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Opening A Fitness Center? Read This First!



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“Instead of focusing on all the reasons you can’t do something, you need to focus on the reasons you can do something.” -Matt Mcleod.

If you are a fitness enthusiast, turning this passion into a business is the path you must walk on. However, commencing a business sheer out of zeal and without proper research might not provide you with effective results. Rather, it can lead you to pitfalls- disturbing your business.

Fortunately, opening a fitness center includes low risk and high profitability. Thousands of people visit the gym daily to stay in shape. As of 2021, the market size for gyms, health clubs, and fitness centers in the US was around $30.74 billion. And the industry is expected to generate more than 32 billion dollars in 2022.

Additionally, studies have shown that this industry is resistant to recession; hence lucrative for new businesses.

This has been all the talk about revenue and industry outlook; apart from this, there are numerous other things that you must be aware of before opening a fitness center. So, let’s cut to the chase!


  • Have A Robust Business Plan

The business plan lays the groundwork for the growth of a fitness center by offering a blueprint to follow. You will be swimming headfirst into a sea of problems when you launch and manage a firm, problems that can potentially sink your business in a heartbeat.

However, if you have a documented plan that serves as a reminder of the following action you need to perform, you will be able to surface and continue.

Don’t, however, spend too much time creating a plan. Make sure it is adaptable and straightforward instead.

  • Know The Startup Cost

Depending on the size, location, facility, and style of gym you create, the initial expenses can vary greatly. Keep in mind that it’s nearly impossible to provide an estimate that fully captures different gyms.

In fact, according to experts, one of the most important things is to understand your numbers, cash flow, and how to run your business from a financial standpoint. It is because doing so on your own might be challenging.

In short, becoming familiar with numbers is a crucial lesson here.

  • Stay In Touch With Different Lawyers

Having contacts with different lawyers might not be the first thing that comes to your mind when opening the fitness center; however, it is indeed essential.

You need a business lawyer to deal with the legalities involved in setting up the business. From licensing to registration, they can help you sail through these.


Similarly, you must have the contact of a top-rated sex crime lawyer to protect yourself from flawed felonies. Yes! You read it right! In fitness centers or gyms, it’s pretty common for clients to misunderstand the fitness instructors’ gestures. So they file a lawsuit for sexual misconduct against them.

Having a defense lawyer by your side in such a scenario comes in handy to resolve the issues and protect your business.

  • Attract The Leads

While you have an unbridled passion for your gym, the reality is that the ordinary individual will view it as just another gym in the region. This is termed the “build it, and they will come” approach.

You need to break out of that mindset and adopt the “making it their only choice” one. Where your leads are and how you’re going to get them should be your top concern. For this, you can try out lead generation and social media marketing.

The idea is simple. The more people who will know about your business, the higher will be the number of clients.

Tip: If you’re just getting started, you should hire professionals to do the work for you.


  • Build A Retention Strategy

One of the best methods to expand your gym business is through retention. Of course, obtaining leads in the door and turning them into members is crucial, but if you don’t keep them, your business will swiftly collapse.

Studies have shown that gaining a new member is nine times more expensive than keeping an existing one. So, it would be best if your company had a retention plan in place from the very beginning. It will ensure that you continue bringing in new clients while the old ones remain loyal.

You can even create loyalty programs to accelerate your business.

To Sum It All Up

The first year of managing any small business is a massive learning curve, particularly the first time asking. Along the path, there will be a lot of difficulties and obstacles. However, if you take into account the advice given in this blog post and plan for the future, you will be better equipped to tackle these difficulties.

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People & Lifestyle

Delta Airlines is focused on being reliable with its business in Ghana



Delta Airlines

One of America’s major Airlines, Delta Airlines has reaffirmed its unwavering commitment to the Ghanaian market, signaling a strong dedication to fostering air travel connectivity in the country.

As a major player in the global aviation industry, Delta acknowledges the importance of the Ghanaian market and underscores its commitment to providing top-notch services for passengers traveling to and from Ghana.

The Managing Director of International Communications for Delta Airlines, Rahsaan Johnson in an in interaction with Ghanaian media at the Atlanta Headquarters of Delta,  emphasised the airline’s commitment to reliability within the Ghanaian market. Dispelling rumors circulating mainly on social media platforms that the aircraft serving African routes, particularly Ghana, are obsolete or unsuitable for travel, Rahsaan highlighted Delta’s strategic focus on ensuring a dependable and consistent air travel experience for passengers in Ghana.

Read Also: Lifestyle: Delta And Virgin Atlantic To Form Strategic Alliance


He further touched on the several awards Delta Airlines has received, highlighting its consistent recognition as the most distinguished airline in the United States for customer service, satisfaction, reliability, and punctuality.

“I would say Delta is first of all the most awarded airline in the United States of America. For several years, at least 10 years, Delta has had the highest ranking in customer service, customer satisfaction, reliability, fewest cancellations and most on-time performance,” he said

Rahsaan Johnson to a greater extent disclosed that customers traveling from Accra have consistently rated Delta among their top choices for satisfaction across Africa, Europe, and the Middle East.

“Our focus in Ghana is to uphold the already high levels of customer satisfaction. Passengers flying with Delta from Accra consistently provide us with some of our highest satisfaction ratings across Africa, Europe, and the Middle East,” he emphasized.

While addressing concerns about aircraft selection, Rahsaan, made known that the multiple award-winning airline operated a diverse fleet capable of serving global destinations, stressing that the planes deployed on Ghana routes are also used for flights within the United States, Europe, South America, and beyond.


He specifically asserted that the Boeing 767-300 aircraft used for flights to and from Ghana, also caters to some of Delta’s most valued customers on routes like New York to Los Angeles.

In the words of the director, “The 767-300 airplane that we fly to Ghana carries some of our highest-paying customers en route between New York and Los Angeles for example. The aircraft that we fly to and from Ghana, is the right size aircraft for us to be financially successful in Ghana.”

“What we want to do is to have a strong business that allows us to give the right amount of service to the community so that we can fly that route every day, so we can fly that route and be successful. The alternative is a larger airplane for fewer flights a day or fewer flights per week,” he added.

With air travel playing an integral role in connecting nations and fostering economic and cultural exchanges, reliability becomes a cornerstone for airline success. As Delta continues to operate in the Ghanaian market, its commitment to reliability is not only a commitment to punctuality but also an assurance of consistent service quality. The airline industry is highly competitive, and Johnson’s statement signals Delta’s intent to distinguish itself through a reputation for reliability.

Delta has operated nonstop service from Accra to New York-JFK since December 2006. Delta currently operates a daily flight and has overall, transported more than 1,350,000 customers between Ghana and the United States since 2006.

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People & Lifestyle

Africa Games Armwrestling: Golden Arms to grab Golden Gold for Ghana, receives boost from NHIS, HD+, KOFATA and others.



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The National Armwrestling team, Golden Arms has set an ambitious target of securing a third of Ghana’s total medal haul at the forthcoming Africa Games scheduled for March 08 to 23,2024.

Coming into the Games for the first time, the Golden Arms are poised and ready to make history again in order to add up to Ghana’s medal haul towards its host and win agenda.

Mr. Charles Osei Asibey, President of the Ghana Armwrestling Federation (GAF) said the team being  in camp since February is unprecedented in their preparation for any major championship thus super ready to deliver at the continental stage on promise.

“We are ready to give the rest of Africa a tough competition as always. We have medals targets for Ghana, my hardworking team has had enough preparations and I am convinced they will show up to put up a good show.”

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Currently in camp at Legon, the Golden Arms have received major boost from the Armwrestling board, development partners National Health Insurance Authority (NHIA) through their sports is good health agenda spearheaded by CEO Dr. Oko Boye, SES HD Plus through the Kids Armwrestling future champions program, Kofata Motors, the Ghana Olympic Committee (GOC) through the federations support, Minister and Ministry of Youth & Sports who ensured Armwrestling is well placed, the Local Organizing Committee and friends, all to get the team thrive at the 13th Africa Games in Accra. The various support directed towards training equipment, medics, team preparation, kitting and other logistical needs.

Mr. Osei Asibey urged Ghanaians to rally behind the team as they go in to conquer the rest of Africa on March 15 and  16, 2024 at the Cedi Hall, University of Ghana.

The Ghana National Armwrestling Team, the Golden Arms having dominated the continent for the past yeare, will hunt for Gold and bring Ghana that glory it deserves.


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People & Lifestyle

Holy Child alumni illuminate the path forward amidst national school power crisis




In recent times, the narrative of power challenges in Ghanaian schools has escalated, with numerous public institutions such as Mfantsipim School, Accra Academy, and Mondo Senior High Technical School among others facing abrupt electricity disconnections. 

This persistent issue highlights the dire need for sustainable solutions in powering educational facilities, crucial for maintaining the quality of education.

Stepping into the spotlight with a pioneering initiative, the 1999 alumni of Holy Child School have set a remarkable precedent.

 In a bid to combat these electricity woes, these visionary women have successfully funded the transition of their alma mater to 75% solar energy. This initiative not only addresses the immediate problem of power outages and financial strains on the school’s budget but also serves as a beacon of climate-positive action with the potential for carbon credit benefits.

Founded in 1946 by the Society of the Holy Child Jesus, Holy Child School has long stood as a bastion of educational excellence and societal impact in Ghana. Its alumni include distinguished personalities such as Ghana’s Ambassador to France, Anna Bossman; Goldman Sachs Vice President, Sabina Dankwah; and University of Ghana’s Vice-Chancellor, Prof. Nana Aba Amfo, to name a few.

The Solar Project

This solar project, a gift from the 1999 alumni commemorating their 25th anniversary and coinciding with the school’s 78th speech and prize-giving day, symbolizes a profound act of giving back and forward.

 In an exclusive interview with the Business and Financial Times, engineer Ing. Mrs. Sheila Enyonam Akyea, president of the year group, shared:  “This project builds on the foundation laid by our predecessors. We’re thrilled to extend their initial contribution, ensuring every corner of our school benefits. It’s our way of ensuring current and future students receive the same level of empowerment and opportunity we had.”

Project’s Committee Chair Ing. Mrs. Teresa Kyei-Mensah, mentioned the substantial investment the solar installation demands, emphasizing ongoing fundraising efforts.

she said: “Once completed, the initiative promises significant savings for the school and, by extension, the Ghana Education Service, redirecting funds towards essential educational resources,” she added.

Solar power, increasingly recognized for its affordability and environmental benefits, stands as a viable solution for Ghana’s educational sector and its broader climate goals. With abundant sunshine year-round, Ghana is ideally positioned to harness solar energy, reducing the financial burden on public resources while contributing to global carbon reduction efforts.

The project was completed in January 2024 after a 1-month testing phase. The year group eagerly anticipate the handover ceremony at the 78th Speech and Prize-Giving Day of Holy Child School in Cape Coast on Saturday, 9th March 2024 marking a significant milestone in their commitment to sustainable development and quality education in Ghana. 

This initiative not only lights the way for other schools grappling with similar challenges but also underscores the powerful impact of alumni engagement in shaping a brighter future for the next generation.