Connect with us

Buzz

Essence Ventures partners Full Circle Festival to bring 500 people to Ghana for ‘Year Of Return’

Published

on

full circle

The 2019/2020 edition of the annual Full Circle Festival is set to see some five hundred (500) people tour and experience Ghana from December 2019 to January 2020.

The 2019 Full Circle Festival is in partnership with Essence Ventures thus dubbed Essence Full Circle Festival. It will take place in Accra in December and complete the Year of Return commemoration – marking 400 years since the first enslaved Africans, mostly Ghanaian arrived in Jamestown Virginia as part of the transatlantic slave trade.
The specially-curated, week-long immersion will enable engagement between U.S.-based cultural influencers and business executives with Ghanaian and regional leaders and communities, including explorations of history, cuisine, music, fashion, beaches, nightlife, commerce and more.

In an interview (video) on Hot 97 online with Ebro, Boris Kodjoe described how the festival began with his family and later grew to one-hundred and twenty people, mostly Hollywood stars in 2019. Boris added that the festival was in 2019 seeking to bring about 500 people to experience Ghana. He also touched on the Importance of returning to Africa and how the Full Circle Festival was going to touch all corners of the African continent.

 

ESSENCE Ventures in an article published on their website also outline how they are taking another major step towards supporting cultural ownership and economic collaboration through the launch of the ESSENCE Full Circle Festival.

Advertisement

They outline the focus of the festival on a three-part mission to:

(i) support cultural ownership and economic collaboration among Africans on the continent and people of African descent in the Diaspora;

(ii) connect Black communities globally for the exchange of ideas and shared objectives that leads to cultural monetization and community reinvestment;

(iii) facilitate the learning and discovery of the many facets of Africa’s beauty, excellence and opportunity globally.

For Essence, their partnership in the annual ESSENCE Full Circle Festival is to create an experience that “will focus on showcasing African nations increasingly as global destinations by highlighting their critical roles as ancestral, spiritual, cultural and commercial epicentres.”

Advertisement

“This partnership recognizes Ghana’s role as a beacon for people of African descent in this Year of Return,” said Ghanaian President Nana Akufo-Addo. “The Year of Return, Ghana 2019, is a conscious effort to cement our pan-African legacy. Throughout the Year, the Tourism Authority has worked with several partner organizations to welcome home our brothers and sisters from the Diaspora. The Essence Full Circle Festival is a welcome addition to the activities and will hopefully become one of the legacies of the year which celebrates African resilience.”

The 2019 ESSENCE Full Circle Festival will include the first-ever ESSENCE Global Black Economic Forum: Africa, which will convene entrepreneurs, executives, entertainers and government officials to discuss how new opportunities for economic development and cultural exchange can be created.

“In furthering our mission to serve Black women deeply across the globe, ESSENCE is honoured to answer the call to ‘Return’ with the creation of the ESSENCE Full Circle Festival, beginning with Ghana and subsequently extending across the continent,” said Michelle Ebanks, CEO of Essence Communications, Inc. “We are grateful to be able to use the power of our platforms and the influence of our networks to positively impact narratives about Africa, as well as positively impact the people of Africa and the Diaspora through cultural and economic exchange.”

About 2018 Full Circle
The inaugural Full Circle Festival also included the participation of President Akufo-Addo and took place in Accra in December 2018, led by Full Circle Festival, LLC partners Boris Kodjoe, Patrick Kodjoe, Bozoma Saint John – all of Ghanaian descent – and Nicole Ari Parker. More than 120 invited guests including business executives, influencers, and celebrities from the United States travelled to Ghana for cultural engagement and ancestral reconnection, resulting in nearly 10,000 positive social media posts and half a billion media and social impressions, as well as an estimated economic impact of more than $70 million in tourism revenue.

Michael Jai White, Ebro Darden, Noami Campbell, and more arrive in Ghana for Full Circle Festival

Advertisement

Advertisement

Buzz

Highlights from Medikal’s spectacular show at London’s O2 Indigo

Published

on

PhotoGrid 1 20240504084823

Ghanaian rapper Medikal made an impressive debut at London’s O2 Indigo with a sold-out show, featuring performances from a lineup of industry heavyweights like Sarkodie, Shatta Wale, Efya, Bisa Kdei, Jay Bhad, and more. (more…)

Continue Reading

Buzz

Jah Lead releases new song ‘Shame on You’

Published

on

Screenshot 20240503 182644 1

Ghanaian singer and songwriter, Jah Lead is out with a new single titled ‘Shame on You’. (more…)

Continue Reading

Buzz

Oheneyere Mercy Aseidu, Gifty Anti, Stacy Amoateng, and other celebrities grace Akwaboah Jnr’s Traditional Wedding

Published

on

img 1714754972014

The traditional wedding of Renowned Ghanaian Highlife singer-songwriter Akwaboah Jnr and his wife, Theresa was a star-studded affair, with a constellation of Ghanaian celebrities gracing the occasion to celebrate the union of love and culture.  (more…)

Continue Reading

Buzz

Medikal’s Indigo O2 show officially sold out

Published

on

mdk

Ghanaian rapper Medikal’s debut Indigo O2 show in London has officially sold out, confirmed by the venue. (more…)

Continue Reading

Buzz

Watch: Exclusive videos and photos From Akwaboah Jnr’s Colourful Traditional Wedding 

Published

on

akwaboah wedding

Award-winning Ghanaian singer-songwriter, Gladstorm Akwaboah Jnr is celebrating a significant milestone in his life as he ties the knot in a beautiful traditional wedding ceremony. (more…)

Continue Reading

Buzz

Kwadwo Sheldon expresses disappointment in the NPP Gov’t; says engaging in politics never helped  him

Published

on

shellldon

Well-known Ghanaian Youtuber and content creator, Bernard Kwadwo Amoafo, professionally known as Kwadwo Sheldon has voiced his deep disappointment in the governing New Patriotic Party (NPP) asserting that engaging in politics has never benefited him personally. (more…)

Continue Reading

Trending