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#LiveItLoveIt: All you need to know about Tigo’s new digital experience

Ghana’s first mobile telecoms operator, Mobitel has in the past 23 years gone through several changes including Buzz GSM to become Tigo today. Today has itself undergone some transformations and re-strategising to reflect their growing perspective of the customers. From ‘Express Yourself’ to ‘Smile You’ve Got Tigo’ we now have ‘Live It Love It’ – a […]

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IMG-20160303-WA0018Ghana’s first mobile telecoms operator, Mobitel has in the past 23 years gone through several changes including Buzz GSM to become Tigo today. Today has itself undergone some transformations and re-strategising to reflect their growing perspective of the customers. From ‘Express Yourself’ to ‘Smile You’ve Got Tigo’ we now have ‘Live It Love It’ – a quest to become the number one digital lifestyle platform in Ghana. 

Tigo recently unveiled its  new digital experience in Accra and to explain it, here are some highlights from Tigo CEO, Roshi Motman’s speech:IMG-20160303-WA0016
“Today, our world full of smartphones, high speed internet, social media, apps and all sorts of technological advancements. According to the experts, the future for digital technology looks like a never-ending airplane runway with technology travelling faster and faster. While our world has always experienced change, the rate of change is speeding up.”

“Since I joined Tigo in April 2014, the company has been on a remarkable transformational journey to become the brand of choice for digital users in Ghana.  To achieve this, we have done a complete overhaul of our business model, focusing on building a business with a long term strategy and some quick wins.”

“To be able to get where we are today, we had to invest millions of cedis in building a stable and reliable network. Our network availability has improved from 88 to 99 percent within 1 year. We have completely changed our product portfolios – we introduced new products for today’s digital savvy customer and have sanitised and simplified all our products and services. ”

“On the customer front we have improved our service levels from 11 to 78 percent in 1 year and customer satisfaction has improved from 38 to 64 percent within the same period.  Today our brand is loved by many. We look and feel different from what we used to be. For starters you may have noticed the shift in our advertising to include emotion and humour. Our colours are no longer red, green, yellow and blue. We are royal blue with crisp white. “IMG-20160303-WA0017

“Now more than ever, we are perceived to be a very exciting brand. We have the attention of all industry players and Ghanaians because we have become smarter in the way we do business, and are attractive to top professionals, investors, partners, suppliers and most importantly to customers. ”

“As Ghana’s first mobile network operator, we remain committed to staying on the cutting edge of technology, bringing firsts that empower every Ghanaian to do more with digital technology. It’s something we call the ‘digital lifestyle agenda’”

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“Statistics show that 90 percent of all adults have their mobile phones within arm’s reach every hour of every day. There are 6.8 billion people on the planet and 4 billion of them use a mobile phone, but only 3.5 billion of them use a toothbrush.”

“In today’s world where everything is becoming electronically connected: products, people, companies, countries and more, the only way forward for Tigo is to empower businesses and customers, especially the youth, to improve their lives by using technology to their advantage.”

“A lifestyle, driven by mobile and digital technology is where the future is, and that’s where the new Tigo is as well. Our new tagline “Live it. Love it” isn’t just advertising slogan – it’s a new approach and a new direction for us. The tagline reflects our ambition to improve internet penetration in the country, and to make the internet, and all the amazing features it comes with, a way of life for Ghanaians.”

“We want every Ghanaian to live the best possible life, and love every single moment of it, because of the power of digital technology.”

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