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Jay-Z and Ludacris unveil commercials for their individual Cognac brands

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Jay-Z and Ludacris are both staking their claim on the cognac industry with the release of new ads for D’USSE and Conjure respectively.  Jay-Z’s ad  appears to have been shot in a swanky apartment and shows the rapper smoking a cigar in slow motion while staring at the NYC skyline.  Meanwhile, Ludacris’ commercial took a more familiar approach as director Larenz Tate (yes…the actor) put the rapper amidst a room of party-goers in a lounge setting.  And former Danity Kane member D. Woods makes a cameo as the lounge’s entertainment. Larenz talked about directing the clip saying, “It was a pleasure working with my good friend Chris Bridges on the Conjure commercial. It feels good to work alongside people you respect. I hope my vision as a director gives the world a glimpse of the new level that Chris is taking his cognac brand. Cheers!” ]]>

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