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10 Top Reasons Why You Should Incoporate Email Marketing In Your Marketing Strategy



Email Marketing

Being an entrepreneur or marketer today is extremely difficult. The economic disaster we’re in has caused marketing budgets for the majority of small business owners to dramatically shrink. On the other hand, the competition is really fierce. The biggest challenge for most businesses is maintaining market relevance and top-of-mind awareness while operating on a very limited budget in a crowded industry.

This predicament is precisely why you need email marketing more than anything else to be successful. Unfortunately, this is perhaps one of the least used marketing channels in our part of the world. Yet, building strong ties with your customers and cultivating a devoted following of clients can be accomplished quite effectively with email marketing. In this article, we’ll look at the top ten advantages of email marketing and why you should definitely consider using it.

But first, let’s briefly discuss what email marketing is all about. Every email that is sent to a client, whether present or prospective, might be regarded as email marketing in the broadest sense. However, the phrase is typically used to describe more specific actions, such as sending out newsletters, advertisements, or sales alerts to current or prospective customers for the purposes of informing them about the latest offers, educating them about new developments, or simply encouraging them to buy a product or service.

Here are 10 reasons why you definitely should incorporate email marketing into your marketing strategy mix.


  1. Unprecedented Reach

Email is currently used by more than half of the world’s population (4.2 billion by the end of 2022, according to research by the Radicati Group). Email is an ideal marketing channel due to its widespread adoption. This fact holds true even here in Ghana and in many other parts of Africa. It’s a sure guarantee that everyone you meet and most people in your target audience most likely use email in today’s hyper-digital world.

The proliferation of smart phones and other electronic devices has fueled the use of email even more. When you hit “send” on an email, hundreds or even thousands of people immediately receive notification via an electronic device they are carrying in their pockets. You have an unrivaled advantage in speed and reach with email marketing.

Furthermore, email marketing provides you with a direct line of two-way communication with your target audience, unlike other marketing mediums like print ads. Yet, this is only the tip of the iceberg in terms of the huge benefits of adopting email marketing.


  1. Ideal for sending targeted, individualized messages.

In a perfect world, every potential customer should have a customized, distinct value proposition. In reality, though, this is super hard to achieve. As a matter of fact, modern marketing is quickly getting a bad reputation for being too impersonal. Email marketing, on the other hand, comes very close to being perfect.

To achieve targeted messaging, you can divide your email lists into groups based on the client traits you believe are important for your company. If you are a clothing brand, for instance, you can divide your clientele into groups based on the type, size, price, etc. of the clothes. That takes us nicely into the next related advantage.


  1. Very effective in building relationships and credibility.

We’ve already spoken about how email marketing adds a level of customization that other marketing channels don’t.

Relationship-building with your customers is greatly facilitated by personalization, or, to put it another way, by understanding your audience. You can actively contact prospects and clients via email to express your passion and interest in a course that they’re also passionate about. You can create lasting relationships by combining proactiveness with personalization.

With consistency, you can use email marketing to establish credibility. You can achieve this if you keep sending information your audience considers relevant and informative. With this credibility, you can truly leverage the solid relationship and use it to hammer home your marketing message.



  1. Very easy to scale

Scaling your email marketing activity is quite straightforward. As your subscription base grows, you scale.

The best thing about email marketing is that you can begin building an email list right away without implementing any complicated security procedures. Plans that scale as the list increases are offered by almost all email marketing software. This means you avoid paying unnecessary costs up front.

Email marketing also has the benefit of allowing you to scale your campaign and messaging from 10 individuals to 100,000 people without too much hustle.

  1. It is totally measurable

Numbers are the name of the game in modern marketing. You probably have a good understanding of all the numbers you need to work with to account for your spending, whether you’re a marketer or a business owner.

Accounting and measuring campaigns are made simple with email marketing and other accounting software. The majority of email marketing platforms give you access to vital statistics like email open rates, click rates, delivery reports, percentages of clicks, emails opened by location, emails opened by device/browser, and emails opened overall.

This information allows you to quickly assess the quality and effectiveness of your campaign. This makes it possible to deploy immediate remedial action if needed.


  1. Incredibly effective for customer acquisition

You can easily establish a strong rapport with your potential customers by creating an email marketing campaign that takes into account their wants and pain points.

You’ll undoubtedly attract new clients if you include call-to-action alternatives in your campaign.

Mckinsey conducted research in 2013 and discovered that email is a far more effective way to attract clients than well-known social media platforms such as Facebook and Twitter (McKinsey Internet iConsumer Survey 2012).

Although the data used only ended in 2013, the trend toward email has grown tremendously from 2010 on, according to the study. Email marketing is becoming more and more popular as a client acquisition channel due to its efficacy and directness.


  1. Can help boost sales

Email marketing allows you to stay in touch with your consumers and persuade them to make additional purchases from you. You can deliver communications that are pertinent to your customers’ interests via email marketing, which allows for very precise targeting.

Additionally, it is an economical approach to reaching a large audience. Given these advantages, it should come as no surprise that email marketing is one of the most widely employed marketing strategies in many parts of the world today.


  1. Helps boost online traffic

One of the best ways to increase website traffic and sales for your company is through email marketing.

You can keep your business top-of-mind and entice customers to visit your website or make a purchase by creating a list of subscribers and giving them regular updates about your goods or services.

You can also regularly update customers and prospects on any deals and offers, the details of which will usually be available on your website.



  1. It is significantly less expensive.

I’ve already made several references throughout this piece to how inexpensive email marketing is when compared to other types of advertising. However, because of the significance of this benefit, especially in view of the current economic crunch, it merits highlighting.

For less than a penny per message, you can communicate with a sizable audience of customers. Additionally, most email marketing services will cover you with their free plans if you have a tiny mailing list.

Email errors are simple to fix and don’t cost any extra money. Additionally, you are virtually foregoing any media acquisition charges. By eliminating the middleman and, in essence, starting your own media company, you can communicate directly and privately with your audience using your email lists.


  1. Allows you to control your own data and messaging.

To enhance the user experience, search engines and social media platforms frequently update their algorithms. Your social media presence and search results ranking may occasionally be impacted by these adjustments.

Imagine being buried in the debris if a significant algorithm update occurs. In this situation, having a sizable email list will be crucial. Your leads and clients would still be able to reach you directly, and you could update them on the most recent business news. You certainly will not be at the mercy of ever-changing social media algorithms.


I am hopeful that the above will convince you to include email marketing in your marketing strategy. Or at least give it serious consideration to assess if it’ll be a good fit for your products or services. Even though the benefits listed above can be immense for your business, it’s important to remember that your email marketing should have a clear strategy and implementation plan. Finally, you must be patient and wait for results to start showing. Don’t quit too quickly, good things, they say, take time.

By Aboagye T. Mintah

1 Comment

1 Comment

  1. Ivory Green

    December 23, 2022 at 19:41

    Whether you’re writing an essay about email marketing, relationship marketing, or any other type of marketing, there are some tips to help you write an effective piece. First, keep in mind that if your audience is not familiar with your topic, it is important to make the topic easy to understand. This means using clear and concise language, as well as marketing terminology that is appropriate to your topic.

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People & Lifestyle

Arkansas rapper Young Quez shares new video single “Run It Up”



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Independent Arkansas rapper Young Quez has just shared his new video single “Run It Up”. On the new celebratory track, Young Quez further expands on his unique sound, flexing his authoritative delivery through his vicious punchlines and aggressive flows. Turning up to “Run It Up” alongside his crew in the new video, Quez relishes in his success – “Back and forth with labels, we got deals on the table / I ain’t pickin’ up my phone, unless it’s mills on the table”, he raps proudly to kick off the new song.

“Run It Up”serves as his second release of 2023, following up the hard-hitting “Rockstar” and last year’s monumental collaboration with Chicago rapper G Herbo on “Big Brother”. Through his harrowing vocals, “Run It Up” finds Young Quez honing in on his skills as an emcee and further finding his voice as a lethal spitter. With “Run It Up” and “Rockstar” expanding on his hot year in 2022 thanks to tracks like “Know I Am”“Rounds” and “Big Brother”, Quez’s infectious energy and menacing bars continue to highlight the independent rapper’s skillset.

Young Quez is another addition to the quickly blooming Arkansas hip-hop scene, working to showcase the state’s talents. Only two hours away from the raucous Memphis scene, Quez pulls influence from their double-time flows and emphasis on punchlines to create a sound that is uniquely his. Young Quez has been grinding since 2018, releasing three full-length projects, including 2019’s Money Over Fame, as well as several singles. In 2019, he also dropped his most successful single to date, “No Cap”, amassing nearly 200,000 streams on Spotify. With the releases of “Rockstar” and now “Run It Up” to kick off his 2023, Young Quez is aiming to put his state on the map and simultaneously continue to feed the streets with his signature sound full of street sermons and soulful reflections.

Please find links to stream and watch “Run It Up” below and stay tuned for more announcements to come:


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People & Lifestyle

Safety Measures While Playing At Online Casino



How to Start Playing in an Online Casino Safely

The popularity and increasing growth of online casinos come with pros and cons. The industry keeps experiencing an inflow of players and new gaming platforms alike. Although there is much focus on its attendant benefits, which include convenience, access to bonuses, and quality games. It is imperative to pay attention to other things like safety.

The online space is a vulnerable environment that should be managed seriously. Safety measures must therefore be in place to address issues like compulsive gambling, information compromise, money loss, and other possible circumstances. These can be dangerous to a gambler if they are not properly addressed. In this article, you will get to know the safety measures to put in place while enjoying the thrill of gaming.

Tips To Stay Safe In An Online Casino

You must deliberate effort to stay safe when playing in an online casino. Not all gaming platforms are secured as the $1 deposit casino Canada and other reputable bookmakers. These operators seek to protect you and your money by offering safe games with a minimum deposit that pose no danger to your finances. To ascertain your safety while gaming online, below are a few steps to stay safe.

Read The Casino Terms And Conditions

One aspect players always get wrong is playing in an online casino without reading through the terms and conditions. The T&C is a detailed explanation of the standard code of operation of the platform. It covers the gaming activity, deposit and withdrawal process, bonus offers, and every condition attached.

You must be sure that you read and understand the conditions proposed by the platform before playing. There are online casinos that trap players with their unnecessary and unrealistic terms and conditions. You must also consider the wagering requirements to withdraw your earnings and bonuses.

Play On Licensed Casinos

With the recent growth of the casino industry, bogus platforms have been introduced to swindle players of their hard-earned money. There is always a way to figure out such a plot and avoid them. You must be updated on the regulations on the iGaming markets in Ontario, including laws that guide online casino operations. This information is necessary to ensure you engage in safe gambling in the environment.

One major feature of this regulation is that all operating online casinos must be duly licensed. As there are many options, you should also be careful and watch out for fake licenses. Verify the license with the acclaimed regulating authority. The advantage of this is that platforms with such permission are always under close monitoring to guarantee fair game and services.

Ensure The Site Is Secured

You must be security conscious when playing in an online casino. Before investing money into any, determine how the site plans to protect you and your information. The Internet is not safe due to the presence of hackers who steal data for malicious acts. If proper care is not taken, your bank account could also be at risk in case of data leaks.

Your choice online casino must use encrypted technology to carry out end-end encryption of users’ information. This disallows third parties from retrieving your data for any malicious act. If you find no provisions to keep your information safe on the site, avoiding playing on such a platform is better.

Read Reviews

Reading reviews is one of the best approaches to maintaining safety while playing at an online casino. This gives you a clear overview of what your experience might likely be when you eventually sign up on the platform. Painstakingly read different reviews, particularly from players who have played on the site in the past. This is a safe practice, and it is advisable for newbies or people switching to a new provider.

Another caution you must take while reading reviews is learning to spot the genuine ones. Fake platforms are known for paying websites to write good feedback for their sites to convince gullible players. To identify authentic reviews, you must use reputable websites with track records of sincerity.

Pay Attention To The Customer Support

When you encounter any challenge on the gaming site, your last resort will be customer support. Since most brands don’t have an offline office you can contact in an emergency, the support services are also virtual. Check the availability and responsiveness of the team and identify what it may look like if you have any challenges. The casino is unsafe if you discover it takes a long time to access support. Prompt responses and help from the agent are needed to relieve your fear of getting into trouble while using the platform.

Use Reliable Payment Methods

There has been recent adoption of different ways of making deposits and withdrawals in online casinos. You cannot blindly trust all of these options. You must be careful not to adopt any strange banking method regardless of how much it is advertised. It is equally right to read reviews about all the payment options and know which is good for you.

A reliable deposit and withdrawal method will ensure the prompt processing of transactions with a considerable fee. Avoid options that charge you ridiculous amounts to process withdrawals. If possible, stick to the commonly used options that have been proven safe and convenient.

Protect Your Casino Wallet

After you are sure you are playing on the right platform, you must also take responsibility for protecting your wallet. You can use two-step authentication to add another layer of security to your account in case of unauthorized access. This makes it difficult for a third party to withdraw your fund without your permission.


Safety first is a slogan applicable to all walks of life, including playing in an online casino. You must take responsibility for protecting your money, information, and account. Ensuring safe experiences online requires you to adhere strictly to all the above suggestions. It definitely will be happy gaming if you do all of that.

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People & Lifestyle

UBA Ghana Holds First Quarter Jogging to Bond



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UBA Ghana has held its first quarter staff bonding event named Jogging To Bond at the Burma Camp Sports Complex. The event aimed at fostering unity and instilling a healthy lifestyle among staff was themed “The Athletic Adventure’.

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The fun-filled event brought together staff from various business offices. The event kicked off with a health walk led by officers of the Ghana Armed Forces, and later staff participated in various exciting games including sack race, lime and spoon, tug of peace, eating competition, musical chairs, 50 meters dash, and many more.

UBA Ghana Holds First Quarter Jogging to Bond

UBA Ghana Holds First Quarter Jogging to Bond

Staff members were grouped into two Teams-Titans and Olympians. At the end of the various competitions, there was a 27-score tie between the two teams.

UBA Ghana Holds First Quarter Jogging to Bond

UBA Ghana Holds First Quarter Jogging to Bond

For a winner to emerge, there was a dancing competition held with the trending song ‘Sability’ by Ayra Starr which declared Team Titans as winners for quarter 1 Jogging to Bond.

Commenting on the event, Henry Nii Dottey, Head of Marketing and Corporate Communications at UBA Ghana said, “The quarterly Jogging To Bond is always a great opportunity for everyone to exercise, socialize, and build strong bonds within the team. UBA will continue to value the well-being of employees and encourage a healthy work-life balance at all times.”

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People & Lifestyle

Ethiopian Airlines Expands Operations with four times weekly night flights to Accra



Ethiopian Airlines Expands Operations with four times weekly night flights to Accra

Ethiopian Airlines has officially launched the four times weekly night flights to Accra, Ghana starting on March 26, 2023. (more…)

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People & Lifestyle

MTN honours 25 million dollars commitment to create jobs for the youth



Hon. Kojo Baah Agyeman CEO Accra Digital CenterHE Grace Mason SA High CommissionHon. Ursula Owusu Ekuful Min MOCDSelorm Adadevoh CEO MTN press the Buzzer scaled

MTN Ghana has held a digital sod cutting event to announce the construction of the Ghana ICT Hub project. The initiative falls in line with MTN’s Ambition 2025 strategy which is focused on leading digital solutions for Africa’s progress and its commitment towards supporting the Digital Ghana Agenda. This is aimed at creating jobs for the youth. (more…)

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People & Lifestyle

Graduates urged to take advantage of digital tools to win in the age of the entrepreneur



Nana Dwemoh Benneh CEO of the Universal Merchant Bank with the graduates and dignitaries at the 75th congregation ceremony of the College of Education at the University of Ghana 1

A leading Ghanaian banker, Nana Dwemoh Benneh, the Chief Executive Officer of the Universal Merchant Bank (UMB), has urged graduates of the University of Ghana to take advantage of the benefits of digital tools to establish themselves as entrepreneurs.

Nana Dwemoh Benneh made these comments at the 75th congregation ceremony of the College of Education where he was the guest speaker. The ceremony saw the graduation of 11,711 students drawn from the constituent schools of the college namely School of Continuing and Distance Education, School of Information and Communication Studies and the School of Education and Leadership.

The Provost of the College of Education Prof. Samuel Nii Ardey Codjoe in his opening remarks noted that the graduating class had students from over 50 other countries amongst the cohort, once more cementing the University of Ghana’s place as the premiere University in Ghana.

In her remarks read for her by the Pro Vice–Chancellor Prof. Felix A. Asante, the Vice – Chancellor of the University noted some key successes chalked by the University for the year under review. Key highlights here included the Vice–Chancellor’s Student Digitization Initiative to allow for synchronous and asynchronous virtual learning.  She also noted that the University of Ghana had taken pride of place in Ghana as the top ranked school in the Webometrics/ Alper Doger school rankings.

In her speech prior to confirming the conferment of degrees on the presented candidates, the chancellor of the University Mrs. Mary Chinery–Hesse, represented by Ms. Doris Kisiwa Ansah and Mrs. Yvette Adounvo Atekpe, members of the University Council congratulated management for continuing efforts to ensure that the university returns to full and normal operations post the Covid pandemic.

She also commended management for innovative efforts to resource the university and also to ensure best management practices including being the first university in Ghana to institute a gender policy statement.

Nana Dwemoh Benneh, the CEO of the Universal Merchant Bank in his speech reiterated his pride in being an alumnus  of the University, graduating some 23 years ago. He painted a vivid picture of a contrast between the world he graduated into and the world of today. He noted that the key differentiator was how much digital tools had transformed the world, especially the world of work.

He noted for instance that unlike in 1996, his year of graduation, new music albums could top the chart without a CD or a cassette being produced. He used this example to establish the point that the world we find ourselves in the age of the digital entrepreneur and admonished graduating students to follow the examples of other successful entrepreneurs in and out of Ghana and seek to establish their own enterprises. “Opportunities exist for the diligent who apply themselves to exploiting the digital world and creating different kinds of work relevant to the emerging society.”

The College of Education is made up of the following schools: School of Information and  Communication Studies, School of Education and Leadership and the School of Continuing and Distance Education and is one of the colleges of the University of Ghana. The university of Ghana was founded in 1948 as a university college of the Gold Coast. This year’s congregation marks the 75th congregation of the university.


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