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13 Ways to Grow your Business Fast

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New businesses are plagued with many goals when starting out. From rapid growth to creating a customer base, to building brand awareness to dealing with sales and marketing, all of which are tough. Truth is, the whole process may be challenging and overwhelming. Let’s face it, there is nothing as overnight success in business. But it’s possible to grow your business fast!

Sure, it isn’t easy. But with considerable effort, the success of your business can be achieved. However, there are various factors that must be considered, including having the right marketing mix to enable you to scale up your business. Sounds simple, right? Consider the fact that there’ll be ups and downs in the process as you go along, but in the long run, you will have identified what works best for your small jewelry business and what doesn’t. Not to worry though, we’ve combined a list of industry secrets guaranteed to help catapult your business to success. Read on to find out:

  1. Hire the right people

 Hiring the right people like a capable GSA Schedule Consultant ensures that you have a reliable staff that will assist and ensure you achieve your business’ growth trajectory. Moreover, with the right team, you can delegate tasks and invest your time in other aspects of the company, that will generate more money and success. Take security, for example. An IT expert will have the skillset and understand topics like SAML, whereas you or an employee won’t. 

Additionally, encourage your team to take calculated risks and get the job done on your behalf. Understand that some of these risks may pan out while others won’t. Although this may be scary, consider the fact that you’ll miss out on a lot of innovative revenue-generating opportunities, if you only go for things that you are sure will work. After all, one of the most common traits of successful businesses is their relentless nature to take risks.

  1. Conduct research on your competition

Just like in any other business, competitors also exist in the jewelry industry. As such, your goal would be to dominate the market as well as become the go-to source for all things related to your niche. To do this, you have to conduct research like conjoint analysis and uncover the competitor’s marketing strategy.This provides you with competitive intelligence that enables you to understand their behavior in the marketplace as well as predict their next moves. Using this, you can effectively plan and develop marketing strategies that will secure your customer base and the growth of your business.

  1. Establish a loyalty program

Customer loyalty programs are great ways to boost sales. Studies prove that it takes more effort to get a new customer to buy from your brand than it does to convince an already existing one. For instance, Loyalty programs not only encourage your customers to remain loyal to your brand but they are also sure-fire ways to generate leads and potential customers through referrals. Moreover, such programs can inspire your customers to spend more money on your brand while promoting customer retention. Examples of loyalty programs can include discounts or promotions.

  1. Look for new opportunities

Identify new opportunities for your business by evaluating your demographics, marketing opportunities, competitors, possible industries, among other factors. Not only will this provide you with a chance to grow your business, but it will also provide exposure. There are likely multiple new opportunities you can follow with proper evaluation including teaming up with other local businesses that complement your own and creating a referral system.

  1. Understand your customers

Growing your business is often a necessity, meaning you need to be ready to provide product offerings that meet the needs and wants of consumers. So, how do you do this? Conducting research, surveys and requesting customer feedback are excellent ways to start. This way you’ll be able to tailor your products to meet market demands which is excellent for business.

However, as you seek to understand your current client base, also put into consideration potential customers. Conduct a market analysis to identify new potential customers and consider tailoring your product offerings to attract them as well.

  1. Form strategic partnerships

Establishing partnerships with companies that complement your business can truly make a huge difference. This is one way to quickly reach a wide range of customers. However, identifying companies that complement your jewelry business is easier said than done. But you can start by looking for companies that relate to yours, contacting them and proposing the chance to team up. Networking events and trade shows are excellent places to expand your professional network as well as hunt for prospective companies. Also, you can opt to collaborate with like-minded professionals such as bloggers and creatives whose works relate to your industry.

  1. Build a solid reputation on social media

Today, social media platforms provide businesses with the opportunity to reach billions of people around the world, half of which may be your customers. Besides being a potent marketing tool, it also enables your business to remain relevant. Moreover, through social listening, you’ll be able to know consumer needs and wants, trends, keywords, buyer behaviors, among other factors that interest your target market.

Although trust and relationships were initially vital for success in the jewel industry, today’s consumers are more interested in online reviews. Therefore, establishing a strong online reputation is directly linked to the success of your business. Additionally, while it’s essential to have an active social media presence, conduct research and determine what platforms the majority of your target market are on and focus on those.

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  1. Build a unique brand

You will need your business and brand to stand out from the competitors to drive business growth. And building a unique brand trickles down to having a solid vision of how you want to portray your brand. To do this you need to go the extra mile and ensure the minute your clients walk into your store they feel at home and valued. Investing in a custom web development company can help you create a unique web presence to help you stand out from the competition. Also, simple things such as providing excellent customer support and service will position your brand in your customers’ minds as a memorable brand identity.

  1. Focus on excellent customer service

With the option of shopping online, customers that physically come to your store need to experience excellent customer service. It’s no secret that customer service triumphs product quality. Excellent customer service and support ensure your customers feel valued. For instance, personalizing the shopping experience for customers in a warm and friendly manner, say by finding out why they want to buy jewelry in the first place is a great strategy to make them feel valued and glad they actually walked into your store rather than shopped online. Moreover, consider diversifying your product offerings so that your brand can cater to varied customers’ tastes. Remember, rapid business growth depends on making current and potential clients happy and satisfied with their shopping experience.

  • Be adaptable

Successful businesses often can change direction in response to market trends or demands. Implementing a flexible business development strategy guarantees growth for your business. Moreover, this strategy enables your business to remain current with market trends and promotes regular development of different approaches to scale up your business, allowing you to determine strategies that work for your company and those that don’t.

  • Raise the counters

Although this may seem like a no-brainer, it’s often overlooked. However, raising the display counter in your store ensures that customers can have a comfortable browsing experience. Ideally, the perfect display for excellent eye-level viewing should be between the belly button (about 42 inches) and the eyes.

Furthermore, invest in exhibition stand design for displaying your jewelry. Generally, these are excellent advertising tools that influence the sales of products. In terms of functionality, exhibition stand design focuses on the customer’s intent to purchase products, and thus they are designed to grab their interest, memory desire, and attention. Moreover, you can tailor your exhibition stand design to your personal style and functional structure.

  • Provide financial solutions

Jewelry stores can incorporate financial programs that allow their customers to lease or pay in installments for products. These programs will not only lead to customer retention but also broaden the customer base.

  • Plan in advance

While adaptability is an essential aspect of the growth of your business, planning is a necessity. Planning involves preparing for the next business development strategy, coming up with new marketing strategies, and so on. Planning ahead allows you to strategize and determine how you’ll handle potential mishaps while securing business growth. Moreover, advance planning ensures your company has a solid foundation, and in case of an unexpected occurrence, it can quickly adapt.

Rapidly growing your business isn’t just a worthy goal, it’s necessary. The tips above have been successfully used by other small businesses, along with proper planning and investment, to realize their full potential in the marketplace. Go through the list and pick the ones that you feel are suitable for your business and develop a development strategy around them. Remember, there are no one shoe fits all, but the trick is to try different approaches until you find one that works best for your company.

About The Author, Fazreen Razeek 

Fazreen Razeek fromGrafdomWeb design agency Dubai has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.

 

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Kenya gets first female air force commander

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KENYA AIRFORCE

Kenya’s President William Ruto has appointed the first female commander of the air force. (more…)

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Call for Entries Open for Third IFC EDGE Students Design Competition

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Edge Launch 75

The International Finance Corporation (IFC), the private sector armof the World Bank Group, has announced the commencement of the Third Annual EDGE Student Design Competition, inviting aspiring designers to showcase their talents and innovative solutions for sustainable building design.

Supported by Switzerland through the Swiss State Secretariat for Economic Affairs (SECO), the EDGE Student Design Competition, now in its third year, is an opportunity for students and recentgraduates to exhibit their expertise in developing sustainable and cost-efficient building designs.

The competition is an integral part of the EDGE program, which aims to mainstream green buildings worldwide by aligning the interests of financial institutions, property developers, homeowners, and governments.

Participants are invited to design an affordable three-bedroom single-family home within a $30,000 budget, covering an area of 150 m2. The challenge is to incorporate passive design and engineering strategies to create homes that are sustainable, resource-efficient, visually appealing, and suitable for a family of five. The EDGE app, an innovation of IFC, will be a key tool for participants, supporting in design decisions and illustrating potential savings.

“This competition reflects IFC’s dedication to innovation in developing resource-efficient buildings,” said Kyle Kelhofer, IFC Senior Country Manager for Ghana, Liberia, and Sierra Leone.

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“By challenging students to think green, we’re investing in a new generation of professionals who will lead the way in environmentally sustainable design.”

The competition is open to students enrolled in built environment and construction-related courses at Ghanaian tertiary institutions, recent graduates within three years of their graduation date, and Ghanaian students pursuing similar courses overseas. Entrants must complete the Designing for Greater Efficiency (DfGE) course, a requirement that can be fulfilled within 2-3 weeks during the competition timeframe.

“In today’s world, where the effects of climate change are becoming increasingly apparent, it is crucial that we prioritize sustainable practices in the built environment,” said Hon. Kojo Oppong-Nkrumah, Minister of Works and Housing. “The future of Ghana depends on our ability to design and construct buildings that are energy-efficient, environmentally friendly, and resilient to the challenges we face.”

Prizes for the Third Annual EDGE Student Design Competition include an all-expenses-paid trip to South Africa to attend the Green Building Council South Africa (GBCSA) Green Building Convention, EDGE expert training, publication opportunities, and certificates.“The EDGE students design competition is an excellent opportunity for young talent to showcase their innovative ideas and apply their skills in a way that benefits both the economy and the environment, said Magdalena Wüst, Deputy Head of Cooperation Embassy of Switzerland to Ghana, Benin, and Togo. “We look forward to seeing how these bright minds use their creativity to solve real-world challenges.”

The competition is a vital step towards equipping the next generation with the knowledge and attitudes needed to champion the world’s journey towards a low-carbon future. It is an opportunity for emerging design professionals to leave a lasting impact in sustainable building design.

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IFC invites all eligible students to seize this opportunity to display their talent and contribute to a greener, more sustainable future.

To participate, register by filling out this form accurately and follow the submission guidelines by August 10, 2024. Final design entries must be submitted via email to info@yechampropertyconsult.com by 5 pm on August 26, 2024.

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BLISS GVS PHARMA GHANA DONATES MEDICINES TO TAMALE WEST HOSPITAL

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BLISS GVS PHARMABLISS GVS PHARMA

Tamale West Hospital in Ghana has received a significant boost in its efforts to combat malaria, thanks to a generous donation of antimalarial medications from Bliss GVS Pharma Ghana. As the world relentlessly keeps fighting the malaria disease, this timely contribution underscores the importance of collaborative efforts in addressing one of the most pressing public health challenges in the region.    

Malaria continues to be a major health concern in Ghana, particularly in areas like Tamale, where transmission rates remain high. The burden of this mosquito-borne disease weighs heavily on communities, affecting both health and economic prosperity. In the face of such challenges, initiatives like Bliss GVS Pharma Ghana’s “ACT for Africa”, a Malaria Free Continent campaign aimed at prevention, and treatment are essential in reducing the impact of malaria on individuals and families. 

Bliss GVS Pharma Ghana’s donation of antimalarial medications to Tamale West Hospital exemplifies corporate social responsibility in action. By providing essential medicines like Lonart, Gsunate and others,  the pharmaceutical company not only supports the hospital’s efforts to treat malaria cases effectively but also contributes to the overall goal of malaria control and elimination in the region. 

“We are pleased to partner with Tamale West Hospital in the fight against malaria especially as World Malaria Day approaches,” said a representative from Bliss GVS Pharma Ghana, Mr. Ibrahim Mumuni. “This donation as spearheaded by the Managing Director of Bliss GVS Pharma, Mr. Gagan Sharma reflects our commitment to improving access to healthcare and promoting community well-being, especially in areas affected by preventable diseases like malaria. We have been making donations, and this year marks our fourth consecutive year of doing so”.

With access to quality antimalarial medications, the hospital can enhance its capacity to diagnose and treat malaria cases promptly, thereby reducing complications and saving lives. Moreover, this support reinforces the hospital’s role as a frontline institution in the battle against malaria in the Tamale community. 

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Receiving the items on behalf of Tamale West Hospital, Dr. Billah Bagamsah, Head of Pharmacy Department, expressed gratitude to Bliss GVS Pharma Ghana for the good gesture. He said, “Malaria is among the top three mortalities in the hospital and this donation will really go a long way to curb and reduce the incidence rate.” He added that “Pregnant women and children under five years are the most vulnerable groups. So, we’ll be targeting them. If you check our OPD attendance, currently, as the rain has started, the OPD attendance for malaria is increasing and with these products, it will help the hospital treat this illness.” 

Bliss GVS Pharma Ghana’s commitment to supporting Tamale West Hospital underscores the power of partnerships in tackling global health challenges. By working together, stakeholders from the public and private sectors can make significant strides towards a malaria-free future for all. In the commemoration of World Malaria Day, let us celebrate initiatives like the donation from Bliss GVS Pharma Ghana, which bring hope and relief to communities affected by malaria. Together, we can continue the fight against malaria and move closer to the goal of a healthier, malaria-free world.

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Universal Music Group and TikTok reach new licensing agreement

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Universal Music Group and TikTok have announced a new “multi-dimensional” licensing agreement that will return music from UMG’s family of artists, songwriters and labels to the short video platform. (more…)

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Apple Music’s Africa Now Radio this Friday with Ajebo Hustlers

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This Week’s Episode Features a Conversation With Ajebo Hustlers, the 5 Hottest Tracks of the Week, Africa Rising and Nandi Madida’s Favourite Track of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, May 3rd at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

Cover Star Interview
The Nigerian highlife duo Ajebo Hustlers joins Nandi Madida via FaceTime on Apple Music 1 to talk about their latest single, “Last Week.” They also discuss their new album, ‘Bad Boy Etiquette 102: Continuous Assessment,’ how they add depth and meaning to their sound, and how they’ve stay motivated throughout their career.

 

The Big 5
Nandi Madida shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Fireboy DML, Odunsi (The Engine), Leather Park & Bnyx feat. Jeriq, Tekno, Charlotte Lyf, Master KG & Casswell P, and Aubrey Qwana & Malome Vector.

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Africa Rising
Ghanaian rapper and singer King Paluta—Apple Music’s latest Up Next: Ghana featured artist—is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features her singles, “Aseda” and “Nyakoo.”  Listen HERE.

 

Nandi’s Song of the Week
Each week, Nandi Madida chooses her favourite track from one of Apple Music’s African playlists. This week she spotlights Nigerian Afrobeats singer-songwriter Salle and her track, “Countdown,” from Apple Music’s Afro-Soul playlist. Listen HERE.

Tune in and listen to the full episode this Friday, May 3rd at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

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Ajebo Hustlers Tell Apple Music What’s Behind Their ‘Bad Boy Etiquette’ Ethos
We’re trying to be entertaining but we still want to have a little depth, a little insight, because a lot of artists are just putting out music, and it’s just entertaining and that’s just what it is. You really never take anything out from it; it’s just about having a good time, and we feel like in as much as we want to be entertaining—we try to be comical in our lyrics and our raps—we still want you to take back something. Listen and either be motivated, or take any sort of information that will benefit you. That’s the artists we want to be, so that’s why we said ‘Bad Boy Etiquette,’ entertaining you and still giving you game, teaching you how to move as a person.

 

Ajebo Hustlers Tell Apple Music About Their New Album, ‘Bad Boy Etiquette 102: Continuous Assessment’
It’s more like a continuation from the previous [album], ‘Bad Boy Etiquette 101.’ It’s more like we had our friends to jump on some records—like “Dreams” we now have Zlatan and Blaqbonez, Sarkodie on “Burn My Cable,” and we have Magixx on “Kisses.” ‘Continuous Assessment’ is a time where we’re like, “Ok, since we’ve been informing the people, we want to give you guys a test. Let’s see what you guys have gotten out of what we’ve been giving you, out of the the gems and the game that we’ve been giving you.”

 

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Ajebo Husters Tell Apple Music How They’ve Stayed Motivated
I think what kept us going was the passion for the music. We had genuine love for the music; it wasn’t all about to just blow up. It was just to make good records that we could listen to, and our friends could listen to, and they vibe. When we were coming up, the guys that we were recording with in their studio, we were all just focused on making Afro sounds. Every time someone makes it doper, we always go back to the studio to record something that is doper than what we did previously, so it was kind of like a competition in a positive way. That kept us going—the passion, the love, the drive. We always saw it that we are making music from Port Harcourt as good as the people in Lagos, so we were just focused on doing more, recording more, to just keep recording.

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Celebrate world Africa day with KwaZulu world carnival

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Celebrate world Africa day with KwaZulu world carnival

The first-ever KwaZulu World Carnival will take place on Africa Day, May 25th 2024 in Durban. This authentic and vibrant parade is proudly sponsored by Durban Tourism and SAFA eThekwini and is free to all who want to attend and celebrate World Africa Day.

It will celebrate all things KZN including all races, cultures and diversity in the province from the dance, food, culture, sounds etc. Everyone is encouraged to come (for free) in traditional dress or costumes that represent their race and heritage.

This KwaZulu World Carnival will grow in the following years to attract troupes from the entire world. “We want to be like RIO in Brazil, as carnivals are known to be tourist attractions. Ours is different as it will surely give all attendees the authentic Zulu experience” says Dr. Bandile Mkhize, the Carnival Chairperson.

This new carnival will include a parade (12h00 – 14h00) from the Workshop to Hoy Park. People are invited to wear their traditional garments and line up the street to enjoy the different performances from different countries.

“We will have troupes from KwaZulu, various izigodi, troupes from eSwatini, Botswana, Zambia, Burundi and local groups like the Tsongas, the BaSotho etc. This is a family affair, with dancers, stilt walkers, brass bands, drum majorettes, traditional dancers and more. The carnival will finish off at Hoy Park with a free concert, headlined by Big Zulu”

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The free Concert will start at 15h00  (until 21h00) with some local big names accompanied by dance and music groups from other countries. Local chefs and those from around the continent will showcase different African cuisines at the Carnival Food Expo.  The event is free, however, food and drinks will be on sale.  Those who prefer a VIP setting, they will be able to purchase tickets on-site for R300 including lunch, and a cash bar.

This is an opportunity to celebrate what makes each culture unique and special. The line-up wil be released on the 10th of May.

#KwaZuluWorldCarnival #Ekhaya For more information on the event –

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