Black Sherif talks about avoiding album collabs and more on Apple Music’s Africa Now Radio
This Week’s Episode Features a Conversation With Black Sherif, the 5 Hottest Tracks of the Week, Africa Rising and Dadaboy Ehiz’s Favourite Track of the Week!
Tune in to Africa Now Radio with Dadaboy Ehiz this Friday, October 7th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1.
Cover Star Interview
Ghanaian Afro-fusion star Black Sherif joins Dadaboy Ehiz via FaceTime on Apple Music 1 to talk about his latest track, “45.” He also discusses the mood behind his new album, ‘The Villain I Never Was,’ and how he uses music as a safe haven for introspection and personal storytelling.
The Big 5
Dadaboy Ehiz shares the 5 hottest new African tracks of the moment. This week’s selection includes new tracks from Show Dem Camp & Oxlade, Zuchu feat. Adekunle Gold, Joeboy, Costa Tich feat. Diamond Platnumz, and Q-Mark, TpZee & Afriikan Papi.
South African rapper and producer Jay Jody is the latest artist featured from Apple Music’s Africa Rising playlist, a campaign which shines a light on the next generation of African superstars, and this week’s show features his singles, “Sundress (feat. Una Rams)” and the A-Reece and Marcus Harvey collab, “Purple Palm Trees.” Listen HERE.
Dadaboy’s Song of the Week
Each week, Dadaboy Ehiz chooses his favourite track from one of Apple Music’s African playlists. This week he spotlights the cross-continental collab from Mr Eazi, DJ Tarico and Joey B, “Patek,” from Apple Music’s Chop Life playlist. Listen HERE.
Tune in and listen to the full episode this Friday, October 7th Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow.
Black Sherif on his introspective debut project
First thing I’ll say, [the energy] is 100… but I was more introspective on this album. I went deeper, I talked about my perspectives on love and things, my experiences. I talked about my external battles, my internal ones, how I cope and how I’m doing.
Black Sherif on ‘The Villain I Never Was’ title
We as individuals are all connected in some way, and some way somehow we are all fighting different battles – internal, external – and with me everything I’ve learned or say are more like experiences, things I’ve seen or things I’ve seen people go through. With my life, I feel like sh*t bro. I feel like I’m fighting myself, and I’m a human, I need to feel like that sometimes. It shouldn’t always be up up.
All of the times I’m the villain – in my story, in people’s story – everywhere I’m the villain, but when I sit and think about it I know “Nah bro, I don’t just wake up to be a villain.” I’m fighting for my life, I’m trying to make sense, I’m trying to be a better person so I really wasn’t the villain that people paint me to be or that myself is telling me. I’m not the villain.
Black Sherif on avoiding album collabs
I really needed to know myself and explore everything in me before I can start sharing out for people to help me tell my story. Music for me has always been very personal, like a safe haven for me to talk my insecurities, things I can’t say outside, so to get someone on a record with me, I just feel like they can’t help me tell my story.
That’s why I went real solo on the album – you know the “Second Sermon (Remix)” with Burna was the only feature on this album. I want people to know my perspectives on life, to actually brief them on what I know, what I’ve seen, what I believe in and how I’m doing. But soon, collaborations are gonna come, trust me.
Listen UP: Eric Hazel returns woith ‘LZN U’ featuring Keith Hayden
ERIC HAZAEL is back at it with his recent release “LZN U” which is available on all streaming platforms. Listen Here
Being an alternative artist has driven ERIC HAZAEL into the exploration of diverse musical genres. This diversity led to the multifaceted array of individuality and purpose. With the hope of spreading his wings and flying, he is steadily gaining the love and attention of people all around the world.
This feature with KEITH HAYDEN is definitely one for the records. “LZN U” is a love song that talks about the re-ignition of fading love and the decisive mindset of a lover to stand his/her ground and make the relationship an ever-blazing fire filled with adventures. One time both are heavily in love and the next, life tries to mess with their heads.
Supa Gaeta’s “Road To DND” is now Ghana’s hottest EP
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What sounds are hot with Ghanaian Gen Zs right now?
Ghana’s Gen Zs are energetic and motivated. They’re also cosmopolitan, keen to better themselves, and as welcoming of international influences as local ones and those from the wider African continent. That’s true until the end of the day, when they’re more willing to embrace their melancholy side. At least, that’s the story told by their Spotify music and podcast listening tastes.
From a local music perspective, Tema’s very own rap and freestyle artist Kwesi Arthur rules the roost, followed by Highlife and Afrobeats singer-songwriter King Promise, with Sarkodie, Black Sherif, and Gyakie rounding out the top five most streamed local artists by Ghanaian Gen Zs.
The list of top artists meanwhile, has a much more American and Nigerian flavour with Burna Boy, Asake, Drake, and Lil Baby all claiming spots in the top five. It shouldn’t be surprising then that Burna Boy also has two songs in the list of most streamed recordings, the megahits “Last Last” and “It’s plenty”. The top song, however, belongs to local artists Agbeshie and EpiqMenz with “Downtown Guy”. Here too, though, Nigerian artists have a strong presence. Bandana by Asake and Fireboy DML and Overloading (OVERDOSE) by Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx, and Mavins both feature in the top five most streamed tracks among Ghanaian Gen Zs.
When it comes to the most popular albums among Ghanaians aged between 18 and 25, , meanwhile, Burna Boy again tops the list with Love Damini. Fellow Nigerians Fireboy DML, with Playboy and Asake with Mr. Money With The Vibe take the next two slots in the top five. Rounding out the list of top albums are local offerings 5 star by King Promise and Son of Jacob by Kwesi Arthur.
Knowing all this, it shouldn’t be too surprising that Rap, Afropop, Nigerian pop, Azontobeats, and Pop are the most heavily favoured genres among young Ghanaians. It also shouldn’t be too surprising that the top five Spotify curated playlists in Ghana include African Heat, Hot Hits Ghana, Ghana Party, Afro Hits, and Afropop.
It’s also interesting to take a look at the mood playlists the country’s Gen Zs listen to throughout the day. During daylight hours, energy and motivation clearly play a big role.
In the early morning, for instance, their top three playlists are Morning Motivation, Wake Up Happy, and Mood Booster. The only deviation comes in the shape of the Villain Mode playlist, featuring tracks themed around heartbreak and being vengeful. The upbeat theme picks back up later in the morning when Wake Up Happy is replaced by Confidence Boost. Energy Booster: Hip-Hop and Songs to Sing in the Shower round out the top five. In the afternoon and evening Feelin’ Myself and Happy Hits! join the party.
Things take a more melancholy tone once the day draws to a close, however. The most listened-to mood playlists in the late evening and at night, include Sad Songs, Life Sucks, Sad Guitar Instrumentals, and Lowkey. There is still space for love though, with 100 Best African Love Songs, Goosebumps, and Chilled R&B proving popular.
Moving away from music and to podcasts, things have a more spiritual feel, especially when it comes to those produced locally. The top-rated local podcast, Sincerely Accra covers life in the capital, as does number five in the top five Stay By Plan. The second-most listened to local podcast CEYC Airport City Podcast is, however, religious as are number three and four, the Mensa Otabil Audio Podcast, and Pastor Agyemang Elvis.
These are just a few of the insights that Ghana’s Gen Z listening tastes provide. One thing that should be clear is that, as their influence grows, they’ll have an exciting role to play in shaping Ghana’s future and that they’re definitely up for it.
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