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Diddy sues his former clothing company Sean John, for $25 million for using his image in Ads

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Diddy is taking his former clothing company, Sean John to court for using his image, likeness, and persona without his permission.

The Hip Hop mogul has filed a $25 million lawsuit against his former clothing brand, Sean John, and the company’s new owner Global Brand Groups USA, according to All Hip Hop.

According to a complaint filed last Thursday, Sean John, which has launched a new women’s clothing line with the brand Missguided, used the mogul’s image, likeness, and persona without his permission.

Combs founded the company in 1998. He sold stakes to GCG USA in November 2016 for an estimated $70 million and still owned 20 percent, according to Forbes.

In the lawsuit, Combs claims that the companies fabricated quotes in an article that made it seem as though he endorses the Sean John x Missguided clothing line. His image was also included in a 40-second video campaign in promotion of the new collaboration.

Jonathan D. Davis, Comb’s lawyer, says he disapproves of using his image to promote a brand he no longer wishes to be associated with.

“He does not challenge GBG’s right to use the Sean John trademark, but rather GBG’s decision to leverage a fabricated quote they created and then falsely attributed to Mr. Combs,” Davis said. “And to use Mr. Combs’s name and other monikers to create the false and misleading impression that Mr. Combs is the decision-maker behind the designs and creation of the GBG Collection.”

He continued, “Sean John, GBG and Missguided are using the unapproved material, which contains false or misleading representations of fact, to promote and sell the items in the GBG Collection because they understand that associating it with Mr. Combs will significantly increase sales and profits.”

This isn’t the first time Combs has battled with the clothing brand. Last month, Combs accused the owners of using his “Vote or Die” slogan on SeanJohn.com.

This comes a month after Diddy reportedly filed his first lawsuit against Sean John over the trademark for the phrase “Vote Or Die.” He alleges that Sean John and GBG have illegally used and trademarked the phrase and was selling merchandise bearing the slogan during the presidential election.

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Nardo Wick recruits Lil Durk, 21 Savage & G Herbo for “Who Want Smoke??”

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Nardo Wick has just dropped the highly-anticipated new version of his smash-hit “Who Want Smoke??” featuring Lil Durk, 21 Savage, & G Herbo. The track includes a show-stopping verse from Durk, displaying the depths of his fiery and confrontational style, a noteworthy inclusion from 21 Savage reminiscent of his earliest days on the mic, and G Herbo delivering the thrilling and seasoned bars he’s renowned for. The song not only capitalizes on the virality of “Who Want Smoke?”, but also serves as a masterclass in collaborating from some of the most prominent artists in the game. Each verse builds on the next, with the superstar additions sticking to theme that Nardo laid out on the original “Who Want Smoke?”, signaling the unwavering faith that Durk, 21, and Herb have in the 19-year old Jacksonville emcee. This collaboration comes on the heels of Durk & Lil Babybringing Nardo to perform the viral record at their tour stop in Orlando, receiving an electrifying response from the Floridan crowd. Though the original song has already amassed a whopping 60 million streams and counting, these carefully curated contributions only further solidify “Who Want Smoke??” as one of the biggest records of the year.

“This next chapter of my career is to give every project I work on my full attention. If I want to be proud of all the videos I work on, then I must never rush the process. I want it to be a great viewing experience every time. The goal is to create timeless quality art that inspires and motivates me, and hopefully it can inspire and motivate those beyond me as well. I view the “Who Want Smoke??” video as the opening page of this new chapter.”
Cole Bennett

Nardo Wick bursted onto the scene in mid-2020 with a string of releases, including “Lolli”, “Slide”, and “Came Up.” Music gave the shy teen an outlet to channel his angst and was accompanied by a fast-following. Though he’s soft-spoken off the mic, when Nardo enters the booth, the raps he produces are dynamic and haunting––a reflection of Jacksonville’s turbulent hip-hop scene. In 2021, Wick transitioned from making buzzing records to inescapable anthems. “Who Want Smoke?” became a widespread hit, achieving over 60 million streams as well as placements on Rap Caviar and Hip Hop Hits. The song reflected a menacing teen with a no-nonsense approach to life and music balancing between being captivating and fearsome. “Who Want Smoke?” is a frequent soundtrack to viral content on social media, with the most recent inclusion being Florida A&M’s marching band, the Marching 100, doing a live-rendition of the hit song during the halftime show for their game against Alabama State University. Hit-producer Cardo Got Wings laced Nardo for a last-minute request to appear on February’s Judas And The Black Messiah: The Inspired Album. That album topped the charts upon release, putting Nardo Wick alongside the biggest stars of Hip-Hop and R&B. Wick followed this with the Nick Mira-produced “Pull Up” in July. In August, Nardo released “I Be Chillin”, an exciting addition to his growing discography. Throughout the run, the budding rapper has received praise from Passion of the Weiss, Lyrical Lemonade, and DJ Booth, who included him in a recent “10 Rappers You Should Know Right Now” list. Recently COMPLEXnamed Nardo among their list of “Best Jacksonville Rappers.”

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