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With Live Shows On Hold, This Is How Musicians Find Success In Licensing Agreements

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Musicians faced a test of their resolve and commitment when the COVID-19 pandemic put a halt to most live performances, placing limitations on how they could make money in an already difficult and competitive industry.

But as they explored new ways to sustain themselves, many artists found success in a well-established alternative – the decades-long practice of licensing their music for television, film, and video games.

“These licensing agreements provide many creatives a great way to continue working despite tours being put on hold and stages left vacant,” says Casey Taylor, vice president of Nashville-based VEVA Sound (www.vevasound.com), which verifies and archives projects for clients in the music industry.

One example is country music artist Shelly Fairchild, whose work is featured on productions by Netflix, ABC, CBS, and USA Network, among others. Shows that have used her songs include “Grey’s Anatomy,” “Riverdale,” and “Love Island.”

“Though the entertainment industry as a whole was hit hard in this pandemic, the need for music content never went away,” Fairchild says. “There has been a continuous need for songs to fit into the continuous outpouring of television content, and that alone has kept me working.”

The practice of licensing songs for a video format is known as synchronization, or sync, licensing

Sometimes a well-known song gets incorporated into a TV show or video game, such as when “Sympathy for the Devil” by the Rolling Stones was used in the “Call of Duty: Black Ops” video game, or when Joe Cocker’s version of “With a Little Help From My Friends” became the TV theme for “The Wonder Years.”

But In some cases, artists write and record music specifically for television with no intention of releasing it otherwise, says Taylor of VEVA Sound.

“This music spans genre, style, and expression, giving artists a creative outlet, and revenue stream, outside of the norm,” he says. “A few artists have broken through the noise and found incredible success with sync-licensing placements.”

Among those is Fairchild, with about two dozen TV placements.

“Most musicians and artists who I know are extremely adaptable creatures,” Fairchild says. “We have to be to survive the ever-changing music business. If you are a songwriter, which I am, you are a storyteller and what better stories to capture than that of the human struggle, our fight for survival, and the love that we need and have to give. This past year brought all of that.

When stay-at-home orders went into effect, Taylor and Fairchild say, some musicians adapted by learning to record themselves in their home studios.

“I am so grateful that I was one of those people because I was able to continue to write and record songs when all of my live shows were cancelled,” Fairchild says. “Music licensing companies have definitely taken a hit during this pandemic year, but have continued to be a major avenue for music creators to actually make money.”

As a result, many determined musicians were able to persevere through these challenging times, says Wendy Duffy, president of Resin8, which works with musicians to get their work placed in advertising initiatives such as TV promos and film trailers.

“Thankfully, music licensing has stayed fairly healthy and consistent, as people continue to write and produce from home,” Duffy says.

Film and TV productions have also been ramping up, with extensive COVID-19 protocol, as people are desperate for content to view, just as much as the multi-million dollar industry is to create and profit from it, she says.

“We are seeing a lot of resilience in the creative community, which is truly inspiring,” Duffy says. “We can use this time to focus on what we can control vs. what we can’t, so that when this all ends, which it eventually will, we have a huge harvest from the seeds we planted during this difficult season.”

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Kanye West named as suspect in criminal battery investigation

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Kanye West, also now known as Ye, has been named as a suspect in a battery report taken by the Los Angeles police department in the early hours of Thursday morning, following an incident outside the Soho Warehouse, a members-only club. West has not been arrested, Variety confirmed on Thursday. (more…)

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Woman, 74, and her late boyfriend are exonerated of 1987 rape and murder of her 4-year-old great niece after spending 27 years in prison

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A 74-year-old woman and her late boyfriend have been exonerated of the 1987 rape and murder of her four-year-old niece after spending nearly 30 years behind bars. (more…)

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Jason Momoa and Lisa Bonet split after 4 years of marriage

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A shocking turn of events. Jason Momoa and Lisa Bonet have split after four years of marriage. (more…)

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Megan Fox and Machine Gun Kelly are engaged

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A toast is in order to actress Megan Fox and musician Machine Gun Kelly (though, you might want to bring your own beverage). The couple has announced they are engaged.

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Coachella Valley Music And Arts Festival Announces 2022 Lineup With Harry Styles, Billie Eilish, Ye

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Coachella returns to the Empire Polo Club in Indio, CA for two weekends set for April 15 – 17 and April 22 – 24, 2022 with Harry Styles, Billie Eilish, Ye, Swedish House Mafia, 88Rising’s Head In The Clouds Forever and more performing both weekends. (Full lineup as of January 12 below)

Register now for the weekend two presale and receive a unique code to purchase passes starting Friday, January 14 at 10 am PT. This is a presale and does not guarantee pass type, packages, or camping.

YouTube returns in 2022 as the official livestream partner for both Coachella weekends on the festival’s official YouTube channel, marking its tenth year streaming the fest to millions of music fans around the world.

Official Hotel Travel Packages are available for weekend one and weekend two, sold exclusively through Valley Music Travel. For more festival information and updates, please visit www.coachella.com.

The complete Coachella lineup in ABC order is as follows:

100 gecs

21 Savage

Adam Port

Alaina Castillo

Alec Benjamin

Ali Gatie

Altın Gün

Amber Mark

AMÉMÉ

Amyl and the Sniffers

Anitta

ANNA

Ari Lennox

Arlo Parks

Arooj Aftab

ARTBAT

Baby Keem

BADBADNOTGOOD

Banda MS

beabadoobee

Beach Bunny

Beach Goons

Bedouin

Belly

Big Sean

Billie Eilish

Bishop Briggs

Black Coffee

black midi

BROCKHAMPTON

Caribou

Cariño

Carly Rae Jepsen

Caroline Polachek

Channel Tres

Chelsea Cutler

Chicano Batman

Chris Liebing

City Girls

Code Orange

Cole Knight

Conan Gray

Cordae

Crumb

Cuco

Current Joys

Damian Lazarus

Daniel Caesar

Danny Elfman

Daphni

Dave

Dear Humans

Denzel Curry

Disclosure

Dixon

DJ Holographic

DJ Koze

DJ Lord

Doja Cat

Dom Dolla

Duck Sauce

Duke Dumont

Ed Maverick

Ela Minus

Emo Nite

Emotional Oranges

EPIK HIGH

EYEDRESS

Fatboy Slim

88rising’s HEAD IN THE CLOUDS FOREVER

FINNEAS

Floating Points

Flume

Fred again..

Freddie Gibbs & Madlib

GG Magree

girl in red

Giselle Woo & The Night Owls

Giveon

Griselda

Grupo Firme

Harry Styles

Hayden James

Holly Humberstone

Hot Chip

IDLES

Inner Wave

Isaiah Rashad

J.I.D

Jamie xx

Japanese Breakfast

Jayda G

Jean Dawson

Jessie Reyez

John Summit

Joji

Karol G

Kim Petras

King Gizzard & the Lizard Wizard

Koffee

Kyary Pamyu Pamyu

L’Impératrice

Lane 8

Lawrence

Layla Benitez

Lil Baby

Logic1000

Lost Kings

Louis The Child

Luttrell

Madeon

Maggie Rogers

Måneskin

Mannequin Pussy

Mariah the Scientist

Masego

Maxo Kream

Megan Thee Stallion

MEUTE

Miane

Michael Bibi

MIKA

Molchat Doma

Natanael Cano

Nathy Peluso

Nicki Nicole

NIKI

Nilüfer Yanya

Olivia O’Brien

Omar Apollo

Orville Peck

Pabllo Vittar

Paco Osuna

Peggy Gou

Phoebe Bridgers

Pink Sweat$

Princess Nokia

PUP

Purple Disco Machine

Raveena

Rich Brian

Richie Hawtin

Rina Sawayama

Role Model

Run The Jewels

Sama’ Abdulhadi

Sampa The Great

Satori

Skegss

SLANDER

slowthai

Snoh Aalegra

SOHMI

Solomun

Spiritualized

Steve Lacy

Still Woozy

Stromae

Surf Curse

Swedish House Mafia

Tchami

The Avalanches

The Blessed Madonna + Honey Dijon

The Chats

The Hu

The Marías

The Martinez Brothers

The Regrettes

TOKiMONSTA

Turnstile

Viagra Boys

Vince Staples

VNSSA

Wallows

Whipped Cream

Yard Act

Ye

Yola

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The 2022 Oscars will have a host

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This year’s Oscars ceremony will have a host after a three-year absence. (more…)

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