Huawei Mobile Services (HMS) has announced the expansion of their advertising business into overseas markets including the MEA (Middle East, Africa, and Pakistan) region. HUAWEI Ads is a supply-side and demand-side, real-time advertising marketplace through which media companies transact ad impressions with accountability, using programmatic technology, and includes a monetization tool for app publishers. The beta version of the service is currently available for advertisers, media buying agencies and app publishers.
Now, advertisers can reach an untapped pool of users. These include users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search. This empowers both publishers and advertisers to have exclusive access to a larger market share that has never been tapped into before, and market their products and services while complying with relevant privacy regulations.
The tool also enables publishers to achieve higher fill-rates and eCPM (effective cost per thousand impressions), with the potential to increase revenue through yield management based on their ad stack strategy. Complementing this feature, the self-serve demand-side platform (DSP) uses programmatic technology to empower agencies with a powerful tool for their clients’ marketing campaigns.
Clients with access to the beta version are currently running ad campaigns across the exclusive inventory of HMS by integrating HMS Ads kits via HUAWEI AppGallery, which is Huawei’s official application store. Through this advertising platform, customers can efficiently carry out brand awareness campaigns, maximize user reach, user growth, and reach other marketing goals. HMS is working with select partners to ensure clients maximize their ROI with consistent support from their ads team, whilst ensuring that the Adtech experience is seamless and robust.
Advertisers and advertising agencies that join HUAWEI Ads can partake in an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more. They can also seize the opportunity to showcase their outstanding performance as a HUAWEI Ads Premium Partner.
Adam Xiao, managing director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group, said: “Advertisers are focused on how to better promote their own brands by harnessing the potential of programmatic technology, which enables them to be more visible as they target their preferred audiences and customers more effectively. The publisher’s goal is to increase revenue by having a tool that can maximize yield through robust bidding mechanisms, ultimately allowing for better monetization of their inventory and higher returns on advertising spend (ROAS).”
“Our clients across both domains are looking for a one-stop-shop tool to support them in achieving their strategic goals and, at HMS, we are doing just that. We have built our own ad exchange to facilitate both sides, powered by continuous innovation and tech capabilities in AI [Artificial Intelligence] and ML [Machine Learning]”, Xiao added.
Though the platform provides the opportunity to service this large user base with cutting-edge technology, this will only grow over time. HMS is working towards implementing its omnichannel approach – the Huawei 1+8+N strategy – across its wider ecosystem, which, alongside its core phone user base, includes users of smart TVs, tablets, PCs, and the wider IoT (Internet of Things).
Holy Child alumni illuminate the path forward amidst national school power crisis
In recent times, the narrative of power challenges in Ghanaian schools has escalated, with numerous public institutions such as Mfantsipim School, Accra Academy, and Mondo Senior High Technical School among others facing abrupt electricity disconnections.
This persistent issue highlights the dire need for sustainable solutions in powering educational facilities, crucial for maintaining the quality of education.
Stepping into the spotlight with a pioneering initiative, the 1999 alumni of Holy Child School have set a remarkable precedent.
In a bid to combat these electricity woes, these visionary women have successfully funded the transition of their alma mater to 75% solar energy. This initiative not only addresses the immediate problem of power outages and financial strains on the school’s budget but also serves as a beacon of climate-positive action with the potential for carbon credit benefits.
Founded in 1946 by the Society of the Holy Child Jesus, Holy Child School has long stood as a bastion of educational excellence and societal impact in Ghana. Its alumni include distinguished personalities such as Ghana’s Ambassador to France, Anna Bossman; Goldman Sachs Vice President, Sabina Dankwah; and University of Ghana’s Vice-Chancellor, Prof. Nana Aba Amfo, to name a few.
The Solar Project
This solar project, a gift from the 1999 alumni commemorating their 25th anniversary and coinciding with the school’s 78th speech and prize-giving day, symbolizes a profound act of giving back and forward.
In an exclusive interview with the Business and Financial Times, engineer Ing. Mrs. Sheila Enyonam Akyea, president of the year group, shared: “This project builds on the foundation laid by our predecessors. We’re thrilled to extend their initial contribution, ensuring every corner of our school benefits. It’s our way of ensuring current and future students receive the same level of empowerment and opportunity we had.”
Project’s Committee Chair Ing. Mrs. Teresa Kyei-Mensah, mentioned the substantial investment the solar installation demands, emphasizing ongoing fundraising efforts.
she said: “Once completed, the initiative promises significant savings for the school and, by extension, the Ghana Education Service, redirecting funds towards essential educational resources,” she added.
Solar power, increasingly recognized for its affordability and environmental benefits, stands as a viable solution for Ghana’s educational sector and its broader climate goals. With abundant sunshine year-round, Ghana is ideally positioned to harness solar energy, reducing the financial burden on public resources while contributing to global carbon reduction efforts.
The project was completed in January 2024 after a 1-month testing phase. The year group eagerly anticipate the handover ceremony at the 78th Speech and Prize-Giving Day of Holy Child School in Cape Coast on Saturday, 9th March 2024 marking a significant milestone in their commitment to sustainable development and quality education in Ghana.
This initiative not only lights the way for other schools grappling with similar challenges but also underscores the powerful impact of alumni engagement in shaping a brighter future for the next generation.