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5 marketing tips from the digital space experts

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There have never been so many ways to communicate with businesses. Phones, e-mails, messaging, but also chatbots, which are on the increase. With the Covid-19 epidemic, discussions have multiplied, giving an even stronger reach to conversational marketing and to these bots, which make it possible to automate part of the exchanges and provide clear and rapid answers to your customers and prospects. But to take advantage of this emerging discipline, you will need to continue experimenting in 2022, starting by determining precisely what issues you want to respond to, with what tool but also on what criteria you will judge the success of your action.

Market research

Positioning yourself against your competitors and arousing the interest of consumers requires regular market research. In 2021, they will continue to be of great importance, in a context where competition is intensifying and where positioning your brand has never been more important. Consistency will make the difference: it’s not just about measuring, it’s also about doing it regularly. The data collected should help companies to base their decisions, but also to set up performance indicators.

Make sure your website is mobile-friendly

Due to the COVID pandemic, the use of mobile devices increased sharply in 2020  . It is very important that your website is optimized for mobile. This will make the user experience easy and convenient for the customers. Time flies when you’re having fun or having a good time, and that’s what you want for your users. A mobile-optimized website will also help you with Google’s Core-Web-Vitals, helping you measure speed, visual stability, and responsiveness. In 2021, paying attention to these metrics will help your Google search rankings accordingly. Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2021, so let’s make sure they enjoy the experience.

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Focus on User Experience

According to Google, users show they prefer sites with a great page experience. That makes sense, because who wants to spend hours wrestling online, right? Prioritizing user experience (UX) means that visitors will likely stay engaged with your business website rather than visiting your competition. To help businesses measure their website’s user experience, Google has rolled out a new set of metrics called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.

Create content to answer your users’ questions

The content of the best and most attractive always answers questions from your users. If a user feels they can’t find the answers to their questions, they’ll leave.  You want this content to be informative or to enhance the user experience and ultimately help solve their problems. TikTok is another way to answer users’ questions. You can buy TikTok views and wait for the viral-nature of the video. Most of the videos on TikTok go viral because of the easy-to-use interface.

Take advantage of paid ads

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Traditionally, businesses have used radio, television, print, or other forms of media to increase the visibility of their business. However, the pandemic has affected the efficiency of most of these platforms. Digital was the least affected of these and in fact improved during the pandemic. To reduce costs and increase returns, companies are allocating less to their traditional marketing strategies and more to their digital marketing strategies. This improves traffic to the company’s website, and more traffic means more people find you, which means more sales and potential long-term profits.

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People & Lifestyle

Ghana Welcomes Starlink: Revolutionizing Connectivity

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The National Communications Authority (NCA) in Ghana has recently approved the satellite broadband application of Starlink, a service by Elon Musk’s SpaceX, making Ghana the eighth African country to welcome this revolutionary internet service.

This development is set to challenge existing internet providers in the region, offering multi-gigabit speeds and lower latency through satellite technology.

Users have expressed satisfaction with Starlink’s service, citing significant improvements in speed and reliability compared to traditional providers. The service is currently available in seven African countries: Mozambique, Eswatini, Zambia, Malawi, Kenya, Rwanda, and Nigeria.

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This expansion is expected to foster healthy competition and better offers, breaking the monopoly enjoyed by some internet providers. As Starlink continues to expand, it promises to revolutionize network access and connectivity in Africa, providing a much-needed boost to internet access across the continent.

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#AOTY2023: King Promise vs. Stonebwoy

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The debate over King Promise’s candidacy for Artist of the Year has sparked a lively discussion among social media users, with arguments both for and against his potential win.

Supporters highlight his sold-out shows in Asia and the impact of his music, while critics point to other artists like Stonebwoy and Black Sherif, questioning the fairness of the awards process.

The discussion showcases the diverse opinions and passion surrounding the music industry in Ghana and beyond, with users engaging in playful banter and humorous remarks while presenting their arguments.

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‘Dubai in Accra’ set to thrill Ghanaians on Sunday, April 28

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In the heart of Accra, excitement buzzes as the city eagerly anticipates the grand spectacle known as “Dubai in Accra,” set to take place this Sunday 28th April 2024 at the prestigious Stanbic Heights, Icon House Airport. (more…)

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Celebrating 25 Years: Otumfuo Osei Tutu II’s Reign

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Celebrating 25 Years: Otumfuo Osei Tutu II's Reign

Today marks the 25th anniversary of Otumfuo Osei Tutu II’s reign as the Asantehene, the King of the Ashanti Kingdom.

The celebrations, which began with spectacular fireworks witnessed by Otumfuo himself, will culminate in the Silver Jubilee anniversary on Akwasidaekese on June 12 at Dwabrem, Manhyia Palace.

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This milestone is a testament to Otumfuo’s impactful leadership, dedication to the Asante people, and contributions to education and research as the Chancellor of KNUST.

The event is being celebrated across Ghana, with well-wishes and congratulations pouring in from various quarters, highlighting the significance of this occasion for Asanteman and Ghana as a whole.

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Mr. Beast in Ghana: Surprising Visit Sparks Excitement

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Mr. Beast

World-renowned YouTuber Mr. Beast, known for his philanthropic acts, has been spotted in Ghana, specifically in Accra and Tema, sparking excitement among locals.

His visit has led to discussions about his choice of Ghana over other African countries, with some suggesting that the country’s popularity as a tourist destination played a role.

Mr. Beast’s presence in Ghana is part of his global outreach, as he recently gifted a Ghanaian $25,000 as part of his X (Twitter) giveaway.

Read Also: Producers of 'Beast of No Nation' return to filming in Ghana, causing upset in parliament

The YouTuber has been seen exploring the country and interacting with locals, with many expressing their desire to meet him and participate in his charitable endeavors.

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Stephen Appiah to contest John Dumelo and Lydia Alhassan in MP race for Ayawaso West Wuogon

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Stephen Appiah to contest John Dumelo and Lydia Alhassan

Former Black Stars captain Stephen Appiah is set to enter the political fray by rubbing shoulders with notable personalities in the upcoming general elections.

The former Juventus midfielder is believed to be lacing his boots to face the likes of John Dumelo and the incumbent member of Parliament for the Ayawaso West Wuogon Constituency Lydia Alhassan.

While Dumelo and Alhassan represents the NDC and NPP respectively, Appiah is expected feature in the elections as an independent candidate.

This was revealed by the Spokesperson of the Ayew family Fiifi Tackie via X on Friday afternoon.

“Stephen Appiah to contest Ayawaso West Wuogon constituency as an independent Parliamentary candidate,” he wrote.

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If Stephen Appiah affirms the reported news, he will be following in the footsteps of other renowned figures in Ghana football who have indulged in politics recently.

Earlier this year, all-time top scorer of the Black Stars Asamoah Gyan was appointed as the sub-committee chair of Youth and Sports in the campaign committee of Dr Bawumia, the flagbearer of the ruling New Patriotic Party.

In acceptance of the appointment, Gyan emphasised the need to share hos ideas garnered through experience in the game.

Anas took $100,000 to stop documentary release – Kwesi Nyantakyi
‘I have enough experience to contribute to sports – Asamoah Gyan reacts to political appointment
“I always ask myself, how do we create change if we don’t want to change? How do we spectate without being on the bench, and how do we score without being on the field?… All I know and will ever know, all I love and will ever love is SPORTS.” he stated.

Another figure in Ghana football who recently announced his intention to engage in partisan politics is Kwesi Nyantakyi, former Ghana Football Association (GFA).

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The former football administrator showed up as one of the candidates to contest in the NPP primaries for the Ejisu constituency following the demise of incumbent John Kumah.

However, it didn’t pan out well for the former Wa All Stars owner as he lost disappointingly.

He garnered a paltry 35 votes after close to 1,081 delegates had cast their votes in the parliamentary primary of the New Patriotic Party (NPP) held in the Ejisu Constituency on April 13.

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