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Global Citizen Fellowship Program Powered By BeyGOOD enter 3rd year, extending into Nigeria

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Global Citizen has announced its third annual Global Citizen Fellowship Program powered by BeyGOOD, welcoming the first enrollment of ten Nigerian fellows. The young people will be joining five fellows from South Africa, on a dynamic yearlong, full-time, paid learning program.

 

“This is year three of the program and so the plan for us was to extend it into other markets. For the past two years we’ve been in South Africa only but now that we’ve extended to Nigeria, the greatest thing about it is just the diversity and the energy of 15 young fellows from different areas.  What we made sure to do was not just focus on Lagos in Nigeria, we’ve gone into other states and have really gotten to have a collaborative opportunity of these South African fellows together with these Nigerian fellows coming together and working around our mission and vision, ” comments Didi Morake, Manager of the Global Citizen Fellowship Program

WATCH Interview with Didi Morake, Manager of the Global Citizen Fellowship Program

Didi Morake also added that in year four, the program would open to another country or market.  “I hope so, we are currently underway with plans for year four so we haven’t decided in terms of which market we would enter. But who knows, Ghana can be on the cards”

The Global Citizen Fellowship, supported by Beyoncé’s BeyGOOD philanthropic initiative and US actor and filmmaker, Tyler Perry, works with young aspiring Africans, taking them through a multi-phase curriculum, specifically designed to equip and empower them with the skills and tools they need to thrive – not just during their time with Global Citizen but also in any future professional environment.

According to Didi Morake, although the program has chalked some exciting achievements in its short span, COVID-19 has challenged its activities in many ways. “The challenge has been COVID because of the fact that we are a young organization and so we are youth-led. We love the interactiveness that we do when we do our work and so having to conduct the program virtually has been quite challenging for us but we’ve been very resilient and the fellows that have been part of the last year as well as this year have been patient with that.”

She continues, “On our highlights, we’ve had the privilege of working quite closely with our key stakeholders and partners within Global citizens from a mentorship perspective as well as them constructing and putting together masterclasses and workshops that we know are essential to these young people’s development.

We’ve had the likes of Cisco, Google and we’ve also had interactive with some of our key advocates as part of the program activity.”

Based in Lagos and Johannesburg, the young people will engage in a year-long, full-time, paid fellowship focusing on Global Citizen’s four pillars of activity: creative, campaigns, rewards, and marketing, and will work towards achieving Global Citizen’s Recovery Plan For The World.

During the course of the year, the fellows will learn how to use digital technology for social change, storytelling tactics that shift attitudes, and the process of building lasting professional relationships. The Program also aims to foster an in-depth understanding of the role that innovation plays in an ever-changing digital world.

 

“In terms of the fellows, they are young, energetic, wanting to change the world type of people who are passionate about specific issues. When they apply for the fellowship program, the questions we ask them is firstly, how do identify as a Bey Good fellow? What are the social issues you are willing tackle? We have young people who passionate about ending extreme poverty, we also have those who are common activists and game-changers in their communities who want to do work, learn and provide those learnings into their communities and respective homes,” Didi Morake believes.

The Program features a four-phase learner-centered curriculum designed to equip the fellows with a variety of practical, useful and pragmatic skills, such as: problem solving, critical thinking, how to build community, professional and personal development, advocacy, international development, and global citizenship.

For further information about the Global Citizen movement, visit www.globalcitizen.org. For more information about the Global Citizen Fellowship Program Powered by BeyGOOD, visit www.globalcitizen.org/fellows .

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How Long Is A Football Pitch – 7 Interesting Facts About Pitches

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You play the beautiful game, you watch the beautiful game, you bet on the beautiful game, but do you know the ins and outs of the pitch of the beautiful game? Listen, there’s no shame in not knowing. We spent many years, none the wiser to the specifics and quirky facts surrounding the playing surface of football. We are here to give you 7 interesting facts about pitches and find out burning questions like just how long is a football pitch?

 

Fact 1 – How long is a football pitch?

Let’s start off with something more people should know but something a lot of people do not. The dimensions of the pitch. FIFA allows different sizes with touchlines to be within 90-120m long and goal lines to be within 45-90m wide. The different size can be used by teams to play varying styles of the game and is an interesting tactical advantage for some teams, something to consider when you are sticking a wager on Betfair’s latest offer.

 

Fact 2 – You don’t have to play on grass

Whilst traditionally football is played on grass, a lot of lower level teams are now adopting the use of highly technological artificial grass to save the groundskeeper bill. Artificial grass is also used in climates where it can be really hard to maintain grass. The things that are necessary are for the grass, real or artificial, to be green and to comply with the FIFA Quality Concept for Football Turf.

 

Fact 3 – Penalty box ‘D’

Whilst many know that the penalty box in football is for the designated area of where a goalkeeper can handle the ball and where if a foul occurs, the team gets a penalty, but what is the ‘D’ attached to the box for? This addition to the box is actually an extension to the exclusion zone of opposition players when one team is taking a penalty kick.

 

4- Goal dimensions – ideal for next time you are utilising some BTTS betting tips

Whilst the pitch sizes can differ from arena to arena, the goal dimensions must be the same wherever you go. This means the goal posts must be 8 yards apart and the crossbar must be 8ft from the ground. This standardised size is necessary but a net at the back of the goal is not.

 

Fact 5 – There hasn’t always been crossbars

Since the start of the game and from its humble roots, there has always been goalposts to signify where the goals were. But it wasn’t until 1875 that crossbars were added to the game. Before this a string was tied between the goalposts!

 

6- Field or pitch?

We are talking about football pitches. Sometimes, they can get referred to as fields (Americans, raise your hands). This is plainly wrong and when it comes to football the playing arenas are almost always known as pitches.

 

7- Sandygate

The oldest known actual football pitch and ground is found in Northern England in Sheffield. Built and opened in 1806, the Sandygate hosted the world’s first inter-club match inj 1860 between Hallam Fc and Sheffield FC. An unsuspecting home of football, admittedly.

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Glitz Africa’s Beauty Forum ’21 discusses beauty aesthetics, influencers & production

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Glitz Africa organized the second edition of the Beauty Forum, a side event of the annual Glitz Africa Fashion Week; a platform to engage beauty experts, entrepreneurs, influencers and enthusiasts to discuss all things beauty. It took place on Wednesday, October 20 at The Underbridge, East Legon.

It took off with a message from the keynote speaker, Ms Dzigbordi Dosoo, the certified high-performance coach.

The first panel was moderated by the forum host, Miss Gina Nipah, a plus size model and owner of Hapin Hair Lounge. The speakers on the panel discussing ‘The crave for beauty aesthetics, does it really work?’ included Trudy Arnold (CEO, Studio 7 Beauty Lounge), Jahara M Osman (Founder, Premier Aesthetic Clinic), Siran Mahama (CEO, Reviv Ghana), Emily Bodom (CEO, Enhance by EB) and Tish Tagoe (CEO, Luxury Beauty Spa).

They discussed both surgical and non-surgical beauty procedures, the likely complications and safety measures they take.

The second panel discussed the topic, ‘Building brand relationships with influencer marketing’ with Founder of LXHR Solutions, Lexy O. Boahene as moderator. The speakers included; Chris Kata (TV host/Entrepreneur), Larley Lartey (Digital Creator/Creative Director) and Maame Gyamfua Yeboah (Co-founder, Oh My Hair).

The ladies discussed the era of influencer marketing, what they consider before coming on board as influencers and brands look out for in choosing influencers among other issues.

The last panel was moderated by the Co-founder of Polish’d Nails and Beauty Bar, Nana Amobi Chambers on the topic, ‘From sourcing to distribution – Exploring the process of beauty production’ with Akosua Opoku (Owner, Beautymarked – a skincare and makeup retail) and Ernest Ekuma (Managing Director, Tree of Life).

Adeline Asante Antwi, a manager at Garnier did a short presentation on some of their products and offered some freebies to the guests. Zeepay also did a presentation on their products.

Some of the guests included Sacha Okoh (CEO, SO Aesthetics), Vanessa Gyan (media personality and entrepreneur), Ramona McDermott (fashion influencer) among others.

Partners of the Forum included MAC Cosmetics, Zeepay and Garnier.

Food partners which included The Salad Bar, Omama Chocolate, Sunny Snacks and Lizgyei Drinks provided refreshment to the guests.

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Full Winners Ghana Events Awards2021: Outstanding stakeholders awarded to boost morale in creative industry

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Full Winners Ghana Events Awards2021

Ghana Events Awards(GEA), a creative industry player has awarded over 20 of its members in the creative art sector to boost their morale and encourage them work assiduously to make the industry a lucrative job for the upcoming artists.

 

The host and co-host, Jay foley and Roselyn Felli both of Joy Prime television at multimedia were very magnificent and hilarious as they are on top of the game throughout the ceremony giving the audience and invited guests the pleasure needed to enjoy the awards night at Movenpic Hotel in Accra.

Also at the 4th GEA night, citations and plaques were presented to winners in various categories like Best MC of the year, Best Disc Jockey (DJ) player of the year, Best Event Planner of the year, Best Event of the year among others.

 

Speaking to journalists, the Chief Executive of GEA, Kelvin Kenneth was delighted and expressed his appreciation to the Board of Directors and all stakeholders who were involved in making the event possible and successful.

 

He explained that the nomination and selection of winners in the various categories is based on lots of considerations from the public, Board members and the economy which includes good lightening system, sound system, stage and the environment in which the event was held or occasioned.

” the public, Board members and other economic issues were considered and other issues factored in during the nomination and selection of Best possible winners in the various categories”, he said.

 

Mr. Kenneth added that his next option is to focus on how to improve and extend the awards ceremony to other African countries, adding that, this will even place Ghana on the limelight and also enhance the creative industry across the African continent.

 

He therefore called for unity among the industry players in the creative arts in order to fight a common course or agenda for the benefit of the upcoming artists.

The founder of Jandel Limited who own the overall Best award in the creative industry, Afia Moro advised her colleagues to have a passionate feeling for the creative art rather than seeking for money, stating that, your passion for the job will let you earn good money at the end.

 

She tasked all stakeholders in the creative art industry to be innovative and creative through learning in order to enable them reinvent new things and bring new ideas to the table which can be a tool to remain in business even in this era of the pandemic.

 

“try to be driven by passion whiles you try to earn good money and also educate yourselve and be in track by using the advance technologies like the internet and social media that will make us in the creative industry be at par with our competitors in the outside world”, she added.

 

She further outlined some challenges like failure to recognize the industry by government, division among members, failure to be paid the right amount among others that are facing the industry and wished they can be addressed as soon as possible to drive them forward.

 

” we lack so many things and when it comes to certain things, government fail to recognize us like the sharing of the stimulus packages during the COVID-19 era, most of our members who also placed in their request were sidelined and never get anything”, she said.

But she was grateful and optimistic that the challenges will be addressed due to government’s establishment of the creative art alongside the tourism sector, adding, we can voice out our grievances at that department to be addressed by the appropriate authorities.

 

Also, the Best Master of Ceremony (MC) winner from multimedia, Andy Dosty appealed to government to include the industry in the distribution of the stimulus package or offer some of the members some loans that will cushion them since the pandemic have already caused a huge damage to the industry and things are difficult for most of the members in the industry in Ghana.

 

He also praised the award planners and stakeholders for making the event successful because according to him, there has been an improvement in this year’s ceremony and very optimistic the previous award ceremonies will be greater.

 

” am considering and wished stakeholders will come together and put their resources together to ensure a massive awards ceremony in the next occasion “, he noted.

 

The winners of the various categories are as follows:

 

REGIONAL EVENT OF THE YEAR- UPPER WEST CREATIVE ART AWARDS

EVENT ENTERTAINER OF THE YEAR – DIANA HAMILTON

EVENT OF THE YEAR – EXCLUSIVE MEN OF THE YEAR AFRICA AWARDS

BEST EVENT COMPANY OF THE YEAR – GENET SERVICES

BEST EVENT VENUE OF THE YEAR – ( ACCRA CITY HOTEL)

EVENT INFLUENCER OF THE YEAR (BLOGGER) – RONNIE IS EVERYWHERE

BEST EVENT SECURITY OF THE YEAR – ASUAVO SECURITY

GHANA’S FAVORITE EVENT – 3MUSIC AWARDS

EVENT MC OF THE YEAR (FEMALE)- MZGEE

EVENT PHOTOGRAPHER OF THE YEAR – MANUEL PHOTOGRAPHY

CSR EVENT OF THE YEAR- MASK4ALL CHARITY CONCERT

EVENT MC OF THE YEAR (MALE) – NATHANIEL ATTOH

EVENT DJ OF THE YEAR – DJ VYRUSKY

YOUTH EVENT OF THE YEAR – GHANA TERTIARY AWARDS

MOST PRESTIGIOUS EVENT OF THE YEAR- RHYTHMS ON DA RUNWAY

MOST INFLUENTIAL EVENT OF THE YEAR- GHANA OUTSTANDING WOMEN AWARDS

BEST VIRTUAL EVENT OF THE YEAR – EXCLUSIVE MEN OF THE AFRICA AWARDS

BEST EVENT SETUP OF THE YEAR – VODAFONE GHANA MUSIC AWARDS.

BEST EVENT VENUE OF THE YEAR (DOME, GARDEN, CONFERENCE HALL) – UNDERBRIDGE EVENT CENTRE

BEST EVENT VENUE (BAR/LOUNGE) – FRONT/BACK ACCRA

EVENT HYPEMAN OF THE YEAR – KOJO MANUEL

EXPERIENTIAL COMPANY OF THE YEAR – BTL AFRICA

EMERGING EVENT OF THE YEAR- UPPER WEST CREATIVE ARTS AWARDS

CORPORATE EVENT OF THE YEAR – CHARTED INSTITUTE OF MARKETING GHANA AWARDS

EVENT SPONSOR OF THE YEAR-

Adonko next level energy drink.

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5 Ways To Increase Watch Time on Your YouTube Channel

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kofi tv

One of the key players in the YouTube Algorithm is watch time. When you increase your average watch time, YouTube will reward you by promoting your channel through both natural search and in recommended videos. This ultimately leads to more exposure for your channel. This article will dive into 5 different ways you can get more watch time on your video.

1. Start a Youtube Series Playlist

A series playlist allows you to compile similar videos into one convenient location. This tool not only makes your channel more user friendly and easier to navigate, but by placing similar videos into one convenient location, you are encouraging users to continue watching.

This is the age of binge watching and if people see one video they enjoy, they’re likely to stick around and watch the next. Organizing your videos into a series playlist puts them into a loop where one video plays automatically after another, thus having your viewer hooked and reaching for the popcorn while they spend more time watching your videos.

You can create a playlist from existing videos on your channel or create videos specifically for a series or themed playlist. Aim for quality over quantity and don’t upload more than 10 videos in a series. This is a win-win as your watch time increases and your viewers get to see more of what they love from your channel.

2. Incorporate Youtube Chapters in Your Videos

Youtube Chapters allows you to add descriptions to individual segments of your video and break it up into more digestible pieces. The more information you can provide to the viewer, the better. This helps users find exactly what they’re looking for in your content and they’ll be more likely to watch the entirety of your video since they can clearly read what each segment contains.

Chapters can be automatically or custom created. We recommend custom creating your video chapters so you have more control over how the titles read for each segment and use keywords to further optimize your content. If you choose to use automatic chapters, always read over them to make sure they are relevant and complimentary to your video.

3. Choose an Engaging Title

Your video title should accurately reflect what a viewer will expect from your video. This is important to build trust with your viewers and prevent drop-off. Summing up your video into one irresistibly enticing line may seem a bit challenging but follow these tips help you out:

 

  • Keep it under 70 characters
  • Include keywords that match your topic and will naturally increase your search rank
  • Use all caps on certain buzz words within your title and add a call to action
  • Write your title in the same tone and voice you use in your videos

 

4. Create A Complimentary Thumbnail to Support Your Title

A good title deserves an equally good thumbnail to go with it. Youtube will help you choose one out of a variety of shots, but we recommend making your own for an extra personalized touch. There are tons of professional design softwares you can use that are free, our most recent favorites are Snappa and Canva.

To create a good thumbnail, stick to your branding. This includes everything from font, colors, tone of voice in text and everything in between that defines who you are as a brand. Make sure your branding shines in a clean and simple design that doesn’t overwhelm the viewer. Find a relevant and eye-catching photo that will stop users in their tracks as they scroll. A good thumbnail makes the viewer excited for what they’re about to watch!

5. Track Your Progress Using Youtube Analytics

Tracking your progress on Youtube Analytics helps you gain insights about what is working to increase watch time and also what isn’t. Try new things to see what works. Learning what doesn’t work is just as important as learning what does. Be diligent and create a system for tracking your analytics and how you will use that information on your channel.

To access your insights, log in to Youtube Studio and click on “analytics.” Once you’re in, you can view everything from your watch time of subscribers vs non-subscribers to how certain impressions led to more watch time.

Watch time is an important element of the YouTube algorithm and influences how your video will be listed. Use these tips to get more watch time and have more of your content appreciated!

We hope you enjoyed this blog.

 

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Whoopro honoured for innovation in influencer marketing

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Whoopro, a self-service influencer platform creating value and connecting brands and digital influencers, has received an award for offering smart digital innovation in the influencer marketing space in Ghana.

 

The Honorary Award for Innovation of the Year was received at the recently-held Pulse Influencer Awards.

 

Influencer marketing has been a key strategy for brands since the boom of social media. There are over 11 million internet users in Ghana. The continuous growth in the use of the digital space by people has led companies to see the need to reach their target audience through people of influence.

 

Commenting on the award, Eli Daniel-Wilson, Team Lead at Whoopro said “We are humbled to receive our first-ever award since we officially launched in 2020. It complements our quest to be disruptively innovative in bringing to market the very much needed structure in how influencer marketing is done.”

 

“We have built a smart solution to ensure both brands and influencers are getting the best value out of their engagement. Whoopro’s unique selling proposition is that it is simple, automated, cost-efficient and self-serving,” added Mr. Daniel-Wilson.

 

Developed by Global Media Alliance, Whoopro is Ghana’s first digital product providing cutting-edge seamless solutions to address challenges faced by brands and influencers during digital marketing campaigns, using a software application.

 

Whoopro offers three key solutions – Helping brands to find the right influencers; Allow influencers to know their worth and earn more; and provide real-time tracking, reporting and analytics for both brands and influencers.

 

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African football fans get access to a ground-breaking multicam feed with Showmax Pro

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It’s football weekend and Showmax Pro is going all out, introducing the ultimate viewing experience for fans. This Sunday, 24 October, Showmax Pro subscribers will for the first time have access to the multicam feed: a ground-breaking viewing option that lets fans watch the Spanish super-clash, the highly anticipated El Clasico (Barcelona vs Real Madrid), from multiple angles, while getting all the latest game stats and info. This is in addition to the standard live stream of the match.
This innovative visual experience gives viewers a greater range of options, providing a new experience and a more customised way of enjoying football. The multicam feed consists of four separate feeds on one screen along with the Mediacoach stats and info tool. Available only on Showmax Pro, the feed will also incorporate fresh and breezy commentary appealing to younger audiences.
“We are proud to be the first online streaming service in Africa to introduce the multicam feed for such a highly anticipated game. Fans are constantly looking for ways to enhance their viewing experience and with this cutting-edge technology, viewers can watch football in style, like Pros,” said Barry Dubovsky, Chief Operating Officer for Showmax.
The multicam feed consists of the following screens:
  • Main screen: This screen includes a special form of superfeed that highlights the main special cameras included in the broadcast. The base feed will be the view from the master camera, complemented by views from the rest of the cameras, drone shots, graphics and live stats.
  • Following the ball: Aerial camera combined with detailed shots. These cameras are always focused on the ball and the player in possession, providing a closer image to follow the player’s actions in detail.
  • Around the goal area: This window shows all the action around the goal area where viewers see the very best shots from every attack on goal as well as highlights of each and every intervention from the keepers.
  • Camera on the bench: This feed alternates between shots of the home and visitors’ benches. The viewer will be able to follow the coaches’ instructions, reactions to key moments in the match and also keep a close eye on the subs.
  • Stats window: The four-image feed leaves space at the bottom of the screen for a layer of dynamic graphics and visuals featuring stats from the match.
Meanwhile, Showmax Pro viewers can also look forward to Premier League fixtures this Sunday, where Manchester United will look to redeem themselves as they face Liverpool in the North West derby. Elsewhere in Europe, it’s Derby d’Italia, which pits Inter Milan against Juventus in one of Italy’s grandest football occasions. Closer to home, the action will be no less intense in the DStv Premiership, where second-placed SuperSport United will be looking to continue their unbeaten run against Kaizer Chiefs.
Showmax Pro is a streaming service available for Showmax subscribers in Africa that bundles the existing Showmax entertainment offering with music channels, news and live sports streaming from SuperSport.
Subscribers can live stream the 2021 seasons of the English Premier League, LaLiga, Serie A, UEFA Europa and UEFA Conference leagues, the 2022 FIFA World Cup qualifiers and more.
The platform also offers a wide range of other live sports events including athletics, professional boxing, and the world’s biggest marathons.
To learn more and join the Pros, visit showmax.com to subscribe to Showmax Pro.
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