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Africa Rising: 16-year Congolese musician, Innoss B uses music for positive change in his war-torn home country



INNOSS B BIG AFRIKA COVERIn spite of the war in Eastern Congo, 16 year old Innoss B is using music to inspire the youth and the people in Congo and beyond. Recently selected to perform on World Peace Day 2014 by Masterpeace, where he will be sharing the stage alongside Africa’s biggest music ambassadors yo a global audience, the  Congolese Vodacom Idol winner  has released his new video titled “Big Afrika”. The colourful video calls for peace and unity in Africa. The Congolese child prodigy whose real name is Innocent Didace Balume was born May 5, 1997 in Goma, North Kivu province in the Democratic Republic of Congo (DRC). He spent his childhood living in Birere, one of the poorest, poverty stricken districts of Goma mastering his icon, the Legendary King of Pop Michael Jackson. He is the youngest of six children and gained his taste for music after his father, a former pop dancer, his mother a cantor at the local church, and his three eldest siblings who were musicians. With the influence of his mother, Innoss’B also joined the choir and sang hymns to the glory of God. At the mere age of 6, Innoss’B joined Maisha Soul formerly known as Dji-life, a group formed by his brothers. At the age of 7, Maisha Soul went on to win the Revelation 2007 Award during the Goma Tourism Fair for their single Another Way. This was the first time Innoss’B displayed his talent as a singer publicly. During these years, Innoss’B lived his life like any other children pursuing extra-curricular activities while maintaining academic brilliance and discovering his comedic talents through school competitions. His captivating smile warmed the hearts of the audience more than his voice and charisma when he took the stage. To escape the misery of war and violence surrounding him, Innoss’B turned to music and prayer as a vehicle for comfort. In 2010, Grammy Award Winning Senegalese American Hip Hop and R&B Superstar, Akon teamed up with local telecom company, Vodacom to host the first ever national music competition in the form of reality TV Vodacom Superstars in search for the next super star in the DRC. This show formed is equivalent to American Idol in the United States or Popstar and the Search for the New Star in France. Not doubting the talents of their child, Innoss’B’s parents enroll him at the age of 12 in the contest and this move would soon change their lives. Innoss’B went on to win the finals with more than 1.3 million votes via sms throughout the country facing Fiston Mbuyi, a talented artist nearly 10 years his elder. Innoss’B earned a prize package of $25,000 and a single with Akon. Upon receiving the check, Innoss’B decided to donate a portion of his monetary prize to his school by offering hardware and supplies. He also added to the happiness of families in downtown Goma by providing them with better housing. Recently signed to a new management team, Interglobe  Music is to  provide overall advice and council globally for artist’s professional career in the entertainment Industry his and brand visibility and development ” The objective is to put Innoss B on an international platform  that endeavors to combine the best and most diverse campaigns together to create branded content both in and out of the concert halls and recording studios. For us Innoss B represents the new generation of Musical Ambassadors, reaching beyond concert halls.” Says Bunmi Jinadu This project is what we consider  the first step in bridging the gap between the cultures of the US and Africa. Our purpose through this, is to shape the landscape of entertainment and use our companies unique resources to build the Innoss B Brand and enrich people’s lives and serve the public in and around the world.]]>

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