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5 marketing tips from the digital space experts

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There have never been so many ways to communicate with businesses. Phones, e-mails, messaging, but also chatbots, which are on the increase. With the Covid-19 epidemic, discussions have multiplied, giving an even stronger reach to conversational marketing and to these bots, which make it possible to automate part of the exchanges and provide clear and rapid answers to your customers and prospects. But to take advantage of this emerging discipline, you will need to continue experimenting in 2022, starting by determining precisely what issues you want to respond to, with what tool but also on what criteria you will judge the success of your action.

Market research

Positioning yourself against your competitors and arousing the interest of consumers requires regular market research. In 2021, they will continue to be of great importance, in a context where competition is intensifying and where positioning your brand has never been more important. Consistency will make the difference: it’s not just about measuring, it’s also about doing it regularly. The data collected should help companies to base their decisions, but also to set up performance indicators.

Make sure your website is mobile-friendly

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Due to the COVID pandemic, the use of mobile devices increased sharply in 2020  . It is very important that your website is optimized for mobile. This will make the user experience easy and convenient for the customers. Time flies when you’re having fun or having a good time, and that’s what you want for your users. A mobile-optimized website will also help you with Google’s Core-Web-Vitals, helping you measure speed, visual stability, and responsiveness. In 2021, paying attention to these metrics will help your Google search rankings accordingly. Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2021, so let’s make sure they enjoy the experience.

Focus on User Experience

According to Google, users show they prefer sites with a great page experience. That makes sense, because who wants to spend hours wrestling online, right? Prioritizing user experience (UX) means that visitors will likely stay engaged with your business website rather than visiting your competition. To help businesses measure their website’s user experience, Google has rolled out a new set of metrics called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.

Create content to answer your users’ questions

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The content of the best and most attractive always answers questions from your users. If a user feels they can’t find the answers to their questions, they’ll leave.  You want this content to be informative or to enhance the user experience and ultimately help solve their problems. TikTok is another way to answer users’ questions. You can buy TikTok views and wait for the viral-nature of the video. Most of the videos on TikTok go viral because of the easy-to-use interface.

Take advantage of paid ads

Traditionally, businesses have used radio, television, print, or other forms of media to increase the visibility of their business. However, the pandemic has affected the efficiency of most of these platforms. Digital was the least affected of these and in fact improved during the pandemic. To reduce costs and increase returns, companies are allocating less to their traditional marketing strategies and more to their digital marketing strategies. This improves traffic to the company’s website, and more traffic means more people find you, which means more sales and potential long-term profits.

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