The stars go in for Samsung, are you feeling the buzz?

Yes there are many options when it comes to finding the right device that fits our lifestyle. But increasingly, Samsung seems to be the right choice for many. With impressive stats on the African electronics market, Samsung’s reach is far and wide, and increasingly its finding a huge place even on the US market, where traditional brands are still cherished and ‘protected’. Contributing to the rise in use of Samsung protects are the celebrity endorsement from global stars like Usher, David Beckham, Banky W, Sarkodie, Leera and many others.  Jay-Z’s 12th studio album ,Magna Carta Holy Grail, was announced in a TV commercial recently during game five of the NBA finals. He is  partnering with Samsung for the release: the company pre-purchased 1m copies of Magna Carta at about $5 (£3.23) each. They plan to give these away to owners of Samsung Galaxy smartphones. Surely an innovative way for Samsung to make their users feel special. While many celebrities endorse Samsung for purely financial gains, others use Samsung for its modern and fun functionality. In Ghana, I know people like Abieku Santana, Jessica Opare-Saforo, Amanda Jissih and many others speak greatly of Samsung, especially the Samsung Galaxy S4. So do these celebrity endorsements mean anything to you? Would you use a device simply because your favourite celeb uses it too?]]>