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A Guide To The 10 Best Firewalls For Windows

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When you’re carelessly using the internet, you’re bound to get malicious threats to your computer. To protect yourself and your computer, you must get something that will protect you when browsing the internet. One thing that can protect you from internet-based attacks is a firewall. A firewall is a privacy protection software that protects your computer from internet threats.

Most operating systems have their own built-in firewall. One example of an operating system that has a built-in firewall is Windows. While Windows comes with a built-in firewall, did you know that there are other firewalls that are one hundred percent free? While Windows Firewall has great features, many of these free firewalls have additional features that Windows does not have, while offering equal or better performance. Let’s look at a firewall guide for the 10 best firewall apps for Windows.

Comodo Firewall

Comodo offers a free firewall that is easy to use, perfect for novices to the security game. Comodo Firewall offers virtual Internet browsing, ad blocking, custom DNS servers,  Game Mode, and a Virtual Kiosk. This is in addition to all features that block processes or programs from accessing the network.

Aside from these features, Comodo also offers more noteworthy features. The first is a Rating Scan, which shows you how trustworthy the processes running on your computer are. The second is Kill Switch, which gives you an easy way of shutting down any running process on your computer.

Glasswire

If you want simplicity and ease of use, then take a gander at Glasswire. Glasswire gives you a look at real-time and historical app network traffic and provides the user with visual network monitoring.

The app also gives you the option to run Glasswire in incognito mode, turning off notifications until you switch them back on. The firewall also detects changes in the proxy settings and DNS and detects ARP spoofing too.

ZoneAlarm

ZoneAlarm is an industry leader in the cybersecurity field, with over 20 million downloads. The ZoneAlarm Free Firewall continues that tradition, bringing a slew of useful features to free users.

It identifies unsafe traffic, hides open ports on your computer and detects and disables malicious programs. It also features a two-way firewall that monitors traffic coming to and from your network, hides your PC from hackers, and stops spyware from broadcasting personal data. Early boot protection protects your computer from being booted from dangerous rootkits aimed at taking over your PC.

ZoneAlarm also includes anti-phishing scanning of URLs that stop you from entering your personal data on websites that have been identified as threats and remove malicious code from downloaded files.

Sophos XG Firewall Home Edition

A rising star in the field of security, Sophos is responsible for quite a few high-quality firewall products and services. The XG Firewall Home Edition brings the power of an enterprise firewall and makes it available for home users.

It includes anti-malware and provides web security, connection privacy, and URL filtering. You also get application control, an Intrusion Prevention System (IPS), plus traffic-shaping features. The firewall console includes a network monitoring and reporting dashboard. This dashboard provides all the system management facilities that large companies enjoy on their networks right at your fingertips.

All this power comes at a cost, as the Sophos XG Home Firewall requires a dedicated computer to act as its server. It also overwrites the Operating System of the host computer, so you better have a spare computer handy to act as the server.

TinyWall

Are you shopping for a lightweight and unobtrusive firewall? Then look no further than TinyWall.

Built to enhance how Windows Firewall works, TinyWall works alongside it, adding features to assist Windows firewall. TinyWall actively blocks malware. It also prevents the modification of Windows firewall’s settings by malicious programs. It does this without you needing to be a computer security expert.

You do need to manually whitelist applications, which takes a bit of the shine off of TinyWall, but for a free firewall that enhances your existing Windows Firewall, it does the job well.

Outpost Firewall

While many would consider Outpost Firewall to be abandonware, this security app deserves a spot on our list. The firewall is licensed to other security companies like Sophos, who put their own spin to its features. The free version of Outpost is still in use, with several million users across the globe.

This outstanding security has several nifty features available, including automatic whitelisting for well-known software, an anti-leak module used to block suspicious messages, a file and folder security lock, and a pop-up blocker.

OpenDNS

OpenDNS is a business firewall that also offers a free home edition. It not only protects your computer but all internet-ready devices on your network too. Smart TVs, DVRs, and smartphones are all covered by OpenDNS.

OpenDNS is available as a cloud service, so there is no software to install. The service instead makes changes to your router settings, letting it channel your traffic through OpenDNS’ servers. This protects you from hacking attacks, such as DDoS attacks.

Peerdlock

PeerBlock works in a slightly different way from other firewalls. Instead of blocking programs, it instead blocks a range of IP addresses instead.   

You can customize the list of blocked IP addresses, allowing you to add and categorize your blocked IPs. You can even block friendly organizations.

Easy to turn off and on, PeerBlock stops most pop-up ads but requires a fair bit of IT knowledge to set up effectively.

AVS Firewall

A user-friendly interface is just the start for this firewall. It monitors and blocks changes to your computer registry and includes a pop-up blocker, ad blocker and parental controls.

AVS also allows you to allocate bandwidth to other devices on your network, allowing you control over how other devices use the internet while on your network.

Evorim Free Firewall

A simple, minimalist design earns Evorim Free Firewall a spot on our list of the best free firewalls.

This free security tool offers quite a few bells and whistles alongside its default abilities. These features include Access notifications, malware and virus detection and several protection modes, such as Paranoid, Cooperative and Credulous mode. The interface is also touch-screen friendly, and multilingual language settings make this firewall inclusive.

The Runback

The rise of the internet has bought everyone a bounty of information, opportunity, and communication options. Using it is not without risks, but with proper care and the right security tools, you can be safe and sound on the internet. So go install a firewall today and keep yourself safe on the world-wide web.

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How to Look After Your Health at Work

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Although you might be a pro at looking after your health at home, when it comes to the workplace, many people do not take the precautions that are needed to stay healthy and safe. However, staying healthy in the workplace is important as only then will you be able to carry out your best work and impress your manager without having to take ample time off when you least want to. Then, here are some of the top tips that you need to follow to be able to care for your health and your safety in the workplace.

Reduce Stress

Stress is one of the biggest threats to your health in the workplace, and yet many people write it off as being a normal part of their everyday lives. However, jobs that give you excessive stress can mean that you start to suffer from serious mental health concerns and can lead to burnout. You might have to take time off for stress or even quit your job completely. Some of the jobs that offer people the most stress include those in teaching, healthcare roles, and business managers. Then, if your role is starting to cause you stress, such as the counselor stress that many people in mental health services experience, you need to make sure that you can take ample time off, that you practice self-care and relaxation in the evenings, and that you discuss with your manager about the possibility of extending any deadlines that you are struggling to meet easily.

Sanitize Your Hands

With a lot of people working in a small area, the disease can spread rapidly, and, before you know it, half of your office can be wiped out by the same bug. Then, to prevent yourself from falling ill and having to take a week or two off work, you should take precautions, such as sanitizing your hands. This will ensure that you can keep yourself safe and healthy when you are touching surfaces that many others have touched, even if your office is operating at full capacity. Even better, you should try to wash your hands regularly with soap and water.

Get Some Fresh Air

Not only can fresh air allow germs to disperse, but it can also help you to stay healthier and happier. Then, you should always try to sit near a window and to open any windows in your office space. Your office might also have air ventilation systems and air purifiers which can help to make the space aerated. You should discuss the option of getting these with your manager if they are not installed already. If you are unable to get fresh air in the office, you should use your breaks or lunch to go for a walk outside. This can help you to refresh your mind and to swipe away the tension of the last few hours while making your lungs breathe easier and getting your digestive system moving.

Exercise

Even if you have a sedentary job, you must not forget the importance of exercise throughout your week. Exercise can lower your risk of getting heart disease or of having a stroke, for example, and can also improve your mental health and concentration, and energy levels. However, getting exercise on the job can be more difficult than you might expect. Then, you should try to fit in a couple of minutes of exercise on the way to work, even if this is simply walking or cycling to work. You might also consider using your lunch break to go for a jog, and some offices even have gyms attached for employees to use. If you are unable to get away from your desk, though, you should consider performing deskercise to keep your body moving and to stop tension and muscle stiffness from occurring.

Eat Well

If you want to look after yourself in a simple and yet effective manner, you should make sure that you eat well, even when your schedule is filled up with work commitments. There are many quick and easy homemade meals that you can prepare. You should at least make sure that you are consuming enough fruit and vegetables and that you cut out sugary snacks, which can be tempting to consume at your desk in that mid-afternoon lull. You should also avoid skipping meals altogether or eating at your desk, as this can drain you and can make you eat larger portions. You should also swap ready-made sandwiches for simple bread and butter ones that you have made at home and filled with your favorite filling, or even for something a little more extravagant. This will ensure that the chaos of work does not distract you from eating delicious meals and as well as you can.

Know the Health and Safety Policy

However, workplace accidents are still common in many industries, and you may get injured by incorrectly handling machinery or even by tripping up a loose cable. Then, it is vital that you know your company’s health and safety policy in detail and that you speak up when you are uncomfortable or worried about your safety at work. You should always make sure that you are wearing the right gear to protect yourself from dangers and that your training is up to date. You should never complete tasks that you do not know how to perform, and you should stay away from possible hazards and signage which might alert you to dangers. You should make sure that you take breaks and that you are not too tired when you are operating machinery that could harm you or others.

You should never let your job affect your health, and so it is important to know the best ways that you can stay healthy while you are performing your role responsibilities. Then, by following this guide, you will be able to reduce the number of times that you are sick, ensure that you can look after your body, and prevent any workplace accidents from occurring.

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Adobe Features Michael Aboya’s Photo On Lightroom’s Splash Screen

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Ghanaian fine-art and fashion photographer, Michael Aboya’s  work has been used as the Splash Screen on the latest Adobe Photoshop Lightroom Classic.

 

What this means is, anywhere around the world when someone opens their Lightroom Classic software, they are welcomed first with Michael’s photo.

 

Considering the fact that Lightroom ranks as the world’s 2nd best photo editing software after Photoshop (also by Adobe), this is such a HUGE feat.

Adobe Lightroom is a creative image organization and image manipulation software developed by Adobe Inc. as part of the Creative Cloud subscription family. It is supported on Windows, macOS, iOS, Android, and tvOS. Lightroom also gives you everything you need to create, edit, organize, store, and share your photos across any device.

 

Truth is, every photographer in the world has either used or heard of Lightroom hence this achievement exposes not only Michael, but Ghana to the entire creative universe especially in Photography.

 

Michael Aboya also known as Aboya.8, is a fine-art and fashion photographer based in Ghana West Africa whose passion for arts and photography became real at age 19 when he lost his father to cancer in August 2016.

 

He stopped studying computer programming at the time and used the little savings and funds he had to buy a Canon T3 camera with a Canon EF 70mm – 300mm lens. In early 2017, he started working as a full-time photographer, dedicated to learning and very importantly becoming a better version of himself.

 

Today, as a visual artist working with photography, Michael’s purpose is to tell stories that inspire, empower and connect with the viewer. His images explore emotions, love and strength through composition, lighting, and subject matter.

 

Setting international records for Ghana seem to be a specialty for Michael as last year, he won the Best portrait photography 2020, by Agora Images in Spain, Barcelona. He was also adjudged the Author Of the best photograph in the world 2019 with his image dubbed “Songs OF Freedom” – Agora Awards 2019 in Spain, Barcelona.

 

In 2018 Michael swept Best eyes photography award, Best sound photography award, and Best horse rider Photography award.

 

Mr Aboya is currently an Adobe Lightroom Ambassador and has featured and partnered with the likes of BBC, SONY, Forbes, Adobe, Agora Images, NEWSDAY, to mention but a few.

 

See more of his works on Instagram via @aboya.8, or visit his website https://aboya8.com

 

 

See Michael’s work under Adobe Photoshop Lightroom Classic as published by Adobe here: https://www.behance.net/gallery/130005823/2022-Creative-Cloud-Splash-Screens?tracking_source=search_projects_recommended|Adobe Splash Screen

 

 

By: Cwesi Ofori

juliusboadu@gmail.com

 

 

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Takoradi creatives showcase their prowess during the Guinness Bright House Experience

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After a successful launch in Accra, Kumasi and Tamale, the Guinness Bright House Experience finally made its stop in Takoradi much to the delight of ‘Tadi’ creatives and revelers.

The Guinness Bright House Experience is a model bar and a fundamental part of the Guinness Black Shines Brightest campaign and it serves as a cultural space and a hub for people to connect and energize each other with creativity, inspiration and, of course, a cold bottle of Guinness.

In Takoradi, the Bright House Experience started off with a fashion show where young and talented fashion designers across the Western Region showcased what makes them shine bright through a stunning display of amazingly creative designs.

Before Vanilla, a fast-rising vocalist and versatile songwriter mounted the stage to dazzle guests with his ‘Sikilite’ hit song, underground musicians in the region came to display their music and rap prowess to the admiration of all. This set the tone for the music aspect of the Bright House Experience.

Fameya and Mr. Drew did not also disappoint as they dropped hit songs after hit songs as guests were seen dancing and singing along most of their songs.

Incredible Zigi showcased why he is indeed the perfect fit as face of the Black Shines Brightest Campaign. He displayed so much creativity and energy with his dance moves. He eventually did his signature removal of shirt and the crowd went berserk with excitement. Incredible Zigi performed with his regional team of Afrozig dancers in Takoradi.

When the main act for the night, the ‘Confession’ hit maker Kofi Kinaata hit the stage, the crowd welcomed him with cheers and excitement, and he proved why he is the real “Fante” rap god by giving fans a performance to remember. Kofi Kinaata indeed ensured that guests left the event with a full appreciation of what ‘Black Shines Brightest’ truly means.

Before the Bright House Experience was the Guinness Creative Master Class in partnership with 3 Music Network where Michael Amofa (Incredible Zigi), Dance Artist, Choreographer, George, Mensah Britton, media personality, talent manager, entertainment pundit and brand, creative serial entrepreneur, Sadiq Abudulia Abu, Chief Executive Officer of 3 Music Network as well as Nana Kofi Asihene, music video director, creative consultant, and film maker and Kinorah Awini, CEO & content Developer at Telande World Studios Limited engaged young and budding creatives in Takoradi with the aim of spurring them to growth.

Guinness ‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

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itel Launches itel S17, itel Spirit 1 Laptop, Cinema TV Projector and Other New Products in Exclusive Online Launch in Ghana

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itel, the global premium mobile phone and accessories brand, continues to prioritize giving its customers control, functionality, fun and value. In keeping to that tradition, the brand has added a line of new and exciting products to its fleet; the iconic itel S17 smartphone, the itel Cinema TV H1 Pro, the Spirit 1 Laptop and the itel Wireless Neckband N53F. These were announced in an exclusive online launch event held on Friday October 8, 2021.

The highly attended virtual event drew participation from celebrities and top industry leaders across Nigeria and West Africa, with itel brand ambassador Olamide- accompanied by Nollywood star Mercy Johnson-Okojie and celebrity TV host Stephanie Coker- on hand to talk about the sterling qualities of the new products. Starting October 9th, 2021, itel stores and authorised outlets will have their shelves filled with these exciting new products as the brand continues to seek easier ways to make life better for all.

itel S17: Specs and Features

A look at the itel S17 smartphone reveals a huge improvement on previous generations of the S series; yet the phone can be purchased at an unmatched price point that target consumers can afford. This gives credence to the International Data Corporation (IDC) report for 2020 which rated itel as the Number One Smartphone and Feature Phone Brand in Africa under $75, a recognition for its affordability and quality.

Tagged Capture Your Smile, the Smile Selfie smartphone is a game-changer, ensuring that you can look your best when you take a selfie with ease. This is supported by an 8MP front camera and a large 6.6-inch HD+ waterproof full screen that produces 3-dimensional, crystal clear images and videos. The battery has also been massively upgraded to 5000mAh, enough for up to 70 hours of music, 30 hours of chat, 7-10 hours of entertainment and 7 hours of selfie. With three rear cameras, taking a photo and recording videos have become more flexible and exciting. These allow more light to come in through the expanded lens, making the view wider and clearer.

Other features include the radial diamond texture that makes the device pleasant to touch and look at; beautiful, sleek exterior design; double safety feature with upgraded fingerprint sensor and face unlock; durable internal and external structures, dust, and moisture resistance and many more. You can simply walk into an authorised store and choose between the multicolor green, sky blue or deep ocean black variants- whatever tickles your fancy.

Breath-taking Cinematic Experience with the itel Cinema TV H1 Projector

Home or office, it doesn’t really matter. Whether you’re warming up on a large couch with family and friends as you enjoy the current episodes of your favourite TV show or presenting a life-changing pitch in the boardroom, this digital TV projector is as good as they come. With 100-inch wide-angled screen dimension, i-Cast support and 2×5 Width double speakers, you’re all set for a wholesome cinematic experience.

itel Smart Watch 1 for all times and seasons

This is another new product offering by itel. At first glance what you see is a truly attractive wristwatch but take a closer look and you’ll see why this wristwatch ranks high on functionality and usability. It is a lifestyle watch with features for sports, health, and entertainment. We can talk about its blood oxygen and heart rate monitors or its 7 sports modes all day long, but not to forget its music and camera control feature, smart notifications, and personalised menu.

It’s Thin, It’s Light, It’s The Itel Spirit 1 Laptop

Processor? Check. Memory? Check. Powerful, fast-charging battery? Check. This new laptop by itel offers you everything you need in a personal computer and so much more. With 1 TB in-built memory, 8GB RAM and Windows 11 operating system, there’s a lot to love about the Spirit 1 laptop beyond the elegant 15.6-inch FHD Screen and its thin, light design. It is also equipped with WiFi 5, allowing routers to engage with up to four devices at a time.

Get Your Groove On With The itel Wireless Neckband N53F

This is a next-generation wireless neckband brought to you by itel. The Wireless sound accessory is compatible with most mobile phones and computers on the market, giving you the crisp sound quality, you deserve. Its iconic magnetic earbuds will stay put in your ears and never fall off. This ergonomic design is further enhanced by a comfortable and stylish Neckband. It features a 10.4mm bass boost driver and is moisture resistant.

Join The Family That Enjoys Better Life

This list of new products embodies the passion and character of itel as it continues to sweep through Africa and the rest of the world with affordable but highly innovative products for the young at heart. Whether it’s the smile-capturing itel S17 smartphone, the cinematic delight of the itel H1 Cinema TV Projector, the unrivalled functionality of the itel Smart Watch 1, the super slim Spirit 1 laptop, or the dynamism of the itel wireless neckband, you too can purchase these products at any itel authorised store near you. Join the itel family and enjoy better life.

The itel-Buy promotion month is ongoing. Buy yourself any of our key itel products and win amazing gifts instantly from any accredited itel shop.

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The Success of Online Gambling Operators During the COVID-19 Pandemic

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The COVID-19 pandemic has changed the world forever. While it appears that the situation is gradually improving, the way that people do things is likely never going to go back to pre-pandemic levels.

 

Countless sectors were negatively impacted by the pandemic. This includes the land-based gambling sector. As casinos and bookmaker shops had to close for extended periods of time, they were going without revenue coming in the door and often had to rely on government support to keep paying workers.

 

However, online gambling operators were the ones to take advantage of this situation, as people were still looking for ways to place sports bets and play their favourite casino games when they could no longer do so in person. This article will look at the impact the pandemic had on the online gambling sector.

 

Closure of Physical Locations

 

As the pandemic started to set in, politicians and health officials realized just how severe this virus was going to be. In the beginning, most people would not have been able to foresee just how long this situation would last.

 

As case numbers of COVID-19 continually increased, public orders were released closing entertainment facilities like casinos, bingo halls, and poker rooms. The people who relied on using these facilities on a regular basis then had to start looking elsewhere to get their bets placed or play their games. The natural solution for these people was online gambling platforms.

 

While a lot of people who frequented the physical facilities already had been using online platforms, there was also a whole new audience exposed to the online space. This bolstered the number of people who were utilizing these platforms across the board, creating a boom in the sector.

 

People also had more time on their hands, as well as often having more disposable income as they were stuck inside their houses doing nothing. Therefore, the spending among certain types of online gamblers increased dramatically during the period.

 

Online Sports Betting

 

For some time towards the beginning of the pandemic, most major sports all across the world were cancelled. There were only very limited sporting events on offer. This led to people betting on anything they possibly could, including table tennis, drone racing, and darts. As a result of the lack of sporting events, online sportsbooks suffered for a while.

 

However, ever since sports returned in a major way, there has been a boom in success for these online operations. People realized just how important sport is in daily life to keep people happy and entertained. This led to a lot of people watching more sport and also placing more bets a lot of the time on these events.

 

Games of Chance and Games of Skill

 

While of course, physical casinos had to close their doors, games of chance and games of skill were still readily available to people through online platforms. As there was a lack of sports betting opportunities for some time, this led to more people turning to popular casino games as these were always going to be available to play. There has been a consistent increase in the number of people playing these games, as well as a resulting increase in profitability for the operators.

 

One of the interesting trends seen was a rise in the number of people playing online slots. However, there was also a drop in the number of spins per average session or for the total gaming sessions that last up to an hour. Therefore, a lower proportion of people were engaging in more slots play than pre-pandemic.

 

There have also been some restrictions brought into place by gambling regulators that have slowed down spin speeds, which could also be having an impact. The aim of these types of restrictions has been to try to better protect problem gamblers by cutting down on the number of spins they can do in the course of a playing session.

 

Players Looking at Other Options

 

One of the other trends seen during the course of the pandemic was casino players looking for fresh opportunities to express themselves. With the gambling regulators constantly putting in place strict rules on gamblers and platforms, people wanted to have a greater sense of freedom.

 

This is why non-GamStop casinos offered sites like non-gamstop-casinos.com have been gaining popularity. These are platforms that are not licensed by the UK Gambling Commission (UKGC), meaning that they do not have to follow the strict rules and regulations of this body. Non-GamStop casinos often give you the chance to get access to a bigger game library, as well as more lucrative offers, and a better collection of payment options.

 

It is important that people are only using these platforms if they are fully in control of their gambling. That is because these casino sites allow people who are self-excluding through GamStop to avoid these blocks and to continue gambling.

 

An Interesting Future

 

The online gambling sector has been in a boom period thanks to the COVID-19 pandemic. While the physical casino sector is looking to get back to pre-pandemic levels, online gambling operators have gone from strength to strength. This trend looks like continuing as more and more people get access to and start using the internet on a daily basis.

 

While restrictions are easing across the world, land-based casino operators will be hoping that the transition over to online platforms is not a permanent one and that people in their large numbers will return to these physical properties when they get the chance to do so.

 

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A Serial Entrepreneurs Guide to Finding and Developing a Business Idea

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Most business ideas have been done repeatedly and, on some occasions, with a great deal of success. Finding and developing a great business idea can feel like an uphill struggle, but it doesn’t need to feel like this, and it does not need to be like this. If you conduct adequate research and if you commit to seeing through one idea, you will find it much easier to develop an idea, harness it, and make it your own. So, when it comes to finding and developing an idea, where do you need to start, and what should you be focusing on first.

Sticking and Committing to One Idea

You may have lots of ideas spinning around in your head, but it is important that you stick and commit to one at a time. Trying to do too much or spreading yourself too thin is not beneficial for anyone. So, before you try and take on more than you can handle, why not put together your list of business ideas and establish which one you will pursue and why. When you commit yourself to one idea, you ensure that you dedicate your time and energy to achieving the results and success you desire. To establish which idea, you need to stick with and commit to, you need to weigh up the pros and cons of each idea you have put forward. It can be so easy and so tempting to just run with the first idea that you write down or take a liking to, but realistically if you dive in too quick, you could end up on the road to failure, and this is, of course, not what you want.

A Beneficial Business Idea

You can still make money in business, even by helping others. Developing a business idea around something that gives back will leave you feeling good, and it will also leave the recipients of the business idea feeling good as well. As a serial entrepreneur, finding or launching an idea that gives back will be both appealing and rewarding. You will be fostering goodwill, and you will be launching and harnessing a positive image for yourself and your brand at the same time. So, what kind of business idea can you introduce that would or could benefit others? For example, you could put together treatment packages for professionals to ensure that they are practicing self-care, such as Self care for nurses or self-care for doctors. Or you could focus on putting together packages that support fellow small business owners. Supporting, helping, and assisting others is commendable and is something that can be worked into a watertight business idea.

Spotting a Gap within the Market

Having an idea that has potential is what every entrepreneur wants and needs, but how do you find an idea with real and true potential? Well, you spot and then exploit a gap in the market, of course. When there is a gap in the market, no matter how small, you can exploit it and turn it from a business idea into a profitable business. When it comes to spotting a gap in the market, you need to begin looking at areas or industries that you are interested in first and foremost. You will not be able to target all marketplaces and industries when looking for an idea that has potential. So, start by targeting areas that are of interest to you because when you are interested and passionate about a market or industry, you are more driven to succeed.

Conducting Market Research

When you have spotted a gap in the market, you then need to start conducting market research. When it comes to carrying out market research, you need to utilize both primary and secondary research to establish if your idea has the potential to make money or not. Investing in the market research may seem unnecessary, but it is crucial, especially in the early stages of business idea development. If you do not invest in market research, how can you confidently be sure that you are investing your time and money into a sound idea?

Seek Support and Assistance

When it comes to getting the right idea, you need to seek support and assistance as and where you can. For example, family members may be able to help you see something you may have overlooked or missed when researching ideas. In addition, you may find that trade bodies or other professionals may be able to provide you with additional figures, research, or statistics that you might not have considered before or had to access to. Do not be afraid to reach out to others for support and assistance because this guidance can help you determine which idea to go with and why. To get the guidance and support you need, you can take advantage of networking as well. Meeting new people and gaining new insights may even help you once again to see, or spot things that you might have missed previously.

Set a Deadline or Timescale

Researching a new idea can take up a lot of your free time. It is important that you establish a deadline and a timescale for researching and creating business ideas and bringing them to fruition, or else you will find that you will be investing a lot of time, effort, and funding and not really getting a lot in return. When you are researching and finding new ideas, you need to give yourself weeks and months, and not years. It is important to remember that you can over-research an idea, and in the process, you can end up wasting time, so establish a deadline as soon as you can to ensure that you can bring the idea to the market before somebody else does. When you have a deadline in place, you ensure that you make your research time count. Wasted time equals wasted money, and missed opportunities, so stay on the ball with your research, and do not go over the top.

 

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