishments. Not only did she oversee the audition, but she also secured her place as a guest judge on the show itself, solidifying her position as not just a politician but a prominent figure in the world of fashion and entertainment.

The Cape Coast Audition, which served as a gateway for aspiring models in the region, marked the beginning of an exciting journey towards discovering West Africa’s next top talents in modeling. However, the spotlight now shifts to the bustling city of Accra, where the next round of auditions is set to take place.

Scheduled for Saturday, the 4th of May 2024, the Accra audition will be hosted at the prestigious Gold Coast Restaurant, conveniently located near Rockstone’s Office, Cantonments. Doors will open at 10 am, welcoming female West Africans between the ages of 18-26, residing or schooling in Ghana, to showcase their flair and passion for the runway, the camera and the screens.

Registration for the audition comes at a nominal fee of GHS100.00, providing participants with a chance to compete for the coveted title of The Model International, mouth-watering contracts and $2000.00 cash prize. To secure a spot in the audition line-up, aspiring models can register online at www.themodelinternational.com/register or seek assistance by contacting Esther, via call or WhatsApp on +233 50 890 6222.

The Model International promises to be a spectacle of talent, elegance, and glamour, captivating audiences across the nation. Set to premiere on Metro TV from the 1st of June 2024, viewers can tune in every Saturday at 8 pm to witness the unfolding drama and excitement of the competition.

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As the anticipation mounts and the countdown to the grand premiere begins, the stage is set for an exhilarating journey towards declaring the next face of West African modelling and fashion. With Barbara Ayisi Asher involved, The Model International is poised to redefine standards of cat walking with grace, elegance in front of the camera and shaping the future of the fashion industry one runway at a time.

Watch Video below

 

https://www.instagram.com/reel/C6OPjrVNN6C/?igsh=MW55ZWt4YXFkOXNyaQ==

 

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African Development Bank appoints Ambassador Jalel Trabelsi as Special Envoy for Middle East and North Africa and Gulf Region

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The President of the African Development Bank Group Dr. Akinwumi Adesina  has appointed career diplomat Ambassador Jalel Trabelsi as his Special Envoy for the Middle East and North Africa (MENA) and Gulf Region.

Ambassador Trabelsi brings to the role over 30 years of experience as a highly accomplished and distinguished diplomat.

As Special Envoy for MENA and the Gulf Region, Ambassador Trabelsi will help to foster diplomatic and strategic engagements within the MENA and Gulf Region, focusing on the Bank’s strategic priorities, strengthening partnerships and mobilizing public and private sector resources at scale to deliver transformational projects in Africa.

A Tunisian citizen, Ambassador Trabelsi’s diplomatic career is marked by significant roles and contributions. He served as Minister Plenipotentiary for African Affairs, and was the Ambassador of Tunisia to Nigeria, Ghana, Benin, Sierra Leone, and the Economic Community of West Africa (Ecowas). He also served as the Dean of the Council of Arab Ambassadors and in other roles as an Adviser to the Minister of Foreign Affairs, Head of the National Commission for Tunisia’s candidacy to the Presidency of the African Development Bank.

He is also a specialist in international law and taught Diplomatic International Law at university level.

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Ambassador Trabelsi holds an Advanced Master in Maritime and Aviation Law from Belgium’s Université Libre de Bruxelles, where he undertook his undergraduate degree in political science and international relations and passed with the highest honors. He also holds a Master’s degree in political science from the University of Tunis. He is multilingual with fluency in English, French, and Arabic.

Commenting on his appointment, Ambassador Trabelsi said: “I am extremely honoured to be appointed by Dr. Adesina to this role. As an African, I am motivated to continue to serve our continent and to contribute to the African Development Bank’s transformational work under the visionary leadership of Dr. Adesina. I will work to ensure the Bank maintains and further strengthens its excellent and fruitful cooperation and partnership with Middle East and North Africa (MENA) and Gulf Region.”

Dr. Adesina said: “I am delighted to have Ambassador Trabelsi as my Special Envoy for a region that holds a lot of promise for the Bank’s and Africa’s economic transformation. He has a strong track record and expertise in international relations and cooperation as well as international negotiation. He brings extensive knowledge in African, Arab, and European affairs and a deep understanding of the activities of the Bank, as well as other regional and international financial banking institutions.”

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KFC Ghana Introduces the “Streetwise Wings Meal” for ONLY GH¢30, KFC will also Embark on Donating 500 Streetwise Wing Meals Every Month to Basic Schools!

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Streetwise Wings Meal

KFC Ghana is excited to announce the latest addition to their Streetwise menu: the “Streetwise Wings Meal.” This new offering is a perfect blend of KFC’s signature crispy wings paired with a side of delightfully spicy rice, all for an affordable price of GH¢ 30.

The “Streetwise Wings Meal” is a flavorful adventure meant to satisfy your cravings without breaking the bank. The meal consists of three juicy and perfectly fried chicken wings, coated in KFC’s famous blend of herbs and spices. To complement the crispy wings, the meal includes a generous serving of spicy rice—a hearty side that packs a punch and ensures a fulfilling dining experience.

“KFC Ghana is always looking for ways to deliver value and satisfaction to our customers,” said the Digital and E-commerce Manager of KFC Ghana. “We believe that the Streetwise Wings Meal does just that, providing a balanced and flavorful meal at a price point that is accessible for everyone. It’s a perfect choice for a quick lunch or a delicious dinner on the go.”

The Streetwise Wings Meal is now available for order through the KFC Ghana App, with options for delivery, in-store pickup, or dine-in. The App is designed to provide the utmost convenience for customers, allowing for seamless ordering and payment. You can download the app from the Apple App Store or Google Play Store and get your meal with just a few taps on your smartphone.500 Donation of Streetwise Wings Meal

KFC assures that all meals are prepared following the highest standards of quality and hygiene, ensuring that customers not only get a delicious meal but also a safe one.

So, whether you’re in the mood for a quick snack or a full meal, the new Streetwise Wings Meal is here to make your day a little more flavorful. Head to the nearest KFC or get the app now to enjoy this spicy new treat!

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In addition to offering the delectable “Streetwise Wings Meal,” KFC Ghana is expanding its community support by announcing a generous donation campaign and will be donating 500 Streetwise Wing Meals at selected basic schools every month across the country. This initiative invites customers or social media users to nominate a school for a chance to enjoy this amazing offer, illustrating KFC Ghana’s commitment to giving back to the community. With the addition of this charitable action, KFC Ghana reinforces its reputation as a brand that not only provides value through its meals but also invests in the welfare of its community and its employees. Updates will be communicated via KFC Ghana’s social media platforms. Don’t forget to follow the social media pages and nominate a school!

Facebook: KFC Ghana

Instagram: @KFCGhana

X: @KFC_Ghana

TikTok: @KFC_Ghana 

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