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Q&A: Okyeame Kwame talks choreographed handshakes and refreshing azonto for Coca Cola

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Okyeame Kwame Coke ad1Okyeame Kwame is adventurous, selfless and modest. His passion has brought him this far as he produces an interesting, energy-filled Coca Cola commercial that has choreographed handshakes and refreshing azonto. Over the week, the  story on the advert ‘Shake-up your senses’ had  many people talking and asking questions. Did he shoot it himself? Did he choreograph the handshakes and the dance? Well OK sat down for a Q&A as follows: Q: Did you shoot the advert yourself? A: I built the concept, produced it; finding the cast, costume and props, and location. But the actual shooting and editing was done by Gyo of Phamous Philms. Q: How did the concept come to mind? A: After the Versatile show, Coca-Cola, who were one of our sponsors were very happy about the show. As they are also about extreme creativity, they enjoyed what the versatile show stood for. They called us in and asked us to produce an ad for their ‘shake-up your senses’ communication. I started seeing images, ideas and hearing sounds that befitted the briefing the team gave me. I rearranged its complexity to a simple story-line that I believed would bring people together to share excitement Q: Throw more light on the advert itself… A: The concept borders on passion and energy. The love theme is for the passion, the sports, cheers, handshakes and dance also expresses energy. So literally, it’s actually about a young man momentarily saying his goodbye to his girlfriend. The lady’s friend encourages her to join their fun of football game and cheers. They go to see the acrobatic scoring of the game and celebrate it with azonto dances and drinking Coke. Q: How long did it take you to put the advert together? A:The advert took us one full month to produce. I wrote the script with Nii Tete Antoni, who also choreographed the handshake and the ‘Azonto’dance. Phamous People (Gyo was Director of Photography, and the general production was produced by me (Okyeame Kwame) for Firm Bridges Communication. Q: What were some of the difficulties you encountered producing this advert? A: THE advert took one whole month of designing and redesigning .but the actual shoot took only two days.i believe when a man plans when well he must not work too hard. however we had the weather to deal with.Our plan was to shoot the ad in the evening between five and six pm.so we rented the lights and generators and invited the cast to wait the whole day and at five it started raining. See it was my fault. I didnt check the weather. I can’t say I had any problems with the cast because we had about fifty crates of coke on set.energy overload.was the easiest way to describe the feeling during the shoot. Q: Don’t you think that merging adverts to music can adversely affect your career? A: Affect my music? I don’t see that in anyway happening, not even in another life time. Rather it will help my thinking ability, it will enhance the way we see and analyze things. You see i believe that creativity is like water from a tube, when the one infront comes out,then the ones following can flow. It will bring more money into the pocket. Which means greater songs, better videos. And even international collabos It will instead better the Okyeame Kwame brand. Okyeame Kwame is saying that you can be part of the fun by using your phone, camera or any device that will record you and your friend(s). Create your own version of the‘handshake’ and Azonto dance’, then post it on YouTube and drop the link on the Coca Cola Facebook page. Remember that the best ‘handshake’and Azonto dance’ person(s) will get the opportunity to win mouth-watering prizes as well as feature in Okyeame Kwame’s next video. Let’s get down to business!]]>

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Listen Up: Afro Fusion sensation OOSHA drops long-awaited album “OOSHATIDE”

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Afro Fusion sensation, OOSHA , has dropped his highly anticipated body of work dubbed “OOSHATIDE” featuring 12 distinct tracks such as “Caesar place ,” DND,” “OOSHATIDE,” “Pull Up,” and “Over u.” The artist said of the new release in a statement: “On this project, I connect with my inner flame, It’s like an outburst on the inside of me that I’ve held in for too long. It’s not fueled with negativity, rather it’s fueled with drive, passion, and destiny. What people will hear on this project is a little exhale from me, only that it comes with fire.” OOSHA music has frequently divided opinions. his flitting across a range of genres. His output on his new album OOSHATIDE showed this off, earning him the love of a dedicated fanbase as OOSHA continues to salute the salacious nature of Afro Fusion, but his vocal deliveries are far-ranging, existing on the seams of diasporic affiliations and dreamy inventiveness. His melodies sometimes sound like mutterings from the depth of sex-induced sleep, but with his endless cache of Nigerian references.

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Regardless of how good this album is, OOSHA is still capable of better and greater things. There’s greatness in him. Stream OOSHATIDE below.

https://vyd.co/OoshaOoshatide

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Introducing “SEX” by Soundsbysdl: A Fusion of Abuja and Accra Underground Scenes

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This groundbreaking album transcends borders, seamlessly merging the vibrant sounds of the underground music scenes in Abuja and Accra.

“SEX” Features Two Distinct Sides:

Side A: With an electrifying and upbeat rage, Side A pulsates with energy, showcasing the raw intensity of the underground scene. Featuring a lineup of talented artists including L1trendsetter, Ya ROE, Kwelit, Jaleel Thomas, Usan-JT, Danny Montanna, Javan Santana, Trap KYD, and Siient Parker, Side A immerses listeners in a whirlwind of captivating beats and impassioned lyrics.IMG 8298

Side B: As the journey unfolds, Side B offers a tranquil and mellow atmosphere, serving as the perfect counterpart to the high-octane energy of Side A. Artists MASK MO, Kwelit, Micky wrecks, L1trendsetter, KOMÉ, Tyler-Leigh, Rezzyvfm, and Ruch Sensei contribute to this soothing sonic landscape, inviting listeners to unwind and reflect.

Adding to the album’s allure is a bonus track from the esteemed Ghanaian group AD20. Their contribution enriches the album with authentic Ghanaian flair

“SEX” was executively produced by the talented Kwelit and curated by Jodye SDL, ensuring a seamless fusion of musical styles and influences from both cities.

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“SEX” marks a historic moment in music, as it becomes the first album to merge the underground scenes of both Abuja and Accra. Soundsbysdl invites music enthusiasts worldwide to join in the celebration of this unprecedented fusion of cultures and sounds.

Experience the electrifying fusion of Abuja and Accra  underground scenes with “SEX” by Soundsbysdl. Available on all major streaming platforms, this album is a testament to the power of music to transcend boundaries and unite cultures.

 

 

 

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Introducing oShamo’s New Single, “Life of the Party”

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Nigerian-born, UK-based rising star oShamo presents his first official single of 2024, setting the stage for what promises to be a standout year. Aptly titled “Life of the Party”, the song was produced by SkeellzGotbeat and showcases oShamo’s distinct bass voice and charismatic personality. Throughout the track, listeners get a glimpse of oShamo’s charismatic personality, which shines through every lyric and note.

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“Life of the Party” has rapidly gained popularity and is currently trending on TikTok. The song has inspired over 7,000 organic videos, accumulating more than 4 million views. Its popularity continues to increase day by day.

Signed to Mr Eazi’s emPawa Africa, oShamo steps into the spotlight with this vibrant, energetic track, destined to become a staple in every party playlist, just as its name suggests.

“Life of the Party” is now available on all major music streaming platforms.

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Connect with oSHAMO @Official_oshamo

 

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Tems Tells Apple Music About What Fans Can Expect From Her Upcoming Album, And More…

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Tems joins Eddie Francis on Apple Music 1 to talk about her new song “Love Me JeJe” out now. Tems talks about how she came up with the new single, how it was a collaborative effort amongst her friends. She reveals that her mother loves the song and that it’s inspired by a Nigerian classic.

Also, Tems gives fans a glimpse into what they can expect from her upcoming album, “Born in the Wild”.

Key quotes below please feel free to credit Eddie Francis on Apple Music 1. Video to follow shortly.

Tems tells Apple Music about the love she gets from people…

Eddie Francis: There’s this certain reaction you get from people where like people love you. It’s not even just a like. Does that get weird? Because we feel like we know you and we don’t know you and you don’t know us.

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Tems: I think I’m used to it. I don’t know why though. Always I’m like, “Do you really feel this way? Why? Why do you like me?” I don’t know, but I think I’m used to it now.

Eddie Francis: Like when they see you, it’s like, “Oh my God, it’s Tems.” And I’ve talked to you before and I know you’re really on energy and spirituality and I know you got to feel it. When did you realize you have a different kind of relationship with people that are fans of your music?

Tems: I think it’s just the reaction and in real life, the amount of emotion, there’s just this energy that feels pure that I get all the time. And I was like, “Yo, this is not normal. This is not normal.” It is different if it’s like, “Oh yeah. I think you’re just so cool.” And that might be the case, but I don’t know. It’s so much love sometimes, I just, I don’t, it’s just wild.

Tems on the creation of her new song, “Love Me JeJe”…

So basically, I went out to dinner with my girls, with my friends, two of my friends. We’re just like, “Oh, let’s just do a cute dinner. It’s going to be cute.” And afterwards, my friends are always telling me, you never show us your Tems side. Everybody else, yeah, you’re Tems, but my friends don’t feel like I am when I’m there. It’s just like, I’m this girl. So they’re like, “Oh, you never take us to the studio. We don’t even know if you are like… Are you a doppelganger? Are you like, what is that?” So I said, “Okay, tonight we’re going to the studio and you people, you are going to sing?” So they were like, “Oh my god, crazy. What?” So we went to the studio and two of my producers, they made this beat, Spax and Guilty and they sent it to me as a challenge like, “Oh. Yeah, I’m sure you can’t do Nigerian. I am sure you can’t do this jam.”

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So I was like, I just had it in the back. So I played it and I told my friends, “Yeah, lets all freestyle, take turns. Oh yeah, you do freestyle, you…” So one of my friends did “Love Me Jeje, Love Me Tender.” And then my other friend was just screaming as well. And I was like, “Actually this is a mad vibe. I love this vibe. I’m going to keep this in the song.” And I did my own freestyle and it just was such a cute vibe and I wanted to pay tribute to the actual song ’cause I love that song. My mom loves that song. “Love Me Jeje.” The original song is from Seyi Sodimu. The original song is called “Love Me Jeje” as well and it’s a Nigerian classic and it just felt right.

Tems on the term “JeJe” and what it means…

Jeje is African and Jeje also just means the concept of the song Love Me Jeje, Love Me Tender, it just means love me softly, take your time with, love me unconditionally and show me good love. That’s what it means. So that’s the idea of “Love Me JeJe”.

Tems on “NEPA” and what that means when she uses it in the song…

NEPA is, so basically NEPA is the electricity company in Nigeria. And basically, we don’t always have 24 hours electricity. So when there’s lights or when the electricity comes back on, there’s this like, everybody, you just hear your neighbours shouting, “Hey, there’s electricity now.” So you turn me on like the electricity, I’m back on, you electrify me, basically.

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Tems on what fans can expect from her next album, Born in the Wild…

“Born in the Wild” is actually about my journey. It’s about my experience as me and about the experiences I’ve had so far. And it really felt like the life I lived before, the life I was accustomed to felt like a wilderness. And it’s not really more so, yes, I was raised in Lagos and that’s a part of me, but it’s not really about the place, it’s more about the state of being. It was a wilderness in the environment I lived in and there’s so many things that happened and so many lessons I learned to come and be this person now. It is basically coming out of the wilderness. So that’s basically what Born In the Wild is about.

I’ve had to step back a bit to make sure or to check in with myself that I’m being true and also just find healing from all the trauma. Everything I experienced before Tems, I think I had to unlearn a lot of things. And this album is just, it is just a new way of me expressing myself while still centering who I am in it.

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Larry Vibez transports us into his universe in “Diary of Vibez” EP

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Afropop Newcomer Larry Vibez is set to make his mark in the burgeoning Afrobeat music space as he unveils his highly anticipated EP “Diary of Vibez.” The project was released via Big Larry’s Record. (more…)

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CAKES DA KILLA releases ‘Black Sheep +’ album

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Last month, New York rapper Cakes da Killa released “his most refined work to date” (DJ Mag), Black Sheep, and today, Cakes shares Black Sheep + out now via Young Art Records. With five new tracks and fresh album art, the deluxe version of Black Sheepexpands on his “most danceable album yet” (The FADER) and showcases more of Cakes’ “rapid-fire flows, clever punchlines and old-school ‘rapper’s rapper’ mentality” (RANGE).

 

Black Sheep is inspired by seeing the world, by embracing the nightlife and building community. Cakes’ critical and communal acclaim precede him: in the past two years, he’s played GlastonburyGovernors BallSonar, and Whole Festival. He’s worked with everyone from Honey Dijon to Injury Reserve to RyeRye. Whether holding court, going through customs, or crushing competition, Cakes stands firm as a seasoned vet who knows his role and knows the game.

 

Reuniting with long-time collaborator Sam Katz, the producer behind 2022’s SvengaliBlack Sheep finds the duo at their most comfortable and confident: Cakes wrote every bar, Katz did every beat. Over the course of the album, Cakes guides us through a spiritual trip from the clubs of Manhattan to the back blocks of Brooklyn. Black Sheep is a work of survival and sees the decorated emcee fully aware of his power, his place, and no longer settling for less than he deserves.

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Featuring his sharpest writing and most electrifying performances to date, Black Sheep is a coronation of his graduation to foremother: a figure who spent his 20s hustling alongside his peers, focusing on the work, and paving the way for the generation we see today. He’s a rapper’s rapper, a girl’s girl, and he’s ready to be a superstar.

 

Stream/Purchase Black Sheep +

 

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Listen to “Black Sheep”

 

Watch Video for “Mind Reader” (ft. Stout)

 

Listen to “Do Dat Baby” (ft. Dawn Richard)

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Listen to “Cakewalk” by Cakes da Killa

 

Watch Cakes da Killa perform “Cakewalk” on COLORS

 

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Black Sheep + Tracklist

1. It’s A Luv Thang (ft. Wuhryn Dumas)

2. Mind Reader (ft. Stout)

3. Make Me Ovah

4. FourPlay

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5. Do Dat Baby (ft. Dawn Richard)

6. Global Entry

7. Downtown J

8. Cakewalk

9. Crushin In Da Club

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10. Problem 4 Problems

11. Ain’t Sh*t Sweet

12. Black Sheep

13. Chain Gang Pimpin

14. Fly Trap

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15. Not Da One

16. Standing Ovation

 

Cakes da Killa Tour Dates:

Sat. June 29 – Brooklyn, NY @ Ladyland Festival

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Sat. July 6 – Roskilde, DK @ Roskilde Festival

Sun. July 21 – Ghent, BE @ Boomtown Gent Festival

Sun. July 28 – Amsterdam, NL @ Milkshake Festival

Fri. Aug. 2 – Amsterdam, NL @ Dekmantel Festival

 

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Praise for Cakes da Killa and Black Sheep

 

 

Cakes Da Killa is a rap icon…” – Mixmag

 

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Black Sheep stands as one of the emcee’s best works to date, continuing his genre-defying style with renewed panache — jazz, house, R&B and rap all meld into one sound throughout the project — while his writing game reaches yet another career-high.” — Billboard

 

“[Black Sheep] is a confident compendium of breathless performances, bombastic personality, and thrilling genre collages.”  — Pitchfork

 

“[Black Sheep is] an impressive display of pure rapping ability and irresistible grown and sexy grooves” — Bandcamp

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