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Afro-pop Star SIMI Releases New Single ‘No Longer Beneficial’

Published

2 years ago

September 19, 2020

Hot off the heels of the runaway success of her smash song ‘Duduke’ – a heartfelt ode to her new-born daughter that has clocked up an astounding 83 million TikTok impressions and 13 million online views – the Nigerian Afro-Pop singer/songwriter and producer sensation Simi has released her brand new single ‘No Longer Beneficial’ (out now on Platoon).

Released alongside an eye-catching lyric video, ‘No Longer Beneficial’ signals an exciting, rebirth of sound for Simi which sees her mixing sophisticated and sultry, future-R&B with vibrant Afrobeats influences and her distinctive and mesmerizingly, soulful vocals, which can be heard on her forthcoming EP ‘Restless II’ (out on October 2^nd).

Speaking on the forthcoming EP, Simi said:

“Before I got my break in the industry, I had so many moments of uncertainty. I was bursting with all this creativity and I was almost desperate for someone to bank on it. So I channeled my energy into the first Restless EP. “Restless”, because it was how I felt. Thankfully, I made it to the other side.

There are many “other sides” on every path. You find your breakthrough and then chase another one. And another one. And then, another one.

My second ’Restless’ EP is a symbol of my search for a new journey on the same path. May the force be with me.”

Born in the well-known Surulere suburb of Lagos, Nigeria Simi started singing and dancing as a child in her local church choir. Having started out creating Gospel music over a decade ago, she began her mainstream music journey in 2014, releasing the ‘Restless’ EP and then going on to release some of her best-known hits such as ‘Tiff’, ‘Jamb Question’, ‘Love Don’t Care’ and featuring on hit tracks such as ‘Soldier’ with Falz, ‘No Forget’ with Adekunle Gold, and ‘So Rire’ with Legendury Beatz to name just a few. She has also released two chart-topping studio albums, 2008’s ‘Ogaju’ and 2017’s ‘Simisola’ – which debuted at No. 5 on the Billboard World Albums Chart – last year’s ‘Omo Charlie Champagne, Vol 1’ EP and the collaborative EP ‘Chemistry’ with Falz in 2016, whilst amassing a staggering 173 million global streams across all platforms.

Clearly on a one-woman mission to bring her one of a kind, R&B and Afro-pop fusion sound to the world, ‘No Longer Beneficial’ and the forthcoming ‘Restless II’ EP are set to take Simi to dizzying new heights and place her firmly on the international music scene where she so rightly belongs.

STREAM‘NO LONGER BENEFICIAL’ HERE

WATCH THE LYRIC VIDEO HERE

PRE-ADD‘RESTLESS II’ HERE

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Mary Asamoah Makes Comeback With New Song “Pegya Me”

Published

2 days ago

August 12, 2022

Ameyaw Debrah

Spirit filled Ghanaian Australian songstress, Mary Asamoah debuts the gospel scenes with a Pentecostal praise, Pegya me (more…)

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Megan Thee Stallion Releases Highly-Anticipated New LP “Traumazine”

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2 days ago

August 12, 2022

Ameyaw Debrah

Megan Thee Stallion Releases Highly-Anticipated New Lp “Traumazine”

Today, after 4 EPs, Fever, Make It Hot, Tina Snow and Suga and her 2LPs, Good News and Something For Thee Hotties, all garnering critical acclaim, the Grammy award-winning superstar, entrepreneur and philanthropist Megan Thee Stallion unleashes her highly-anticipated new LP ‘Traumazine.’ Listen HERE. (more…)

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King Promise talks ‘5 Star’ Living on Apple Music’s Africa Now Radio

Published

3 days ago

August 11, 2022

Ameyaw Debrah

This Week’s Episode Features a Conversation With King Promise, the 5 Hottest Tracks of the Week, Africa Rising and Dadaboy Ehiz’s Favourite Track of the Week!

Tune in to Africa Now Radio with Dadaboy Ehiz this Friday, August 12th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on Cool FM in Nigeria every Sunday at 6pm.

Cover Star Interview

Ghanaian Afrobeats star King Promise joins Dadaboy Ehiz via FaceTime on Apple Music 1 to talk about his latest track, “10 Toes (feat. Omah Lay).” He also discusses his new album, ‘5 Star,’ how he’s grown since his last project, and how he views his role as a representative of African music.

Dadaboy Ehiz shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Bella Shmurda, T.I Blaze, Terri feat. BNXN fka Buju, Fally Ipupa, and Nomfundo Moh feat. Shekhinah & Sjava.

Africa Rising

South African singer-songwriter Yashna is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features her singles, “Give You Up” and “Can’t Live without (feat. Tyler ICU).” Listen HERE.

Dadaboy’s Song of the Week

Each week, Dadaboy Ehiz chooses his favourite track from one of Apple Music’s African playlists. This week he spotlights Tanzanian singer-songwriter Zuchu and her single “Fire,” from Apple Music’s EA Wave playlist. Listen HERE.

Tune in and listen to the full episode this Friday August 12th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow or on Cool FM in Nigeria every Sunday at 6pm.

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OMB Peezy Announces Gangsta Grillz Mixtape ‘Misguided’ Hosted By Dj Drama

Published

3 days ago

August 11, 2022

Ameyaw Debrah

Multi-million streamed rap star OMB Peezy today has announced the release of his new mixtape MisGuided, available on all music service platforms August 19 [An Overkill Ent/ 300 Entertainment]. Renowned music maven DJ Drama will host OMB Peezy’s latest full-length offering as a Gangsta Grillz mixtape. (more…)

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Papa San’s ‘Life Lessons’ A Hit-Filled Glory Album

Published

4 days ago

August 10, 2022

Ameyaw Debrah

Veteran performing artist Papa San delivers his new anticipated album ‘Life Lessons’ with hit-filled songs that accentuate messaging that praises God, balanced with sonics that seamlessly blend with Trap-Dancehall, Dancehall, and Reggae. (more…)