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AY, Metro TV MD, Vice President of Liberia, Togolese Ambassador to Ghana and Dr Ibrahim Bello Dauda attend Africa Advancement Forum Global Summit 2021

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The Africa Advancement Forum an organization that creates a platform focusing on providing a space for the discussion of key prospects and strategies that aims to influence the growth and advancement of the continent, on Friday, August 20, 2021, held this year’s edition of its global summit in Accra.

The summit held at the Accra International Conference Center on the theme “The Africa We Want,” brought together captains of industries, academia, civil society and government officials as well as top African business personalities, start-ups, and entrepreneurs from a various sectors and disciplines to exchange ideas on how to develop the continent.

Delivering the opening address for the summit, the Founder of Justina Mutale Foundation, Ambassador Justina Mutale who is also part of the organizers, highlighted some of the things that exist as strength, weaknesses, opportunities and threats to developing Africa.

Among other things she spoke about the Africa Continental Free Trade Area (AfCFTA), the need for a single passport for all Africans, improving the Global Image of Africa, diplomatic relations, leveraging on technology, developing and educating the youth as well as women empowerment.

“While the rest of the world has an aging population, Africa has the largest and youngest population and about 70% or so of the population are below the age of 30. This is the population that is going to drive the world into the next millennia so we need to empower them. Empower them to have the clout, to have the energy, to have the agility, to have the power to move forward. We need to empower them with the right education, the right information, the right knowledge, tools and of course the right networks. This is where mentoring comes in,” she said.

On the need for Africa to shape its image and promote women empowerment, Ambassador Mutale noted that it is important for the African story to be told from an African perspective.

“It is hard for me to learn that Africa’s heroes are left out of the history books of our children and our children have to depend on movies such as ‘Wakanda’ which has fictional African superheroes and yet we have real African superheroes living among us.,” she stated.

The summit hosted a series of panel discussions which saw several astute and accomplished individuals contribute to various topics on Africa’s development.

The Vice President of Liberia, Her Excellency Jewel Taylor in contributing to a panel discussion on the topic ‘Powerful Women Leveraging Their Network to Develop Africa,’ stressed on the need for African women to be involved in decision making and policy formulation.

“What are we asking for? All that we are asking is equality. To be a part of the discussions that affect our lives whether in peace time or in war. Every decision that is made by the legislature and implemented by the executive, there is something that affects women whether it is education or whether it is access to water. When we went to villages, they still built wells at the end of the village. Women have to walk all the way from their home, sometimes 40 miles. But why, why are the men building the wells at the end of villages?

They say that when women gather, they make noise and they gossip but do they know the harm they are putting their wives and their daughters into? People get raped, people get attacked and all sort of things. So it is important to get women in that space (leadership) because when decisions are being made, a woman looks at it from a totally different level,” she stressed.

On his part, the Managing Director of Metro TV Ghana, Kayode Akintemi who also contributed to a panel discussion on the topic “Changing the Global Perception of Africa,” spoke about why Africa should re-present its image on the global scene and how the media can effectively contribute to such an agenda.

Let’s stop focusing on what is or what went wrong, let’s start to focus on solutions. When you live in the past you are only sacrificing your present and the feature.

“And words spoken to you will remain words until you give them meaning and attach power to them; that is when they have effect in your lives. Live your lives not based on what others say , but based on what your inner self tells you. Surround  your self with good people” Ibrabim B. Dauda

“Africa must fine a way of putting across its own message, telling the African stories from the African perspective. Like AY said, the name your call your child, if you name your child blessing everyone will call your child blessing. But if you name your child a thief everyone will call your child a theif. The way we have chosen to tell our own story is the way people will help us call. But the worst situation we have on our hands is we are not telling our story.

We have to do that telling, nobody is going to tell it the way we want it. CNN and BBC, the perspective they are putting out there is not going to help us because it is not in their interest.

Other personalities who were on hand to contribute to the panel discussions included award winning Nigerian comedian Ayodeji Richard Makun, also known by his stage name A.Y, Dr Linus Okorie of the COTNI Leadership Institute, Dr Ambassador Utchey Odims and Sara Nana Yeboah a nursing specialist who spoke passionately about the health sector in Africa.

Also present at the summit was the High Commissioner of Seirra Leone to Ghana, Burkina Faso and Togo, Her Excellency Virginia Henderson and Dr Ibrahim Bello Dauda.

The 2021 Africa Advancement Forum Global Summit concluded with an Africa Business Forum later in the day where top African business personalities, start-ups, and entrepreneurs from a various sectors and disciplines met to discuss ideas as well as an Award Dinner Gala held in the evening at the Kempinski hotel in Accra.

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How to Legally Disclose Sponsored Content on YouTube

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Sponsorships can be one of your most significant forms of income on YouTube. This makes it even more important to familiarize yourself with the rules around disclosures for sponsored content.

Every country has its own regulations about disclosing sponsored content, but the basics are the same. It is against the law in many places for a celebrity or influencer to persuade a consumer to purchase something without letting the consumer know they’ve been paid to promote the product or service.

It’s important to make sure your audience knows when you’ve been paid to promote a product, especially if you frequently review products without sponsorships. The success of your channel depends on the relationship you’ve built with your audience, so you should always put their best interest first.

Be transparent about your business relationship with your sponsor.

When you’re working with a company, make it obvious right off the bat. Use clear, easy-to-understand language. Speak or write as you normally would. Don’t just read off or copy and paste the legal disclaimer provided by the company. Instead, put it in your own words to make sure your viewers understand.

Sponsored videos are not the place for subtlety. Your viewers trust your opinion, so they should be aware of any outside factors influencing it. If they feel they’ve been misled, they won’t be interested in your future reviews or sponsored videos. Therefore, go out of your way to make it as obvious as possible that the video is sponsored.

Put the disclosure at the beginning of the video or post.

For a sponsored YouTube video, put your disclosure statement right after your intro. Say hi, then tell your viewers about the company you’re working with. Write it in the top of your video description as well. Some content creators also add a watermark in the corner of sponsored videos that says “ad.”

If you’re making a sponsored post, put your disclosure statement at the top. A hashtag at the end is not enough. Basically, your viewers or followers need to know as soon as they press play on a video or start reading your Instagram caption that the content is sponsored. If they don’t know it’s sponsored until the end, then they may feel as if they were misled. Again, your audience’s trust in you is important to your career, and following the regulations for sponsored content disclosure will ensure you prioritize that relationship.

Make the disclosure statement in the same format as the sponsored content.

When you make sponsored content, the disclosure must be in the same format as the content itself. For example, if it’s a video, then the disclosure must be a part of the actual video.

In a sponsored video, the disclosure statement must be verbal. Don’t put it only in the description or as a watermark in the corner of the video. Look directly into the camera and tell your viewers that you’re working with or partnering with the company. Tell them if you were sent free products, as well.

For a sponsored post on social media, having the disclosure in your caption should suffice. However, if you’re posting a short or story, then include a text overlay that says “sponsored.”

Check the exact legal requirements for your country.

Now that you’re familiar with the basics of disclosing sponsored content, be sure to check out the exact legal requirements for your country. Laws vary by region, so research requirements by state, province, or territory as well.

If you’re in the US, then you should research and bookmark the FTC handbook here. The agency takes consumer protection very seriously, so failing to disclose your relationship with a sponsor could land you in hot water.

In the UK, your regulations will come from the FCA, which has also created a handbook of regulations to help influencers like you. Any content creator may find these guidelines helpful, so be sure to check out the FCA handbook here.

If your country doesn’t have specific guidelines of its own, base your disclosures off one of these.

When in doubt, put your audience first.

Overall, your audience’s best interest should be the first thing on your mind. If a sponsor insists that you try to skirt the rules about disclosure or mislead your viewers in some way, then don’t be afraid to walk away from the deal.

If you break your audience’s trust, then you may not be able to create successful sponsored content in the future. However, if you carefully disclose your sponsorships and only promote products you love, then you’ll be in good shape.

Sponsored content comes with ethical ramifications as well as legal. Think about the influence your choices can have on your impressionable viewers. If an influencer you admire posted about your sponsor, how would you feel about the product? Consider the image and values a sponsor represents before making the post.

Sponsored content can be a significant way for YouTubers to make their income. Make sure you follow the proper legal guidelines and there’s virtually no limit to how much you can make through sponsored content.

We hope you enjoyed this blog.

 

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Natives of Keta donate food items to Tidal Waves victims

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Chief Executive Officer of Empire Domus, Emmanuel Kojo Jones Mensah in collaboration with the office of former National Health Insurance Authority boss, Mr. Sylvester Mensah, as natives of Keta, have donated items worth thousands of cedis to the displaced Keta tidal waves victims.

The ceremony which took place on Tuesday 23rd November at the forecourt of the Keta Municipal Assembly comes at the back of the recent tidal waves in Keta which destroyed several properties and rendered hundreds of households homeless.

The municipal assembly on behalf of the victims received items including packs of noodles, bags of rice, and packs of canned fish. As well, boxes of tomato paste, cartons of cooking oil, and bags of sachet water were donated to the victims as a means of support to cushion them in these hard times.

Speaking at the event the former NHIA boss Mr. Sylvester Mensah said he hoped their widow’s mite would help provide a little comfort to the displaced persons in all three coastal districts indicating that they might return with more support.

Mr. Emmanuel Mensah on his part said he was moved to join hands with his cousin for the donation as a result of words he heard from a distraught woman which said, “anytime I hear of waves, my heart beats” which he said conveyed the extent of the devastation of the sea on the people, to him.

He said the “token” was to show their concern and care for the people suffering the impact of an act of nature.

Mr. Emmanuel Gemegah, Municipal Chief Executive for Keta who received the donation on behalf of his two other colleagues from Ketu South and Anloga District thanked the donors for their thoughtfulness.

He prayed to God to replenish their stock so they could come back another time to support the victims and help rebuild our motherland.

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Cedispace – The New Way To Monetize Your Underutilized Spaces

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Cedispace, a company founded by two Ghanaian-born Atlanta Georgia residents is making waves in the online marketplace with the introduction of its flagship service to centralize the space rental market by listing and finding available spaces effortlessly.

With the world constantly changing, people finding new ways to make residual income has given rise to a lot of online based opportunities for both the rental and service hosts to take advantage.

You will ask, what is Cedispace? Just as Airbnb is for stays in People’s homes, Cedispace platform allows you to list and rent people’s homes and properties for any event, activity or hustle on an hourly basis. Examples of these spaces you can rent or list are Office Spaces, Video Shoot studios and locations, Garden spaces, Apartment spaces, Houses, Restaurant Spaces, Conference rooms, Church Auditoriums, Soccer Pitches and even your front compound. When you visit Www.Cedispace.com you open yourself to a world of spaces owned by individuals who are willing to share their property for you to have your own event at very reduced costs.

Co-Founders Marc Makoe Lavoe and Felix Annoh-Quarshie

Co-Founders Marc Makoe Lavoe and Felix Annoh-Quarshie

In an interview with Dzifa Akua on Citi Tv, founder Marc Makoe Lavoe made mention that Cedispace offers an exciting and bubbly urban scene where people can create unique experiences for their guests, brand followers, employees or group of friends, having access to a diverse range of places that were never visible and available to them before.

Co-Founder, Felix Annoh-Quarshie also said that Cedispace community platform seeks to solve the problems in the difficulty of finding spaces, managing bookings, payment mobilization, host and guest profile review for security assurance for our platform and the Cedispace community.

Cedispace offers a platform for hosts to list for free, be visible, and manage bookings from their account with ease on it’s user-friendly interface. The Platform makes it possible for anyone to share their underutilized space with professionals seeking truly memorable experiences.

Behind this is a fully automated booking solution that Cedispace offers with a variety of convenient payment options. The platform allows the user to have a full overview of the listing and it was developed for easy signup and use.

Cedispace offers a variety of spaces with a mix of listings with great pricing for everyday use to special occasions. Cedispace supports both hosts and clients with excellent customer support to ensure that the experience is memorable.

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Kickstart your new year with Apple Music’s workout playlists

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Apple Music’s extensive range of fitness playlists is the perfect motivation for achieving those new years’ resolutions. Whether you’re looking to turn over a new leaf or hoping to increase the intensity of your training, Apple Music has you covered.

 

Thoughtfully curated by Apple Music, the playlists range from home workouts, high intensity, cardio and cycling, to yoga, meditation, rowing, weights, jumping rope, running, pilates and walking.

 

This summer, legendary Afrikaans rocker and title-winning boxer, Francois van Coke, and prolific Cape Town fitness instructor and entrepreneur, Tammy Rawstron, will takeover two of Apple Music’s flagship fitness playlists Fiks of Niks and Summer Fit respectively, sharing their favourite workout tracks to sweat to.

 

“I’ve been serious about my fitness for the past few years, but I took it to a new level this year when I had to beat up a Springbok. This is my workout playlist of the past few months. I regularly update it with new tunes or tunes that I rediscover. My Apple Music playlist is also not genre-specific at all. It features pop, punk, rock and hip-hop and a few other things in between.” – Francois van Coke

 

“Let’s get healthy and happy together, if you were looking for a sign, this is it. Don’t attempt a fit summer without a set of trendy tracks. Listen up, you can’t help but get moving! Fitness was always supposed to be fun. Summer was always supposed to be sweaty so let’s have the hottest summer ever.” – Tammy Rawstron

 

Apple Music’s fitness playlists also include guest-curated playlists from some of South Africa’s leading sports personalities including Protea’s captain Temba Bavuma, Springbok rugby player Makazole Mapimpi, cricketing legend AB de Villiers and Olympic gold medal swimmer Chad La Clos.

 

As part of their year-end charts, Apple Music have launched a brand new Top 100 2021: Fitness playlist, featuring the most-played workout music across Apple Music this year. The Top Streamed Workout Song of 2021 was ‘Head & Heart’ (feat. MNEK) [Tiësto Remix] by Joel Corry.

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Pizzaman-Chickenman opens 4 branches simultaneously in Accra

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Pizzaman-Chickenman opens 4 branches simultaneously in Accra.

This brings to a total of  10 branches in less  than 2years of their existence.

Pizzaman chickenman is fully  owned by Ghanaians.

Kumasi already has 6 branches  and locations include; Ahodwo, KNUST campus, Sofoline, Suame Maakro, Airport Roundabout, Dakodwen and a food truck at Tafo.

In Accra,Pizzaman chickenman have  branches in Dansoman Exhibition Roundabout, Spintex, East Legon and Awoshie all opened simultaneously .

Christian Boakye-Yiadom, a young Ghanaian man is the CEO for Pizzaman-Chickman.

The first and fully Ghanaian owned Angel Investor company in Ghana QuickAngels are partners to this business

Quick Angels so after after establishment have financed over 32 companies . Among some of the businesses under QuickAngel include Pinknerry, Doughman Foods, Richie Rich Gummies, Sankofa Natural Spices, Agatex Paints, Benji Rice, Sun Solar( Into Salt Production), Coli Networks, Alcilla Farms, Tigon Creative Studio, Jenam Cosmetics, Prospectus.

The primary aim of QuickAngels is to support start ups, businesses and entrepreneurs with equity funding.

QuickCredit & investment microcredit limited is a sister company to QuickAngels and also has other businesses in  African countries such as Tanzania, Uganda ,Kenya,Nigeria,Sierra Leone, Liberia with the name “Oya” meaning quick in the Ga language.

Richard Nii Armah Quaye is the Chairman for QuickAngels and QuickCredit Companies

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Ghana To Host Kusi Ideas Festival December 10- 11

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he Ghana Tourism Authority, under the auspices of the Ministry of Tourism, Arts and Culture, in partnership with the Nations Media Group are organising the 3rd edition of the Kusi Ideas Festival on the 10th – 11th December, 2021 at the Accra International Conference Centre, AICC.

This year’s conference, which will be a hybrid is under the theme; ‘HOW AFRICA TRANSFORMS AFTER THE VIRUS’, and subthemed; ‘BEYOND THE RETURN: AFRICAN DIASPORA AND NEW POSSIBILITIES.

The Chief Executive Officer of the Ghana Tourism Authority, Mr. Akwasi Agyeman, said the Kusi Ideas Festival has come at the right time to cement Ghana’s reputation as a leading business tourism destination. “We have embarked on a journey to attract meetings, conferences and events into Ghana and this partnership with NMG is in the right direction “

This year’s Kusi Ideas Festival will be opened by the President of the Republic of Ghana, H.E Nana Addo Dankwa Akufo-Addo. Other Presidents billed to speak are President Paul Kagame of Rwanda and President Yoweri Museveni of Uganda. Several business and political leaders across Africa are billed to attend.

Other sub themes are;

• Taking forward the lessons learnt from leading during the pandemic
• Technology, innovation and creating the most African wins
• Opening borders and building back tourism among others.

Kusi Ideas Festival was started three years ago by the Nation Media Group as a Pan-African platform to examine the African continents place in the world.

ISSUED BY THE CORPORATE AFFAIRS DEPARTMENT OF THE GHANA TOURISM AUTHORITY.

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