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Ministry of Information launches “Amplified,” a social-media marketing project for the youth
The Ministry of Information, on Thursday, May 27th, 2021, launched “Amplified,” a social marketing project at the Alisa Hotel.
“Amplified” is a series of social marketing programs that are focused on using the New Media leverage of the Ministry of Information and association of program partners to support the work of young Ghanaians and to aid them in reaching larger audiences with entrepreneurial products/services social causes and youth mentorship and inspiring stories
Speaking at the event, the Minister of Information, Kojo Oppong Nkrumah stated that over the years, his ministry has built a strong social media presence to aid in government communication.
“In the last 3 years, we invested heavily the Ministry of Information invested heavily in growing its social media channels to support government communication. By 2020, the Ministry had a combined 1.2 million subscribers who directly received content from its new media handles. As a result, the Ministry has been exploring ways it can use this large social media following to serve the Ghanaian public in ways beyond Government communication.”
Amplified will be targeted at three main areas;
- Amplifed Business
Amplified Business will highlight products and services of young Ghanaian entrepreneurs doing business in Ghana. This is a collaborative drive by the Ministry of Information and Ministry of Trade to highlight products and services of young Ghanaian entrepreneurs doing business in Ghana. This strategic approach is to enhance the market penetration efforts by these entrepreneurs in the face of keen competition from global companies.
Under this program the Minister for Information and the Minister for Trade will visit and interact with a young Ghanaian entrepreneur doing something of value.
Young Entrepreneurs who want to sign up for Amplified Business can send an email to amplified@moi.gov.gh
2. Amplified Success
Amplified Success is a weekly conversation on career guidance, mentoring and leadership for the youth of Ghana.Through amplified success, the ministry on its social media channels will highlight stories and mentorship programs that will inspire and motivate the Ghanaian youth.
3. Amplified Social
Amplified Social will focus on advocating human-centered issues, adding a stronger voice to the issues that confronts us. This will be done on the social media handles of the Ministry of Information. By amplifying these social causes, we expect that we can get more support and attention for the greater public good. Social issues like autism, cerebral palsy among several others will be brought to the fore.
The six-month project is set start rolling on July 1st.
Buzz
Ice Spice remix stamps Cash Cobain’s “Fisherrr” as the Song of the Summer
Billboard Rookie of the Month, and multi-hyphenate NYC star, Cash Cobain has just linked up with Ice Spice for the long-awaited video remix for “Fisherrr”(feat. BaySwag) [18m+ Streams]. After bubbling the past few years with R-rated anthems over his own ethereal production – creating the playful “sexy drill” sound that he’s pioneered and taken to mainstream heights, Cash Cobain is stamping himself as a serious song of the summer contender with this remix.
Following up his two smash singles “Dunk Contest” (8m+) and “Fisherrr” (pronounced, ‘for sure), Cash is primed for his moment in the spotlight –– hitting 1M Monthly Listeners on Spotify, Top 3 NYC Shazam Charts, having occupied the #1 + #3 slots of the NYC Apple Music Charts, hitting #45 on the Urban Radio Charts and counting, and now landing Ice Spice’s third feature ever –– in the words of COMPLEX, “the summer of 2024 is looking very slizzy”. On the highly-anticipated remix, Ice Spice is simply in top-tier shape.
Adding her signature magnetic ‘it-girl’ flair, charming cadence, and instantly-coinable one-liners, she bolsters the lightning-hot single into astronomical territory with the opening lines –– “Got an attitude but I’m feelingless, so I ain’t mad at you, And I’m tatted too on this fatty-tude, I’m the baddest boo”.
The long-overdue collab from the two Bronx natives is seamless, with her being a tailor-fit alongside the ethereal, dreamy production and silky smooth verses from Bay Swag and Cash. With the recent releases of “Dunk Contest” (watch Genius ‘Open Mic’) and now the Ice Spice-assisted remix for “Fisherrr” (feat. BaySwag), Cash Cobain is using his collaborative momentum from last year to continue elevating his signature sound, showcasing its influential and ever-growing widespread appeal in the process. In the words of Cash:“It’s a beautiful record. It feels amazing, it feels like NYC is back stronger than ever with me and Spice -– two Bronx legends. Get ready for the song of the summer.”
Last month, Cash took over NYC with his birthday show, ‘Slizzyfest’ at Irving Plaza –– a night that was slated as a stacked lineup of NY’s finest, with rumors of an A-list superstar surprise set. After chatter spread online and the hype reached a fever pitch, the crowd became too much to handle and the show was ultimately canceled –– but Cash wanted to give the fans their money’s worth so he ventured into Union Square and threw a makeshift show with his crew, a Bluetooth speaker, and hundreds of adoring fans (read ‘I Went to Cash Cobain’s Slizzyfest and All I Got Was That Classic NYC Feeling’ via Rolling Stone + statement in Billboard).
Also in Billboard, Cash recently teased potential collaborations with Frank Ocean, Travis Scott, Don Toliver (seen filming a music video here), Lil Yachty and more –– a surefire sign of the worldwide stardom soon to come. These recent releases arrive on the heels of a career-defining year in 2023 that closed with the production of PinkPantheress‘ “Nice To Meet You” (feat. Central Cee), which debuted at #20 on Billboard Hot 100 (he also starred alongside her in a nationally-syndicated Apple commercial for the new MacBook).
This was preceded by producing Drake’s “Calling For You” (feat. 21 Savage), which debuted at #5 on the Billboard Hot 100, DJ’ing at Travis Scott‘s Cactus Jack x Audemars Piguet event, and releasing his critically-acclaimed debut solo album Pretty Girls Love Slizzy with Giant Music.
Please find links to stream the new “Fisherrr” Remix (feat. Ice Spice) below, and stay tuned for more announcements:
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Tobinco Pharmaceuticals LTD donates drugs worth GHc 155k to Lekma Hospital in celebration of World Malaria Day.
In commemoration of World Malaria Day, Tobinco Pharmaceuticals Limited exemplified its commitment to healthcare by donating an anti-malaria drug worth GH155,000 to the LEKMA Hospital in Teshie. (more…)
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Celestine Donkor Sets the Record Straight on Weight Loss Surgery Speculation
Award-winning Ghanaian artist, Celestine Donkor has addressed speculations regarding her potential pursuit of weight loss surgery, clarifying that she hasn’t made any decisions in that regard. (more…)
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Akua Music unveils heartfelt music video for hit single ‘Miss You Bad’
Akua Music, the acclaimed singer-songwriter known for her soulful melodies and emotive lyrics, has just released the highly anticipated music video for her latest single, ‘Miss You Bad.’ The video, directed by Joseph Amino, captures the essence of the song’s message and showcases the singer’s raw talent and creativity. (more…)
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Diana Asamoah Takes Legal Action Against Assistant Pastor for GH₵4K Theft
Contemporary gospel musician and evangelist, Diana Asamoah has taken action leading to the arrest of her assistant pastor, Reverend Kwame Asante, for an alleged theft of GH₵4000 from her mobile money account. (more…)
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