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Barclays Bank Ghana is changing to Absa, All your Frequently Asked Questions answered!!! #journeytoAbsa

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Barclays Bank Ghana will officially and legally change its name to Absa Bank Ghana on 10 February 2020. This is in line with the parent company, Absa Group Limited’s decision to rebrand all its operations to Absa, as announced in July 2018.

Here is what Barclays Bank Ghana customers and indeed the general public need to know about the name change.

  1. Who is Absa?

Absa Group Limited is Barclays Bank Ghana’s parent company, one of Africa’s top three largest banks and top 40 companies listed on the Johannesburg Stock Exchange. With a strong balance sheet of more than 91 billion dollars (as June 2019), we are one of Africa’s largest diversified financial services groups, offering an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance. The Group has a presence in 12 African countries and an international representative office in London and soon to open one in New York. We have approximately 40,000 employees, more than 1,000 branches, and nearly 10,000 ATMs.

The Group’s registered head office is in Johannesburg, and it owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa (Absa Bank), Tanzania (Barclays Bank Tanzania and National Bank of Commerce), Uganda and Zambia. Apart from offices in London and New York, the Group also has representative offices in Namibia and Nigeria, as well as insurance operations in Botswana, Kenya, Mozambique, South Africa and Zambia.

The new Absa brand (which Barclays Bank Ghana will adopt on 10 February 2020 represents a uniquely diverse African banking group whose purpose is to bring possibility to life.

  1. Is this the same as Barclays?

We are still called Barclays for now, but will officially change our name to Absa Bank Ghana in February 2020. All our services and products work as they always have throughout this process, and our dedication to you remains the same.

  1. What does Absa stand for?

Absa is a proudly African banking group with operations in 12 countries and an international office in London. We have approximately 40,000 employees, more than 1,000 branches and almost 10,000 ATMs across the continent, and offer an integrated set of banking, investment and insurance operations.

  1. What does the Absa acronym stand for?

The word Absa is not an acronym but rather a brand name that signifies a proudly diverse African backing group with operations in 12 countries, plus an international office in London and soon to also have one in New York. We have approximately 40,000 employees, more than 1,000 branches, and nearly 10,000 ATMs.

The original ABSA began as the amalgamation of several banks and was first registered as the Amalgamated Banks of South Africa, abbreviated as ABSA, back in 1991.  The abbreviation was dropped and the company registered simply as Absa more than ten years ago. Today, the News Absa is proudly diverse African banking brand, reflective of the diversity of all our operations.

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Each of our banks is rooted in local culture and indelibly committed to serving the needs of our local customers and communities. Together we represent a proudly independent African banking group with global reach.

Journey to Absa

  1. Why are you changing?

While Barclays plc continues to have a significant stake of 14.9% in our parent company, Absa Group, it’s no longer our majority shareholder and we’ve begun to separate our operations in Africa from those of Barclays plc. This change gave us the opportunity to roll out a new brand that reflects our uniquely African identity and unite the business in Africa behind a single brand and purpose. We are on our way to embracing our ambition of becoming an independent pan African bank, under a new name: Absa.

  1. Why the colour change?

We are rolling out a new brand that reflects our uniquely African identity, and our new shades of colours has been inspired by the continent. We chose vibrant colours to represent Absa because they are passionate and proud, and inspired by those colours woven through our African land and skies.

  1. Why did you decide on this look?

Our transition has given us the opportunity to roll out a new brand that reflects our uniquely African identity, and unite all Absa-owned companies across the continent behind a single brand and purpose. We chose a vibrant red colours to represent the brand because it’s passionate and proud, and inspired by the colour woven through our African land and skies.

  1. Is Barclays PLC still involved in any way?

Although Barclays PLC is no longer a majority shareholder, they continue to have a significant shareholding in our parent company, Absa Group Limited.

  1. Is there a chance that Absa Bank Ghana will be listed on our stock exchange in the future?

At the moment, our company’s priority is to successfully complete our name change to Absa Bank. We’re currently not considering a local listing. However we will continue to remain a systemically significant bank contributing to the economic growth of Ghana as we have always done.

  • What is Absa Group’s shareholding percent following Barclay’s PLC’s shares sell-down?

Barclays plc remains the largest shareholder with a 14.9% stake in our parent company, Absa Group, although it is not our controlling shareholder. The remaining is held by many other institutional investors across the globe. If you’d like to know more about our shareholders, please visit: www.absa.africa/absaafrica/investor-relations/shareholders

  • Why did Barclays leave Ghana?

Barclays plc remains the largest shareholder with a 14.9% stake in our parent company, Absa Group, although it is not our controlling shareholder.

After the 2008 global financial crisis, UK regulators introduced new rules that had far-reaching effects on the banks. One of the consequences was that it became less attractive for global banks such as Barclays plc to own majority stakes in banks abroad. As a controlling shareholder, Barclays plc carried 100 per cent of the financial responsibility and risk, but received only 62 per cent of the benefits (as per its sharing holding percentage).

  • Is this a merger or a takeover?

This is a change of name for our company. Following the reduction in shares by Barclays PLC (UK) in Barclays Africa Group, our parent company officially changed its name to Absa Group Limited. We are officially adopting our parent company Absa Group’s name and brand. We are officially changing our name to Absa Bank Ghana and under our new name, we have entered a new era as forward looking African bank with global reach.

  • Will the Barclays branding be completely gone after the name change to Absa?

Given the operational complexity of our name change, there will be a short period of time where the blue of Barclays and the red of Absa will co-exist. We have until mid-2020 to fully transition to the Absa brand, but we expect to accomplish this long before this deadline.

  • Why did you decide on Absa as the new brand?

We know how important a decision like this is, and, before coming to any conclusions, we consulted widely with over 130,000 employees, customers, regulators and other stakeholders across the continent. The outcome of these discussions was that we needed one brand to unite all our operations across Africa. The Absa brand was already part of our Group. It was well-established and well-known in parts of Africa, and has strong African and international banking credentials.

  • Is this a South African bank taking over a formerly British bank?

This is an African bank with deep roots and presence in Africa. We have been part of this family since 2013 when the Group was created. This is just a name change due to change in shareholding of our Group. We have taken on a new name: Absa, and we have entered a new era as forward looking African bank with global reach to serve both our local and international clients.

  • Can I have the same confidence in this new brand as I had in Barclays?

As we evolve into Absa Bank, we are not only building on a heritage of over 100 years of banking in Ghana, but we are also joining one of Africa’s top three largest banks, with a strong balance sheet of more than 91 billion dollars.

Absa Group Limited is committed to building on Barclays’ heritage in Africa and the strengths that we already have on the continent. We have a deep history and local knowledge in Ghana. Our main products, services and commitment to you haven’t changed. You can look forward to even more from us. Our customers can bank with us as confidently as they always have.

  • Will my money be safe with this bank?

You can bank with us as safely as you always have. Absa Group Limited is one of the largest banking groups in Africa, with a balance sheet size of more than USD 91 billion (as at 30 June 2019). In Ghana, we were one of the first banks to meet the Central Bank’s new capital requirement, through internally generated funds. We have also been the most profitable bank for the past 3 years and our strong performance as well as contribution to the economy and banking sector has been recognised both locally and internationally.

Journey to Absa – Product and Service related changes

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  • What will change after the name change?

 

What will changeWhat will not change
General
Product names that reference Barclays will change. These will be replaced by Absa (e.g. Barclays Direct Loan will change to Absa Direct Loan).

 

No change to customer account details.
Customers’ underlying information will remain unchanged, but their account statements may look a little different (e.g. Barclays references will be replaced with Absa references).

 

No fee changes associated with the name change.
Frontline branch colleagues will wear our new Absa uniform.No need to re-contract on existing agreements, terms and conditions.

 

No impact on the privacy of customer information.

 

Our branches will operate as usual during our normal banking hours.
Our country SWIFT code – BARCGHAC, address, telephone and fax numbers will remain the same.
Card
All new cards issued from 10 February 2020 will be under the Absa brand.
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Barclays cards will continue to work as normal until their date of expiry.
We encourage customers to visit our branches and pick up their new Absa Debit & Credit Cards from the 10th of February.Both Barclays and Absa cards will continue to work in ATMs, point-of-sale (POS) terminals and online, as usual.
Cheques
All new chequebooks from 10 February 2020 will be issued under the Absa brand.

 

Customers can use their Barclays cheque book until 10 August 2020. After that, only cheques drawn on us with an Absa cheque book will be accepted

 

We encourage customers to visit our branches and pick up to request for their new Absa Cheque book from the 10th of February.

Barclays Cheque books will be valid for 6 months after our official name change in February. Customers can therefore continue to use their Barclays cheque book until 10 August 2020. After that, only cheques drawn on us with an Absa cheque book will be accepted.
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Channels
The look and feel of ATMs, internet banking, mobile apps will change, but they will continue to work as normal. Your online banking credentials will remain the same.

 

You will have the opportunity to download our new apps in due course.
Your online banking credentials will remain the same.
Contacting us
For more information, go to gh.barclaysafrica/journeytoAbsa.
Employee email addresses have changed to ………@absa.africa (e.g. Kwesi.Adotey@absa.africa)

 

All phone numbers remain unchanged

 

  • What do these changes mean for me as a customer? Do I need to do anything?

You do not need to do anything as a result of the changes you’re seeing. Your products and services will not be impacted by our name change. You can look forward to a new, refreshed banking experience with us once we’ve changed to the Absa name.

  • Will you be issuing new chequebooks?

All chequebooks issued after our name change will have the Absa brand identity.

You can use your Barclays cheque book until August 2020, after which only cheques drawn on from an Absa cheque book will be accepted.

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  • Will you be issuing new cards?

All new cards issued from 10 February 2020 onwards will bear the Absa brand. Barclays-branded cards will continue to be valid until they expire, at which point we will replace this card with an Absa-branded card.

We encourage customers to visit our branches and pick up their new Absa Debit & Credit Cards from the 10th of February.

  • Will there be staff changes? Will I be dealing with the same tellers/branch manager?

Our people are our strength and they will continue to serve with a greater focus you the customer. Nothing will change in how we serve you on a daily basis, so you can bank with us as confidently as you always have.

  • You will need to invest significant resources in the rebranding exercise. Will I be paying for this?

The cost of implementing and communicating this rebranding has been carefully planned. The cost will be paid by our company, and will not be passed on to you now or in the future.

  • Will these changes affect products and services?

No, our name change will not directly affect your existing products or services. In fact, you can look forward to new and innovative products and services.

  • Will my card/account, etc. still work?

Your account and cards will continue to work as they always have. The process of changing Barclays Bank Ghana to Absa does not affect the functionality of products or services.

  • Will my banking app still work?

Your Barclays branded banking app will work until the name change date after which you will need to download our new Absa branded banking app from your Google Play store or Apple App store.

  • Can I still use my Barclays-branded card in the ATM and at branches and points-of-sale?

Yes, you can continue to use all your Barclays products and services in the same way as you have in the past.

Once we change our name, all new cards issued from that day onwards will bear the Absa brand. Barclays-branded cards will continue to be valid until they expire, at which point we will replace this card with an Absa-branded card.

We encourage customers to visit our branches and pick up their new Absa Debit & Credit Cards from the 10th of February.

  • Will there be any additional transactional charges for using a Barclays-branded card in an Absa ATM or point-of-sale (POS) machine, and vice versa?

There will be no additional bank fees or charges on any of these transactions locally.

  • Will I be able to access all my banking services without interruption?

Our transition period is being carefully managed and will align with stakeholder and regulatory requirements to ensure that the changes are as seamless as possible. We are working hard to ensure a smooth transition of all our systems from Barclays to Absa, with minimal interruption to our customers. We apologise in advance should there be any inconvenience to you whatsoever.

  • Will I be required to change my account details?

No, you will not be required to change your banking details at any point during our name change. We urge you to be particularly vigilant during this time, as fraudsters are always looking for opportunities to obtain important personal information by masquerading as your bank. They may use any opportunity to ask you to change your details. Such messages do not come from us – your bank account details (including account number and branch code) will not change.

  • Is the SWIFT code going to change?

Our SWIFT code [BARCGHAC], address, telephone and fax numbers remain unchanged. From our name change date, all references will be to Absa. You will not be required to do anything as a result of this change. 

  • Will my bank charges/rates be changing?

Bank charges and rate changes happen from time to time in most banks. Any changes to bank charges or rates will not be a result of our brand transition or change, but will happen as part of our normal course of business.

  • Will this affect the current loan agreement I have with Barclays?

There will be no change to your current loan agreement with Barclays. The contracts will not require change now or in the future.

  • If I suspect my account has been compromised, who should I call?

If you suspect that your account has been compromised or If your card is lost, stolen, retained or jammed while using a Barclays or Absa ATM, call our Contact Centre on 0302429150 or Toll free: 0800 222 333.

  • What must I do if I receive an email or link asking me to provide my account details/information?

We will not be asking customers for any information nor will we need you to update any of your personal account information or details as a result of this change.

Report all such incidents to our Contact Centre on 0302429150 or Toll free: 0800 222 333 or nearest branch.

  • Who can I contact for more information?

If you have a specific query or have a question that has not been answered, you can contact our Customer Contact Centre on 0302429150 or Toll free: 0800 222 333, speak to any of our branch staff, or visit gh.barclaysafrica/journeytoAbsa.

  • What measures are being put in place to protect customers from fraudulent activities?

We are proactively notifying our customers to be vigilant and careful with their personal information.

We urge customers to be particularly vigilant during this time, as fraudsters are always looking for opportunities to obtain important personal information. We will not be asking customers for any information nor will we need them to update any of their personal account information or details as a result of this change. We have made a concerted effort to ensure that safety and anti-fraud messaging is included in all our communications around our name change

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  1. General Issues – Xenophobic issues
  • Questions related to xenophobia

Diversity is a strength that is at the heart of our business. Absa has colleagues and customers from different African countries in all our operations, something of which we are very proud.

As business with a strong diversity and inclusion policies, we will continue to embrace and server people from all nation with respect and in dignity.

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People & Lifestyle

Deepening Cooperation: Telecel Ghana and Huawei Sign New Framework Contract to Provide Better Network Experience

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Telecel and Huawei Leadership teams after signing the contract

At the recently held Mobile World Congress (MWC) in Barcelona, Telecel Ghana and Huawei Ghana signed a new framework contract to promote cooperation and partnership for providing improved network experience and coverage in Ghana.

The new contract is aligned with Telecel’s vision to lead Africa’s digital revolution, connecting communities with sustainable and locally developed innovative connectivity methods, and inspiring technological advancements that pave the way for a thriving, interconnected continent. It also reflects Huawei’s vision of bringing digital to every person, home and organization for a fully connected and intelligent world. This signifies not only their commitment to each other but also unwavering confidence for the future of the telecommunications industry in Ghana.

With the shared consensus that Telecom plays a pivotal role in shaping the modern society, the two parties have worked together since 2023 to launch over 500 4G+ sites in record time. The  contract demonstrates the commitment of Telecel Ghana to improve coverage, capacity in  hotspots and the overall availability of 4G services. 

Ing. Patricia Obo-Nai, CEO of Telecel Ghana affirmed Telecel’s commitment to collaborate closely with Huawei to harness the latest technologies and unmatched expertise to propel the evolution of modern network infrastructure and intelligence. This symbiotic partnership is poised to unlock unparalleled opportunities, ushering users into an era of unparalleled, world-class mobile connectivity.

Samuel Chen, CEO of Carrier Business in Huawei Southern Africa, said based on a solid collaboration with Telecel Ghana, Huawei has strong commitment to accelerate the development of mobile data and fixed broadband. Tommy Liang, MD of Huawei Ghana, emphasized the promise to advance FinTech ecosystem for driving innovation and promoting economic growth.

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Adinkra International Arts & Crafts Show Set to Showcase African Cultural Heritage in Accra, Ghana

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The inaugural ceremony of the Adinkra International Arts & Crafts Show, hosted by the Ghana Export Promotion Authority (GEPA), is poised to be a landmark event celebrating the vibrant cultural heritage and artistic excellence of Ghana and the wider African continent. (more…)

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How To Improve Small Business Accounting With Customised Financial Solutions

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Small enterprises frequently encounter distinctive hurdles in the realm of accounting. Limited resources, fluctuating revenues, and evolving financial needs can make managing finances daunting. Yet, employing appropriate methods and tailored financial remedies enables small businesses to streamline accounting operations, attain more profound insights into their economic well-being, and ultimately foster growth. This blog post will explore how small businesses can improve their accounting practices through tailored financial solutions and customised accountancy packages.

Understanding Your Business Needs

The first step in improving small business accounting is understanding your business’s specific needs. Every business is unique, with its financial goals, challenges, and operational dynamics. By thoroughly assessing your business requirements, you can identify areas where your accounting processes may be lacking and where customised solutions can make a difference. Whether managing cash flow, tracking expenses, or optimising tax strategies, a tailored approach ensures that your accounting practices align with your business objectives.

Leveraging Technology for Efficiency

Technology has revolutionised how businesses manage their finances, offering various tools and software solutions to streamline accounting processes. Small businesses accounting solutions can benefit significantly from leveraging technology to automate repetitive tasks, track financial transactions in real-time, and generate insightful reports. Customised accounting software packages can be tailored to suit your business’s specific needs, allowing you to concentrate on fundamental activities while guaranteeing precision and adherence to financial management standards.

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Partnering with Experienced Professionals 

While small business owners often wear many hats, managing complex financial matters may require specialised expertise. Partnering with experienced accounting professionals who understand the unique challenges of small businesses can provide invaluable support and guidance. These experts can provide customised guidance, assist in implementing optimal procedures, and offer continuous assistance to maintain the efficiency and effectiveness of your accounting processes. Whether it involves bookkeeping, tax strategy, or financial analysis, having a reliable advisor can profoundly influence your business’s economic prosperity.

Flexibility and Scalability

Your accounting needs may also change as your business grows and evolves. Customised Accountancy Packages offer the flexibility and scalability to adapt to your business’s changing requirements. Whether you’re expanding into new markets, launching new products, or facing economic uncertainties, customised accountancy packages can be adjusted to accommodate these changes. This scalability ensures that your accounting processes remain robust and relevant, supporting your business’s growth trajectory over the long term.

Conclusion

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Practical accounting is essential for the success of any small business, but traditional one-size-fits-all approaches may only sometimes suffice. By embracing customised financial solutions and tailored accountancy packages, small businesses can overcome the challenges of managing their finances and unlock their full growth potential. Understanding your business needs, leveraging technology, partnering with experienced professionals, and prioritising flexibility and scalability are vital steps in improving small business accounting. With the right strategies, small businesses can achieve greater efficiency, accuracy, and financial insight, paving the way for long-term success. Customised financial solutions empower small businesses to take control of their finances and drive sustainable growth in today’s competitive landscape.

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The Future of Sports Betting: How AI is Changing the Game

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The Thriving Intersection of Sports and Sports Betting in Nigeria

In recent years, the sports betting landscape has undergone a significant transformation, driven by advancements in artificial intelligence (AI) and machine learning. These technologies are not only changing how bets are placed but are also reshaping the strategies used by both bookmakers and bettors to predict outcomes more accurately. As AI continues to evolve, it is poised to revolutionize the sports betting industry, offering new opportunities for data analysis, decision-making, and personalized betting experiences. Let’s explore three key ways in which AI is changing the game in sports betting.

1. Enhanced Predictive Analytics

The cornerstone of successful sports betting has always been the accurate prediction of game outcomes. AI and machine learning have taken predictive analytics to a new level, enabling the analysis of vast datasets beyond the capabilities of human analysts. These technologies can process and analyze data from a variety of sources, including player performance statistics, team history, weather conditions, and even social media sentiment, to make highly accurate predictions about future sports events.

Machine learning algorithms learn from historical data and continuously improve over time, becoming more sophisticated in identifying patterns and trends that can influence the outcome of a sports event. This means that bookmakers can offer odds that are more reflective of the actual probabilities, and bettors can make more informed decisions. For instance, Rebellion Research’s proprietary machine learning model, which has a history of outperforming the S&P 500, could be adapted to sports betting, providing insights that could significantly improve the accuracy of bet predictions.

2. Real-time Data Processing and In-play Betting

One of the most exciting developments in sports betting is the rise of in-play or live betting, which allows bettors to place bets on events as they are happening. AI plays a crucial role in this area by processing real-time data from live games to update odds instantly. This not only enhances the betting experience by making it more dynamic and engaging but also requires sophisticated algorithms that can quickly analyze incoming data streams to adjust the odds in real-time. Premier League betting, with its blend of rich tradition and intense competition, offers unparalleled excitement and opportunities for bettors, driven by real-time data analytics and predictive AI technologies that are reshaping the landscape of sports wagering.

AI systems can track live data such as scores, player performance metrics, and in-game events to provide up-to-the-second betting options. This capability ensures that both bookmakers and bettors have the most current information at their fingertips, enabling decisions to be made on the fly. The immediacy and accuracy of AI-driven in-play betting offer a more interactive and immersive betting experience, significantly different from traditional pre-match betting.

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3. Personalization and User Experience

AI is also revolutionizing the user experience in sports betting by enabling highly personalized services. Through machine learning algorithms, betting platforms can analyze individual user behavior, preferences, and betting patterns to tailor recommendations, odds, and promotions to each user. This level of personalization improves the engagement and retention rates of bettors, making the betting experience more enjoyable and customized.

Furthermore, AI-driven chatbots and virtual assistants can provide 24/7 customer service, offering instant responses to queries, guiding users through betting processes, and even offering personalized betting advice. This use of AI not only enhances customer satisfaction but also allows betting platforms to operate more efficiently by automating routine customer interactions.

 

The integration of AI into sports betting is transforming the industry by enhancing predictive analytics, enabling real-time data processing for in-play betting, and personalizing the user experience. As AI technology continues to advance, it promises to unlock even more innovative and exciting opportunities for the sports betting industry. The future of sports betting looks to be more data-driven, dynamic, and personalized, offering a richer and more engaging experience for bettors around the globe.

 

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4. Fraud Detection and Enhanced Security

As sports betting continues to grow in popularity, so does the potential for fraudulent activity. AI and machine learning are becoming invaluable tools for identifying and preventing fraud within the betting industry. By analyzing betting patterns and behaviors in real-time, AI systems can flag unusual activities that may indicate fraudulent behavior, such as match-fixing or the use of insider information. These systems can also monitor for irregular betting patterns across multiple accounts to detect coordinated attempts at fraud.

Moreover, AI enhances security by ensuring the integrity of betting operations. Through the use of sophisticated algorithms, AI can help maintain a fair and secure betting environment, protecting both the bettors and the bookmakers. Enhanced security not only builds trust in the platform but also safeguards the reputation of the sports betting industry as a whole.

5. Market Expansion and New Betting Products

AI is driving innovation in the sports betting industry, leading to the expansion of markets and the introduction of new betting products. With the ability to analyze and predict outcomes in a wide range of sports and events, AI opens up new opportunities for betting in less traditional sports or in aspects of games that were previously difficult to quantify. For example, bets on individual player performances, in-game events, or even fantasy sports leagues are becoming more common, thanks to AI’s predictive capabilities.

Furthermore, AI enables the creation of more complex betting options and products that can cater to niche interests. This diversification not only attracts a broader audience but also enhances the betting experience by offering more choices to bettors. As AI continues to evolve, we can expect to see even more innovative betting products and markets emerge, further expanding the scope of sports betting.

6. Optimizing Betting Odds and Risk Management

AI and machine learning significantly contribute to the optimization of betting odds and risk management for bookmakers. By analyzing vast amounts of data, AI models can more accurately set odds that reflect the true probability of various outcomes, thereby maximizing the bookmaker’s margins while still offering fair odds to bettors. This level of accuracy in odds setting also enhances competitiveness in the betting market.

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In terms of risk management, AI algorithms can assess the risk associated with certain bets or events and adjust the odds accordingly. This dynamic adjustment helps bookmakers manage their liability and ensures the long-term financial stability of their operations. AI’s ability to predict and manage risks is transforming the sports betting industry, making it more efficient and financially secure.

 

These additional points highlight the growing importance of AI in addressing security concerns, expanding the betting market, and optimizing odds and risk management in sports betting. As AI technology advances, its applications within the sports betting industry are expected to become even more sophisticated, further revolutionizing how bets are placed, managed, and secured. The future of sports betting, powered by AI, promises a more secure, diverse, and dynamic betting landscape.

 

7. Customizing Betting Strategies with AI

AI’s ability to analyze complex patterns and predict outcomes has paved the way for customized betting strategies tailored to individual preferences and historical success rates. Bettors can leverage AI-driven tools to analyze their betting history, strengths, and weaknesses, enabling the development of personalized betting strategies that optimize their chances of winning. These tools can suggest when to bet, how much to bet, and on what events to bet based on predictive analytics and individual risk tolerance, transforming the betting experience into a more calculated and strategic endeavor.

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8. Enhancing Player Performance Predictions

Beyond team outcomes, AI is becoming increasingly sophisticated in predicting individual player performances, which is crucial for fantasy sports betting and player-specific bets. By analyzing data points such as player fitness levels, historical performance under similar conditions, and matchups against specific opponents, AI models can offer insights into likely player achievements in upcoming games. This capability not only benefits bettors looking for an edge in player-specific wagering but also aids fantasy sports enthusiasts in making informed decisions about their team compositions.

9. Streamlining Betting Processes Through Automation

AI and automation are streamlining the betting process, making it faster and more efficient for both bettors and bookmakers. Automated systems can handle routine tasks such as placing bets, processing payouts, and managing accounts, allowing bettors to focus on strategy and enjoyment of the game. For bookmakers, automation reduces the operational workload, minimizes human error, and ensures transactions are processed swiftly and accurately. This efficiency not only improves the user experience but also allows bookmakers to scale their operations effectively to accommodate the growing demand in the sports betting market.

 

The integration of AI into sports betting is transforming the industry in multifaceted ways. From customizing betting strategies to enhancing player performance predictions and streamlining betting processes through automation, AI is making sports betting more sophisticated, strategic, and user-friendly. As technology continues to advance, the potential for further innovations in sports betting remains vast, promising even more exciting developments for bettors and bookmakers alike.



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AFRICA FILM SOCIETY OPENS 2024 CLASSICS IN THE PARK WITH SANKOFA

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Haile Gerima’s critically acclaimed film ‘Sankofa’ will be screening at the Africa Film’s Society’s free outdoor film festival Classics in the Park on 30th March 2024 Akola Boni Park in Osu, Accra.  

Released in 1993, Sankofa follows a self-absorbed Black American fashion model on a photo shoot in Ghana who is spiritually transported back to a plantation in the West Indies where she experiences first-hand the physical and psychic horrors of chattel slavery, and eventually the redemptive power of community and rebellion as she becomes a member of a freedom-seeking Maroon colony. The film stars Ghanaians Kofi Ghanaba and Alenxandra Duah.

Over the past eight years, Classics in the Park has introduced classic African films ((1950’s – 1990’s) to young film audiences for free. This year’s edition will run from 30th -31st March and will feature two feature films and thirteen short films. 20240327 153502

Sankofa will screen on the first day alongside the short films: Second Wind (Canada), Fofo Means Father (Ghana), Doris (Ghana), Ampe (Ghana), and Rosenfield (Germany). 

Bound for Lagos, a Nigerian classic released in 1960 to mark the country’s independence will take centre stage on the final day alongside the short films: Broken Mask (Nigeria), Hooky (USA), Love in the Wind (Ghana), Bege (Nigeria), Rare (Ghana), Moon over Aburi (Ghana), Do or Die (Nigeria), and O.YO – On your Own (Nigeria). 

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Michael Adjetey and Ebenezer Okrah Call For “Change” In Powerful New Single

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In their latest musical collaboration, Michael Adjetey and Ebenezer Okrah have taken a bold step to address issues in African society. Their new song, titled ‘Change,’ serves as a powerful call to action, urging Africans and Ghanaians to demand accountability from their political leaders. The artists emphasize that the failures of corrupt politicians should not be tolerated or excused, and instead advocate for a collective effort towards positive change.

At a time when corruption and political misconduct continue to hinder progress in many African nations, ‘Change’ serves as a much-needed anthem for disillusioned citizens. Michael Adjetey and Ebenezer Okrah deliver an empowering message, encouraging Africans to take a stand against the rampant corruption that has plagued their societies for far too long. Through their lyrics, the artists emphasize the importance of holding politicians accountable and demanding transparency in governance.

The song ‘Change’ highlights the artists’ frustration with the lack of development and progress resulting from the actions of corrupt politicians. Michael and Ebenezer’s lyrics convey a sense of disappointment, as they express the belief that Africans and Ghanaians deserve better leadership. They emphasize that the failures of politicians should not be an excuse for the stagnation of their countries; instead, it should be a catalyst for change and collective action.

‘Change’ by Michael Adjetey and Ebenezer Okrah serves as a rallying cry for Africans and Ghanaians to address the issue of corruption in their respective countries. Through their powerful lyrics, the artists urge citizens to hold their leaders accountable and work towards achieving a brighter future. This song has the potential to inspire a collective movement towards positive change, empowering individuals to actively participate in shaping the destiny of their nations.

Ebenezer and Michael believe in hard work. However, they also affirm the believe that without God, nothing is impossible. They implore society in general to change from iniquities to holiness, for what shall it profit a man/woman, if you gain the whole world but lose your soul. “Change” is a clarion call for salvation, not only to the politicians, but to all humanity. So, going forward, if we say “OPUTUNUU”, you say “WA MA TSA K3 MI”. We’ve got to change inside y’all. Change MUST Come.

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Audio Link : https://ditto.fm/eochange

 


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