People & Lifestyle
WolfPack Women Of Worth (WOW) Campaign celebrates TV host, Christal Beeko
Christal Beeko, the popular presenter of the eTV Ghana Prime Time News and the Executive Producer and Host of The BE BOLD Show, is being celebrated under the Women Of Worth (WOW) Campaign by The WolfPack Group. The Wolfpack Women Of Worth (WOW) Campaign is a yearly campaign to applaud, promote and celebrate 10 young pioneering Ghanaian women for their passionate work and the contribution they have made to inspire the younger generation of women. Every year a different batch of 10 âWolfPack Women Of  Worth (WOW)â will be chosen to headline the campaign.
With this campaign WolfPack aims to enhance the aspirations and the pride of young African women by artistically exhibiting successful young innovators, in a series of images with inspirational quotes from each personality. The main aim of this campaign is to inspire up and coming young women across the country and Africa to break the status quo, which tends to be the general saying âitâs a manâs worldâ. The campaign will be broken down into two 6 month segments.
The focus for the first six months will be on above the line marketing which will include media, print, TV, billboards, radio and various social media platforms (facebook, twitter, instagram etc). The second segment will focus on events such as award shows, banquets and a school tour. The school tour will entail seminars, with our WOW ladies giving motivational speeches to female students in various schools as well as more intimate sessions with those students that have aspirations of entering the same industries as our WOW.
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