Connect with us

People & Lifestyle

AVONSIGE Shows off Ghana through the spectacle of our rich fabrics and fashion with the Motherland project

Published

on

WhatsApp Image 2021 10 07 at 11.01.33

Ghanaian owned and managed fashion brand AVONSIGE is redefining originality and creativity by using local textiles to make exquisite white-inspired wedding gowns that do not only stand out from the pack but promotes Ghanaian fabrics.

In a fashion film titled “The Mother Land Project,” the first of its kind in Ghana. The (3) three years deep-rooted fashion brand owned by an avid entrepreneur called Augustina Ayinemi Avonsige and her creative team embarked on a 4-day journey from the capital – Accra to Bolgatanga. They made stops at relevant tourist sites to capture the beauty of nature in still pictures and motion visuals of models adorned in her collection.

To promote our culture and fabrics, AVONSIGE creates attention-grabbing concepts and designs for fashion enthusiasts across the globe with the two main national fabrics locally woven and made here in Ghana – the smock and kente fabric. These high-end custom-made gowns are infused with the above-mentioned fabrics to give it originality and a sense of uniqueness.

IMG 2253

The confidence that one feels in being adorned in an original costume and the flamboyance of these fabrics on the skin of patrons could pass as the foremost reason they patronize AVONSIGE. Albeit the above, the comfort these masterpiece fabrics come with is awe-inspiring. A reason more to choose the brand.

The C.E.O in a conversation with Ameyaw Debrah mentioned that “The motherland is a short fashion film that showcases bridal couture pieces carefully crafted and inspired by the diversity of culture and lifestyle of the Ghanaian people. We are not just making clothes, but aiming to promote made-in Ghana fabric, tourism, and fashion.”

Advertisement

BACADAE1 0B7F 4396 8524 5201044726F8

Touching on the need to travel 12 hours plus to shoot, she explained, “We want to connect and enrich our masterpieces with nature as it gives it more sentimental values and to highlight the fabric manufacturing industry, the inspiration behind certain fabric colors and patterns”.

“Creating masterpieces with the Kente and Smock is one thing, but taking these masterpieces back to their communities of origin will go a long way to inspire and encourage the local weavers to feel included and to do more. The reason we traveled to Bonwire and Bolgatanga” She ended.

9731c7cd 0668 45dc a131 6e924054493f

The name AVONSIGE which means destined for greatness is indeed propelling the team to achieve higher feats. This is evident, as the brand is not only concerned with the fabrics, but goes further to involve the producers, their communities, and also the vulnerable in society.

Each year, the team organizes the AVONSIGE RUNWAY FOR A CAUSE event where they re-make collections from their runway shows into children’s clothes which is the reasons why they never sell their collections from the runway. They also donate to the needy and orphans in the rural areas. Also, on every December 26th there is a party and a children’s fashion show for the kids to model in their new clothes.

As an add-on, at the start of an academic year, the fashion house raises funds to make new uniforms for some deprived kids in selected local communities in Ghana to support their education. Its palpable AVONSIGE is a human and future-centered brand.

Advertisement

The AVONSIGE brand started with T-Shirt printing after she graduated from the Kwame Nkrumah University of Science and Technology and gained prominence after her enrollment at Riohs Originate in 2016 to polish up. AVONSIGE is poised to make a difference.

Their goal to be original and unique is tied to every facet of fashion, culture, and lifestyle. Fueled by having the eye for creativity and giving the prestigious made-in Ghana fabrics the chance to make a difference in the world of fashion. AVONSIGE does not only make white-inspired garments that are second to none but also promoting, protecting and selling Ghanaian originality to the world.

c83699bb ba6f 4646 8fa8 426521f73a5d

The C.E.O concluded the chit-chat by detailing how the concept of the short film came about saying’ “In 2019 during the inception of Covid-19, I couldn’t just stay home and do nothing so I started developing the idea for the film and in May 2021 we set out to bring it to life. It has been a tiring and inspiring journey travelling around Ghana and doing some site seeing while working. You need to come and watch this film. Its ready and we will announce a premier date soon.” She ended.

To have a look at some of AVONSIGE’s works beyond what is captured here. Kindly look at the Miss Upper East Ghana, 2020 contestants because she single-handedly produced all the outfits for the12 contestants. She styles actress and TV host Nana Ama Mcbrown, renowned poet Apiokor Seyram Ashong of Citi Tv, and hundreds of brides and fashion lovers.

She has also styled the cast for MTN Ghana’s commercials such as; MTN @ 25 TVC, MTN Momo TVC, MTN rewards and the cast for the enterprise life TVC and print among others.

Advertisement

You can reach AVONSIGE on their Website: www.avonsige.com or on all social media platforms @avonsige_ on Instagram @Avonsige on Facebook , @AVONSIGE1 on Twitter , and @AVONSIGE on YouTube.

Watch the trailer below.

 

Advertisement
Advertisement

People & Lifestyle

Celebrating 25 Years: Otumfuo Osei Tutu II’s Reign

Published

on

Celebrating 25 Years: Otumfuo Osei Tutu II's Reign

Today marks the 25th anniversary of Otumfuo Osei Tutu II’s reign as the Asantehene, the King of the Ashanti Kingdom.

The celebrations, which began with spectacular fireworks witnessed by Otumfuo himself, will culminate in the Silver Jubilee anniversary on Akwasidaekese on June 12 at Dwabrem, Manhyia Palace.

Advertisement

This milestone is a testament to Otumfuo’s impactful leadership, dedication to the Asante people, and contributions to education and research as the Chancellor of KNUST.

The event is being celebrated across Ghana, with well-wishes and congratulations pouring in from various quarters, highlighting the significance of this occasion for Asanteman and Ghana as a whole.

Advertisement
Continue Reading

People & Lifestyle

Mr. Beast in Ghana: Surprising Visit Sparks Excitement

Published

on

Mr. Beast

World-renowned YouTuber Mr. Beast, known for his philanthropic acts, has been spotted in Ghana, specifically in Accra and Tema, sparking excitement among locals.

His visit has led to discussions about his choice of Ghana over other African countries, with some suggesting that the country’s popularity as a tourist destination played a role.

Mr. Beast’s presence in Ghana is part of his global outreach, as he recently gifted a Ghanaian $25,000 as part of his X (Twitter) giveaway.

Read Also: Producers of 'Beast of No Nation' return to filming in Ghana, causing upset in parliament

The YouTuber has been seen exploring the country and interacting with locals, with many expressing their desire to meet him and participate in his charitable endeavors.

Advertisement
Continue Reading

People & Lifestyle

Stephen Appiah to contest John Dumelo and Lydia Alhassan in MP race for Ayawaso West Wuogon

Published

on

Stephen Appiah to contest John Dumelo and Lydia Alhassan

Former Black Stars captain Stephen Appiah is set to enter the political fray by rubbing shoulders with notable personalities in the upcoming general elections.

The former Juventus midfielder is believed to be lacing his boots to face the likes of John Dumelo and the incumbent member of Parliament for the Ayawaso West Wuogon Constituency Lydia Alhassan.

While Dumelo and Alhassan represents the NDC and NPP respectively, Appiah is expected feature in the elections as an independent candidate.

This was revealed by the Spokesperson of the Ayew family Fiifi Tackie via X on Friday afternoon.

“Stephen Appiah to contest Ayawaso West Wuogon constituency as an independent Parliamentary candidate,” he wrote.

Advertisement

If Stephen Appiah affirms the reported news, he will be following in the footsteps of other renowned figures in Ghana football who have indulged in politics recently.

Earlier this year, all-time top scorer of the Black Stars Asamoah Gyan was appointed as the sub-committee chair of Youth and Sports in the campaign committee of Dr Bawumia, the flagbearer of the ruling New Patriotic Party.

In acceptance of the appointment, Gyan emphasised the need to share hos ideas garnered through experience in the game.

Anas took $100,000 to stop documentary release – Kwesi Nyantakyi
‘I have enough experience to contribute to sports – Asamoah Gyan reacts to political appointment
“I always ask myself, how do we create change if we don’t want to change? How do we spectate without being on the bench, and how do we score without being on the field?… All I know and will ever know, all I love and will ever love is SPORTS.” he stated.

Another figure in Ghana football who recently announced his intention to engage in partisan politics is Kwesi Nyantakyi, former Ghana Football Association (GFA).

Advertisement

The former football administrator showed up as one of the candidates to contest in the NPP primaries for the Ejisu constituency following the demise of incumbent John Kumah.

However, it didn’t pan out well for the former Wa All Stars owner as he lost disappointingly.

He garnered a paltry 35 votes after close to 1,081 delegates had cast their votes in the parliamentary primary of the New Patriotic Party (NPP) held in the Ejisu Constituency on April 13.

Continue Reading

People & Lifestyle

Rebecca Osam: A Champion for Women’s Empowerment in Africa

Published

on

IMG 20240426 WA0091



In a heartfelt social media post, Rebecca Osam, Managing Director of Reflo Company Limited, Reflo’s TV, and Femme Fatale Productions Limited, has pledged her full commitment to empowering young women.

Rebecca expressed her desire to move beyond mere inspiration and instead build a deeper connection with young women, offering guidance and support to help them achieve their goals.

Her passion for women’s empowerment stems from her experiences growing up in Africa, where she witnessed firsthand the oppression and lack of opportunities faced by women. This drove her to co-found The Florence Mensah Foundation with her mother, aiming to empower African women and girls, and encourage them to recognise their worth, strength, and potential.

Through her foundation and personal endeavors, Rebecca seeks to provide a supportive platform for young women to thrive. She aims to be a relatable figure, offering mentorship and encouragement to help them overcome challenges and achieve success on their own terms.

Rebecca’s dedication to empowering young women proves her leadership and commitment to creating positive change in her community. Her efforts serve as an inspiration to others, highlighting the impact one person can have in driving gender equality and women’s empowerment.

As Rebecca continues her work, her message resonates with young women across Africa: “Anything is possible, and I am here to support and cheer you on every step of the way.”

img 20240426 wa00917316400868815534883 3
Continue Reading

People & Lifestyle

Caradise Ghana Car Rental Facilitates Transportation for Global Christian Forum held in Accra

Published

on

1 2

Caradise Ghana Car Rental has once again successfully facilitated the transportation of over 240 participants from 60 countries across the globe for the recently ended Global Christian Forum in Accra, Ghana.

Numerous buses hauled the various participants from the Airport to their designated hotels from the 12th to 15th of April, 2024. Participants were then transported from their hotels to the conference grounds daily for the gathering of devoted Christians from the 16th to the 19th of April, 2024.

The forum began with a vibrant, joyful worship service held at Accra Ridge Church. The Rev. Dr. Casely Essamuah welcomed participants to Ghana and to the Fourth Global Gathering, and participants spent the day sharing their faith stories with one another across the litany of differences represented. 

The forum was climaxed with a dinner and 25th anniversary celebration at the Action Chapel Internation Church hosted by Archbishop Nicholas Duncan-Williams.

After the forum, the participants took the opportunity to visit the Kwame Nkrumah Memorial Park and Mausoleum where they learnt about the great Pan-Africanist, Osagyefo Dr. Kwame Nkrumah and Ghana’s journey to inpendence.

The participants also spent a day in Cape Coast where they learnt about the millions of enslaved, dehumanised African men, women, and children at the Cape Coast Castle. Witnessing first hand how Africans were forcibly taken captive to the Americas, Caribbean, and Europe as objects of lucrative trade.

10 9 8 7 6 5 4 3 2

 

Continue Reading

People & Lifestyle

DJ Khaled Announces Second Annual We The Best Foundation Golf Classic On June 12 & 13 in Miami Beach !

Published

on

unnamed 3

GRAMMY® Award-winning, global megastar DJ Khaled proudly announces the return of his annual WE THE BEST FOUNDATION GOLF CLASSIC for the second year in a row.

For 2024, the mega-popular charity event expands to two days on Wednesday June 12 and Thursday June 13 in Miami, FL. Given the demand by countless superstar artists, A-list athletes, and entertainers to participate, he needed to stretch the proceedings over two days!

Once again, the event will be sponsored by Jordan Brand, and all proceeds support the We The Best Foundationand its numerous efforts to bolster education. Stay tuned for the multitude of exciting confirmed guests, and more.

Khaled created a cultural groundswell and personally appeared on ESPN’s SPORTSCENTER to break the news of the second installment of the WE THE BEST FOUNDATION GOLF CLASSIC today. Watch HERE.

Regarding the return of the WE THE BEST FOUNDATION GOLF CLASSIC, he commented, “Last year, the WE THE BEST FOUNDATION GOLF CLASSIC brought out so many friends and family to make a difference, play some great golf, and have an incredible day for a great cause. This year, we’re going even bigger, and we thank everyone for their continued support. TEE UP AND BLESS UP!”

Last year, the inaugural WE THE BEST FOUNDATION GOLF CLASSIC hosted Serena Williams, pro golfers Michael Block and Bubba Watson, Odell Beckham, JR., Shannon Sharpe, Victor Cruz, Jalen Rose, Terrell Owens, Marcus Jordan, Jeezy, Quavo, The-Dream, Swizz Beatz, Timbaland, Fat Joe, Cedric The Entertainer, Joey Fatone, and more. The foundation raised over $500,000 which benefited the enrichment of children and youth through educational programming, scholarships, and extracurricular activities.

More guests and partners for 2024 will be unveiled soon.

Continue Reading

Trending