People & Lifestyle

10 Top Reasons Why You Should Incoporate Email Marketing In Your Marketing Strategy

Published

1 year ago

November 22, 2022

Being an entrepreneur or marketer today is extremely difficult. The economic disaster we’re in has caused marketing budgets for the majority of small business owners to dramatically shrink. On the other hand, the competition is really fierce. The biggest challenge for most businesses is maintaining market relevance and top-of-mind awareness while operating on a very limited budget in a crowded industry.

This predicament is precisely why you need email marketing more than anything else to be successful. Unfortunately, this is perhaps one of the least used marketing channels in our part of the world. Yet, building strong ties with your customers and cultivating a devoted following of clients can be accomplished quite effectively with email marketing. In this article, we’ll look at the top ten advantages of email marketing and why you should definitely consider using it.

But first, let’s briefly discuss what email marketing is all about. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. However, the phrase is typically used to describe more specific actions, such as sending out newsletters, advertisements, or sales alerts to current or prospective customers for the purposes of informing them about the latest offers, educating them about new developments, or simply encouraging them to buy a product or service.

Here are 10 reasons why you definitely should incorporate email marketing into your marketing strategy mix.

Unprecedented Reach

Email is currently used by more than half of the world’s population (4.2 billion by the end of 2022, according to research by the Radicati Group). Email is an ideal marketing channel due to its widespread adoption. This fact holds true even here in Ghana and in many other parts of Africa. It’s a sure guarantee that everyone you meet and most people in your target audience most likely use email in today’s hyper-digital world.

The proliferation of smart phones and other electronic devices has fueled the use of email even more. When you hit “send” on an email, hundreds or even thousands of people immediately receive notification via an electronic device they are carrying in their pockets. You have an unrivaled advantage in speed and reach with email marketing.

Furthermore, email marketing provides you with a direct line of two-way communication with your target audience, unlike other marketing mediums like print ads. Yet, this is only the tip of the iceberg in terms of the huge benefits of adopting email marketing.

Ideal for sending targeted, individualized messages.

In a perfect world, every potential customer should have a customized, distinct value proposition. In reality, though, this is super hard to achieve. As a matter of fact, modern marketing is quickly getting a bad reputation for being too impersonal. Email marketing, on the other hand, comes very close to being perfect.

To achieve targeted messaging, you can divide your email lists into groups based on the client traits you believe are important for your company. If you are a clothing brand, for instance, you can divide your clientele into groups based on the type, size, price, etc. of the clothes. That takes us nicely into the next related advantage.

Very effective in building relationships and credibility.

We’ve already spoken about how email marketing adds a level of customization that other marketing channels don’t.

Relationship-building with your customers is greatly facilitated by personalization, or, to put it another way, by understanding your audience. You can actively contact prospects and clients via email to express your passion and interest in a course that they’re also passionate about. You can create lasting relationships by combining proactiveness with personalization.

With consistency, you can use email marketing to establish credibility. You can achieve this if you keep sending information your audience considers relevant and informative. With this credibility, you can truly leverage the solid relationship and use it to hammer home your marketing message.

Very easy to scale

Scaling your email marketing activity is quite straightforward. As your subscription base grows, you scale.

The best thing about email marketing is that you can begin building an email list right away without implementing any complicated security procedures. Plans that scale as the list increases are offered by almost all email marketing software. This means you avoid paying unnecessary costs up front.

Email marketing also has the benefit of allowing you to scale your campaign and messaging from 10 individuals to 100,000 people without too much hustle.

It is totally measurable

Numbers are the name of the game in modern marketing. You probably have a good understanding of all the numbers you need to work with to account for your spending, whether you’re a marketer or a business owner.

Accounting and measuring campaigns are made simple with email marketing and other accounting software. The majority of email marketing platforms give you access to vital statistics like email open rates, click rates, delivery reports, percentages of clicks, emails opened by location, emails opened by device/browser, and emails opened overall.

This information allows you to quickly assess the quality and effectiveness of your campaign. This makes it possible to deploy immediate remedial action if needed.

Incredibly effective for customer acquisition

You can easily establish a strong rapport with your potential customers by creating an email marketing campaign that takes into account their wants and pain points.

You’ll undoubtedly attract new clients if you include call-to-action alternatives in your campaign.

Mckinsey conducted research in 2013 and discovered that email is a far more effective way to attract clients than well-known social media platforms such as Facebook and Twitter (McKinsey Internet iConsumer Survey 2012).

Although the data used only ended in 2013, the trend toward email has grown tremendously from 2010 on, according to the study. Email marketing is becoming more and more popular as a client acquisition channel due to its efficacy and directness.

Can help boost sales

Email marketing allows you to stay in touch with your consumers and persuade them to make additional purchases from you. You can deliver communications that are pertinent to your customers’ interests via email marketing, which allows for very precise targeting.

Additionally, it is an economical approach to reaching a large audience. Given these advantages, it should come as no surprise that email marketing is one of the most widely employed marketing strategies in many parts of the world today.

Helps boost online traffic

One of the best ways to increase website traffic and sales for your company is through email marketing.

You can keep your business top-of-mind and entice customers to visit your website or make a purchase by creating a list of subscribers and giving them regular updates about your goods or services.

You can also regularly update customers and prospects on any deals and offers, the details of which will usually be available on your website.

It is significantly less expensive.

I’ve already made several references throughout this piece to how inexpensive email marketing is when compared to other types of advertising. However, because of the significance of this benefit, especially in view of the current economic crunch, it merits highlighting.

For less than a penny per message, you can communicate with a sizable audience of customers. Additionally, most email marketing services will cover you with their free plans if you have a tiny mailing list.

Email errors are simple to fix and don’t cost any extra money. Additionally, you are virtually foregoing any media acquisition charges. By eliminating the middleman and, in essence, starting your own media company, you can communicate directly and privately with your audience using your email lists.

Allows you to control your own data and messaging.

To enhance the user experience, search engines and social media platforms frequently update their algorithms. Your social media presence and search results ranking may occasionally be impacted by these adjustments.

Imagine being buried in the debris if a significant algorithm update occurs. In this situation, having a sizable email list will be crucial. Your leads and clients would still be able to reach you directly, and you could update them on the most recent business news. You certainly will not be at the mercy of ever-changing social media algorithms.

Conclusion

I am hopeful that the above will convince you to include email marketing in your marketing strategy. Or at least give it serious consideration to assess if it’ll be a good fit for your products or services. Even though the benefits listed above can be immense for your business, it’s important to remember that your email marketing should have a clear strategy and implementation plan. Finally, you must be patient and wait for results to start showing. Don’t quit too quickly, good things, they say, take time.

By Aboagye T. Mintah

People & Lifestyle

Richard Strauss-Ashiaby, the Best-Graduating Student from UniMAC-IJ, Gets the Hollard Prize

Published

9 hours ago

May 7, 2024

Ameyaw Debrah

Hollard Ghana, the country’s favourite insurer, has honoured Richard Della Strauss-Ashiaby, the valedictorian from the University of Media, Arts and Communication-IJ (UniMAC-IJ), with the Hollard Prize during the 2nd Congregation held in Accra.

To commemorate this remarkable achievement, Roswitha Adjoa Amoako, Head of Group Business at Hollard Life, presented Richard with the Hollard Prize, including a laptop, a citation, and a cash prize during the ceremony.

Speaking after the event, Cynthia Ofori-Dwumfuo, Group Head of Marketing and Corporate Affairs, commended Richard on his notable feat.

“We are thrilled to join in celebrating Richard Della Strauss-Ashiaby on his well-deserved award as the overall best-graduating student from the University of Media, Arts and Communications-IJ. At Hollard, we believe in the power of education to transform lives and shape the future. By supporting talented individuals like Richard, we are investing in the next generation of leaders who will drive positive change in our society, thus enabling better futures”, she stated.

Commenting on the award, the recipient, Richard, expressed his deep gratitude, saying, “I am truly humbled about this award, not only for the just-ended ceremony but also for the long-term partnership between Hollard and UNIMAC-IJ. I hope this award will inspire students to strive for excellence and positively impact their fields. Thank you, Hollard Ghana, for this incredible opportunity”.

Since its inception in 2022, the Hollard X Academia program has significantly improved the lives of numerous students and fostered a culture of excellence and innovation. This comprehensive initiative, which includes the Hollard Prize, Scholar Programme, Streetwise Finance engagement sessions, and Corporate Experience, is a testament to our commitment to investing in the next generation of leaders.

Anatasia Nana Aba Acquah, Gwendy Tetteh, Joshua Seidu Adams, and Sandra Kumah are some of the past beneficiaries of the Hollard Prize since its inception.

The country’s favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market, having previously operated in Ghana for 25 years as Metropolitan Insurance, with the world-class expertise of an international insurance brand in 18 countries worldwide. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customised to the unique risks Ghanaians face. Hollard offers various life and general insurance products, including funeral, personal accident, motor, business, travel, home, and more, and can be reached via 0307000599. Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh, www.melcom.com/hollard-insurance and www.jumia.com.gh for all their insurance needs.

People & Lifestyle

Tech Talent Wars: Strategies to Retain Top Employees in a Hybrid World

Published

15 hours ago

May 7, 2024

Ameyaw Debrah

The hybrid work model, a blend of in-office and remote working, has reshaped how businesses operate and compete for top tech talent.

As technology companies embrace this approach, they’re also facing intense challenges in retaining skilled employees. The rise of remote work has broadened the competitive landscape, and companies must adapt their retention strategies to secure the best talent. This article explores how tech companies can retain top employees in a hybrid world, focusing on the challenges to hire Solana developers and the role of the best recruitment agencies in Perth.

The Hybrid Work Environment and Tech Talent Retention Challenges

A hybrid work model offers flexibility, but it also introduces new challenges:

Remote Burnout: Blurring lines between work and home can lead to overwork, fatigue, and eventual burnout, making employees feel disconnected.
Lack of Engagement: Reduced face-to-face interaction can cause disengagement, diminishing collaboration and morale.
Increased Competition: Hybrid work allows companies worldwide to recruit across borders, intensifying competition for specialized talent.
Strategies to Retain Top Tech Employees in a Hybrid World

To overcome these challenges, businesses can implement specific strategies to retain their tech workforce:

Flexible Work Policies: Allow employees to choose when and where they work best, providing them with the autonomy they value.
Career Growth Opportunities: Establish clear career paths and offer training programs that align with individual goals, helping employees visualize their future with the company.
Recognition and Rewards: Create recognition programs to celebrate achievements and offer tangible rewards for exceptional performance, whether through bonuses or additional leave.
Fostering Connection: Organize virtual team-building activities and maintain regular check-ins to nurture a sense of connection despite the physical distance.
Inclusive Culture: Embrace diversity and implement policies that prioritize employee well-being to foster a supportive environment.

Hiring Solana Developers: A Niche Challenge

Blockchain technology, particularly the Solana platform, is experiencing rapid growth, making the search to hire Solana developers competitive. Retaining these specialists requires a thoughtful approach:

Training and Upskilling Opportunities: Offer opportunities for continuous learning and skill enhancement to keep Solana developers at the forefront of their field.
Innovative Projects: Provide challenging and creative projects that push developers’ boundaries and satisfy their desire for meaningful work.
Community and Collaboration: Encourage collaboration and create opportunities to share knowledge and insights within a supportive developer community.

Best Recruitment Agencies in Perth and Their Role in Retaining Talent

Perth has become a competitive tech market, and the best recruitment agencies in Perth are pivotal in helping businesses find and keep top talent:

Deep Market Knowledge: They provide insights into local market trends, emerging skills, and salary expectations.
Networking and Candidate Relationships: Agencies build strong relationships with candidates to understand their goals and find roles aligned with their career aspirations.
Consulting Services: They guide companies on best practices for onboarding, engagement, and retention, offering strategies tailored to each company’s specific needs.
Final Tips and Recommendations for Retaining Top Tech Talent

To ensure businesses retain their tech talent in a hybrid work world:

Prioritize Communication: Keep communication lines open between leadership and employees, ensuring clarity about goals and expectations.
Continuous Feedback: Conduct regular surveys to gather employee feedback and address concerns promptly.
Employer Branding: Promote a strong employer brand that emphasizes company values, growth opportunities, and a supportive culture.

Conclusion

In today’s competitive hybrid work environment, retaining top tech talent is critical. This requires businesses to tailor their retention strategies to address remote work challenges and specialized roles like Solana developers. Companies can rely on local recruitment agencies, such as the best recruitment agencies in Perth, to find and retain the talent needed to succeed. Proactive communication, career growth, and a supportive culture will help businesses adapt and win the tech talent wars.

People & Lifestyle

Don’t Take Any Risk – Protect Your Car During Break-ins!

Published

19 hours ago

May 7, 2024

Ameyaw Debrah

With the crime rate rising daily, you must exercise caution and learn how to protect your car from burglars. It has been reported that more than 810,000 vehicles were stolen in 2023, which is a high number.

So, if you do not want to face a similar situation or become a victim of car theft, follow the simple steps we discuss.

1. Keep the doors and windows of the car locked

This is one of the simplest yet effective tricks to protect a car from theft—you must always lock the door and windows, even when you are not using the vehicle. Open windows attract thieves, who can easily access the car. A locksmith Portland Oregon, can customize locks for car windows.

2. Have access to the keys

Always be careful when you have a car. Never leave the keys lying around, and always be cautious to avoid losing them. Always keep spare keys so you are kept in the car when you lose one. Be mindful of not storing the car key inside or outside the vehicle, as it makes it easier for thieves to steal it.

3. Choose a secure car parking

You must be careful when choosing secured car parking. Do more than park it anywhere. It can be dangerous. To ensure complete safety, park the car where it does not have public access, and you can invest in building your garage or renting a garage. When parking outside, you must select a well-lit space, never choose a remote area, and choose a spot with CCTV camera access or any other security device.

4. Never keep valuables inside the car

If you keep valuables in the car, thieves can be tempted to break into or steal them. Valuables, including your purse, any expensive buy, or luggage, are easily visible in the vehicles. Even grocery bags can be enough to attract burglars, as they signal that there are more items inside the car. You can use a cargo cover based on your vehicle’s model.

5. Activate the car alarm

Most advanced cars have a built-in alarm system that triggers when anybody tries to open the car door. You must activate this alarm whenever you leave the car in the parking lot or garage. With just one intruding attempt to open the car, the alarm activates with a loud noise, which deters the thief. However, if your vehicle lacks one such alarm, you can buy a car alarm from the market and install it to keep it safe. These alarms are available in multiple options, allowing you to choose from various models and prices.

Summing it up

If you live in a safe location, then simple steps are enough; however, to maintain extra protection, install a few devices to prevent thieves, such as a vehicle immobilizer and steering wheel lock to discourage thieves. You can get help from a professional locksmith Gresham Oregon, to protect your car without any inconvenience. Find out who the leading professionals are and keep their contact details on your phone.

People & Lifestyle

The Psychological Impact of Colors and Graphics on Online Gambling Behavior

Published

19 hours ago

May 7, 2024

Ameyaw Debrah

If you are familiar with casinos, you already know how colorful they are. The physical ones are filled with bright buttons, colorful chips, and neon lights. Their online counterparts are no exceptions.

Online gaming and casino apps and sites have kept up with the trend, and you can see that in any such platform. Like just try the Betway Zambia login, and you will see what I am talking about. Today, we will take a vibrant ride learning how the colors and graphics can impact the games and gaming behaviors.

How Colors and Graphics Impact Psychotically Impact the Online Gambling Behaviors of the Users

The web design behind online casinos depends on various factors that can psychologically affect gamers. This includes colors, sounds effects and music, bonuses and rewards, and even user interface.

Now, let’s look at the role of colors and how various shades can impact the user’s psychology.

1.1) The Classic Red and Green

The bright reds and greens are undoubtedly the first shades that come to your mind when you hear the word ‘casino.’ Primarily associated with cards, pools, and roulettes, these hues give players the casino vibes.

While red is linked with risk-taking, the greens are related to money and winnings. Both attract the players and make them excited for the games.

1.2) Happy Yellow and Orange

The happy shade of yellow boosts your dopamine, while orange demands attention. Combining them reminds us of the buzzing environment of casinos and the excitement of playing the games and placing bets. This makes the players more eager and excited to play.

1.3) Black and Gold for the Royalties

The classy black and shiny gold background symbolizes special features and quality. These are particularly hit among the rich and loyal VIP customers and reward them with luxury gifts and rewards.

1.4) A Touch of Blue for Trust

Finally, safe and trusted online casinos try to encourage faith and trust in users by using calm shades of blue.

Especially for the navigational keys, the cool hues make you feel that each click is safe. It promotes the most crucial element of building successful user relations – trust.

The Role of Graphics

Along with the rainbow of shades, visual graphics also enhance the gaming experience to a vast extent. These can be done with:

Signs, symbols, and icons
Animations
Dynamic visuals

The flashing icons, spinning reels, and entertaining animations make games enjoyable.

However, you must remember that the best application of colors and graphics is with moderation and subtlety. The key is to find the balance. The graphics should excite the gamers but never overwhelm them. So, it has to be done correctly and with much care. That way, the gaming experience can become much more than slots, spins, and wins – it transforms into a real adventure!

The design behind online casinos and other gaming sites is an intricate combination of complex psychology, advancing tech, and unique creativity.

With the continuous evolution of technology and ingenious creative trends, it is equally important to focus on the psychology of gaming and how graphics can affect it. Along with cool sound effects, easy navigation, and attractive rewards, the proper application of colors and graphics can positively impact the gaming behaviors of the users.

People & Lifestyle

Met Gala 2024: See fashion highlights and best looks

Published

21 hours ago

May 7, 2024

VJ Scaro

The Met Gala’s red carpet never fails to deliver unforgettable moments in celebrity fashion, and this year’s event in New York City, themed “Sleeping Beauties: Reawakening Fashion,” was no exception. (more…)

People & Lifestyle

Social Trends: Elite Prom Night: Ugandan High Schoolers Arrive in Choppers & Supercars

Published

1 day ago

May 6, 2024

Ameyaw Debrah

Entebbe, Uganda – Elite High School’s prom night showcased opulence as students arrived in helicopters, Tesla cars, Mercedes-Benz, and Lamborghini, sparking social media buzz and discussions on the source of such wealth in a developing country.

Elite High School typically attracts attention from a wide range of people due to their extravagant Prom parties. The 2024 Prom party followed suit and garnered attention from government officials. On May 4th, a Saturday, students were eager to attend their Prom, which occurs before candidates start their final exams.

Beautiful scenes from Elite High School prom in Entebbe, Uganda
pic.twitter.com/qdZLuOtObC
— YabaLeftOnline (@yabaleftonline) May 6, 2024

Most students arrived dressed in their best attire, while some even hired luxurious cars. One student arrived in a helicopter with his date. After getting out of the helicopter, they were escorted into a luxurious car that transported them to the Prom venue.

Sky view of Elite High School Entebbe, Uganda.🔥🤯🙆🏾‍♂️ #elitehighschoolentebbe #elitehighschoolentebbeprom #prom pic.twitter.com/qGXktXRPCw
— #MrInfluencerUg 🇺🇬 🇳🇬 🇬🇭 (@MrInfluencerUg1) May 6, 2024

According to an interview with our presenters, Pam Malaika, and MC Ollo, sources revealed that the helicopter was hired from Bar Aviation at $1200 (approximately Ugandan Shillings 4.5 million), while the car, a V8 2022 Model, was hired for 6 hours at 3 million Ugandan Shillings.

Prom scenes from Elite High School Entebbe, Uganda.🔥🤯🙆🏾‍♂️ PART 2#elitehighschoolentebbe #elitehighschoolentebbeprom #prom pic.twitter.com/bAVdtgA6bC
— #MrInfluencerUg 🇺🇬 🇳🇬 🇬🇭 (@MrInfluencerUg1) May 6, 2024
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Minister John Muyingo, however, expressed dissatisfaction with the Prom trends, stating, “Are these things happening in Uganda? Where are we going? Money is a scarce resource; it shouldn’t be given out and spent like that.